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Dettol – back to work

Reading Time: 5 minutes At the beginning of the month, Dettol launched a ‘back to work’ poster campaign appeared on the tube as part of McCann London’s Keep Protecting series of adverts for Reckitt Benckiser. The ad campaign had been launched in July with out of home posters like this one celebrating a return to school and video spots.… Continue reading Dettol – back to work

Generations or life stages?

Reading Time: 9 minutes Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: Gen-Y or millennials Gen-Z Gen-A There are older generations that also exist… Continue reading Generations or life stages?

Influencer marketing – what does the future hold

Reading Time: 5 minutes What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)… Continue reading Influencer marketing – what does the future hold