2 minutes estimated reading time
Value of reputation
The value of reputation is something that various disciplines especially the public relations industry discuss ad infinitum. IPSOS have put together some interesting research and thinking that helps to quantify and shape the value of reputation. Previous discussions on reputation value that I have seen, haven’t had the same rigour behind them. The presenter calls out the assertions of former Unilever Paul Pollman as misleading.
Unlocking the value of reputation key takeaways
- Shareholder value and reputation don’t necessarily correlate contrary to the assertions of Unilever’s former CEO Paul Pollman.
- A better reputation means that advertising becomes more effective: more believable and more memorable.
- A better reputation means that consumers are more likely to pay a premium for a product (however this is relative within category).
- The value of reputation varies by region. It’s stronger in Latin America than the UK, Europe or many Asian markets, but weaker in Africa and the Middle East.
- The value of reputation parleys into brand trust and brand resilience. A personal example of this for me was the wayUK consumers were much more supportive of the BP than American consumers during the Deepwater Horizon disaster.
I would love to be able to get hold of the full presentation / supporting documentation around the Unlocking the value of reputation. If anyone has a copy, get in touch.
This is Financial Advice
This is Financial Advice is one of the best films that I have seen about the GameStop short squeeze.
Studio Ghibli music
While Japanese production company Studio Ghibli is recognised for its animation, the specially composed music is a key part of its ambience. It also happens to be great music for listening to while working. There’s a 120 hours of Ghibli related musical playlists here.
Metal morphosis. Made Untamed
Toyota Australia were promoting the Toyota GR Corolla. This is the Corolla version of a GR Yaris. Same mechanicals, but five doors and a larger body shell. The Yaris was not made available in some markets such as the US and Australia, instead they got the larger car.
The creative is a mix of animation relying on precise high speed driving and a set course reminiscent of the late Ken Block’s Gymkhana series of films. The gymkhana series was in turn influenced by skate videos. Prior to being a rally driver, Block had co-founded Droors and DC Shoes prior to running his car culture brand Hoonigan and driving professionally.