The estimated reading time for this post is 92 seconds
I didn’t want to talk about space aliens. Given that some people are currently beating up on network engineers and destroying 5G network infrastructure, this art project about space aliens and electro-magnetic radiation might be considered to be a bit close to the bone. Space Aliens are no longer visiting Earth due to an allergy to our cell phones – the storytelling neatly taps neatly into the cold war and X-Files peak of alien abduction and combines it with ambient music. Given the current conspiracies about 5G, it may get taken more literally than is good.
Keep It Real Online is a great campaign by the New Zealand government highlighting the risk and appropriate action parents can take regarding online behaviour.
The online bullying themed video is really on-point, but all of them have real impact.
YouTube channel Awkward Puppets has become active again over the past couple of months. Imagine if Sesame Street characters grew into awkward post-modern adults. The script writing on this is really on point
Maybelline Launches ‘Spread Good Vibes’ COVID-19 Campaign in Thailand Branding in Asia | Branding Asia Magazine – a lovely bit of insight: that make-up and mutual social affirmation ‘good vibes’ will do wonders for how we feel during COVID-19. It also taps into Thai women’s love of beauty products. The execution was nicely done using augmented reality. The campaign was done by MRM for Maybelline-Thailand. Thailand has a great track record in really emotive advertising and these takes it into new mediums. More Thai-related posts.
Ali Goldsworthy was on BBC Radio 4: Four Thought. She explained why campaigns which succeed by polarising people can cause long-term harm, and suggests ways we might tackle the resulting damage. Ali has written a book Poles Apart, that goes into these ideas in more depth.