Welcome to my March 2025 newsletter, this newsletter marks my 20th issue. Or one score, as they used to say down the Mecca bingo hall. A score is a common grouping used in everything from selling produce to indicating the scale of an accident in a news headline. In Japan, it signals legal adulthood and is celebrated with personal ceremonies.
I didn’t know that March was Irish-American Heritage month. I just thought that we had St Patrick’s Day.
Hopefully April will bring us warmer weather that we should expect of spring. In the meantime to keep my spirits up I have been listening to Confidence Man.
New reader?
If this is the first newsletter, welcome! You can find my regular writings here and more about me here.
Things I’ve written.
I curated some of the best analyses on DeepSeek, and more interesting things happening online.
Pharmacies are blatantly marketing prescription-only medicines. It’s illegal, there is no GLP-1 permission that allows consumer marketing of prescription-only medicines used for weight loss and weight management.
Clutch Cargo – how a 1960s animation managed to transform production and show the power of storytelling.
A look back at Skype. I will miss its ring tone when it shuts down in May.
Looking at the Majorana 1 chip promising a new generation of quantum computing, generative AI production, refrigeration and an oral history of Wong Kar wai’s In theMood for Love&2046.
Books that I have read.
Now and again you come across a book that stuns you. Red Sky Mourning by Jack Carr, is one such book, but not in a good way. Carr is famous because of his service in the American military which he has since parlayed into a successful entrepreneurial career from TV series to podcasts. So he covers all things tactical knowledgeably. Conceptually the book has some interesting ideas that wouldn’t feel that out of place in a Neal Stephenson or William Gibson novel. So Carr had a reasonably solid plan on making a great story. But as the saying goes, no plan survives first contact with the enemy. Carr’s enemy was his own writing style without aggressive editing. The editing process is a force multiplier, breathing the artistic brevity of Ernest Hemingway into a manuscript and protecting the author from their own worst impulses. I found the book hard to read because I would repeatedly run up against small niggly aspects, making it hard to suspend disbelief and get into the story. Carr loves his product brands, in this respect Red Sky Mourning reminded me a lot of early Brett Easton-Ellis. Which got me thinking, who is Carr actually writing for? Part of the answer is Hollywood, Carr’s books have been optioned by Amazon, one of which was adapted as The Terminal List. I imagine that another audience would be young (privileged caucasian male) management consultant types who need a bit of down time as they travel to and from client engagements – after a busy few days of on-site interviews, possibly with a tumbler of Macallan 12 – which was purchased in duty-free. The kind of person who considers their Tumi luggage in a tactical manner. The friend who gave it to me, picked it up for light reading and passed it on with a degree of incredulity. On the plus side, at least it isn’t a self-help book. It pains me to end a review so negatively; so one thing that Jack Carr does get right is the absolute superiority of Toyota Land Cruisers in comparison to Land Rover’s products. If you have it in hard copy, and possess sufficient presence of mind, it could serve you well in improvised self-defence as it comes in at a substantial 562 pages including the glossary and acknowledgements.
The Decagon House Murders by Yukito Ayatsuji is a classic murder mystery. A university crime club with each member named after a famous fictional detective gather to investigate a murder on an isolated island. The book slowly unravels the answer to the K-University Mystery Club’s annual trip bringing it to a logical conclusion.
She Who Became the Sun by Shelley Parker-Chan was an interesting piece of Chinese historical fiction. It is less fantastic than the wuxia works of Louis Cha that dominated the genre previously. More here.
Chinese Communist Espionage – An Intelligence Primer by Peter Mattis and Matthew Brazil tells the story of modern China through the story of its intelligence services. From the chaos under Mao purges and the Cultural Revolution to forces let loose by ‘reform and opening up’. More here.
In the early 2000s, as we moved towards a social web, we saw a number trends that relied on the knowledge of a group of people. Crowdsourcing channeled tasks in a particular way and became a popular ‘innovation engine’ for a while. The wisdom of crowds captured the power of knowledge within nascent question and answer platforms. Prediction markets flourished online. Superforecasting by Tetlock and Gardner try and explain who and why these models work, particular where they rely on knowledge or good judgement. The book does a good job at referencing their sources and is readable in a similar way to a Malcolm Gladwell book.
Things I have been inspired by.
Why does humour in advertising work?
My Dad is a big fan of the Twix bears advertisement, so much so, that he repeats the script verbatim when it comes on. We know that humour works and that it’s under-used in advertising, but it would be good to have data behind that in order to support it as a suggestion to clients.
Humour as a memory hook: Comedy surprises and delights, it makes consumers stop, engage and then remember. Over time it builds into nostalgia.
It relies on universal insights – that work across age cohorts, cultures and geographies. Its also intrinsically shareable – and not just on social platforms.
Celebrity x humour drives fame: Well-executed humour paired with celebrity endorsements, (Ryan Reynolds being a standout example) boosting brand impact.
Well executed humour can supercharge marketing ROI. Ads with humour are 6.1x more likely to drive market share growth than neutral or dull ads.
Accessible advertising
The Ad Accessibility Alliance have launched The Ad Accessibility Alliance Hub, which made me reflect on accessibility as a subject. I can recommend the hub as it provides good food for thought when considering mandatories for creative. ISBA’s reframing accessible advertising helps make the business case beyond the social benefits of inclusivity. The ISBA also provides links to useful assets. Finally, I can recommend Designing Interactions by Bill Moggridge which provides a broader context to help think about accessible advertising as part of a system.
Social platform benchmarks
RealIQ have done great research of engagement rates across thousands of brands in a number of sectors. What we get is an engagement benchmark set across platforms and industries. We can debate the value of engagement, and the different nature of platforms, so you can’t compare across platforms.
Chart of the month.
What I could compare in the RealIQ data was the rate in change in engagement rates year-on-year. The clear losers over time were Facebook and Twitter at an aggregate level. This also explains the x-tortion (as Forrester Research described them) tactics being deployed by Twitter. Combining high rates of engagement decline and reduced reach means that Twitter doesn’t look particularly attractive as a platform vis-a-vis competitors.
Things I have watched.
Hunt (헌트) is a great Korean film. It provides a John Le Carré style spy hunt story in 1980s era South Korea prior to the move towards democracy. It’s a stylish, if brutal film that touches on parts of South Korea’s history which we in the west tend to know very little about. Hunt takes an unflinching look at the legacy of the military government as well as their North Korean rivals.
Philip Kaufman‘s The Right Stuff is a movie adaptation of Tom Wolfe’s account based on US post-war fighter development through to the height of the Mercury space programme. The film went on to receive eight nominations at the Academy Awards. You have an ensemble cast of great character actors who deal with the highs and lows at the cutting edge of aerospace technology. The Right Stuff is as good as its reputation would have you believe. The film captures the drama and adventure that Wolfe imbued his written account of the journey to space. As a society it is good to be reminded that if we put our mind to it the human race is capable of amazing audacious things.
Disco’s Revenge – an amazing Canadian documentary which has interviews with people from soul and disco stars including Earl Young, David Mancuso, Joe Bataan, Nicky Siano – all of whom were seminal in the founding of disco.
It also featured names more familiar to house music fans including DJ Spinna, Frankie Knuckles, Kevin Saunderson and John ‘Jellybean’ Benitez – who was key in proto vocal house productions.
The documentary also shows hip-hop was influenced by disco mixing.
Along the way it covers the fight for gay rights in the US and its easy to see the continuum onwards to house music and the current dance music scene. It’s one thing knowing it and having read the right books, but the interviews have a power of their own.
It takes things through to ‘club quarantine’ during the COVID-19 lockdown.
I hate that’s its streaming only, rather than Blu-Ray but if you can put that one issue aside and watch it. If you try it and enjoy it, you’ll also love Jed Hallam‘s occasional newsletter Love Will Save The Day.
