Search results for: “Sun Microsystems”

  • Sun Microsystems + other news

    Sun Microsystems

    Oracle in shock $5.6 billion takeover of Sun – Computer Business Review : News – Sun Microsystems is a Silicon Valley icon. Cisco built their first routers around a Sun Microsystems motherboard. Dot com companies hosted their fledgling online businesses on Sun Microsystems servers. Quant analysts in banks built their models on Sun Microsystems workstations

    Consumer behaviour

    Consumers ‘turned off by social networking spam’ | Netimperative – interesting statistics

    A Dialog about the Future for Students and Employers: The Upcoming Social Workforce « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    O’Brien: Older generations adopting new technologies faster than young – SiliconValley.com

    Culture

    YouTube – James Lebon’s Channel – original International Stussy Tribe member James Lebon had put up a number of the videos he directed. Check out the classic Paradox – Jailbreak and Force & Kzee – Who got the last laugh, through to the poptastic Betty Boo (just doing the do). The real downer about aging is having watched great talent die too young.

    FMCG

    Britons know 10 recipes by heart

    How to

    Knowem UserName Check – Social Networking Username Availability – thanks to Becky for this one

    50+ Google and Yahoo Search Shortcuts Cheat Sheet

    populair.eu – good set of recommendations on likely places where buzz starts

    HOW TO: Use Social Media to Champion International Causes

    Ideas

    Hyping the Hype Curve – broadstuff

    Innovation

    Official Google Blog: Hard at play in Google Labs with Similar Images and Google News Timeline

    Ireland

    Village – Politics, Media and Current Affairs in Ireland – “Erin Go Broke” – a bit concerned about this. I don’t particularly want to see my home country go a bit Iceland. More related content here.

    Japan

    Inhabitat » Kyocera Unveils Kinetic Flexible OLED Cell Phone – nice article on product design trends

    Panasonic and NEC to unveil nine Linux devices on Monday as the LiMo Foundation takes off : Boy Genius Report

    Louis Vuitton and Takashi Murakami x QR Code – Josh Spear, Trendspotting

    Jobs in Tokyo – Danny Choo is looking for a new staff member, sounds like a cool opportunity

    Marketing

    Branded iPhone Apps and the Misleading Allure of Buzz

    Facebook | Creative Capital – interesting event

    Collective Conversation » Hill & Knowlton Digital in China » Blog Archive » Our Very Own Digital Library – Launched!

    Media

    Susan Boyle boosts traffic to ITV.com by 700% | New Media Age – I was shocked by this since I didn’t expect ITV.com’s viewership to be as low as the figures imply.

    Research: Going Web-Only Could Kill Your Newspaper | paidContent:UK

    The Failure of #amazonfail | Clay Shirky on AllThingsD

    Earnings: Google Back To Growth In UK After Managing Exchange Rates | paidContent:UK

    Ignoring the community – a look at Yahoo! Hong Kong

    Online

    The Twitter stampede continues (and Facebook dominates in Europe)

    SEO & Social Media Roadmap

    Yahoo Shutting Down The Rest Of Jumpcut In June

    Retailing

    Hello! launches online fashion shop – Brand Republic – media does retail

    The Butler’s Back: Ask.com Brings Jeeves Out Of Retirement In UK | paidContent.org

    Technology

    Apple Stops Gaining Market Share (AAPL, DELL)

    Wireless

    MTV Launches Branded SIM Card In Malta | mocoNews

  • Pipes by Yahoo

    I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side.

    Now, why this journey down the memory superhighway? That’s a valid question. The inspiration for this post came from Bradley Horowitz’s initial post on Threads. (I had to go back and re-edit the reference to post from tweet to include it in the previous sentence, force of habit). In his post, Bradley shared the history of Pipes by Yahoo. I’m acquainted with Bradley from my time at Yahoo!. During that period, he was one of the senior executives in Jeff Weiner’s Yahoo! Search and Marketplace team.

    Consider this article as complementary to the Pipes by Yahoo history that Bradley pointed out. I will share the link where it makes sense to go over and read it in my depth. My commentary provides context prior to Pipes by Yahoo launching, the impact it had and why it’s pertinent now.

    Origins

    To comprehend Pipes by Yahoo, a fair amount of scene-setting is necessary. The contemporary web experience is now a world apart from the open web of Pipes, just as Pipes was distant from the pre-web days of the early 1990s.

    Boom to bust

    During the mid-1990s through the dot-com bust, Yahoo! generated substantial revenue from various sources, with online display advertising being the most pivotal. Launching a blockbuster film from the late 1990s to the early 2010s often involved a page takeover on Yahoo! and featuring the trailer on the Yahoo! Movies channel and Apple’s QuickTime.com. A similar approach applied to major FMCG marketing campaigns, with large display advertising initiatives.

    San Francisco billboard drive-by

    Yahoo! profited significantly during this period, as the internet was the new trend, and display advertising was a cornerstone for brand building. Money was spent generously, akin to contemporary budgets for influencer marketing programmes.

    Yahoo! occupied a space between TV, magazine advertising, and newspaper advertising. The design of the My Yahoo! page mirrored the multi-column layout of a traditional newspaper.

    Similar to a newspaper, Yahoo! developed various departments and services:

    • Search
    • News (including finance)
    • Music services
    • Shopping, featuring a store for small businesses, auctions, and a shopping mall-type offering
    • Sports
    • Communications (email, instant messaging, voice calls, early video calling)
    • Web hosting

    Then came the dot-com crash. Advertising revenue plummeted by around a third to 40 percent, depending on who you ask. Deals like the acquisition of Broadcast.com shifted from appearing speculative and experimental to extravagant wastes of money as the bust unfolded. This experience left scars on the organization, restraining the size of deals and the scope of ambition. Opportunities were second and third-guessed.

    Yahoo! Europe narrowly survived, thanks to a white-label dating product. Love proved to be a more dependable revenue source than display advertising. A new CEO from the media industry was appointed to address shareholder and advertiser concerns.

    The advertising industry was in a constant state of learning. Performance marketing emerged as a significant trend, and search advertising gained prominence.

    The initial cast in this story

    Jeff explains something to the phone

    Weiner was hired into Yahoo! by then CEO Terry Semel. Semel knew Weiner from his work getting Warner Brothers into the online space.

    Bradley

    Yahoo! had started getting serious about search by acquiring a number of search technology companies and hiring talented people in the field. Bradley Horowitz had found an image and video search startup called Virage and joined Yahoo! (a year before I got there) as director of media search.

