中国 | china | 중국 媒体与艺术 | culture | 미디어와 예술 消费者行为 | consumer behaviour | 소비자 행동

Chinese Zeitgeist by Weiden + Kennedy Shanghai

Reading Time: < 1 minute

Great presentation by Weiden + Kennedy Shanghai planners which gives a flavour of what’s hot and what issues are currently shaking things up in Chinese popular culture at the moment.

中国 | china | 중국 买东西 | shopping | 쇼핑 时尚 | style | 유행 豪华 | luxury | 사치 铭记 | branding | 브랜드 마케팅

Whatever happened to luxury brand Chloé’s online push in China? | 被遗弃的奢侈品牌的营销活动?

Reading Time: 2 minutes

French luxury ready-to-wear pioneer and Richemont Group fashion brand Chloé drove forward with an expansionist strategy for the Chinese market earlier this year with a webcast fashion show, corporate blog and an ambitious e-commerce strategy.
je suis chloe Wonder Girls screenshot
The webcast fashion show was supposed to be about the fifth anniversary of the brand, but was more about expanding their share of the Chinese marketplace.

As using social media in luxury goes, it was an ambitious strategy so I decided to revisit the site to see how they were getting on and what innovations they were up to. I went to the web address and got this page.
I’ve tried it a number of times on different networks and computers to make sure that it wasn’t an error on my part.

I know that the site is supposed to be based on servers in Shanghai and that the domain name doesn’t run out until the end of October.

I was surprised to see such an interesting brand exercise apparently given up on so quickly, the Chinese corporate blog would have been about establishing an ongoing relationship with existing, prospective and aspiring customers rather than rolling out what seems to have been a short-term campaign.

More information

Chloé targets Chinese rich online – Marketing Interactive

Chloé Readies Shanghai Runway Show, Launches Chinese-Language Blog – Jing Daily

Chloé Celebrates 5th Anniversary In China With Runway Show Webstream – Jing Daily

Chloé to unveil Chinese-language blog and global e-commerce site – Lady Lux

中国 | china | 중국 媒体与艺术 | culture | 미디어와 예술 香港 | hong kong | 홍콩

I like: Wu-Tang Clan – Legendary Weapons

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The carefully blended melange of ethereal R&B samples, kung-fu and wushu sound effects with snippets of dubbed English dialogue from old Hong Kong action films says that Legendary Weapons is is a perfectly crafted Wu-Tang Clan track.

中国 | china | 중국 买东西 | shopping | 쇼핑 台湾 | taiwan | 대만 商业 | business | 상업 在线 | online | 온라인으로 新加坡 | singapore | 싱가포르 日本 | japan | 일본 香港 | hong kong | 홍콩 한국 | korea | 韩国

Ogilvy on Facebook Commerce with an Asian slant to the data

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Interesting presentation by Ogilvy on f-commerce. It has some great data about the market opportunity for e-commerce in Asia.

A couple of thoughts on the presentation. Firstly, you may not realise it by looking at the slides but commerce was happening on Japanese social network Mixi and Korean network Cyworld before Facebook. Secondly, social commerce depends a lot on the context of the product or service purchase, it isn’t a universal opportunity.

中国 | china | 중국 媒体与艺术 | culture | 미디어와 예술

A scouser doing cabaret in Macau

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Barry Cox aka Gok Pak-Wing who sings Mandarin and Canto-pop tracks; its quite surreal hearing his scouse accent come through.