I picked up a copy of Contagion on DVD, prior to COVID and watched it with friends in a virtual social manner during lockdown. This probably wasn’t the smartest move and I spent the rest of lockdown building my library of Studio Ghibli films instead. It’s a great ensemble film in its own right. Watching it back again now I was struck by how much Contagion got right from Jude Law’s conspiracy theorist with too much influence and combative congressional hearings.
The film makers had the advantage of looking back at SARS which had hit Hong Kong and China in 2002 – 2004. Hong Kong had already been hit by Avian flu H5N1 from 1997 to 2002. Both are a foot note in history now, I had a friend who picked up their apartment on the mid-levels for 30 percent below 1997 market rates due to the buffeting the Hong Kong economy took during this time. The only thing that the film didn’t envision was the surfeit of political leadership in some notable western countries during COVID, which would have added even more drama to Contagion, not even Hollywood script writers could have made that up.
Hong Kong film star Leslie Cheung was taken from us too early due to depression. But the body of work that he left behind is still widely praised today. Double Tap appeared in 2000. In it Cheung plays a sport shooter of extraordinary skill. The resulting film is a twisting crime thriller with the kind of action that was Hong Kong’s trademark. It represents a very different take on the heroic bloodshed genre. At the time western film critics compared it to The Matrix – since the US film was influenced by Hong Kong cinema. Double Tap has rightly been favourably compared by film critics to A Better Tomorrow – which starred Cheung and Chow Yan Fat.
Useful tools.
Knowledge search
Back when I worked at Yahoo!, one of our key focuses was something called knowledge search. It was searching for opinions: what’s the best dry cleaner in Bloomsbury or where the best everyday carry items for a travelling executive who goes through TSA style inspections a few times a week. Google went on to buy Zagat the restaurant review bible. Yahoo! tried to build its own corpus of information with Yahoo! Answers, that went horribly wrong and Quora isn’t much better. A more promising approach by Gigabrain tries to do knowledge search using Reddit as its data source. I’ve used it to get some quick-and-dirty qualitative insights over the past few months.
Digital behaviour ‘CliffsNotes’
Simon Kemp launched this year’s Digital 2025 compendium of global online behaviours. It’s a great starter if you need to understand a particular market.
Encrypting an external hard drive
I needed to encrypt an external hard drive to transfer data and hadn’t used FileVault to do it in a while. Thankfully, Apple has a helpful guide buried in its support documents. From memory the process seems to have become more complicated over time. It used to be able to be done by using ‘control’ and click on the drive before scrolling down. Now you need to do it inside Disk Utility.
The sales pitch.
I am now taking bookings for strategic engagements; or discussions on permanent roles. Contact me here.
Ok this is the end of my March 2025 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into spring, and enjoy the Easter break.
Don’t forget to share if you found it useful, interesting or insightful.
Get in touch if there is anything that you’d like to recommend for the newsletter.
Welcome to my October 2024 newsletter, this newsletter marks my 15th issue. This is the second year that I have written about Hallowe’en sharing my Mam’s recipe for barmbrack – an Irish household standard. When I lived in Hong Kong, the locals enthusiastically adopted western Hallowe’en culture with local amusement parks Ocean Park and Hong Kong Disneyland competing to create the scariest experience for young people and dating couples. They mixed western and local horror motifs. It’s amazing how thanks to the mass media Hallowe’en has become a global cultural event. More on that later.
As for the significance of the number 15? It seems to have deep significance in modern culture with a wide range of artists including Taylor Swift and Marilyn Manson using it as the title of songs, albums or mixtapes. Additionally, the number has some significance in Judaism. The number 10 represents the hand of God and the number 5 represents to save or rescue. If we add 10 plus five, we get 15. The symbolic meaning of 15 translates to “mercy,” which means compassion and forgiveness.
New reader?
If this is the first newsletter, welcome! You can find my regular writings here and more about me here.
Things I’ve written.
An honest review of the Apple Watch Ultra 2 – which is as much a critique of wearables as a category, as the device itself.
Cocaine Cowboys is a book on Irish crime, but the title is as interesting as the book in terms of its particular cultural resonance in Ireland and a reflection of the Irish experience.
Nike changes CEO John Donahue, as it faces unprecedented challenges due to unforced self-inflicted strategic errors.
Taylor Lorenz’ Extremely Online is a history of the social web from bloggers to the present day. Lorenz’ telling is very US-orientated but an interesting account of how influencers and brands evolved their social presence adapting to platform changes such as the disappearance of Vine. Aspects that I found fascinating included how influencers accelerated their following through offline events rather similar to Japan’s idol industry and the career resilience of the Paul brothers
The Murderers by Frederic Brown provides a criminal side view to a story in a world that one would recognise from James Ellroy‘s neo-noir crime world of Los Angeles.
Things I have been inspired by.
Tourism Ireland: Halloween.
Tourism Ireland
Hallowe’en was a huge part of my childhood in an Irish household, bairn brack and tea, going around and collecting apples, dried fruit and hazelnuts from neighbouring houses, carving out a turnip lantern, making a papier-mâché mask, enjoying ghost stories on RTÉ radio and strange noises that came from the worsening weather and wildlife. However, America seems to have defined a lot of the narrative and globalised behaviours around the festival.
Living in Asia, I saw revellers in Hong Kong and Japan enjoy the festival and borrow heavily from Hollywood from ET to the Halloween franchise. Like Irish-American cuisine, American Halloween is based on the European traditions brought to the new world and then reinterpreted.
So I was fascinated to see Tourism Ireland’s campaign to reclaim Halloween from internally pervasive American soft power and Hollywood; going back to the festival’s pagan origins.
Brand purpose has lost a good deal of unalloyed credibility in marketing circles (for some very good reasons). But that doesn’t mean that consumers got the memo. Havas’ The Rise of the Change Makers report looks at change through this lens. Like the Edelman Trust report, it has tracked the change in consumer zeitgeist over the past few years.
Social effectiveness
There was a couple of interesting research papers in the International Journal of Advertising. Firstly, digital detoxing by consumers seems to have a temporary inoculation against social media advertising when they return to using a social platform. Secondly, romance sells, or the psycho-romantic aspect of parasocial relationships sells – which should be taken into account when weighing up influencers that brands might want to partner with.
Things I have watched.
Series three of ITV’s Van Der Valk’s reboot is a sleeper series that I have enjoyed watching with my Dad. Season 4 has debuted in the US on PBS, but there is no sign of it being picked up in the UK yet.
Barry Foster
The series is based on a series of thrillers written in the 1960s by Nicolas Freeling; the first one was Love in Amsterdam. The original TV adaptation featured Barry Foster as Van Der Valk whose performance gave the original show a unique look-and-feel.
I watched some vintage Jack Ryan with a young Ben Affleck playing the CIA analyst in an adaption of The Sum of All Fears. This version is usually overlooked in favour of the modern TV series and the Harrison Ford films. Alan Bates played a delicious villain; an Austrian politician with far right tendencies. Bates’ character felt the most prescient of all the characters, while the thawing relationship with Russia feels further away with each passing week. Unfortunately, the franchise was left on the shelf for a while after this film was made; Ben Affleck made a good Dr Ryan and Liev Schreiber was a good foil as character John Clark – the real muscle in Tom Clancy’s books.
Amazon Prime Video has some sleeper films if you dig around. Deliver Us From Evil is a respectable Korean action film with the classic ‘tragic hero’ plot line popularised in Hong Kong and Japanese cinema. While it has been compared to The Raid, there is an Old Boy feel to the violence. Much has been made of it starring Lee Jung-jae – known to global audiences for his role in Netflix’ Squid Game. It’s just under two hours of enjoyable escapism.
