Category: china | 中國 | 중국 | 中華
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Microsoft Office + more news
Google hunts down Microsoft Office | Techeye – Google’s move is a big one but indicative of how desperate Google needs to diversity from its current online ad based model into subscription software (like Microsoft Office 365)for the enterprise Google and Yahoo sign search partnership – San Jose Mercury News – interesting because Yahoo! gets around the…
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The Google search post
the Charles Arthur wrote an an interesting analysis piece on Google search business which I have linked to in the more information section called Google’s growing problem: 50% of people do zero searches per day on mobile. According to Fortune, Google search and display advertising counted for 90 per cent of Google’s revenue stream in…
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Mac vs PC + more news
Microsoft and partners revive Mac vs PC ads — without mentioning Mac – CNET – This is all a bit odd. If you’re going to do a competitive comparison you have to mention the competition. That and the humour was why the Mac vs PC ads worked. Not mentioning them looks like Voldemort like fear in…
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Asian FMCG + more things
Asian FMCG gain ground on global brands in their home market | Kantar World Panel – MNCs losing out to own local Asian FMCG brands. Local Asian FMCG brands are more nimble and are closer to the customer. There is also a changing attitude to (western) MNCs – as consumer’s nationalistic sentiments in markets like China…
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AT and T & more things
Contact AT and T’s CEO, hear back from his lawyer – LA Times – this sounds like a PR train wreck for AT and T. AT and T aren’t having their needs served by the lawyer’s conduct China—not online porn—is why Playboy is dumping nude photographs | Quartz – its all about licensed clothing and other products…
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Half of Google searches + more
Worldwide, More Than Half Of Google Searches Happen On Mobile | SearchEngineLand – this is really big. A few thoughts on this: Half of Google searches will be about very different things, for instance searching for things like coffee shops in the vicinity of the searcher Advertising is likely to see a higher amount of real…
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Outlook for Mac + more
Use Outlook for Mac? Don’t upgrade to El Capitan | The Inquirer – yet. It looks like the Microsoft dev team for Outlook for Mac have more work and testing ahead of themselves. Read our lips, no more EU roaming charges* | The Register – surely this would be pre-dictated on their network footprint? Would this mean…
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Fairphone 2 + more things
Fairphone 2 – a pre-production review of the new modular smartphone – Computing – a review of a Project Aria-esque device. The Fairphone 2 is similar to Jolla, which also experimented with their ‘other half’ concept but no eco-system built up around it. It will be interesting to see if Fairphone 2 can be any more successful 16…
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Nielsen TV data + more things
Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…