Category: china | 中國 | 중국 | 中華
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Chinese brands opportunity
Chinese brands opportunityl – a sister company of my agency has launched a report on the top 50 Chinese brands. The report is exhaustive and has lots of smart stuff in it that will undoubtedly make it into the PowerPoint presentations I have to churn out over the next year. Leafing through it though I…
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Multi language content
We were having a discussion in the team about the various different approaches to multi language content campaigns. Should we have different accounts for each language? Should we put multi-language content in the one post? It really depends on your brand what you’re trying to do. For Hong Kong (the market my team cared about);…
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Jamie Hewlett + more news
Jamie Hewlett Jamie Hewlett was not someone that I would have associated with luxury menswear brand Dunhill. Dunhill have been creating interesting content for a number of years, that used to be accessed through an iPad application and their own site. This interview with Jamie Hewlett is brilliant. Hewlett’s talent as a comic creator developed…
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MasterCard + more news
MasterCard NTT DOCOMO and MasterCard to offer NFC payments in 41 countries— MasterCard PayPass merchants to accept DOCOMO’s iD-brand mobile credit payments — | Press Center | NTT DOCOMO Global – interesting move by MasterCard. NTT DoCoMo, Sony and other Japanese countries have already been ing the NFC payments business for a while. MasterCard will…
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Hurun listings & more news
Hurun Money slipping through China’s wealthiest fingers: Hurun｜WantChinaTimes.com – Hurun is like the Forbes or Sunday Times rich lists. In other countries being on the rich list brings scrounging letters from charities and assorted liggers, possibility heightened security risks due to kidnapping attempts. Being in Hurun also means immense government scrutiny. Even the most politically…
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InMobi + more news
InMobi InMobi advertising removed – Dabr blog – interesting publisher feedback. InMobi is part of a new generation of ad tech firms. InMobi is an Indian multinational mobile advertising technology company, based in Bangalore, India. InMobi was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.InMobi started…
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What Chinese Want by Tom Doctoroff
What Chinese Want author Doctoroff is advertising agency J Walter Thompson (JWT)’s man in China. He has been there since the mid-1990s and so has had the time and access to agency resources to try and make sense of Chinese society, culture and how it pertains to consumer behaviour. Doctoroff provides a good introduction to…
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Pearl river delta + more news
Pearl river delta China slowdown: feeling the pain in the Pearl River Delta | beyondbrics – it is really interesting that China’s slowdown isn’t only being felt in the traditional rust belt in the North East, but also in the Pearl river delta. Hong Kong sits at the end of the Pearl river delta as…
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Can Chinese brands scale?
Can Chinese brands scale is a question that seems to vex expert marketers. I have been reading an interesting book at the moment Tom Doctorow’s What Chinese Want: Culture, Communism and the Modern Chinese Consumer based on his experience working with J Walter Thompson in China. There is a lot of really great stuff in…