Search results for: “"Les Binet"”
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Robots in religion + more things
Robots in religion I was sparked to lead this post based on footage that I watched about a priest in South India with regards a robotic elephant. Robots in religion have taken off in both Shinto and Hindu ceremonies. Japan Academics have widely talked about how the Shinto-based belief system have aided Japanese societal acceptance…
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Bob Hoffman + more things
Bob Hoffman Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising. Bob Hoffman got to speak with the European Parliament. Bear with it…
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Dow recycling + more stuff
Dow recycling Singaporeans shoes Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore…
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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Things that caught my eye this week
Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people…
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Marketing, president, apocalypse – the good, bad and the ugly
Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts. Good, Bad and the Ugly was originally…
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Battle for open platforms + more stuff
Epic’s battle for open platforms ignores consoles’ massive closed market | Ars Technica – and the majority of games played on Fortnite are played on consoles. Epic’s battle for open platforms rings hollow. More gaming posts here. More on other (more legitimate) battles for open platforms here. Epic’s battle for open platforms is about extra revenue…
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Sophisticated card skimming & more
Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features cybersecurity expert Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was. Adam and Eve DDB’s effectiveness expert Les Binet on COVID-19…
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Creativity in data
I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop…