25 years thinking about tech and CES 2023 CES 2023 marks the 25th year since I first started working in agency life. Back then I was working in what was the exciting world of technology. I had nascent internet clients, networking / telecoms clients and Palm, who were leaders in the personal digital assistant market. […]
Ukraine beta test I subscribe to all kinds of weird and wonderful newsletters to get content for these posts, the idea of a Ukraine beta test was inspired by this post on SOFREP: Combat Sandbox: Ukraine’s ‘MacGyver Army’Tests Western Weaponry | SOFREP. SOFREP is written a self-described team of a team of former military, intelligence […]
Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike […]
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]
Illegal foreign police stations The amount of stories about the Chinese illegal foreign police stations that have broke over the past couple of days is really interesting. The clampdown on illegal foreign police stations seems as if it was either coordinated, or there was an inciting incident that persuaded other governments that they had to […]