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Zero History is an ideal book If you enjoyed William Gibson’s previous two works Pattern Recognition and Spook Country. Like the previous two books it dwells in the now, which is appropriate given Gibson’s oft quoted koan: ‘The future is already here, it’s just unevenly distributed’. I have written the review in terms of general […]
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I read Gibson’s seminal cyberpunk works a decade ago and felt it was time to visit Gibson’s more recent work. I am not reading them in order, just as they come off the shelf. Spook Country is set in a world similar to the one that we know, and closer in time to now, than […]
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Hyundai Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be […]
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Armani and work from home trend Armani, the eponymous luxury fashion label of Giorgio Armani posted advertisements in the Financial Times this week. The advertisements harked back to Armani’s looks of the 1980s and 1990s. But what I thought was most notable about the advertisements was their promotion of made-to-measure menswear. Armani is clearly putting […]
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I was started down the train of thought to think about the idea of a cyborg based on a discussion with my colleague Colleen with regards to the changes we had been seeing in consumer behaviour. With that in mind I thought I would reflect on what my understanding of what cyborgs are. Cyborg in […]