Sixt Halloween ad combines a Stranger Things aesthetic with a hard-hitting competition comparison at the core of the creative. I would put money on it that the production leaned heavily on generative AI. I’ve used Sixt previously and they were ok as a car rental company, they won my business many on price and location of their pick-up points for vehicles. It will be interesting if they can build this Halloween execution into a wider ongoing brand building campaign that turns Sixt into a car rental juggernaut.
How QRcode payments took off in India?
UX commentator Phoebe Yu did a really good video exploring why QRcode based payments took off in India. India has learned from and adopted some of the O2O experience in China and used it in a different context.
Jeep Grand Wagoneer ‘The Family’ advert
On one hand given how the current US administration relies on the support of the religious white, this advert is brave. I am also amazed they managed to hang a 3-minute film from one statement in a car review by Jalopnik.
All the best people are dogs
Life 360 have built a campaign around a banger of a human insight that all dog owners know. Their dog always owns a good deal of their human’s mental real estate, by latching on to that space Life 360 were looking to cut through Apple AirTag’s fame in the space.
Great ideas start on a Mac
There are several Apple films that I could have put up here. Aside from great craft, all these films have one other thing in common – too little media spend to actually get them seen by a relevant audience.
Keep thinking with Claude
Anthropic have come with a great brand anthem of a film. While it may have been produced with LLM generated video, it also shows the very human feature of great taste behind it. All of which fits into the idea of AI as collaborator.