I rewatched Inception for the first time since I saw it in the cinema. Since then we’ve had COVID and a generative AI-filled media sphere and the film hit different. It no longer felt exceptional in the way that films like Blade Runner and the Studio Ghibli back catalogue still do.
Il Divo was one of a couple of DVDs that I bought instead of paying the Netflix tax. Il Divo appealed to me because of my love of real-life Italian intrigue, sparked by watching The Mattei Affair for the first time several years ago. I became reacquainted with it more recently again when I rewatched it. Il Divo covers the political intrigue of the 1970s and 1980s, in particular Giulio Andreotti, an Italian prime minister and failed presidential candidate. At the time Italy suffered from far left terrorist attacks and a reactionary right-wing movement that revolved a freemason lodge known as P2. Andreotti’s leadership is directly linked to a succession of deaths of enemies and associates during his career – which the film displays in an artful tableau at the beginning.
It is a very complex time in modern Italian history and the story tries to pull different strands of the story in through different vignettes. Like The Mattei Affair before it, a certain amount is left up to the audience’s interpretation.
Not television, but my current favourite show on BBC Radio 4 is Central Intelligence, which is part of their Limelight drama content. I love it for a few reasons:
I grew up with cold war-era espionage books and The Troubles in Northern Ireland, so the security services stories owned a bit of real estate in my head. Given the way things have been going over the past decade, this kind of world has been raising its head again.
It’s a really well researched show with high production values on the history of the CIA told from the prospective of Eloise Page who joined the agency at its start and had a 40-year career.
Fantastic voice talent. Accomplished high profile film actress Kim Cattrall who has appeared in iconic film and television roles playing both comedic and meaty characters. Ed Harris is a fantastic, but less well known actor who appeared in classic movies from The Right Stuff and Walker to portraying The Man in Black in the Westworld TV series.
Useful tools.
Downloading images on a web page
Imageye is a browser extension that helps you download all pages on a given web page. It can be handy for mood boards and social research.
Getting to Heathrow
I have had to do a bit of travel. Thankfully it has been well planned. One of the things that helped my planning and saved money is the Heathrow Express’ £10 Advanced Discounted Tickets. More details on the caveats surrounding the discount here.
Buying cheaper
MoneySavingSupermarket has a search engine of products available via Amazon Warehouse. If you’re a jobbing freelancer or just looking for something for your home – it allows you to buy that item a bit cheaper.
The sales pitch.
I am now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.
Ok this is the end of my October 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into November, but not before you’ve charged your energy levels up on Hallowe’en treats!
Welcome to my August 2024 newsletter, this newsletter marks my 13th issue. When I lived in Hong Kong; four was the unluckiest number. 13 featured in confucian beliefs and in tai chi. In western culture 13 has a similar reputation. The status of 13 goes all the way back to Babylonian times. A baker’s dozen contained 13 items; rather than the usual 12 items.
This time last year, I had a daft idea to put together stuff I’ve written, read, been inspired by or have watched that I thought some people might find of interest. Along the way, I shared my Ma’s recipe for a traditional Irish Hallowe’en dish, book recommendations, articles, a review of 2023 and much more.
I spent a good deal of August outside London to recharge and take care of family business. I am now back and getting ready for September.
New reader?
If this is the first newsletter, welcome! You can find my regular writings here and more about me here.
Things I’ve written.
My cousin selling the ‘ancestral’ family farm back in Ireland, got me thinking about roots.
I explored Rob Henderson’s concept of ‘luxury beliefs‘ and other things that I found of interest from around the web.
I looked at some of the themes that have emerged around generative AI in the first half of this year.
Books that I have read.
The Ribbon Queen – I am a huge fan of Garth Ennis as a graphic novel writer and the publication of The Ribbon Queen was the second best news I had received this year since Ennis announced his return to The Punisher series at the beginning of 2024. With The Ribbon Queen Ennis returns obliquely to religion with a tale that sits somewhere between a police procedural and Lovecroftian fiction. Nothing is simple with Ennis and the work touches on themes like police brutality, woke culture, sex trafficking, domestic violence and ancient beliefs.
Part of my love reading comes from my Dad’s library of crime and espionage books. I started reading John LeCarré, Hammond Innes and Alistair Maclean in primary school. Secondary school had me reading Gerald Seymour and Robert Ludlum. Seymour’s work felt more grounded and Harry’s Game during The Troubles felt especially pertinent. Despite being 82 years old Seymour still writes. I haven’t picked up a Seymour novel in decades until I got to read In For The Kill. its the third book in a franchise of Jonas Merrick – a soon-to-retire spook with a love of caravanning and frugality. As a holiday read, I really enjoyed it.
Richard Stark’s Parker is an anti-hero beloved of Hollywood who has appeared in film over years. Richard Stark’s Parker: The Complete Collection is a collection of graphic novel adaptions of The Score, The Outfit, The Score, and Slayground, The Man with the Getaway Face and The Seventh. Stark’s Parker is written with crisp lean copy to match the no-nonsense dark ruthless character. He is at end of America’s hard boiled noir literature like Raymond Chandler or Dashiell Hammett. But Richard Stark’s hero was an armed robber, not a detective. As a genre it was later revived by James Ellroy’s works from the late 1980s on. While Parker has been played on screen by a variety of actors including Lee Marvin and Mark Wahlberg – he is not a character for our times. Darwyn Cooke’s adaption of Parker to a graphic novel format is a 500+ page love letter to mid-century graphic design including vintage newspapers and petrol station maps. It’s a coffee table book that you actually want to read.
Qiu Xiaolong is an American crime writer, who is famous for his character Chief Inspector Chen. In his book Becoming Inspector Chen, was recommended by my friend Ian. The book feels autobiographical in nature. Like Chen, Qiu had studies TS Elliot at university, both had lived through the opening up of China post-Cultural Revolution. Their paths divert when Qiu moved to study in the US and decided to stay there after the ‘June the 4th incident‘. Qiu describes the complex relationships in families due to the Cultural Revolution and the nature of change in China during its opening up phase. The book is an implicit critique of the current Xi administration, as yet again Chen faces the imminent impact of the party machine.
Kara Swisher is a long-time journalist who chronicled Silicon Valley from the dot.com boom onward. In Burn Book Swisher gives us her potted history and hot takes on the people and companies that she tried to report on. I say tried because technology firms have made life difficult for journalists since blogging became a thing and they could go direct to the audience. Swisher came from an unhappy but privileged background and jumped into journalism with gusto. There isn’t anything that surprising in her reporting save how was it so late that Swisher really dialled into how toxic and nihilistic some of her subjects really were? Swisher’s book is more engaging than Fred Vogelstein’s Dogfight, but lacks the wit and panache of Michael Malone’s books or Robert X Cringely’s Accidental Empires.
A bit of aside to the books, I found this article by Dazed Digital quite interesting. Apparently, straight men are much less likely to read novels. I read a mix of fiction and non-fiction as you can probably tell if you are regular reader. If you want fiction recommendations as a start, I have some in an old post I wrote about 50 books I would recommend (scroll down to fiction).
Things I have been inspired by.
Quantum advertising.
Faris Yakob had dropped a banger of an opinion piece on WARC. In quantum advertising Yakob calls out marketing management for optimising to the wrong things and believing that creativity is predictable.
Gartner the research house most famous for its technology reports has taken an in-depth look at return-to-office mandates beloved of large enterprises such as Apple, Amazon or Boeing and Jacob Rees-Mogg. Gartner looked at employee research and HR leaders as part of an up to date research done in May 2024. Any small gains in discretionary effort and employee engagement are wiped out by drops in intent to stay, with the implied disruption and cost cause by employee churn.
Zoë Mann started an initiative that would get some of the newer strategist voices heard.
Things I have watched.
I haven’t watched A Clockwork Orange for a while and revisited it. I am still amazed by the way Kubrick used lighting, Beethoven and the Wendy Carlos soundtrack to such good effect. It also felt much more creative and transgressive than anything one would see at the cinema now. The modernist and brutalist architecture gives it an otherworldly quality now.
I wanted to watch Weathering With You since it came out. I finally got to watch it. The animation is almost as rich as Studio Ghibli and the plot has some fantastical elements of it as well. But the story is grounded in the darker side of Tokyo.
The protagonist is homeless and lives in a net café near the Kabukicho gate that marks the entry to the red light district that is part of Shinjuku ward. In this respect the anime provides a realistic portrayal of a ‘freeter’ – an under-employed young person.
Whatfont is a Google Chrome browser plugin, Safari browser extension and bookmarklet (I use the bookmarklet) that tells you what font’s are on a given web page.
Google Analytics health check
Yes I know GA4 is hateful, but Fresh Egg have put together a template to make a data health check easier to do. Give them your details and download their GA 4 Health Check for free.
Decrapifying LinkedIn
At last a compelling use case for the Arc Browser: as a LinkedIn client. Luddite LinkedIn is a ‘boost’ (think plug-in) cleans out things like AI powered elements of the LinkedIn experience.
Better Reddit and YouTube search
GigaBrain provides an alternative to the broken experience searching on Reddit and YouTube. It’s available via webpage and a Google Chrome browser plugin.
The sales pitch.
I am now taking bookings for strategic engagements, I am available for much of September. Contact me here. I am also open to discussions on permanent roles.
Ok this is the end of my August 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into September and the balmy days of an Indian summer!
I got a chance to judge the UK Young Lions advertising awards and Adforum’s PHNX awards. The Young Lions responded to a common brief with the solution viewed through their specialism:
A communications activation plan.
A creative concept.
The standard of thinking was high, but I could also see the benefit of more agencies and brand teams tasking younger members of staff to enter the campaign. I was expected to having to wade through dozens and dozens of entries; there wasn’t that many.
Adforum’s PHNX advertising awards attracted global entries and took a long time to go through the entries that I saw. I got to see a lot of good work and wanted to showcase some examples later.
PHNX were more complex in nature compared to the UK Young Lions, with many more categories.
Advertising awards mistakes.
I saw a few unforced errors:
Category -spamming – award entries were submitted for categories that they weren’t appropriate for. You would see the same work turning up category-after-category with no relevance. You could see other judges becoming frustrated in the electronic chat function that ran alongside the entries.
Link the work tightly to the challenge that the client faces. You would be surprised how many entries failed to do this.
Have your entry in a language that the judges are likely to understand. You can only get so far with Google Lens when trying to tease out winning nuance of advertising awards.
Advertising awards entries that caught my eye.
There were a number of Adforum PHNX advertising awards entries that caught my eye and some entries that inspired me.
Advertising for advertising
A few years ago, LONDON Advertising (who I have freelanced for previously) ran an advertising campaign to demonstrate the power of advertising.
This was possible due to the cheaper media rates available early on during COVID-19 as brands paused spending.
It’s a very unusual tactic outside of advertising festivals and trade publications. So it was interesting to see a Spanish agency submit a couple of films into the Adforum awards that purely showcased their craft capabilities for use on different aspects of advertising.
It’s not Studio Ghibli, but still really well done by La Caseta. It was still surprising for me to see it entered for advertising awards.
Inspiring content
Grab Thailand
Uber analogue Grab ran this advert in Thailand to promote its version of Uber Eats, showing how the app is on the side of the consumer in terms of pricing, choice and speed of delivery. It uses thai boxing as a metaphor and features Bella as the main protagonist. Bella is a much loved soap actress beloved in Thailand. Her coach in the corner is a highly regarded former thai boxer.
Lux
For me Lux beauty soap was a brand that I associated with my Granny in Ireland, who used to alternate using it alongside Oil of Olay soap.
I was pleasantly surprised to find that Lux is still alive and well as a brand half-way around the world in Asia and Africa. Lux’s ‘change the angle’ campaign was a collaboration with female athletes to try and change the way they are portrayed in live sports coverage.
Mistine
Mistine is a Thai beauty brand founded in 1988. It became the go-to beauty brand in Thailand. The company sold its products via direct sales, wholesale, online, retail, and the export market. In recent years it had focused on expansion into China, but had lost touch with younger generations of Thai women. It was seen as a low-class, outdated brand. The brand team started with a campaign with a film of young generation focus group discussing on societal judgmental issues while having a make-up session. None of them chose Mistine as they were all judgmental to the brand name.The film signed off with an apologetic message to Mistine users and have been insulted by negative associations with the brand name “Sorry that my name is Mistine.”
It’s a brave move to take that raw insight and build a campaign around it.
That then drove a six-fold uptake in search volume and media impressions.
2023 has been an eventful year. I thought it made sense to go back and reflect on everything that has gone on this year. I was inspired to do this after coming across a similar post that I had done for 2005.
Contrary to what much of the tech sector believed just six months earlier, 2023 was not going to be the year of the metaverse. In reality, it never was. Sales of VR devices had dropped in 2022, and the technology was years away from the hype.
It was also going to be a bad year for speculators buying and selling on secondary markets. Previous hot properties like Rolex watches, Porsche 911s and the luxury industry in general dip. Rolex watch prices peaked in 2022 and prices normalised during 2023, despite the watch industry’s efforts to sustain artificial demand. The weakness in luxury markets was mirrored by a weakening of the performance of luxury business. Cryptocurrency saw successful legal proceedings brought by the US government against two of its highest profile industry advocates Sam Bankman-Fried and Changpeng Zhao – both former CEOs of trading platforms FTX and Binance, respectively.
LLMs and experiments in using them to generate a wide range of outputs drove technology trends instead. Amazon was noticeable by its absence from being at the forefront of this trend, despite its Alexa service. FOOH (fake out of home) became a marketing fad as clients didn’t have budget and still wanted to creat viral moments.
From a health perspective 2023 was the year of Semaglutide. Novo Nordisk displaced LVMH in the third quarter to become Europe’s most valuable company. FMCG brands and retailers blame the drug (likely falsely) for impacting sales of certain food categories. WW (the brand formerly known as Weight Watchers) jumps into telehealth to offer the treatment direct to patients. Ozempic, Semaglutide or Wegovy were mentioned most days in the media.
January 2023
The rail strikes that had disrupted travel in 2022, continued into 2023.
The Consumer Electronics Show (CES) kicks off 2023. Themes included narrow throw projectors to replace large panel TV screens. The Displace wireless TV looked to turn the large screen into a giant tablet device – as a gimmick it caught a good deal of media attention.
CES had new areas that weren’t given their own focus just a few years ago around the Internet of Things:
Food technology
Health technology
Sports technology
Harmon showcased a modular solution to car-based computers, allowing an upgrade path. Currently cars might be based on software and processors that are over a decade old. The Wall Street Journal pointed out the forthcoming ‘gadget gap’ due to a drop off in venture capital funding, resulting in less future start-ups.
Brand planning pioneer Jeremy Bullmore dies. Later on in the year so does the last vestiges of J Walter Thompson – the agency where Bullmore had his career.
China ended its COVID-19 related travel restrictions as the world moved to managing the virus as endemic rather than epidemic. COVID ripped through the Chinese population with an estimated 90 percent infection rate. Lunar year related travel had been restricted in previous years under the government’s zero COVID approach. At the time there were great hopes of an economic resurgence, but the Rhodium Group pointed out that progress would be stymied by Chinese corporate and local government debt. In the face of government interference, China’s most famous entrepreneur Jack Ma cedes control of financial services business Ant Group.
