Search results for: “procter “
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Dove 20 years of real beauty
I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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Subprime attention crisis
Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center…
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Coinbase Super Bowl ad
Coinbase advertises during Super Bowl On Monday afternoon, the buzz amongst my colleagues in New York was the Super Bowl from the night before. In particular the advertising and one advert by Coinbase sparked more discussions than others. The advert was divisive. Some people that there was something wrong with their smart TV which had…
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Esprit + more news
Esprit The rise and fall of Esprit, SF’s coolest clothing brand – Esprit appealed to the youth with a message of lefty, post-racial harmony. Wild prints, bright colors and baggy silhouettes reigned. Their tote bags and T-shirts hung from all the coolest shoulders, adorning fashion plates with the legendary Esprit logo. With the logo’s omnipresence…
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Spanx + more news
Spanx Spanx commits to all-female board after Blackstone investment — Quartz – More than a quarter of board seats in the Russell 3000 Index belonged to women during the last quarter, compared to 15.1% just five years ago, according the corporate leadership research firm Equilar. Still, just 84 of these boards had achieved gender parity,…
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ORAN problems & other news
ORAN O-RAN in uncertain future – Although Europe’s four major telecom operators – Vodafone, Orange, Deutsche Telekom, and Telefonica – had signed memorandum of understanding on the implementation of Open RAN (ORAN) based networks in Europe in early 2021, Rakuten Mobile’s ongoing operating losses have put uncertainty to ORAN’s future. Rakuten Mobile is the only major…
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Eliot Higgins & things from last week
Eliot Higgins Eliot Higgins talks about the origins of Bellingcat. The investigations that Bellingcat has done to date and some of the techniques that it uses in investigations. Higgins has written an account of Bellingcat which goes into open source intelligence and new investigative journalist techniques. Bellingcat are also famous for their courses, where they…