Published: (Updated: ) by . 1 Comment on Salience overloads advertising.
Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience. […]
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Alexa whistleblower Alexa whistleblower demands Amazon apology after being jailed and tortured | Amazon | The Guardian – A whistleblower who exposed illegal working conditions in a factory making Amazon’s Alexa devices says he was tortured before being jailed by Chinese authorities. Tang Mingfang, 43, was jailed after he revealed how the Foxconn factory in […]
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Spanx Spanx commits to all-female board after Blackstone investment — Quartz – More than a quarter of board seats in the Russell 3000 Index belonged to women during the last quarter, compared to 15.1% just five years ago, according the corporate leadership research firm Equilar. Still, just 84 of these boards had achieved gender parity, […]
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Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing […]
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Kris Wu Canadian Chinese performer Kris Wu was in a Korean group before going out on a solo career in China as a rap artist. He has become a TV star as a judge on Rap of China – a TV talent show. Kris Wu has also appeared in some Chinese films, mostly wushu films […]