I read Adam Fisher’s oral history of Silicon Valley, Valley of Genius. The reality was that technology leaders were viewed in a more complex light during 2023 and the book title was indicative of the hubris infested in many Silicon Valley leaders. The FT highlighted how it felt software leaders were failing in the physical realm. Just writing that sentence made me think of big tech executives as JRR Tolkien’s ring wraiths. IBM loses its historic top spot in US patent filings and Microsoft invests in OpenAI with a view to integrate ChatGPT into their products and services.
Mastodon the federated answer to gets a hard pass from the Financial Times after trying to run their own instance. It was a minefield of legal and regulatory issues.
The US department of justice is investigating Binance – a crypto currency exchange. Already in January 2023, the ongoing legacy of the 2019 protests in Hong Kong carries on as the Hong Kong chief executive is given the right to ban Jimmy Lai’s British barrister from representing him agains the National Security Law charges that he will face. Talking of authoritarian regimes, the UK retail sector embraces facial recognition to try and combat shop lifting and violent crime in their stores.
Huawei patents EUV lithography tools used for making microchips with pathways below 10nm in size. This news was greeted with skepticism. Later on in the year Huawei launches a processor that might have been made using this technique. This raises major questions about proliferation of critical technology.
Meanwhile other Chinese companies look to launder their Chinese identity to be more acceptable for their foreign customer base.
Professor Scott Galloway coins the term ‘Patagonia vest recession‘ to encapsulate how knowledge economy jobs have been impacted more than blue collar roles in late 2022 onwards. I write a post on it and it turns out to be the best performing blog post on my site this year.
Asian communities celebrate the lunar new year (it’s the year of the rabbit).
Work-wise I was enmeshed in a number of marketing and innovation projects for GSK Vaccines.
At the end of the month, Adaline Lau passed away. Adaline was a friend that I made in Hong Kong.
SES Asia: Adaline Lau, Asia Editor of ClickZ asking a question to Douglas Stotland of Facebook. Taken at SES Hong Kong 2011.
Adaline had been living in Singapore and had moved back to Hong Kong. At the time I first met her, she worked reporting on the online media and advertising worlds for ClickZ as their Asian bureau editor.
Prior ClickZ, Adaline had written at Marketing Magazine and The Singapore Marketer. Outside of her professional writing, Adaline was an avid blogger and photographer, constantly seeking out and documenting vegetarian restaurants wherever she travelled. For many years, Adaline’s Doufu Mafia blog, Flickr and Instagram account was the first place I pointed people to, when they asked about vegetarian or vegan fayre.
February 2023
The issue of the day at the start of February 2023 was Chinese spy balloons with a debate that raged for months about whether the balloons were surveilling sensitive military sites or not. The balloon in question had a payload that was 30 feet long.
If the balloon had made it to the UK, it would have found very little to observe as much of the civil service, the NHS and railway unions were on strike.
A freight train accident in Ohio inspires a barrage of online misinformation, a good deal of it happening via Chinese sources. The west and China might be locked in a cold war, but the information war is raging hot.
In Japanese media circles, the last print issue of Popteen magazine marks the transition towards digital media for consumer magazines. Adidas continues its annus horriblis into the early part of 2023 with write downs on both Yeezy and Ivy Park collaborations with Kanye West and Beyonce respectively. Drop sales later on in the year of Yeezy designs help bail Adidas out.
Online NORA (no real answer) or knowledge search is expected to become a thing as Microsoft provides ChatGPT powered search results. The results are a bit underwhelming. The Chinese government bans its own technology companies from providing services based on ChatGPT.
The EU moves to ban the sale of new petrol and diesel-powered cars in 2035, there has been a lot of reflection about whether this is the right thing as Chinese government supported electric vehicle companies eviscerate Europe’s car manufacturers.
Wegovy was launched in the US back in 2021, and by the beginning of 2023, the international discussion about obesity and weight loss management had gone global. Knowledge of the drug amongst patients and the general public spread far faster than the ability to prescribe it as a medicine.
Pharrell Williams signs on as creative director for Louis Vuitton’s men’s collection. Williams has already worked on collections for Billionaire Boys Club and adidas. His appointment reinforces the ongoing links between premium streetwear and luxury. Meanwhile long time technology veteran Susan Wojcicki steps down from the CEO role at YouTube.
Studio Incendo
TV documentary maker and journalist Bao Choy launches The Collective HK, a new news media outlet. The increasing authoritarian nature of the Hong Kong authorities has seen the closure of several media outlets who had a different perspective to the authorities. Her decision shows immense bravery. The Hong Kong government launches its ‘Hello Hong Kong’ tourism campaign which was heavily criticised.
South Park touches a British cultural live wire with their criticism of Prince Harry and Meghan Markle in the series episode ‘Worldwide Privacy Tour‘. My Mam and Dad knew far too much about this episode of South Park, it was unnerving.
Nissan America launches a four-hour advert for the Nissan Ariya electric car. It owes a lot to the Lofi Girl YouTube channel.
US television and broadband provider Dish Network gets taken offline by unknown hackers. It is an unprecedented infrastructure attack.
Some UK retailers ration sales of fresh fruit and vegetables due to disrupted supply chains on products imported from southern Europe and north Africa.
This month marked the first anniversary of the Russian invasion in Ukraine and the 50th anniversary of Pink Floyd’s Dark Side Of The Moon album.
March 2023
Silicon Valley pioneer and Intel co-founder Gordon Moore dies. Xi Jinping is appointed as the leader of China for a third term. This was considered to be a measure of how much power Mr Xi has consolidated around himself. China mediates a detente of sorts between the Kingdom of Saudi Arabia and Iran.
US regional bank SVB (Silicon Valley Bank) goes bankrupt dizzyingly fast. Concern about smaller banks ripples throughout the world. Switzerland forces UBS to takeover Credit Suisse to prevent a similar crisis. HSBC picks up SVBs European business catering to start-ups and US technology companies with European offices.
Microsoft shuts down its VR based social network Altspace VR. Altspace has a small engaged and passionate community, but it was all far too small to make a difference to Microsoft as it pivoted to LLM-based artificial intelligence. Open AI launches Chat GPT4, technology pundits and the advertising world lose their shit. Later on in the month Google opens early access to Bard – a ChatGPT competitor which receives much less publicity
The Ford Motor Company patents a particular use case for autonomous vehicles, the ability to self-repossess itself if the owner misses their finance payments. The Chinese government detains members of due diligence research firm The Mintz Group. The more opaque China becomes, the less tenable it becomes to conduct work there, do business with Chinese companies or invest in Chinese companies and the Chinese economy.
In adland, my friend Iain Tait launches a new agency called Food. An academic research paper shows that negativity drives online news consumption. This has important implications, calling into question ad-funded online news media and social platforms used to consume online news.
New York’s iconic I love NY tourism campaign gets an unnecessary makeover to We love NYC. It’s unnecessary and the typographic design is an abomination. Luxury car maker Ferrari gets hacked and its customer data gets leaked online.
In a move that anticipates more office time in the hybrid work mix. Armani advertises bespoke suits and pushes a return to the office.
Adidas’ relationship with Beyoncé finishes. Ivy Park had underwhelmed in its performance, making less than 25 percent of its projected revenue. In China, women who had fallen in love with virtual characters during COVID arrange in real life meet-ups with cos-playing analogues.
On a personal note, I had been using the Yahoo! platform including Yahoo! Mail for 25 years. I had forgotten this fact until Yahoo! emailed me to let me know.
April 2023
Chinese online marketplace app Temu launches in Europe and the UK, seven months after its US launch. It heavily features online advertising across social platforms like Instagram and Facebook. Like Wish it is the usual mix of scam listings, damaged and or late deliveries, incorrect orders and no customer service.
Amazon closes the Book Depository. The service was closed down with just three weeks notice to customers and staff. It seemed a world away from when Amazon had bought the online book store back in 2011. I will miss it. It was a life saver when I lived in Hong Kong due to its free global shipping. It was also a place that I used for gift shopping, sending items to friends based abroad.
Audemars Piguet looks to address rampant watch crime by replacing new watches that are stolen during the first year of ownership. This is a first for the luxury industry. De-influencing – a negative trend for brands used to social media influencers as boosters became a concern for industry marketers who had doubled down on influence as marketing pixie dust. De-influencing is when an influencer provides a negative review of a brand that they don’t like. In luxury beauty L’Oreal buys Aesop to bolster its luxury portfolio. The latest thing in luxury travel is a good nights sleep, with sleep tourism becoming a thing.
Telehealth startup Ro, promotes its ‘Body Program‘ service to Americans. The service prescribes and ships Wegovy the obesity and weight management medicine direct to patients.
Bud Light’s influencer marketing activity with transgender social media personality Dylan Mulvaney; sparks a boycott that sees sales drop by over 20 percent. It acts as a catalyst for a bigger discussion on the merits of brand purpose in marketing circles.
Cloud phone service 3CX gets hacked, leaving lots of large corporates vulnerable to hacking. And in Australia, satellite failures cripple GPS enabled automation on tractors. This is important for sowing crops like wheat and barley. The feature allows the farmer to do the process much more efficiently.
The modern world as we know it exists largely due to the Xerox corporately funded research centre in Palo Alto. Known as Xerox PARC had originally financed it to be ready for future innovation that would disrupt their existing business. In the end they weren’t ready. Innovation continues there to this day, but Xerox but handed over PARC to the SRI International. SRI conducts research and development on behalf of US government departments and companies across a wide range of disciplines. SRI had been where Doug Engelbart had done much of his key work.
Damien Roach, aka patten releases Mirage.FM – the first album made purely with generative AI created sounds. It sits somewhere between early Reese or Juan Atkin electronic tracks and the layered production of The Avalanches. 7-Eleven Hong Kong uses generative AI created backdrops for their TV and video ads supporting their 7-Select food range.
The Russo Brothers launch Citadel – a series on Amazon Prime Video. The show isn’t my cup of tea, but what was notable about it, was the degree of commerce integration. You could buy close to the same outfits the characters wore on screen.
At work, our agency teamed up with online plant seller Plant Drop and researchers from Oxford University to promote the wellbeing and detoxifying nature of house plants. The government shuts down the NHS COVID-19 tracking app as usage had declined.
A product giveaway went wrong for BMW. Not necessarily that big an issue, except this was in China at the Shanghai auto show. The brand had been giving out ice creams to stand attendees. They seem to have ran low and kept the ice creams strictly for foreign attendees. Chinese netizens, ever vigilant for anything they can construe as a slight went wild online. Meanwhile, the Milan Furniture Fair is called out for an exhibition of racist glass sculptures from the 1920s.
May 2023
The WHO had downgraded COVID-19 from its global health emergency.
“This virus is here to stay. It is still killing, and it’s still changing,”
Tedros Adhanom Ghebreyesus, director general, WHO (World Health Organisation)
The regional bank crisis continues. First Republic Bank collapses and gets acquired by JP Morgan Chase. Unlike SVB, the international impact is muted. Part of this is down to First Republic being a true regional bank, whereas SVB had an international footprint that followed its technology client base around the world.
Google demonstrates Bard, a ChatGPT analogue – with a heavy focus on generating software code at Google I/O 2023 – their version of Apple’s WWDC (worldwide developer conference).
Klick Health published research showing that ChatGPT demonstrated 10x more empathy than medical professionals. Meanwhile, WPP announces a partnership with Nvidia to use generative AI in advertising.
Disney continued its trend of poor performance in the box office with the live action adaptation of The Little Mermaid, it was particularly badly received in Asian markets. In the west, views were divided based on how important the viewer thought fidelity to the original films casting was important.
Hublot took the movement in luxury towards a circular economy a little too seriously with a limited edition watch made from recycled Nespresso pods.
The FT’s Cristina Criddle lifts the lid on how Bytedance had accessed her phone through the TikTok app and surveilled her.
June 2023
If there was a word of the month for June 2023, it would be decivilisation. President Macron used the term to encapsulate the widespread civil unrest and radical political action ripping through France in a closed door session with experts. The phrase was leaked and the rest is history. Decivilisation isn’t only a French phenomenon, in New York the beleaguered police department went after car manufacturers rather than car thieves.
Apple unveils its Vision Pro goggles. You won’t be able to buy them in 2023, but Apple wanted to get out its software development kit out to have developers come up with potential killer apps. Apple sought to avoid the traps of the metaverse and comparisons to mixed reality devices with its ‘spatial computing’ concept. Alphabet scraps its next generation of augmented reality (AR) glasses, but continues to develop software for AR devices.
German engineering manufacturer Rheinmetall puts a smart factory in a shipping container, allowing spare parts to be manufactured using additive manufacturing closer to where the parts are needed. There is a clear need in the Ukraine invasion battlefield.
A submersible designed to take tourists to the bottom of the ocean implodes. The Ocean Gate Titan was taking passengers to visit the wreck of the Titanic. Omega chooses to launch the following teaser ad campaign at an inopportune moment.
The Hong Kong government tries to spur consumer consumption with a campaign called ‘Happy Hong Kong‘ – a key element being a series of discounts at several local businesses. The government also sponsors the floating Double Ducks temporary installation by Florentijn Hofman in Victoria Harbour. One duck deflates in the heat. Hofman had previously exhibited one duck in the harbour in 2013.
Disney’s woes continued into June with the commercial failure of Pixar film Elemental.
In advertising, GroupM forecasts low growth in media spend. Meanwhile luxury conglomerate Kering buys British fragrance house Creed.
July 2023
If decivilisation was June’s word of the month, July 2023 would be represented by the term ‘doom loop’. Doom loop hit its zeitgeist as international media including El Pais and the Financial Times discussed multiple problems that are plaguing San Francisco. San Francisco is just the canary in the coal mine, with mayor Eric Adams seeing similar challenges just a couple of months later.
Nintendo launches Pokémon Sleep – a gamified sleep tracker with Tamagotchi-type care requirements. Years of news coverage has been highlighting how insufficient sleep of Japanese workers and students has been harming their health and the economy. Twitter rival Threads is launched by Meta. It joins T2/Pebble, BlueSky Social, Mastodon and Post.news.
The FIFA Women’s World Cup is held in Australia, brands get behind it and the public gets to see great football on the pitch. This sparks a discussion about sports media budgets and football as a business.
Wild fires across Greece disrupt various holiday destinations, just as leisure travel hits its stride post-COVID. July would be eventually found to be the hottest July on record around the world.
Barbeheimer – the act of going to watch Barbie and Oppenheimer one after the other at the cinema becomes a cultural moment. The movies are so different, there contrasting nature of the films, together with the post-COVID novelty of getting back into the cinema creates a box office chimera. In Japan, Barbeheimer was viewed negatively trivialising the crime against humanity inflicted on civilians in both Hiroshima and Nagasaki.
In Hong Kong, McDonald’s Restaurants hold an art exhibition in conjunction with Kevin Poon to celebrate 40 years of the golden arches in the city.
Toyota focuses on solid state battery technology alongside its work on hydrogen fuel cell-powered vehicles. Dyson’s abortive electric car project failed partly because it was unable to source solid state batteries. Meanwhile, a Reuters investigation found that Tesla cars were designed to lie about their range to their drivers.
August 2023
August felt like the world was on fire. The UK was in the middle of a heatwave. The news had coverage of wild fires in Tenerife, Greece and Canada. The smoke from forest fires in the Northwest Territories of Canada wrapped New York in choking smog. I worried about extended family in Toronto.
The word of the month is gatekeeping – meaning to keep earned knowledge to yourself, such a personal favourite restaurant or life hack.