    Tim Mayer Yahoo

    There was former Overture executive Tim Mayer who was VP of search products and drove an initiative to blow out Yahoo!’s search index as part of a feature and quality battle with Google, Bing and Ask Jeeves. It was a great product, but with the best effort in the world we didn’t have the heat. The majority of Yahoos internally used Google because of muscle memory.

    how many points for visiting the metro?

    Vish Makhijani was ex-Inktomi and was VP – international search and has more of a focus on operations. He worked on getting non-US Yahoo! users feature parity – at least in search products.

    Former Netscaper, Eckhart Walther was the VP in charge of product management.

    Aside: where did Ged sit?

    Where did I sit? Low on the totem pole. To understand my position in the organisation, imagine a Venn diagram with two interlocking circles: the European central marketing team and Vish’s team. I would have sat in the interlocking bit. If that all sounds confusing, yes it was.

    Downtown San Jose

    Search wars and web 2.0

    Pipes by Yahoo emerged from the confluence of two technological trends that developed in parallel, extending all the way to early social media platforms.

    Search wars

    I had been discussing the prospect of working at Yahoo! with a couple of people since around 2003. I had an online and technology brand and product marketing background. I had been blogging regularly since late 2002 / early 2003 and managed to incorporate online reviews and forum seeding into campaigns for the likes of Aljazeera and BT. The business was emerging from survival mode. As an outsider, it wasn’t immediately apparent how precarious Yahoo!’s situation had been. However, the threat posed by Google was undeniable.

    At that time, Google didn’t have the extensive workforce it boasts today. One of my friends served as their PR person for Europe. Nevertheless, Google had embedded itself into the zeitgeist, seemingly launching a new product or feature every week. If there wasn’t a new product, stories would sometimes ‘write themselves,’ such as the time the face of Jesus was supposedly found on Google Maps photography of Peruvian sand dunes. The closest contemporary comparison might be the cultural impact of TikTok.

    The geographical impact of Google’s cultural dominance was uneven. In the US, Yahoo! was a beloved brand that many netizens were accustomed to using. Yahoo! held double the market share in search there compared to Europe. Part of this discrepancy was due to Europeans coming online a bit later and immediately discovering Google. But Google didn’t do that well with non-Roman derived European languages like Czech. It has similar problems with symbolic languages like Korean, Chinese and Japanese.

    Google explosion

    I can vividly remember the first time I used Google. At that time I was using a hodge podge of search engines, usually starting with AltaVista and then trying others if I didn’t get what I wanted. This was before tabbed browsers were a thing, so you can imagine how involved the process became.

    Google appeared in an online article, which I think was on Hotwired some time during late 1998, less than a year after it had been founded. I clicked on a link to use the search engine. Google looked every different to now. It had a clean page with three boxes beneath. The first one was a few special searches, I think one of them was Linux-related, which tells you a lot about the audience at the time. The second was set of corporate links including a link explaining why you would want to use Google – although experiencing one search was enough for most people that I knew. The final box was to sign up to a monthly newsletter that would give updates on what developments Google was up to.

    From then on, I very rarely searched on Alta Vista, though my home page was still My Excite for a long time. This was more because I had my clients news set up on the page already and they had decent finance overage at the time.

    The difference in searches was really profound, there were a number of factors at work:

    • Google’s approach seemed to give consistently better results than the vectored approach taken by Excite or AltaVista.
    • There was no advertising on the SERP (search engine results page), but that was to soon change.
    • You could use very directed Boolean search strings, which isn’t possible any more since Google optimised for mobile.
    • Search engine optimisation wasn’t a thing yet.
    • The web while seeming vast at the time, was actually small compared to its size now. Web culture at the time was quirky and in aggregate nicer and more useful than it is now. Part of this was was down to the fact that early web had a good deal of 1960s counterculture about it. Wired magazine would write about the latest tech thing and also profile psychedelic experimenters like Alexander Shulgin. Cyberpunk, rave and psychedelic tribes blended and found a place online. You can see the carcass of this today with Silicon Valley’s continued love of Burning Man. (Note: there were rich dark seams if that was the kind of thing you were into. There wasn’t the same degree of social agglomeration that we now have, nor were there algorithms that needed constant new content to feed diverse realities.)
    • Content creation on the web was harder than it is now. Blogging was at best a marginal interest, the likes of Angelfire, AOL Hometown, Geocities and Tripod provided free hosting, but you couldn’t put up that much content to pollute the search index even if you wanted to.

    The impact was instantaneous and by early 1999, it was much a part of the nascent netizen culture as Terence McKenna.

    Homage to Terence McKenna

    McKenna spent the last bit of his life interrogating the search engine for four to five hours a day. He was convinced that the online world it provided access to represented some sort of global mind.

    Sometimes he treats the Net like a crystal ball, entering strange phrases into Google’s search field just to see what comes up. “Without sounding too cliché, the Internet really is the birth of some kind of global mind,” says McKenna. “That’s what a god is. Somebody who knows more than you do about whatever you’re dealing with.”

    As our society weaves itself ever more deeply into this colossal thinking machine, McKenna worries that we’ll lose our grasp on the tiller. That’s where psychedelics come in. “I don’t think human beings can keep up with what they’ve set loose unless they augment themselves, chemically, mechanically, or otherwise,” he says. “You can think of psychedelics as enzymes or catalysts for the production of mental structure – without them you can’t understand what you are putting in place. Who would want to do machine architecture or write software without taking psychedelics at some point in the design process?”

    Terence McKenna’s Last Trip – Wired.com (May 1, 1999)

    A year after that McKenna interview, Google was running over 5,000 Linux servers to power the search engine.

    At first, Google also powered search on some of the web portals and saw itself as a competitor to search appliance businesses like Inktomi and Autonomy. The advertising kaiju started operation in 2000 and it was tiny. This violated patents held by GoTo.com – a business subsequently acquired by Yahoo!.

    Post-bust

    Once Yahoo! had disentangled itself from the carnage of the dot com bust, search was a much bigger deal. And Google had become a behemoth in the space of a few years. In 2002, Google launched Google News – a direct challenge to web portals like Yahoo!, MSN and Excite. Around about this time Google started to be used as a verb for using a web search engine.

