Search results for: “salience”
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Salience overloads advertising
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…
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Beyond Disruption
Beyond Disruption by W Chan Kim and Renée Mauborgne moves their focus from general business strategy in their book Blue Ocean Strategy. You can read my review of Blue Ocean Strategy which I originally read a number of years ago. By contrast this book looks at the idea of non-disruptive innovation. Non-disruptive innovation as a…
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The Irish race + more things
The Irish race An interesting documentary from 1971 that explores the idea of ‘The Irish Race’ – it is one episode in a 10-part documentary series ‘We The Irish’. It features some of Ireland’s leading public thinkers at the time including Conor Cruise O’Brien and Seán Ó Faoláin. ‘Race’ as a term is more problematic…
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Synthesis + more things
Synthesis Synclavier Regen Synthesizer Introduction – Synthtopia – the old New England Digital Synclavier was a floor to ceiling rack full of equipment paired with a monitor mouse, computer keyboard and musical keyboard. Synclavier was an early digital synthesiser and then evolved to create the first digital audio workstation, featuring digital tapeless recording, digital effects,…
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Alexa whistleblower + more news
Alexa whistleblower Alexa whistleblower demands Amazon apology after being jailed and tortured | Amazon | The Guardian – A whistleblower who exposed illegal working conditions in a factory making Amazon’s Alexa devices says he was tortured before being jailed by Chinese authorities. Tang Mingfang, 43, was jailed after he revealed how the Foxconn factory in…
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Spanx + more news
Spanx Spanx commits to all-female board after Blackstone investment — Quartz – More than a quarter of board seats in the Russell 3000 Index belonged to women during the last quarter, compared to 15.1% just five years ago, according the corporate leadership research firm Equilar. Still, just 84 of these boards had achieved gender parity,…
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Fear of finding out
Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing…