Search results for: “social search”
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CX research + more things
CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…
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Lamborghini social + more stuff
Lamborghini rockets onto TikTok with 3 million views in two days – When you are marketing one of the worlds supercars TikTok may not spring to mind. With the entry level models at £150k upwards, Lamborghini may be more expected in the FT. But the Lambo is the car of choice for many influencers. David Dobrik…
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Social cryptomnesia
Historically, social cryptomnesia has been used as a term to talk about the way movements don’t get credit for societal change. For instance, activists such feminism or the green movement don’t get credit for widespread acceptance of women’s rights or climate change. Instead politicians like Al Gore got the credit. Instead feminist groups and environmental…
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Social networks ten years ago
Social networks in their nascent state Ten years ago, I was busy helping get a communications agency’s digital offering up and running. Social media was a thing. There was a mix of curiosity and fear in clients. A bit like the web before it, they felt that they needed to do something but often didn’t…
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June 2016 research slides
Here is a copy of the slides that I pull together (when I have the time) of publicly available data that would be of use. This is the June 2016 research slides. Google search volumes This month I have some new data around search which came from disclosures at Google I/O in terms of search…
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Half of Google searches + more
Worldwide, More Than Half Of Google Searches Happen On Mobile | SearchEngineLand – this is really big. A few thoughts on this: Half of Google searches will be about very different things, for instance searching for things like coffee shops in the vicinity of the searcher Advertising is likely to see a higher amount of real…
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The silent majority of social
The silent majority as a concept was introduced to the world by Richard Nixon in a speech about America’s position in Vietnam on November 3, 1969. The portion of the speech that featured it is below: Let historians not record that when America was the most powerful nation in the world we passed on the…
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Emotion research paper by Facebook
Over the weekend if you went on to quality (not Buzzfeed) news sites you would have probably seen something about a scientific paper that was published by researchers in the pay of Facebook on how emotion spreads through social networks. Emotion research explainer There was a lot of copy written already about the experiment, so…
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Social hygiene
Social hygiene – preamble This post is part of an on-again, off-again series of posts about eight trends that I think are shaping things. In this one I wanted to deal with a concept that I call social hygiene. Social way of life and social hygiene Social as a channel has become engrained into our…