    While display advertising had taken a dive, search advertising had took off for several reasons:

    • It was performance marketing, even when a business is just surviving sales are important
    • Behavioural intent – if you were searching for something you were likely interested in it and may even purchase it
    • So easy to do at a basic level, even small and medium sized businesses could do it
    • Advertising dashboard – Google did a good job at helping marketers show where the advertising spend had gone.

    We’ll ignore on the difficult facts for the time being, for instance:

    • The role of brand building versus brand activating media
    • What attribution might actually look like
    • That Google advertising is a rentier tax, rather than a business generator

    Google listed on the stock market in August 2004. Investors ignored governance red flags like the dual share structure so the founders could retain voting rights.

    Yahoo! in the search wars

    Yahoo! had come out of the dot com bust battered but largely intact. Yahoo! was scarred in a few important ways.

    Identity crisis

    Yahoo! came about pre-Judge Jackson trial when Microsoft spread terror and fear into the boardroom of most sensible technology companies. I know that sounds weird in our iPhone and Android world. Rather than the bright cuddly people who give us Xbox, it was a rabid rentier with a penchant for tactics that organised crime bosses would have approved of. It took a long time to work that out of their system.

    Another big factor was the fear of Microsoft. If anyone at Yahoo considered the idea that they should be a technology company, the next thought would have been that Microsoft would crush them.

    It’s hard for anyone much younger than me to understand the fear Microsoft still inspired in 1995. Imagine a company with several times the power Google has now, but way meaner. It was perfectly reasonable to be afraid of them. Yahoo watched them crush the first hot Internet company, Netscape. It was reasonable to worry that if they tried to be the next Netscape, they’d suffer the same fate. How were they to know that Netscape would turn out to be Microsoft’s last victim?

    Paul Taylor – ex Yahoo and founder of Y-Combinator

    Yet Yahoo! went on to hire media mogul Terry Semel as it went through the dot com bust, shows that this thinking must have coloured views somewhat.

    Cheque book shy

    Even Mark Cuban would admit that Broadcast.com was not worth the billion dollar price tag that Yahoo! paid for it. It was a high profile mistake at the wrong point in the economic cycle which haunted Yahoo! acquisition plans for years. Which is one of the reasons why may have Yahoo! dropped the ball when it had the chance to buy Google and Facebook.

    The game has changed

    But the game had changed. Display advertising was no longer as profitable as it had been. Search advertising was the new hotness, fuelled by online commerce. By early 2004, Yahoo! is confident enough in its own search offering to drop Google who had been providing its search function.

    Yahoo! acquired search appliance business Inktomi in 2002 and then Overture Services in 2003. Overture services provides the basic ad buying experience for Yahoo! search advertising.

    In 2004, Yahoo! realises having search is not enough, you have to offer at least as good as product as Google, if not better. This is where Tim Mayer comes in and for the next couple of years he leads a project to build and maintain search parity with Google.

    You had a corresponding project on the search advertising side to bring the Overture buying experience up to par with Google with a large team of engineers. That became a veritable saga in its own right and the project name ‘Panama‘ became widely known in the online advertising industry before the service launched.

    Search differently

    Googling is a habit. In order to illicit behavioural change you would have to

    • Have an alternative
    • Change what it means to search in a positive way

    Yahoo! approached this from two directions:

    • Allowing different kinds of information to be searched, notably tacit knowledge. I worked on the global launch of what was to become Yahoo! Answers, that was in turn influenced by Asian services notably Naver Knowledge IN. This approach was championed internally by Jerry Yang.
    • Getting better contextual data to improve search quality providing a more semantic web. This would be done by labels or tags. In bookmarking services they allowed for a folksonomy to be created. In photographs it provided information about what the pictures or video content might be, style or genres, age, location or who might be in them.

    Web 2.0

    Alongside a search war there was a dramatic change happening in the underpinnings of the web and how it was created. While the dot com bust caused turmoil, it also let loose a stream of creativity:

    • Office space was reasonably priced in San Francisco only a couple of years after startups and interactive agencies had refurbished former industrial buildings South of Market Street (SoMo).
    • Office furniture was cheap, there was a surplus of Herman Miller Aeron chairs and assorted desks floating around due to bankruptcies and lay-offs.
    • IT and networking equipment was available at very reasonable prices on the second hand market for similar reasons. You could buy top of the range Cisco Catalyst routers and Sun Microsystems servers for pennies on the dollar that their former owners had paid for them less than one computing generation before. This surplus of supplies be bought online from eBay or GoIndustry.com.
    • Just in time for the internet boom wi-fi had started to be adopted in computers. The first wi-fi enabled laptop was the Apple iBook. Soon it became ubiquitous. Co-working spaces and coffee shops started to provide wi-fi access connected to nascent mainstream broadband. Which meant that your neighbourhood coffee shop could be a workspace, a meeting space and a place to collaborate. We take this for granted now, but it was only really in the past 25 years that it became a thing. It also didn’t do Apple’s laptop sales any harm either.
    • Open source software and standards gave developers the building blocks to build something online at relatively little financial cost. Newspapers like the Financial Times would have spent 100,000s of pounds on software licences to launch the paper online. In 2003, WordPress was released as open source software.
    • Amazon launched its web services platform that allowed developers a more flexible way for putting a product online.
    • The corresponding telecoms bust provided access to cheaper bandwidth and data centre capacity.

    All of these factors also changed the way people wrote services. They used web APIs building new things, rather than digital versions of offline media. APIs were made increasingly accessible for a few reasons:

    • Adoption of services was increased if useful stuff was built on top of them. Flickr and Twitter were just two services that benefited from third party applications, integrations and mashups. Mashups were two or more services put together to make something larger than the ingredients. The integration process would be much faster than building something from scratch. It worked well when you wanted to visualise or aggregate inputs together.
    • Having a core API set allowed a service to quickly build out new things based on common plumbing. Flickr’s APIs were as much for internal development as external development. Another example was the Yahoo! UK’s local search product combining business directory data, location data and mapping.
    local

    There was also a mindset shift, you had more real-world conferences facilitating the rapid exchange of ideas, alongside an explosion of technical book publishing. One of the most important nodes in this shift was Tim O’Reilly and business O’Reilly Publishing. Given O’Reilly’s ringside seat to what was happening, he got to name this all web 2.0.

    Finally, a lot of the people driving web 2.0 from a technological point of view were seasoned netizens who had been exposed to early web values. The following cohort of founders like Mark Zuckerberg were more yuppie-like in their cultural outlook, as were many of the suits in the online business like Steve Case or Terry Semel. But the suits weren’t jacked into the innovation stream in the way that Zuckerberg and his peers – but that would come later.

