Ged Carroll

Search results for: “cny”

  • CNY 2024

    What is CNY 2024 CNY 2024 or the Chinese new year is celebrated across east and south east Asia as it marks the new year according to the lunar calendar. It is as important an advertising spot as Christmas in the UK or the Super Bowl advertising slots in America. This Saturday marks the new…

  • CNY 2023 the the rear window

    Chinese New Year or CNY 2023 in online shorthand meant that for many people through Asia and beyond we are now in the year of the rabbit. You may see CNY 2023 also called lunar new year or ‘spring festival’. This post is later than I usually do for Chinese New Year, but that delay…

  • CNY 2021

    February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world. Some of the best creative in Asia comes out of the new year campaigns. Here…

  • CNY 2020

    Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this…

  • CNY 2019 – year of the pig

    CNY 2019 is the Chinese new year of the pig! The pig is the last animal in the 12 year cycle of the Chinese horoscope. People born in the pig year, would need to be careful this year according to tradition. The reason is that they offend Tai Sui, the god of age in Chinese…

  • CNY 2018 ads that have made my day this week

    CNY 2018 – Chinese new year of the dog. Whilst Christmas is the big ad time in the UK market and the Super Bowl dominates American advertising – the Sinosphere is dominated by lunar new year. You see Chinese new year adverts (in the Motherland obviously), Hong Kong, Singapore and Malaysia. They are generally exceptionally…

  • 2024 – that was twenty twenty four

    2024 introduction This retrospective look at 2024 was inspired by a post from 2023. I reflected on the year’s events, with conflicts in Gaza and Ukraine, and numerous elections worldwide. Generative AI and cryptocurrency sectors dominated the tech scene. The Farfetch-Coupang deal highlighted the influence of top luxury brands, while Richemont became a speculative takeover…

  • 2024 Christmas advert collection

    The idea for this 2024 Christmas advert collection was two-fold. Collect and reflect on the European ad industries most creative period of work, which tends to happen at this time of the year. In advertising at this time of the year, we’re usually head-down getting things done until the middle of December, so it made…

  • IT director powers up + more stuff

    The IT director is seeing a return to power and its thanks to the power of hackers and AI. The smartphone, the resurgence of Apple and SaaS saw IT decisions become more organic thanks to increased access to online services that provided better features than traditional enterprise software companies and the rise of knowledge working.…