Ged Carroll

Search results: "Les Binet"

Bob Hoffman + more things

Published: in design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, finance | 은행업, ireland | 愛爾蘭| 아일랜드 | アイルランド, japan |日本 | 일본, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー by .

Bob Hoffman Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising. Bob Hoffman got to speak with the European Parliament. Bear with it […]

Dow recycling + more stuff

Published: in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, ethics | 倫理 | 윤리학, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, france | 法國 | 프랑스 | フランス, germany | 德國 | 독일 |ドイツ, hong kong | 香港 | 홍콩 | 香港, innovation | 革新 | 독창성 | 改変, ireland | 愛爾蘭| 아일랜드 | アイルランド, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー, singapore | 新加坡 | 싱가포르 | シンガポール, software | 軟件 | 소프트웨어 | ソフトウェア, style | 時尚 | 유행 | ファッション, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Dow recycling Singaporeans shoes Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore […]

Brand purpose

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]

Things that caught my eye this week

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people […]

Marketing, president, apocalypse – the good, bad and the ugly

Published: (Updated: ) in china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, good bad ugly | 비교 | 比較, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts. Good, Bad and the Ugly was originally […]