    This was the zeitgeist that begat Pipes by Yahoo.

    The approach to a new type of search needed the foundational skills of web 2.0 and its ‘web of data’ approach. Yahoo! acquired number of companies including Flickr, Upcoming.org and Delicious. At the time developers and engineers were looking to join Yahoo! because they liked what they saw at Flickr, even though the photo service was only a small part of the roles at the business.

    Web 2.0 talent

    The kind of people who were building new services over APIs were usually more comfortable in a scrappy start-up than the large corporate enterprise that Yahoo! had become. Yet these were the same people that Yahoo! needed to hire to develop new products across knowledge search, social and new services.

    There were some exceptions to this, for instance the 26-person team at Whereonearth who operated a global geocoded database and related technology had a number of clients in the insurance sector and Hutchison Telecom prior to being acquired by Yahoo!. The reason why Yahoo! became so interested was a specific Whereonearth product called Location Probability Query Analyser. The technology went on to help both the Panama advertising project and Yahoo! search efforts. George Hadjigeorgiou was tasked with helping them get on board.

    I knew some of the first Flickr staff based out of London, they sat alongside technologist Tom Coates who would later work on FireEagle. They all sat in a windowless meeting room on a floor below the European marketing team sat in.

    Most people didn’t even know that they were there, working away thinking about thinks like geotagging – a key consideration in where 2.0 services and mobile search.

    Going over to the Yahoo! campus in Sunnyvale made it clear to me that the difference in cultural styles was equally different over there, from just one cigarette break with Stewart Butterfield of Flickr.

    Secondly, there was the locale. The best way I found to help British and Irish people get the environment of Silicon Valley was to describe it as a more expansive version of Milton Keynes with wider roads and a lot more sunshine. One of the biggest shocks for me on my first visit to the Bay Area was how ordinary Apple and Google’s offices felt. (This was 1 Infinite Loop before Apple Park construction started). The canopy over the main building entrance looked like an airport Novotel, or every shopping centre throughout the UK.

    In the same way that Milton Keynes is not London; Silicon Valley’s quintessential campus laden town Sunnyvale is not San Francisco.

    This is not the dystopian doom spiral San Francisco city of today with failed governance and pedestrianisation projects. At this time, San Francisco was on the up, having been clobbered by the dot com bust in the early noughties, financial services had kept the city ticking over. Technology was on the rise again. Home town streetwear brand HUF was making a name for itself with its first shop in the Tenderloin, the DNA Lounge had consistently great nights from west coast rave and goth sounds to being a haven for mashup culture with its Bootie nights.

    There was great cinemas, vibrant gay night life and the sleaze of the Mitchell Brothers O’Farrell theatre. The Barry Bonds era San Francisco Giants won more than their fair share of baseball matches.

    If Yahoo! were going to keep talent, they’d need a place in the city. It makes sense that setting up the San Francisco space fell to Caterina Fake. Fake was co-founder of Flickr and was given a mandate by Jerry Yang to ‘make Yahoo! more like Flickr’. So she decided to set up an accelerator for new products.

    Brickhouse

    According to Caterina Fake on Threads:

    I dug around on the company intranet and exhumed an old deck for an initiative called “Brickhouse” which had been approved by the mgmt, but never launched.

    Caterina Fake (@cefake on threads)

    This tracks with my experience in the firm, projects would form make rapid progress and then disappear. And during the first dot com boom, San Francisco was home to online media companies, such as Plastic (Razorfish SF), Organic and Agency.com, many of whom also had offices in New York. Wired magazine had its office there, as did a plethora of start-ups.

    Fake goes on to say that Brickhouse managed to use the same office space she had worked in while she had worked at Organic over a decade earlier.

    The 60 Minutes episode Dot-com Kids marked an acme in this evolution of San Francisco. At the time Fake was doing this exercise, there was probably a Yahoo! sales team based in San Francisco proper, but that would be it.

    Fake cleans up the Brickhouse deck and gets it through the board again with Bradley Horowitz with the then Chief Product Officers Ash Patel and Geoff Ralston, president Sue Decker and chief Yahoo Jerry Yang being the board champions of the project.

    Fake hands off to Chad Dickerson to realise Brickhouse as she heads off on maternity leave. Fake, Dickerson and Horowitz assemble the Brickhouse team (aka the TechDev group) and ideas that would eventually build Pipes by Yahoo!, Fire Eagle and other projects.

    This is where my origins viewpoint on Pipes by Yahoo finishes. For the download on its creation, go here now; the link should open in a new tab and I will still be here when you get back to discuss the service’s impact.

    Pipes by Yahoo was launched to the public as a beta product on February 7 2007. Below is how it was introduced on the first post added to the (now defunct) Yahoo Pipes Blog. At this time product blogs became more important than press releases for product launches as information sources to both tech media and early adopters.

    Introducing Pipes

    What Is Pipes?
    Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line.

    Philosophy Behind the Project
    There is a rapidly-growing body of well-structured data available online in the form of XML feeds. These feeds range from simple lists of blog entries and news stories to more structured, machine-generated data sources like the Yahoo! Maps Traffic RSS feed. Because of the dearth of tools for manipulating these data sources in meaningful ways, their use has so far largely been limited to feed readers.

    What Can Pipes Do Today?
    Pipes’ initial set of modules lets you assemble personalized information sources out of existing Web services and data feeds. Pipes outputs standard RSS 2.0, so you can subscribe to and read your pipes in your favorite aggregator. You can also create pipes that accept user input and run them on our servers as a kind of miniature Web application.

    Here are a few example Pipes to give you an idea of what’s possible:

    • Pasha’s Apartment Search pipe combines Craigslist listings with data from Yahoo! Local to display apartments available for rent near any business.
    • Daniel’s News Aggregator pipe combines feeds from Bloglines, Findory, Google News, Microsoft Live News, Technorati, and Yahoo! News, letting you subscribe to persistent searches on any topic across all of these data sources.

    What’s Coming Soon?
    Today’s initial release includes a basic set of modules for retrieving and manipulating RSS and Atom feeds. With your help, we hope to identify and add support for many other kinds of data formats, Web services, processing modules and output renderings.

    Here are some of the things we’re already got planned for future releases:

    • Programmatic access to the Pipes engine
    • Support for additional data sources (such as KML)
    • More built-in processing modules
    • The ability to extend Pipes with external, user-contributed modules
    • More ways to render output (Badges, Maps, etc…)

    Pipes is a work in progress and we’ll need your help to make it a success. Try building some simple pipes and advise us what works well and what doesn’t in the online editor. Tell us how you’d like use Pipes, what we can do to make cool things possible, and show us ways you’ve found to use Pipes that never even occurred to us. In return, we promise to do our best to make Pipes a useful and enjoyable platform for creating the next generation of great Web projects.

    And please have fun!

    The Pipes Development Team

    Pipes impact

    I had a good, if exhausting time at Yahoo! It was first inhouse role and my part of the central marketing team had an exhausting workload. By the time Pipes by Yahoo launched, I had left Yahoo! Europe. There has been a re-organisation of European arm and the business had been ‘Kelkoo-ised’; a few of us on the European central marketing team took the opportunity to take the money and run.

    I remember bringing Salim (who headed the European search team) up to speed and getting his support to push for me getting a payout, rather than fighting my corner.

    Peanut Butter Memo

    Brad Garlinghouse’s peanut butter manifesto was made public towards the end of the year portraying a game of thrones type power play which would have seen the kind of structures that were put in place in the European organisation rolled out globally.

    On the face of it, some of it was pertinent, but it lacked a wider vision.

    While Garlinghouse has gone on to have a really successful career at Ripple; the Yahoo! business unit he ran had several problems. He was in charge of Music and the Comms & Community BU. At the time it had a poor record of building products fit for early adopters like music properties that aren’t Mac-compatiable, this was when the iTunes store and Apple iPod springboard off the Mac community and into the mainstream.

    The then new Yahoo! Mail which didn’t work on Safari and a Messenger client which was worse to use than third party clients like Trillium or Adium. All of which made it hard to build a buzz that will bridge to mainstream users. Yahoo! Messenger, could have been Skype or WhatsApp. It became neither.

    For a more modern example, think about the way Instagram and Threads were Apple iPhone first to build a core audience.

    At the time, I was less charitable about the memo. And the memo raised wider questions about the business; like was the CEO facing an executive revolt?

    The launch of Pipes by Yahoo helped to inject some more positive energy back into the Yahoo! brand. Remember what I said earlier on how talent wanted to join Yahoo!’s engineering and development teams because of Flickr. They started to want to join Yahoo! because of Pipes.

    The outside world

    I was back agency side when Pipes launched. I had friends within Yahoo! still and kept an eye on the various product blogs. I got the heads-up on Pipes and put aside an afternoon and an evening to explore it fully. A quick exploration gave one an idea of how powerful Pipes by Yahoo could be. While Pipes was powerful, it was also relatively user friendly, like Lego for data. It was more user friendly than Apple’s Automator, which inspired Pipes by Yahoo! in the first place.

    At this time in London the amount of people working on social media and online things was still relatively small. Knowledge was shared rather than hoarded at grassroots events and on an ecosystem of personal blogs. This was a group of eople with enquiring minds, a number of whom I can still call friends.

    We shared some of the public recipes on Pipes by Yahoo and learned from them, just as I had learned about Lotus 1-2-3 macros in the early 1990s, by picking through other peoples examples. (I put this to use automating data records in the Corning optical fibre sales support laboratory that I worked in at the time.)

    The agency I worked with had a number of large technology clients including AMD, Fujitsu Siemens personal computing devices – notably smartphones, parts of Microsoft and LG.

    AMD and Microsoft were keen to keep track on any mention of their brand in a number of priority blogs or news sites at the time. Social listening was in its infancy and there were a number of free tools available, which I got adept at using.

    We managed to build and sell both AMD and Microsoft respectively a custom feed which provided them with links to relevant content in near real-time, which they then published on an internal site so that key audiences always had their fingers on the pulse.

    This was all built on top of two free Pipes by Yahoo accounts which used a similar but tweaked recipes to make this happen.

    On the back of that work, we managed to sell in a couple of small websites to the Microsoft team based on WordPress. I had long moved on to another agency role by the time the Pipes by Yahoo feeds would have died.

    Discussing Pipes by Yahoo with friends, they said it had inspired them to learn to code. Pipes by Yahoo spurred creativity and creation in a similar way to HyperCard.

    Zeitgeist

    While all of this has talked about Pipes by Yahoo! and how great the launch was, the ending of Pipes was much more humdrum. The service had been glitchy at the best of times and wasn’t being maintained in the end. In conversations I had with friends, it was compared to a British sports car: unreliable but loveable. Yahoo! closed it down on September 30, 2015.

    Which begs the question, why is Pipes by Yahoo, which was shut down eight and a half years ago being celebrated amongst the digerati?

    I think that the answer to this is in the current online zeitgeist. The modern web isn’t something that anyone involved in web 2.0 would have signed up for. Algorithms have fragmented the global town hall archetype envisaged for social. The web no longer makes sense in aggregate, as it’s splintered by design.

    The modern web feels ephemeral in nature. This seems to have gone hand-in-hand with a video first web exemplified by TikTok.

    The social platforms the fragmentation seem to be declining in relevance and its isn’t clear what’s next. The people-driven web of knowledge search and web 2.0 is under pressure from AI content providing a mass of ‘just good enough’ content. Even influencers are being usurped by digital avatars. Even the audience engagement is often synthetic. All of which leaves the netizen in a state of confusion rather than the control that Pipes by Yahoo offered.

    Taylor Lorenz is a journalist who made net culture and platforms her beat. Taylor Lorenz’ book Extremely Online feels like she is reporting from another planet rather than the recent web and it was published in October last year.

    More information

    Mediasaurus no more? The Well

    Let’s Get This Straight: Yes, there is a better search engine | Salon.com (December 21, 1998)

    The Original GOOGLE Computer Storage Page and Brin

    Notre histoire en détail | Google

    How Google Became a Verb | TLF Translation

    Facebook Yahoo! patents case | renaissance chambara

    Yahoo! Answers Adoption | renaissance chambara

    Sadowski, J. (2020). “The Internet of Landlords: Digital Platforms and New Mechanisms of Rentier Capitalism.” Antipode 52 (2): 562-580.

    Amazon.com Launches Web Services; Developers Can Now Incorporate Amazon.com Content and Features into Their Own Web Sites; Extends ”Welcome Mat” for Developers | Amazon.com newsroom

    Nobody Knows What’s Happening Online Anymore – The Atlantic

    Extremely Online: The Untold Story of Fame, Influence and Power on the Internet by Taylor Lorenz

    The Age of Social Media Is Ending | The Atlantic

    AI is killing the old web, and the new web struggles to be born | The Verge

    Is the web actually evaporating? | Garbage Day

  • SCSI + more things

    SCSI

    SCSI was a huge part of my early computer life. It was the way my Mac connected to external hard drives, printers, optical scanners and early optical drives.

    Hotness
    Sun Microsystems computers used SCSI to and powered the dot com boom.

    SCSI still lives on as a software layer in enterprise computer systems connecting storage together. It even exists within the USB mass storage device class.

    SCSI is a reminder that technology is often build of layers of older technologies.

    Consumer behaviour

    Meet the Psychedelic Boom’s First Responders | WIRED – this is likely to end very badly for some people. Having known people who had bad experiences growing up, I am leery of the trend towards psychedelics

    Economics

    The slow death of downtown San Francisco | U.S. | EL PAÍS English – San Francisco’s problem is now as much reputational as it is economics now with the city labeled as being in a ‘doom loop’. Much of the blame seems to sit with the city administration under Mayor London Breed.

    Mayor London Breed
    San Francisco mayor London Breed

    Energy

    Saudi Arabia and Russia are trying to make oil more expensive | Quartz – KSA’s biggest problem had been that Russia hadn’t honoured its rate cuts to date. We’ll see if they do so

    Finance

    Don’t lose the exponential benefits of fractional share trading | Financial Times

    Gadgets

    Apple forced to make major cuts to Vision Pro headset production plans | Financial Times – not terribly surprising. I suspect that the problem is sourcing some of the components such as the screens. I imagine that there are challenges with manufacturing yields and throughput.

    Start-ups: smart clothes have been wearing experience for investors | Financial Times – smart fabrics didn’t win out over wearables

    Hong Kong

    Hong Kong national security law: who are the 8 targeted with HK$1 million bounties? Calls for sanctions, links to 2019 protests among alleged offences | South China Morning Post 

    How to

    How to Use FiveFilters to Create RSS Feeds for Any Web Page

    Japan

    Radio Taisō: A Nuanced History of a Nearly 100-Year-Old Tradition – Unseen Japan

    Materials

    Great summary of the current state of rare earth metals processing. China appreciated the strategic nature of these materials before everyone else did and has been prepared to tolerate a high degrees of pollution in processing to build a monopoly.

    Online

    Skype was a thing in the early 2000s. I knew companies that used it in a similar way to FaceTime now. I used it for conference calls and video calls with friends around the world. I had completely forgot that eBay had bought Skype, I could only remember Silverlake acquired it and then sold it on to Microsoft.

    Google Says It’ll Scrape Everything You Post Online for AI | Gizmodo 

    Twitter says users must be verified to access TweetDeck | Reuters 

    Quality

    57 ‘Buy It for Life’ Products: Cast-Iron, Tools, Speakers, Chairs, and More | WIRED

    Security

    Another Stumble: German Intelligence Criticized for Slow Handling of Russian Coup Attempt – DER SPIEGEL 

  • Gordon Moore + more things

    Gordon Moore

    I was introduced to Gordon Moore and Moore’s Law through a college class on innovation taught by my friend Neil Keegan. I have also just read Michael Malone’s The Big Score; an account written in the early 1980s that Gordon Moore featured in as one of the co-founders of Intel.

    OnInnovation Interview: Gordon Moore
    Gordon Moore taken for an OnInnovation interview he was doing circa 2008 for the Henry Ford Museum of American Innovation

    Gordon Moore was a San Franciscan by birth but educated at John Hopkins University, rather than Stanford University. He worked at Shockley and at Fairchild Semiconductor prior to co-founding Intel. In many respects Gordon Moore was more low-key than other Intel founders like Bob Noyce or Andy Grove – but the ideas behind Moore’s Law echoed around the world. The law has been interpreted and misinterpreted by technologists, economists, journalists and policy makers the world over.

    Moore’s Law

    Gordon Moore made an observation that was published in 1965 and became an immutable forecast for the rest of the 20th century that would guide the direction of the semiconductor industry and every industry that relied upon it.

    It started off with an article that Gordon Moore had published in Electronics magazine on April 19, 1965. He observed that the number of transistors were doubling every year over a 10-year period. This relationship was widely known by people working in the field. But the semiconductor field was a small community and the name Moore’s Law eventually stuck.

    The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the short term this rate can be expected to continue, if not to increase. Over the longer term, the rate of increase is a bit more uncertain, although there is no reason to believe it will not remain nearly constant for at least 10 years.

    Once, that had been proven correct in 1975, Gordon Moore went on to revise his model to assume a similar effect very two years. This was presented in a speech at the IEEE International Electron Devices Meeting that year.

    All of this meant that technologists like those at the Computer Science Lab at Xerox PARC could spend large amounts of money building foundational technologies and know that the ability to commercially produce these items would catch up ten years hence. Robert X. Cringely posits that much of the dot com bust was down to an industry getting too ahead of itself in terms of what it estimated Moore’s Law could achieve in the mid-to-late 1990s.

    Integrated circuits started finding their way into everyday products and facilitating new product categories such as laptops, smartphones and the modern web.

    Gordon Moore left us on March 24, 2023.

    Beauty

    How millennial faces fell out of fashion | Financial Times 

    China

    The world according to Xi | The Economist 

    China detains staff, raids office of US due diligence firm Mintz Group | Reuters“Red alerts should be going off in all boardrooms right now about risks in China,” the source, who did not wish to be identified due to the sensitive nature of the matter, said. China has said it welcomes foreign trade and investment but stressed that security comes before development. U.S. businesses operating in China are increasingly pessimistic about their prospects in the world’s second-largest economy, according to a survey released this month by the American Chamber of Commerce in China. Two-thirds of the respondents cited rising U.S.-China tensions as the top business challenge. Western due diligence companies have got into trouble with Chinese authorities before. British corporate investigator Peter Humphrey and his American wife Yu Yingzeng, who ran risk consultancy ChinaWhys, were detained in 2013 following work they did for British pharmaceuticals group GSK. Humphrey, who spent two years in jail for allegedly acquiring personal information by illegal means, which he denied, told Reuters that providing due diligence in China was even harder now because of a “massive tightening in access to information.” – Ok a bit of context. If Gordon Moore hadn’t died this post would have been Mintz Group + more things – this is how big this is. The Mintz Group is a respected due diligence research company. If you are looking to:

    • Buy a business and want to know if its real, or what the states of the assets are
    • Want to ensure that you are not doing business with legally sanctioned entities
    • If you are a finance firm and want to ensure that the people you are considering to invest in are who they say they are and the business actually exists and works in the way they claim
    • If you are trying to find out if your supplier is conducting themselves in an honest manner with you

    The more opaque China becomes, the less tenable it becomes to conduct work there, do business with Chinese companies or invest in Chinese companies and the Chinese economy. The timing is less likely to be intentionally symbolic than happenstance, but either way it isn’t good news.

    Energy

    Solar power: Europe attempts to get out of China’s shadow | Financial Times 

    Finance

    Marking US banks to Market | FT – interesting and a bit concerning

    Luxury

    How the effect of COVID-19 continues to ripple through markets: Fewer Engagements Bite Into Signet Jewelry Sales 03/20/2023 

    Marketing

    Inside Food: a new agency for a complex world | Creative Review co-founded by my friend Iain Tait

    Media

    Negativity drives online news consumption | Nature Human Behaviour – and that poses a problem for its advertising based funding model looking for brand safety as well as the move to ‘barbell’ political discourse

    Online

    Lessig for the Internet Archive. This is the transcript from a video I… | by Lessig | Mar, 2023 | Medium – Internet Archive under attack by commercial media

    TikTok’s CEO Isn’t The Boss – by Alex Kantrowitz – this pretty much sums up the outcomes from the Congress star chamber. While I feel sorry for the gentleman, he knew precious little about his business. More here: TikTok Hearing: The End of an Era. This Kevin Xu helps you understand a small part of the bigger picture here: RESTRICT China – by Kevin Xu – Interconnected

    Tax Heaven 3000 – a dating sim that does your taxes by MSCHF

    Software

    ChatGPT Gets Its “Wolfram Superpowers”!—Stephen Wolfram Writings 

    ongoing by Tim Bray · The LLM Problem – excellent essay by Tim Bray on large language model systems (ChatGPT, Bard etc). Tim knows what he is talking about having helped found OpenText and going on to hold senior roles at Sun Microsystems, Google and Amazon. Bill Gates as more techno-utopian take on machine learning (of which LLM is a subset) – The Age of AI has begun | Bill Gates 

    Apple ‘Porn’ Filter | Techrights – a disturbing development that opens a Pandora’s box of possible censorship and authoritarian measures in the wrong hands – which its likely to fall given the global ubquity of Apple’s technology

  • Valley of Genius by Adam Fisher

    Valley of Genius by Adam Fisher promises to be ‘the uncensored history of Silicon Valley’ based on stories that founders and programmers told to each other. All of which begs the question how much is myth making and how much is true?

    Valley of Genius
    Valley of Genius front cover

    Getting to the truth

    Having worked for Silicon Valley clients and in-house at Yahoo!; I recognise that the truth doesn’t get out there and the myth making is largely self-serving. There is also a big question about how far the collective memory actually goes back.

    Yahoo! star

    Secondly, the story of Silicon Valley has already been told a number of times, how will Valley of Genius compare to Dealers of Lightning, The Valley of Heart’s Delight, Where Wizards Stay Up Late or Accidental Empires in terms of telling the story of Silicon Valley?

    Finally, there is the challenge of how big tech companies have got so good at controlling their story in the wider world. Whether it was keeping close tabs on journalists like Fred Vogelstein found out while working at Wired magazine, through Frank X Shaw’s reputation for robust rebuttal, funded their own media outlets like Pando Daily and eventually disintermediated the media altogether.

    Adam Fisher

    Adam Fisher grew up in the Bay Area and became a journalist and later editor at Wired. He left there and freelanced for a number of publications, branching out from technology writing to other areas like travel and tourism.

    Style

    The most noticeable thing about Valley of Genius when you get into it is that there is no prose. It is all dialogue. Fisher has cut together segments of interviews to tell a story. Sometimes it feels like people around a table, other times it feels more disjointed.

    The book is described as an oral history and Fisher in his interviews describes the process as being like putting together documentary interviews.

    Fisher went out and interviewed many of the great and the good of Silicon Valley to get this material, however given some of the soundbites were things I had heard before such as Steve Jobs talking about a computer as a ‘bicycle of the mind’; I was not sure if these people like to self reference or if Fisher has interspersed his interviews with archival material. Right at the end of the book, Fisher comes a list of people by chapter and where he had to source secondhand quotes from.

    I’ve read a number of books on Silicon Valley over the years, so had a frame of reference and I had context, so I found Valley of Genius enjoyable to read. But for someone who is coming to the subject with just a cursory knowledge of Silicon Valley, there is benefits to having a guide. Reading the quotes without understanding the context, or having been to Silicon Valley still leaves you outside.

    I honestly don’t know if Fisher would have been a good guide, so him removing his voice from the book maybe less of a loss than we might think. But a new reader to the subject matter would benefit from a guide like Michael S. Malone or the insider snark of Robert X. Cringely (aka Mark Stephens). Fisher’s book Valley of Genius is a book for insiders and future academics who might be looking at the history of Silicon Valley in the future. According to Fisher, he managed to secure the last interview that Bob Taylor ever gave. Bob Taylor played key roles in moving Silicon Valley forward while in managerial positions at NASA, ARPA and XEROX PARC. In those interview quotes are more granular aspects of things, like Nolan Bushnell having a champagne party on the grass outside the offices of a recently bankrupt competitor, or that the video card to power the monitor used in Doug Engelbart measured about 3 foot by 4 foot in size.

    It’s also a very one dimensional view of Silicon Valley. It largely misses out hardware and hard innovation; which is problematic for a technology hub that is competing against China and India for that matter. There is no 3Com, Cisco or Juniper Networks. The hardware story is very much lacking, there is no Intel, AMD or Nvidia, Sun Microsystems or SGI. It is largely a consumer technology vision that writes out businesses like Oracle and Salesforce together with the characters that lead them.

    Plot line

    Valley of Genius ignores a good deal of early Silicon Valley, such as the the pre-war nature of Stanford, Varian, Bill Hewlett and David Packard’s garage start-up, Shockley Labs, the treacherous eight, defence contracting and the missile age.

    Mother of all demos

    Instead Valley of Genius history starts at 1968, when Dough Engelbart of Stanford Research Institute provides the Mother of all Demos to a mix of academics, government people from the likes of the department of defense and technologists.