Wiko stores indicates intent to file for bankruptcy and Clinton’s Cards closed a fifth of their shops. It isn’t only bricks-and-mortar retailers having problems, luxury e-tailer Farfetch closed down its beauty business. Meanwhile Rolex buys international watch retailer Bucherer, though their plans for the group aren’t clear and fire a good deal of speculation.
China’s largest property developer Country Garden defaults on bond debt. Country Garden has been better managed than Evergrande and this shows how systemic problems are in the China property market.
Google has one of the biggest changes that I can remember in its UK management structure; the rationale isn’t immediately apparent. Speculation starts on Meta’s microblogging platform Threads after usage drops off. OpenAI, the company who created ChatGPT is burning through $700,000 a day to run just one of their services with no clear path to profitability.
The APG publish their results of their annual skills survey. Planners are required to have a ridiculously large set of skills, data and technology aspects were considered to be under-estimated.
In a move that feels more like it should have been done in 2020, PayPal launches its own Stablecoin pegged to the US dollar.
Temperatures at the beginning of September went as high as 32 celsius. Stonegate who own the Slug and Lettuce chain of bars introduce ‘dynamic‘ aka surge pricing at the evening and during the weekend.
Following events like the Bud Light boycott, a corresponding ‘anti woke economy‘ is emerging in the US to cater for socially conservative leaning audiences.
The media and advertising sector continue to think that retail media will be the breakout channel for 2023. Meta stops supporting media on its platforms in Europe and faces a backlash from publishers and politicians. Rupert Murdoch announces his retirement and puts the family succession plan in place.
Iconic computer game series Myst celebrates its 30th anniversary. Apple’s Wanderlust event sees new evolutions of its iPhone range and Apple Watch. Meanwhile IDC predicts that global smartphone sales will hit their lowest point in a decade, indicating market maturity and saturation. The UK walks back an attempt to gain access to encrypted messaging services like Signal, iMessage and WhatsApp. Technology vendors had threatened to pull out of the UK rather than attempt to comply with the proposed British regulations. Malcolm Penn’s Future Horizons updated their forecast for the semiconductor industry, predicting a return to growth. Iran’s religious leaders use artificial intelligence to issue fatwas.
Toyota announces plans for mass production of solid state batteries for their vehicles. Production is slated to start in 2027.
Russell Brand faces a criminal investigation, allegations including sexual assault, stalking and harassment. The media don’t bother reflecting on how the had acted as an enabler of Brand’s conduct over the years. Brand wasn’t the only one in trouble, US casino brands MGM Resorts and Caesars suffer from cybersecurity incidents that force the shutdown of their computer systems.
Adidas’ Adizero Adios Pro Evo 1 are running shoes designed to last just one race. They cost $500 a pair.
October 2023
Qualcomm launches a series of processors designed to be used in personal computers. Their performance is supposed to be superior to Apple’s M2 family of processors launched back in January. A few days later Apple launches its M3 family of processors.
Conflict breaks out on the Gaza strip with HAMAS taking hundreds of hostages and killing hundreds more. The event fractures progressive political support throughout the world.
DeBeers resurrects their ‘A Diamond is Forever’ marketing campaign to try and arrest declining sales in both China and America. Studio Ghibli’s The Boy & The Heron has its UK premiere at the London Film Festival. It goes on UK and US general release in December.
The Rugby World Cup is in full swing, but sponsor luxury watch brand Tudor is wrapped up in a dispute with the tournament’s referees over its role as official timekeeper.
LVMH sees a 7 percent single day drop in share price, leading other luxury groups decline in value. Much of this decline is considered to be due to the perceived end to a golden age of luxury good consumption during the 2020s. Time will tell if this marks the luxury sector’s equivalent of the dot com bust.
A Vogue Business research report finds that the fashion industry is still failing on size inclusivity. Meanwhile Nike collaborates with Dove on girl’s body confidence due to the confluence of their brand purpose and the realisation that a combined effort would be beneficial.
Sales of electric cars decline year-on-year in the UK as vehicles don’t meet consumer needs in terms of range and pricing. Retail sales have hit a two year low; implying a broader cyclical downturn.
Intelligence chiefs warn western technology companies about an uptake in Chinese attempts at industrial espionage.
My alma mater Concentric gets acquired by Accenture Song from marketing group Stagwell. TV advertising costs have increased, but there is considerable debate on the degree of the increase. Meanwhile President Biden unveils an executive order to try and provide a regulatory framework for artificial intelligence development and distribution.
November 2023
The month starts with the closure of micro-blogging platform Pebble. Almost a year to the day of the bankruptcy of cryptocurrency exchange FTX, Sam Bankman Fried is found guilty of criminal charges including fraud. Russian volcano Klyuchevskaya Sopka erupts, while it was largely ignored by the media, the eruption disrupts trans-Pacific flights and air freight, affecting air routes to Korea and Japan in particular.
The Institute of Practitioners in Advertising (IPA) and ISBA announce their principles on the use of generative AI in advertising.
The UK hosts 2023 Artificial Intelligence Safety Summit – it probably more important in spurring a direction rather than any ‘hard outcomes’. Despite the media coverage, most of the general public didn’t care. It won’t have burnished the reputation of prime minister Rishi Sunak and his interview with Elon Musk is particularly toe-curling.
10 Downing Street YouTube channel
The interview is part of Musk’s launch plan for Grok – an LLM-based chat bot to compete with OpenAI’s ChatGPT and Google’s Bard.
Disney+ is to add a ‘with ads‘ subscription option.
Gallup withdraws from China as the communist government closes the country off from the west. The South China Morning Post – historically Hong Kong’s paper of record celebrates its 120th anniversary on November 6, 2023. The English language paper is still important for luxury brand advertisers, alongside the premium end of the food service and beverage sector. How long that will remain the case is open to debate as Hong Kong looks to replace expat talent with mainland Chinese? Hong Kong still has the potential to surprise with its hosting of the 2023 Gay Games. This was the first time that they had been hosted in Asia.
The China Project – a media business of informative podcasts, news and events closes abruptly on the same day as the SCMP 120th anniversary – the timing was pure coincidence. Kaiser Kuo and Jeremy Goldkorn interviewed a plurality of opinions and perspectives on all aspects of China. What did join the SCMP and The China Project was that their respective founders shared a similar vision. As the SCMP founders put it in the first edition of the newspaper:
‘tell the truth for the good of humanity’.
South China Morning Post editorial Friday November 6, 1903
Eurasia Group subsidiary, GZero Media ran a survey of attendees at the 2023 Paris Peace Forum about the state of democracy around the world. Over three quarters of participants surveyed were of the opinion that democratic progress was going backwards.
Humane launches their AI pin. It’s an interesting mix of ideas that represents a challenge to both smartphones ‘pictures under glass’ and AR goggles paradigm, but the use case for the AI pin isn’t apparent at launch.
Russian cyber crime outfit LockBit who managed to affect the Royal Mail’s IT systems in January, net two big whales: legal firm Allen & Overy and China’s largest bank by deposits ICBC. The ICBC infection is supposed to only affect the systems of its New York office. Given the symbiotic relationship that groups like this have with arms of the Russian intelligence services, it’s surprising that they didn’t back away from the ICBC infection.
ICBC is a state-owned bank, in Chinese terms this is like throwing a petrol bomb at a Chinese embassy. Changpeng Zhao, CEO of cryptocurrency platform Binance steps down over money laundering controls and could do prison time.
LinkedIn passes 1 billion registered users. WeWork files for bankruptcy, weirdly the company got additional funding from SoftBank just days before going under. SoftBank lost $16 billion from its investments and loans to WeWork. Meta and Amazon team up to reduce purchase friction between Meta advertising for items on Amazon marketplace. A new in-app experience provides seamless shopping.
Call of Duty: Modern Warfare III launches to a worldwide marketing blitz, just in time for the Black Friday consumer fest and Christmas shopping for middle-aged Dad gamers.
Eli Lilly has its obesity treatment Zepbound approved by US regulator, the FDA and the UK’s MRHA. The efficacy of the treatment and Eli Lilly’s scale from marketing to operations represent serious competition for Novo Nordisk’s portfolio. (Disclosure: in a past role I worked on global advertising creative campaigns for Novo Nordisk’s obesity products). Expect these medicines to dominate the consumer and media zeitgeist similar to Prozac or Viagra during their respective heydays.
YouTube launches a policy on AI-generated or ‘synthetic content’ as they called it. AI is already used widely in many content videos to provide a consistent narrator experience, such as King Clarence’s inner voice on the Jimmy & Clarence channel which uses Siri. What’s less clear from the policy is how YouTube will detect creators who don’t comply with their rules.
I got to spend time at the FT Future of AI conference, great to see ‘danr‘ as Yahoos knew him on stage. While the complexity of trip planning screams out as an AI use case, the solutions introduced by travel sites aren’t great. Even the Booking.com CEO admitted it to Axios. Sam Altman leaves and returns to OpenAI – the not for profit / ethical control of the business in tatters.
UK inflation drops to 4.6% as economic growth tends towards zero. WHO posts statement on undiagnosed respiratory illnesses breaking out across northern China.
Leica launches the first camera to support the C2PA standard which ‘vouches’ for the integrity of photography and considered as a way of helping authoritative sources to not publish misinformation.
Berkshire Hathaway‘s Charlie Munger dies just shy of his 100th birthday. Henry Kissinger managed to make it to a century, but many people will remember it as the day Shane Magowan left us.
December 2023
If COP 28 had been an instalment of a film franchise, rather than the UN Conference of the Parties of the UNFCCC, it would have been given a sub-heading of Oil Strikes Back? Ipsos’ Almanac highlights the consumer concerns about the latest generation of artificial intelligence models, the polycrisis, and the advertising keeps failing in numerous aspects of diversity.
The UK high street took another low-key knock, Adrian’s Records – famous to record collectors around the world (and cost-conscious indie music fans of a certain age) shut their high street store. The business is still unwinding their stock via direct sales to the record retail trade and both eBay and Amazon marketplace.
This is more down to the fact that owners Adrian Rondeau and Richard Burke are retiring. Adrian had been running the shop since 1969.
Walmart launches Add to Heart; a short form video series that allows the audience to shop-the-look as they watch. This will run on Roku, TikTok and YouTube. Of course, this is only 18 years after Girlswalker’s Tokyo Girls Collection have been doing it…
Robinhood, abandoned an effort to launch in the UK 3 years ago, it came back at the beginning of December with a waiting list. By comparison, fans of Grand Theft Auto will have to wait until some time in 2025 for the next instalment to drop. The trailer set in contemporary Florida has distinct synthwave vibes.
Games Workshop has partnered with Amazon to bring Warhammer to life. Probably a smart move given how Amazon has sympathetically developed Lee Childs’ Jack Reacher series and Michael Connolly’s Bosch books.
McDonalds delves back into their marketing archive to inspire a new format of restaurant: Cosmcs. They’re probably hope it memes like the Grimace shakes during the summer. Travis Scott’s Cactus Jack has gone from partnerships with McDonalds and Nike to hitting its acme with Audemars Piguet on a set of 200 highly customised Royal Oak watches. They are already on the secondary market for $500,000 within a week of its launch. It’s a bit of a risk, as Scott’s had moments just as controversial as Kanye West, representing brand reputational risk.
Unilever investigated in the UK by CMA over its green claims. Having been on the inside, I can say that the green efforts are genuine. They also involve trade-offs, so refill plastic sachets would have a lower carbon footprint for transport, but they’re still plastic. Being second-guessed by regulators adds to the complexity.
Former proprietor of the Hong Kong Apple Daily newspaper and British citizen Jimmy Lai goes on trial in a case that is expected to take about 80 days to be heard. Lai’s case is the most prominent trial under the Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region. Lai is charged with ‘collusion with foreign forces’ and sedition.
Hong Kong Police announced bounties against five people overseas on on suspicion of inciting secession or colluding with foreign forces. This includes the founder of Hongkongers in Britain, and a US national working for World Liberty Congress.
With courtroom drama taking up much of the oxygen in Hong Kong, it’s not surprising that the top grossing domestic film in 2023 was courtroom comedy drama A Guilty Conscience – which grossed five times more than any other Hong Kong film in the box office this year – and the highest grossing Hong Kong or Chinese film in city to date, surpassing the previous record set in 2022.
The French Competition Authority €91 million ($100 million) fine for Rolex France restricting authorised dealers from selling watches online isn’t likely to benefit multi-brand dealers and instead more likely to drive vertical integration. Vertical integration was partly to blame for the fire sale of Farfetch to Korean online services firm Coupang.
From an adidas perspective, we’re now in a post-Yeezy & post-Ivy Park world. It launched a joint venture with fashion house Fear of God as a long term collaboration a la Y-3 with Yohji Yamamoto. They indicated that they want to move away from the hype drop model that fuels secondary markets (StockX, GOAT etc.) and build something ‘more sustained’.
While we’re on the subject of hype, it started for Christmas adverts started before Hallowe’en. The advertising industry needed a good news and the 4.8% lift (year on year) in UK advertising spend for Q4 was a sorely needed top-up for the sector. This year’s tone through the ads is more downbeat reflecting a subdued economic environment. Loath as I am to nominate one effort over another during the Christmas season; Uncommon Studios for JD Sports ‘a bag for life’ was an acknowledgement of how iconic the draw string bag is, and has been since before Liquid’s Sweet Harmony first rang out. Liquid’s Eamon (aka Ame) works making music for advertising and TV for Clerkenwell Sound Collective while releasing tracks under the Liquid name and Shane (aka Model) is still making music. Perhaps it’s better that they didn’t show how messed up your kicks will be after dancing all night in a basement or industrial unit.
On a more serious note, the small details in this got me and gave me goosebumps; in particular the ever-present sirens of urban Britain in the background at the end. It’s not ‘Christmas’ – it’s a working class Christmas. For me, it’s timeless and adds yet more grist to the mill on thinking about things in terms of life stages rather than ‘generations’ which hides what unites us and creates false divisions.
Midjourneyversion 6 is released, so by the time St Stephen’s Day (Boxing Day for UK people) or December 26th for the rest of the world – my LinkedIn feed became flooded with images people were prompting whilst bored post-turkey dinner.
Meanwhile WHSmith, quietly rolls out a rebrand for its shop signage with WHS. I didn’t think I would be writing about a rebrand this late in the year, but it makes sense being able to get shop fitters in during the Christmas holiday.
The new sans serif font and blue background parallelogram confuses the media and consumers due to its resemblance to the NHS logo. While the more design conscious among us may realise that the NHS uses italics to suggest movement, whereas WHSmith uses the box instead, some consumers won’t see the nuance.
At the time of writing, I don’t know what job the rebrand was designed to do. I have a hypothesis that the semiotics of the design were to imply that the stationery shop is a valued service to its customers (like the NHS). The consumer confusion is understandable, given that many town centres had NHS-branded COVID vaccination centres. This is part of a wider change at WHSmith; which is increasingly dependent on its travel terminus business in airports and train stations in the UK, Europe and the US.
The rebrand hadn’t been extended to their online presence so far. If the storefront signage has been confusing, extending the rebrand to mobile web bookmarks and mobile app icons would likely cause even more confusion. Might there be enough time to consider bringing back the WHSmith ‘cube’ icon?
I will finish up on Google’s year in search, though having done these lists for Yahoo! Search in the past, I have a good idea of how sanitised these trends reports are.
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