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The phenomenon of forbidden movies The idea of forbidden movies for me started as a child. There were certain things that I wasn’t allowed to watch. It was a big deal when I was allowed to stay up late on a Saturday night and watch Starsky & Hutch. But movies that appeared later, were never […]
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Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people […]
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You are not safe was a theme that echoed through a period drama on Silicon Valley yet is equally applicable today. I have been catching up on Halt and Catch Fire. It is a fiction based on various aspects of Silicon Valley lore. I have enjoyed watching it immensely to a point. I was especially […]
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A mix of technology and economics occurred in the 1980s which saw consumers spending much more time in a world of their own at home. This was driven by the video recorder and cable television in the US, it sank traditional cinemas and encouraged the film industry to fight back with the multiplex. We became […]
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During the 1980s with the rise of the video cassette recorder (VCR), the reduction in costs of the devices due to the VHS vs. Beta war and an uncertain economic climate consumers started to stay at home in what was later called cocooning. The internet extended this as a trend as community interaction increasingly happens […]