Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • Nike Air campaign + more

    Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold:

    • Reinforce the cultural aspect of the Air Max
    • Emphasise innovation in the Nike brand through the AR campaign functionality
    • Encourage customisation

    More Nike related content here.

    It isn’t usual to be proud of your government’s IT department. COVID Tracker Ireland on the App Store – had the highest uptake of tracker applications in a country’s population. It was based on Apple and Google’s APIs. Ireland has shared its code as an open source project – Ireland donates its COVID Tracker app to Linux Foundation. Singapore did something similar early on the year. Northern Ireland is said to be adopting Ireland’s code base for their own tracking app – Coronavirus: Northern Ireland rejects UK’s COVID-19 contact-tracing app | UK News | Sky News

    Beatboxing and digital sampling technology meets meditation in this video by Yogetsu Akasaka, a Japanese Zen Buddhist monk ‘Heart Sutra’ vocal live looping remix.

    How Taiwan’s Unlikely Digital Minister Hacked the Pandemic | WIRED – Audrey Tang has been doing some interesting press briefings on how the Taiwan government deals with disinformation. A lot of creativity is used; inspired by behavioural science. More on this podcast as well.

    The Korean Tourism Organisation collaborates with Netflix to promote Korea as a travel destination. The ad spot highlights locations drawn from food travelogues to Korean dramas on the platform. Korean drama already has an international following, previously it has been on specialist sites and DVD boxsets. Netflix has made the potential reach for Korean dramas even larger. At least some of the Netflix audience won’t have heard of ‘hallyu’, or K-pop. Netflix had helped improve access to international dramas in general. That’s the audience that the KTO is trying to tap into with this ad creative.

  • Victor Mallet + more things

    New York Times Will Move Part of Hong Kong Office to Seoul – The New York Timesa sweeping national security law passed by China in June — aimed at stymieing opposition and pro-democracy forces in Hong Kong — has unsettled news organizations and created uncertainty about the city’s prospects as a hub for journalism in Asia. Some Times employees in Hong Kong have faced challenges securing work permits, hurdles that are commonplace in China but were rarely an issue in the former colony. – The visa comments are interesting as we’ve previously only seen this with the FTjournalist Victor Mallet. In August 2018, Andy Chan (then of the Hong Kong National Party) gave a talk at the Hong Kong Foreign Correspondents Club (FCC) and Victor Mallet was the chairperson for the event. Chan went on to be arrested numerous times. Victor Mallet had his work visa renewal rejected on October 2, 2018 – one day before his old visa ran out. Victor Mallet is a watershed moment for China and Hong Kong. Victor Mallet is the mainlandisation of Hong Kong.

    12 things I learned by switching from the 13-inch MacBook Pro to the 12.9-inch iPad Pro | MacworldI really wanted it to work. A couple of weeks ago I closed my MacBook on a Friday afternoon with no plans to open it for a week. I wasn’t going on vacation—rather, I was testing the theory that the iPad could actually be “a computer….”Sadly, it didn’t work out. I spent more time fighting my iPad than loving it, and when push came to shove, it was just too difficult to get things done as quickly and efficiently as I do on my Mac. Some of it is muscle memory, of course, but there are still fundamental issues with the iPad that prevent it from being the work-first device Apple wants it to be. So I’m giving it up – not terribly surprised as they’re very different use cases

    Why older people really avoid technology.| SlateAccording to the Pew Research Center, 73 percent of people over 65 in the U.S. use the internet, up from 14 percent in 2000. The older the person, the less likely she is to embrace the internet, social media, or smartphones, but those who have adopted these technologies use them a lot and learn new skills to do so. Seniors are the fastest growing online demographic, though some remain holdouts. In many of those cases, the real barrier to entry isn’t technological—it’s personalmore on old people’s of technology

    driven by experimentation, NIKE ISPA is a bold approach to functional design – nice profile of Nike’s ISPA team who have taken up where Nike Considered left off

    China will punish Britain for defying its will. We need allies to hold the line | The Guardian – whilst the historical facts in the op-ed are all true, what’s more interesting is the media tone against all aspects of UK society against China now. This indicates a failure in Chinese elite-focused influence campaigns in the UK to deliver soft power. What is more concerning is the lessons that China might take away from these defeats, will they double down on ‘victimhood’ and aggression, or will they try and broaden their ‘base’ of appeal

    Signal’s New PIN Feature Worries Cybersecurity Experts – VICE – move away from telephone numbers. Its a tough call as there are no easy decisions to make when telephone numbers can be a security vector

    Musique Strategies – oblique and practical strategies for music – what happens when music production meats Brian Eno’s Oblique Strategies

