书评 | oprah time | 서평 传播媒体 | media | 미디어 创造力 | innovation | 독창성 商业 | business | 상업 在线 | online | 온라인으로 思想 | ideas | 생각 软件 | software | 소프트웨어

Oprah time: The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

Reading Time: < 1 minute Author of The Four; Galloway is known as the founder of L2 and as a perceptive commentator on the digital economy (well as perceptive as anyone is with a bank of researchers behind them). He admits freely in his book that his fame was due to years of effort, advertising spend, researchers, script writers, video […]

商业 | business | 상업 在线 | online | 온라인으로 工艺学 | technology | 기술

Why Amazon wins?

Reading Time: 2 minutes Why Amazon wins? Well at least one reason. Much has been written about how Amazon has: Amazing data and uses it as a way to try and better understand intent It has access to large amounts of capital so it can scale internationally and defeat local e-tailing champions Amazing logistics foot print to satisfy consumer […]

买东西 | shopping | 쇼핑 创造力 | innovation | 독창성 在线 | online | 온라인으로 小工具 | gadget | 가제트 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 思想 | ideas | 생각 无孔不入技术 | web of no web | 보급 기술 无线网络 | wireless |무선 네트워크 消费者行为 | consumer behaviour | 소비자 행동 艺术与设计 | design | 예술과 디자인

The Amazon Dash button post

Reading Time: 4 minutes At the beginning of this month Amazon launched an addition to their Dash ordering hardware with the Amazon Dash button. There was a lot of incredulity amongst the media heightened by the unfortunate timing which overlapped with April’s Fool Day. Why the incredulity? I would break the cynicism down into two broad buckets: The Amazon […]