Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

  • Thin film electronics + more things

    Coal redefined for thin film electronics | Electronics EETimes – sounds like a graphene connection. Thin film electronics is going to be key for wearables Web Summit 2016 | Approach to marketing – it does beg the question why should a marketer support this and go to their conference? The VR idea maze — Benedict Evans – worthwhile…

  • IP with WeChat + more things

    UK companies in discussions related to IP with WeChat | 英中贸易协会与微信法律团队会晤 – WeChat wants brand advertisers and e-tail sales, the brands want a clamp down on grey market and counterfeit product sales enforcing their IP with WeChat. More on WeChat related content here Twitter has outsized influence, but it doesn’t drive much traffic for most news orgs,…

  • Generation X + more things

    5 Reasons Marketers Have Largely Overlooked Generation X | Adweek – definition of generation x is an issue, small segment (weird 18 year block rather than 20 year block), transitional position in terms of analogue and digital world experience, identification with the label generation x. More on gen-x here Video surveillance cued for surge in next five…

  • Yahoo takeover + more things

    Microsoft Could Help Finance a Yahoo Takeover | Vanity Fair – Despite the turmoil surrounding Yahoo, one tech giant has expressed its interest in maintaining relations with the struggling company. Microsoft has been in talks to finance bids – a Microsoft-financed Yahoo takeover is equivalent to burning a competitor down from the inside. More on Yahoo! here.…

  • Dark social + more news

    How to Use Brand Jedi to Harness ‘Dark Social’ | DigitalNext – AdAge – so basically this is being attributed to influencer engagement and as the driver of ‘unattributable’ site traffic / conversions aka dark social (paywall) Apps to watch at SXSW 2016 — Medium – nothing really stood out to me from this list. Tribe and…

  • Facebook messenger content + more

    Next Up: Facebook Messenger Content From Publishers? – will Facebook Messenger content as publishing platform happen? WeChat has already got a mature content platform offering. This provides a clear framework for how Facebook Messenger content could look and feel. A bigger challenge for publishers and Facebook is how to monetise it SMARTPHONES: Dakele Becomes First Smartphone…

  • Advertising isn’t the problem, telecoms are

    Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet…

  • MWC 2016 as a case study on talkability, brand mentions and brand performance

    Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view,…

  • What does ZBB mean for agencies?

    After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…