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初 | hygiene | 기본 媒体与艺术 | culture | 미디어와 예술 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 日本 | japan | 일본

Things that caught my eye this week

Reading Time: < 1 minute I’ve been listening to My Analogue Journey which has got an amazing selection of Japanese music as part of his videos. Check this out Streaming Up From Boston – Info on how to watch here | Dropkick Murphys – what really surprised me is that enterprise software company Pegasystems stepped up to financially support this. Its […]

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中国 | china | 중국 传播媒体 | media | 미디어 市场营销 | marketing | 마케팅 思想 | ideas | 생각 消费品 | fmcg | 소비재 铭记 | branding | 브랜드 마케팅 香港 | hong kong | 홍콩

Brand winter & how to cope

Reading Time: 7 minutes I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use […]

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中国 | china | 중국 初 | hygiene | 기본 爱尔兰 | ireland | 아일랜드 菲律宾 | philippines | 필리핀 제도 豪华 | luxury | 사치

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com More on Amazon here. Nike China with Weiden + Kennedy did these great basketball-themed adverts Laundry Musical. Procter & Gamble invented the soap opera back during the great depression as sponsored radio serials. They were […]