    Engineers of the Soul: Ideology in Xi Jinping’s China by John Garnaut – Sinocism – what business leaders should read before entering China. Understanding Chinese Communist Party neo-Stalinist thought is essential

    In Australia, concerns mount that China could use TikTok to spy on users | South China Morning Post – the bigger threat would be an influence operation

    Understanding CCP Resilience: Surveying Chinese Public Opinion Through Time | Ash Centersince the start of the survey in 2003, Chinese citizen satisfaction with government has increased virtually across the board. From the impact of broad national policies to the conduct of local town officials, Chinese citizens rate the government as more capable and effective than ever before. Interestingly, more marginalized groups in poorer, inland regions are actually comparatively more likely to report increases in satisfaction. Second, the attitudes of Chinese citizens appear to respond (both positively and negatively) to real changes in their material well-being, which suggests that support could be undermined by the twin challenges of declining economic growth and a deteriorating natural environment. – Fascinating and mostly reassuring reading for the Chinese Communist Party

    Hong Kong’s Richest Li Ka-shing Loses Friends in China, the West – Bloomberg – this is an interesting squeeze for ‘Superman’ Li Ka-shing

    Daring Fireball: AirPods Versus AirPods Pro – this comment about relatively small amounts of ‘feel’ demonstrates how artefacts count

    This smart face mask can translate your conversations into nine languages | Dazed – 208K doesn’t sound a lot of dev costs

    Why Consulum Isn’t Flinching About Promoting Hong Kong – good piece of analysis by Arun on Hong Kong’s selection of Consulum. Most of the budget is going into baseline mapping and research. That might come in haney for communications, or targeting extra-territorial prosecutions under the nascent National Security Law…

    Is good trade with China more important than keeping Huawei out of the 5G network? | YouGov – whilst Huawei targeted the elites; they should have gone to the court of public opinion. It also indicates a likely soft power problem for China

    Is Drop Retail the Next Step in the Digital Transformation of Beauty Brands? | Luxury Society – luxury stealing from streetwear’s playbook

    Vast majority of US research institute disclosure violations related to China | South China Morning PostHigh profile cases include the June indictment of Charles Lieber, a former chair at Harvard University’s chemistry and chemical biology department who gave false statements regarding his involvement with the Thousand Talents programme to bring leading researchers to China. In May, Li Xiao-jiang, a former Emory University professor and participant in Thousand Talents, pled guilty to filing a false tax return that did not report foreign income from working overseas at Chinese universities. The Van Andel Research Institute in Michigan agreed last December to pay US$5.5 million to the US Department of Justice over allegations of not disclosing Chinese grants for two of its researchers. – The problem seems to be vain greedy senior academics who think they’re above it all

    Qatar Airways Issues Passenger PPE Kits With Face Shields | Travel Codex – amazing bit of service design by Qatar Airways

    一齊走!We leave together! Explaining some common protest phrases – interesting insights into Hong Kong culture

  • LONDON Advertising + more things

    My friends at LONDON Advertising have rolled out a TV and out of home campaign for themselves. Advertising and creative agencies usually market themselves. This might be:

    • Awards ceremonies
    • Search advertising
    • Public relations
    • ‘Thought leadership’ activities

    It is usually consumer brand clients, or those that want to promote their corporate brand (think Oracle or Vodafone) that do TV and out of home advertising. Which makes this campaign by LONDON Advertising rather unique. The principle behind it is relatively simple, what the tech industry calls ‘Eating your own dog food’. LONDON Advertising already does advertising for the likes of Mandarin Oriental – why not do the same thing for themselves? So they’ve done TV, OOH and social channel content. The idea is that spending on the dip allowed an enhanced share of voice.

    My favourite TV treatment has a voice over by Liam Neeson.

    LONDON Advertising campaign
    LONDON Advertising
    LONDON Advertising campaign

    Swiss duo Yello talk about how they produced ‘Oh Yeah’ – which then became famous as part of the soundtrack to Ferris Bueller’s Day Off.

    Georgia Tech looked to bio-mimicry when designing a robot to monitor at tree level the inhabitants and environment at Atlanta Botanical Gardens. The Slothbot prices energy efficiency over speed of movement.

    Cameron Paul was one of the first generation of beat mixers in San Francisco. San Francisco’s CBS affiliate eulogy manages to underplay his impact, but has some great archive footage. Cameron started DJing in 1970s San Francisco, when ‘personality DJs’ that got on the mic were the norm rather than someone who could mix.

    He founded his own DJ subscription service with exclusive mixes and had his own label. (More on those at Discogs.) His remixing skills helped break Salt n Pepa’s Push It. He probably doesn’t have the profile he deserves because his sound historically was closer to freestyle than house. Here’s Cameron talking about the art of DJing in this vintage recording.

