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Audi Skysphere & other things

Reading Time: 3 minutes Audi Skysphere Audi launched its latest concept car the Audi Skysphere. It’s electrically powered as you’d expect. Massive screens for displays and sustainable materials used in the interior. It has autonomous driving when its in a ‘grand touring’ mode. It allows for the owner to drive in a ‘sports car’ mode. All pretty normal stuff… Continue reading Audi Skysphere & other things

Saudi Arabia & things that caught my eye this week

Reading Time: 3 minutes Saudi Arabia I spent a good deal of this week listening marketing research interviews including respondents from Saudi Arabia. What became apparent in the interviews is that Saudi Arabia and its society is changing. What would be expected to be minimum standards and norms acceptable in ad imagery is changing. The same phrases kept coming… Continue reading Saudi Arabia & things that caught my eye this week

Belkin Audio + Charge Rockstar

Reading Time: 2 minutes The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired. It was designed primarily for its cosmetic benefits. Apple got rid of headphone sockets just to allow… Continue reading Belkin Audio + Charge Rockstar