Ged Carroll

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CNY 2021

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, hong kong | 香港 | 홍콩 | 香港, marketing | 營銷 | 마케팅 | マーケティング, retailing | 零售 | 소매업 | 小売業, singapore | 新加坡 | 싱가포르 | シンガポール, taiwan | 中華民國 | 중화민국 | 民国 by .

February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world. Some of the best creative in Asia comes out of the new year campaigns. Here […]

CNY 2020

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, marketing | 營銷 | 마케팅 | マーケティング, singapore | 新加坡 | 싱가포르 | シンガポール by .

Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this […]

CNY 2019 – year of the pig

Published: (Updated: ) in china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, singapore | 新加坡 | 싱가포르 | シンガポール by .

CNY 2019 is the Chinese new year of the pig! The pig is the last animal in the 12 year cycle of the Chinese horoscope. People born in the pig year, would need to be careful this year according to tradition. The reason is that they offend Tai Sui, the god of age in Chinese […]

CNY 2018 ads that have made my day this week

Published: (Updated: ) in china | 中國 | 중국 | 中華, marketing | 營銷 | 마케팅 | マーケティング, singapore | 新加坡 | 싱가포르 | シンガポール by .

CNY 2018 – Chinese new year of the dog. Whilst Christmas is the big ad time in the UK market and the Super Bowl dominates American advertising – the Sinosphere is dominated by lunar new year. You see Chinese new year adverts (in the Motherland obviously), Hong Kong, Singapore and Malaysia. They are generally exceptionally […]

Diwali 2022 adverts

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, fmcg | 雜貨業務 | 소비재 | 食料品事業, marketing | 營銷 | 마케팅 | マーケティング by .

Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well. Ferrero Roche The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits […]