Search results for: “audi”

  • Audi Skysphere & other things

    Audi Skysphere Audi launched its latest concept car the Audi Skysphere. It’s electrically powered as you’d expect. Massive screens for displays and sustainable materials used in the interior. It has autonomous driving when its in a ‘grand touring’ mode. It allows for the owner to drive in a ‘sports car’ mode. All pretty normal stuff…

  • Saudi Arabia & things that caught my eye this week

    Saudi Arabia I spent a good deal of this week listening marketing research interviews including respondents from Saudi Arabia. What became apparent in the interviews is that Saudi Arabia and its society is changing. What would be expected to be minimum standards and norms acceptable in ad imagery is changing. The same phrases kept coming…

  • Belkin Audio + Charge Rockstar

    The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired. It was designed primarily for its cosmetic benefits. Apple got rid of headphone sockets just to allow…

  • Auditing in China & other news

    Auditing Chinese companies Democracy and auditing | China Accounting Blog – given that auditing big four are under pressure in China, this might have been an effort to curry favour. But the auditing firms have screwed themselves over in Hong Kong and other countries with this move in China. I could imagine that in the…

  • Hackgate & UK audience

    Much has been made this week on the Murdoch’s appearing at a parliamentary inquiry into hackgate: a scandal involving phone hacking and other nefarious practices by the media in order to get stories. What is less getting less to no real discussion is what hackgate says about the UK audience. News International is a business,…

  • Car screens and synthesisers

    The current debate over car screens / car as computer design reminded me a lot of the journey that synthesisers have gone through. I went down this train of thought on car screens thanks to a LinkedIn post by Nic Roope, reacting to an article published in Car Design News in praise of push buttons.…

  • Shutting down

    Shutting down is a conscious choice. You might see it described as digital detox or a digital break. I, like a number of people that I know have a ‘dumb’ phone to complement my smartphone. This is different from the pre-broadband era of the internet where going online was an active decision punctuated by the…

  • Dove 20 years of real beauty

    I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…

  • Very Ralph and other things

    Very Ralph Very Ralph is a documentary that celebrates the career of Ralph Lauren. What’s interesting is Lauren’s lack of expertise in fashion and design. Instead Very Ralph captures Lauren’s childhood ability as a stylist and art director to eventually create a Ralph Lauren world. Very Ralph became a descriptor of a style and a…