    Talking of mixing, I have been listening to this mix by The Reflex for Kombini Radio which is tremendous.

  • Autopilot Whopper + more things

    Burger King’s Autopilot Whopper campaign reminds me of a lot of the classic work that Crispin Porter Bogusky have done for Burger King over the years. The Autopilot Whopper is based on the insight that Tesla cars machine learning powered vision system that helps with self driving function mistakes the Burger King logo for a Stop sign.

    https://youtu.be/A0cb7wZVFf4

    Autopilot Whopper entertaining with this schadenfreude around Tesla technology. And it also lands the message that the Burger King drive through is as good a place to stop as any.

    YouTube announced the winners of its 2020 YouTube Works awards. I would strongly recommend that any brand planners bookmark this in their browser and dip in on a regular basis.

    The one that really piqued my interest the most was Hulu’s campaign for live sports that tapped into a growing consumer cynicism around influencers. The sports linkage was using NBA basketball players as the influencers.

    The iconic Zero Halliburton briefcase stuffed with cash, that more money is thrown into as ‘Hulu has live sports’ is mentioned riffs on the old McDonald’s initiative. The McDonald’s scheme that paid rappers for name checks on songs and mixtapes. It also tapped into how consumers view influencers.

    Public Enemy came back when we most need them. Flavor Flav seems to have patched up his beef with Chuck D. Public Enemy have partnered with DJ Premier to capture the zeitgeist. Black Lives Matter, COVID19 and chaotic leadership feature in State Of The Union (STFU). DJ Premier’s product references earlier Public Enemy works scratching in sounds of early Public Enemy vocals in this track. The beat is more laid back than what one would expect from the Bomb Squad production team. But the Public Enemy fire in the belly is still there.

    The step chickens are a meme driven ‘cult’ that have sprung up on TikTok. More accurately they are a directed community. Here’s the founder on how they came about. Their heat has been parleyed in a community for a new app. From a product point-of-view, this means that something like TikTok could lose chunks of its user base IF the step chickens phenomenon was widely and successfully replicated. Given that it was a mix of smarts, happenstance and pure luck it isn’t likely: sorry brands.

    German China-focused think-tank MERICS had a thoughtful presentation put together on the Hong Kong national security law. The presentation focused on the impact for the financial services sector. But there similar lessons to be drawn for professional services (accounting, management consultancy, legal firms). And only for a a slightly lesser effect on the strategy and planning functions of creative agencies, or counsel based PR functions.

    On reflection, I would be concerned about how some of the creative briefs for China-focused campaigns that I have written would have faired against the Hong Kong national security law. Probably not that well.

    What immediately becomes apparent is the implications for quality research into companies and economics won’t meet international standards. Which means more fodder for the likes of Muddy Waters Research LLC. It likely indicates a conscious effort for China to decouple from the international financial system.

    The calculus behind the Hong Kong national security law seems to be that the Chinese government think yet another (internal) market for Chinese stocks will be a better deal than the traditional gateway to and from China Hong Kong has provided. I am not sure what this bet will mean. Shenzhen already has a robust stock market by Chinese standards; would China really need Hong Kong? Without the gateway role, Hong Kong would also find it harder to be the point of capital departure from China for high net worth citizens. Dampening capital flight would definitely hold some attraction to the Xi administration.

  • Sophisticated card skimming & more

    Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features cybersecurity expert Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was.

    Sophisticated card skimming in Mexico with Romanian criminal gang.

    Adam and Eve DDB’s effectiveness expert Les Binet on COVID-19 and recommendations on marketing. Much of it is more common sense and nuanced consideration than just simple rules by other people. The key outtakes here compared to some of the stuff that I have seen coming out of Ogilvy Asia is the differentiation between supply-side driven recession and demand-side driven recession.

    Elders Corner is a documentary that focuses on the political context that Afrobeat exists and had been played in. It tells the stories of Nigeria’s musicians who pioneered the Afrobeat sound and the role of their music in society during a time of tremendous political upheaval.

    Asian brands really seem to have taken to Animal Crossing, with a Hong Kong eatery hiring a marketer to build their Animal Crossing presence. The Global Pride festival seems to be no exception to brands and culture going into Animal Crossing. The creator tools allows creative expression that works really well for Pride month celebrations.

    In the same week that Boston Dynamics released their ‘Spot’ robot, a Thai shopping mall are doing an interesting exercise in human computer interaction featured in the Singapore media Robot dog hounds Thai shoppers to keep hands virus-free – TODAYonline. I’d love to know if they managed to gather effectiveness data around this initiative. The only thing that surprised me about this was that it was a Thai shopping mall, rather than one in Singapore. It is much less creepy than the way China has used robots to educate people on COVID-19 and demand compliance.