Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

  • Drones + more things

    Amazon bookstores: It’s the drones, stupid – I, Cringely – the big problem I see is the last 100 yards. Drones might be fine in theory to get to a property but what about getting to the home owner or responsible custodian of the parcel. I think these are a point, rather than universal solution,…

  • Topless model + more things

    Twist ending of moving company’s sexy topless model ad has a silver lining 【Video】 | RocketNews24 – one of the better 15 second spots I’ve seen involving a sexy topless model. This is one of the few times that you will see the words sexy topless model in one of my posts. IBM, Ustream-BM, we can’t believe…

  • McRefugees

    McDonalds and McRefugees McDonalds Restaurants in Hong Kong is famous to Economist readers for consistently providing the best value in the publication’s ‘tongue-in-cheek’ ‘Big Mac Index’. But it is also increasingly becoming a cheap source of social housing for what has become known as McRefugees.  The restaurants are ubiquitous, offering cheap consistent food. And many…

  • Encryption backdoor + more

    Mossberg: An Encryption Backdoor Is a Bad Idea – Re/code – Walt Mossberg explains in non-technical terms why an encryption backdoor is a really bad idea. More security related content here. The best buyer for Yahoo’s core internet business may be… Alibaba – not convinced that Alibaba would want to. There few synergies with its existing business…

  • El Capitan + more things

    Things that made my day this week. I have been quiet on here as El Capitan has a real problem with memory leakage with regards to mail.app, this necessitated a complete rebuild of the computer (which didn’t solve anything) and an eventual pruning of the library. This is a real software quality problem for Apple.…

  • Mac vs PC + more news

    Microsoft and partners revive Mac vs PC ads — without mentioning Mac – CNET – This is all a bit odd. If you’re going to do a competitive comparison you have to mention the competition. That and the humour was why the Mac vs PC ads worked. Not mentioning them looks like Voldemort like fear in…

  • Hells Club + more things

    Hells Club -an amazing film mash-up, spot the different appearances. In the words of the maker There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELLS CLUB, But this club is not safe TERMINATOR VERSUS TONY MONTANA VERSUS TOM CRUISE VERSUS CARLITO…

  • Nielsen TV data + more things

    Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…

  • Weiden Kennedy Tokyo + more

    Weiden Kennedy Tokyo did this great brand video for Nike Korea, they supported it with a ‘Be Heard’ campaign on KakaoTalk. Weiden Kennedy Tokyo work for Nike is consistently of a really high standard. More marketing inspiration here. One of the things that had been keeping me busy over the summer was working with Racepoint…