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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 4 minutes Epic’s battle for open platforms ignores consoles’ massive closed market | Ars Technica – and the majority of games played on Fortnite are played on consoles. Epic’s battle for open platforms rings hollow. More gaming posts here. More on other (more legitimate) battles for open platforms here. Why marketers should embrace Share of Search as a […]

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Things that caught my eye this week

Reading Time: < 1 minute Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was. Adam and Eve DDB’s Les Binet on COVID-19 and recommendations on marketing. […]

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市场营销 | marketing | 마케팅 思想 | ideas | 생각 铭记 | branding | 브랜드 마케팅

Creativity in data

Reading Time: 6 minutes I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop […]