Search results for: “audi”
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Audi Skysphere & other things
Audi Skysphere Audi launched its latest concept car the Audi Skysphere. It’s electrically powered as you’d expect. Massive screens for displays and sustainable materials used in the interior. It has autonomous driving when its in a ‘grand touring’ mode. It allows for the owner to drive in a ‘sports car’ mode. All pretty normal stuff…
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Saudi Arabia & things that caught my eye this week
Saudi Arabia I spent a good deal of this week listening marketing research interviews including respondents from Saudi Arabia. What became apparent in the interviews is that Saudi Arabia and its society is changing. What would be expected to be minimum standards and norms acceptable in ad imagery is changing. The same phrases kept coming…
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Belkin Audio + Charge Rockstar
The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired. It was designed primarily for its cosmetic benefits. Apple got rid of headphone sockets just to allow…
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Auditing in China & other news
Auditing Chinese companies Democracy and auditing | China Accounting Blog – given that auditing big four are under pressure in China, this might have been an effort to curry favour. But the auditing firms have screwed themselves over in Hong Kong and other countries with this move in China. I could imagine that in the…
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Hackgate & UK audience
Much has been made this week on the Murdoch’s appearing at a parliamentary inquiry into hackgate: a scandal involving phone hacking and other nefarious practices by the media in order to get stories. What is less getting less to no real discussion is what hackgate says about the UK audience. News International is a business,…
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Zynternet + more things
Zynternet is a portmanteau made up of Zyn and internet. If you’re reading this internet is self-explanatory, the Zyn in question is tabacco-free Skoal bandit type nicotine pouches. Zyn comes in a tin and has various flavours. According to journalist Max Read, the Zynternet is a kind of 90s to early 2000s sports obsessed ‘lad’…
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Warped media constructs
Where did warped media constructs come from? Warped media constructs as an idea originated from a few observations I made. The first was an article by Magic Numbers that examined the distribution of marketing spend across various media channels compared to the percentage of profit they generate. It was based on a piece of research…
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Dogfight by Fred Vogelstein
The story Dogfight tells feels much more recent than it now is almost two decades on, and yet so far away as smartphones are central to our lives. Back in the mid and late 2000s Silicon Valley based journalist Fred Vogelstein was writing for publications like Wired and Fortune at the time Apple launched the…