    Engelbart talks about his developments in 1986

    He the talked about his career on the Google campus in 2007.

    Atari

    The story moves on to Atari and Nolan Bushnell. Bushnell was responsible for popularising computer games and arcade consoles. Bushnell was a bridge between the counter culture and Silicon Valley hustle. A few chapters later Valley of Genius also covers the acquisition and eventual (first) failure of Atari.

    Here’s Bushnell being interviewed for the 50th anniversary of Atari by IGN.

    Bushnell did a Google Talk a number of years ago as well.

    Xerox PARC

    PARC (Palo Alto Research Center) was a west coast R&D facility put together by Xerox to understand what the future of work would look like. They had already realised that it would be computerised. From PARC came modern computers, local area networks, file servers, laser printers and productivity software.

    Apple

    In separate chapters Valley of Genius covers Steve Jobs and Steve Wozniak’s commercialisation of phone hacking tools, and the evolution of the Apple computer line up from the Apple II to the Macintosh.

    Retailer High Technology did the first adverts featuring the Apple II computer

    Which was a far more budget affair than Apple’s own launch of the Machintosh.

    The book goes on to cover the return of CEO Steve Jobs and the rejuvenation of Apple as a business including the iPod, iPhone and iPad through to the death of Jobs.

    The hacker ethic, or hacker culture

    The hacker ethic or culture, a digital equivalent of the person who tinkers away with things in a shed or garage has their own section. The section is atemporal in nature, which I can understand to a certain extent. Steve Wozniak came out of hacker culture, as have many software developers over time.

    Fisher focuses on what hacker culture is, rather than what it means (both good and bad). I would recommend Steven Levy’s Hackers: Heroes of the computer revolution as a companion to this chapter in Valley of Genius. The copy I read years ago was published by Penguin, but O’Reilly have re-published it as the book this is part of myth-making and cultural norming in software development teams.

    The WeLL

    The WeLL was the proto-online community that is still going and features first generation digerati such as journalist Wendy Grossman, the founders of Wired magazine and cyberpunk author Bruce Sterling.

    Stewart Brand talked about the founding of The WeLL during a Google hosted talk

    The WeLL never scaled in the same way that we think about social networks now but it has quality discussions and is much kinder than Twitter or Reddit.

    VPL

    VPL was a failed start-up in the mid-1990s that set much of the expectations and tempo on VR to this day. You will most likely know it from the VR suit featured in The Lawnmower Man movie. I covered it in more depth in my metaverse discussion paper.

    General Magic

    Take a series of burnt out Apple employees and have them invent a predecessor of the net appliance or smartphone. That was General Magic and it was a glorious failure. Sarah Kerruish’s documentary on General Magic tells the story much better.

    Wired magazine

    Wired magazine gets its own chapter. it represented a way of melding culture and technology. I had read Wired before I had used the web, but it gave me a good idea of what to expect. But I don’t know if it is more important than ZDnet or other technology publishing houses. Valley of Genius goes on to celebrate Wired’s online endeavours including HotWired, Suck – a sarcastic version of Wired and Webmonkey – which taught a lot of people web development skills and probably doesn’t get the love it deserves in Valley of Genius. Mondo 2000, a rival to Wired in terms of setting the cultural zeitgeist for technologists also gets a chapter.

    Pixar

    Pixar as a Silicon Valley story is an accident due to two things

    • George Lucas’ Industrial Light & Magic being based in North California rather than in Los Angeles
    • Steve Jobs looking for a project post-Apple

    But it didn’t necessarily move Silicon Valley forward.

    Netscape

    The jump to Netscape as the first commercial browser makes sense. AOL, AT&T True Experience, CompuServe and Prodigy services were all driven by businesses outside the traditional Silicon Valley space.

    Bob Cringely, from what I guess was PBS’ Triumph of The Nerds

    At the time Netscape seemed as much about the crazy public valuation of the business which was emblematic of the dot com boom, as it was about the software that would kick off the open web. These kind of valuations re-emerged with businesses like Uber and WeWork.

    eBay

    eBay was the standout e-commerce play for Silicon Valley. Amazon was a Seattle company and so was an outsider in a similar way that Microsoft always had been. eBay was also founded by an ex-General Magic employee and so was part of Silicon Valley’s version of ‘Rock family trees‘. We see this even now with the ‘PayPal mafia’.

    Google

    Google changed the web experience that Silicon Valley had pioneered via Yahoo! and Excite. Brin and Page became a key point of focus in Valley of Genius. However, this ignores the complexity both around search and the development of foundational web technologies that other companies produced. If you are interested about the nature and history of Google, Steven Levy’s In The Plex is probably a better option to read.

    Google’s move to pay per click advertising gets its own chapter that greatly reduces the complexity of the real story.

    Napster

    Napster was the poster child of market value destruction and disruption that predated Uber and its ilk.

    Dot bomb

    The dot com boom can be charted from the last quarter of 1995 and reached its nadir in the last quarter of 2002.

    Eric Steiner tells his tale as the CEO of Inktomi through the dot com boom and bust

    Valley of Genius covers it in terms of its sociological impact on the Bay Area, as much as its economic impact. The reality is more complex, even the dot.com label attached to it is a misnomer. It encompassed telecoms, networking hardware, datacenters and more in terms of its impact rather than just e-businesses.

    Facebook

    While Facebook was an east coast invention, the movement of the company and its CEO Mark Zuckerberg west saw a cultural change in Silicon Valley that took it down a much darker patch. By comparison Twitter in its start-up phase looked more like Atari in terms of its counterculture influence.

    Future gazing

    At the end of the book there is a section on future gazing, which became what made Silicon Valley great. The business model was prioritised over innovation. Veteran journalist John Markoff even talked about how Salesforce had moved to a ‘vertical campus’ model with Salesforce tower. Which is how every other business in places like Singapore, Hong Kong and even Wall Street work anyway.

    There was a singular lack of reflection on challenges ahead or areas of introspection by the people telling these stories. If anything, that was what concerned me the most about the book. Innovation is at a technological, scientific and socio-cultural cross-roads and the inhabitants of the Valley of Genius apparently doesn’t have a clue. More on the book here. You can find more of my book reviews here.

    Extra content – Valley of Genius promotional tour interviews

    Panel hosted by Adam Fisher to promote the Valley of Genius book

    Leo LePort interviews Fisher on Valley of Genius at the time of its launch.