Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • American infrastructure + more things

    American infrastructure is critiqued in a Vice documentary. In order to make it fit for purpose there would cost $4 trillion. That’s the cost of a couple of Afghanistan conflicts. It is stunning how bad American infrastructure is. The video is well worth watching in a grimly fascinating kind of way.

    Before Vin Diesel was an actor, or a night club doorman, he was a dancer. He made an appearance in a video on how to breakdance. It is a symphony of old school Adidas.

    Mark Vincent aka Vin Diesel in How to Break Dance video

    The other week, Larry Tesler died. Tesler was a technologist that spanned Silicon Valley from Xerox PARC to Web 2.0. He is best known for non-modal computing. The move from modal to non-modal computing was Apple’s Lisa. The Lisa was an expensive workstation version on many of the concepts that went into the Apple Mac. It failed for a number of reasons. Part of which was cost and third party software support. Without the Lisa, Apple couldn’t have developed the Mac. John Couch and David Larson discuss the development period of the Apple Lisa.

    I am a huge fan of The Avalanches. So I was going to give We Will Always Love You a listen. It is interesting that they’ve gone with an iTunes / WinAmp visualisation for their video. Ten years back iTunes and WinAmp used to have custom visualisers made. Brands like Relentless energy drink did really interesting things with them. I’d love to see visualisers become an area of further innovation.

    The Avalanches – We will always love you

    nendo designs coffee beans gacha gacha capsule vending machines at self-serve cafe | Japan Trends – we can have the argument about the relative merits of capsule coffee. I am not a fan, but this self service cafe is beautiful.

  • Tablet demand + more things

    Tablet demand in China gaining momentum from epidemic | DigiTimes – compared to global demand drop of 20% predicted for tablet computers. This is a fascinating change. Any explanation of this tablet demand is just a hypothesis. My own guess is . More tablet computer related posts here.

    Great mix by Andy Weatherall. It is interesting that for a considerable amount of time there was destination radio and a loyal taping culture. Some cassette decks featured timers similar to a video recorder. People would set them up before they left. Prior to digital formats becoming commonplace, I remember die-hard fans using VHS Hi-Fi audio recording to capture these shows in as high a quality as possible. More listening material here.

    Targeting v context | Campaign Live – really interesting article by Dave Trott. I’d argue (like Dave has) targeting and context together is what matters, rather than targeting or context.

    Experts react to Google’s Brexit-driven decision to move UK data to the US – Business Insider – also probably Google trying to avoid double-jeopardy between EU and UK law presented by UK consumers being out of the EU

    Victoria's Secret
    Victoria’s Secret by Eternity Portfolio

    WSJ City | Victoria’s Secret goes private at $1.1 billion valuation – this is down from over $7 billion. This marks the end of an astonishing destruction of value. The company was also quick to get the power of online. Designers now think live-streaming their show is a matter of course. Back in 1999 I worked at an agency where we did their first live stream. They were also quick to get into e-commerce.

    WSJ City | Grocers Wrest Control of Shelf Space From Struggling Food Giants – is this really news? Interesting that Clorox and General Mills are called out though

    Hackers can trick a Tesla into accelerating by 50 miles per hour – MIT Technology Review – MobilEye complains that it would also fool the human eye, but most humans would at least question it. Artificial smarts isn’t intelligence

    Banned recording reveals China ambassador threatened Faroese leader at secret meeting | Berlingske – the problem might not be Huawei but the Chinese government with Huawei just a conduit – but yeah

  • DingDing & other things

    DingDing – a Chinese equivalent of Slack, Microsoft Teams, Zoom or Skype was getting 1-star ratings in Apple and local app stores. Many school children are in lockdown due to the corona virus Covid 2019 and having to use the app as a virtual class room. DingDing was the most downloaded app in the Apple app store on February 5

    They weren’t happy and bashed the app across app stores. Some of it was acting out and some was trying to get the app removed from the stores all together.

    With its ratings dropping rapidly across app stores. Marketers put out this meme literate video. In it the DingDing mascot cries and begs children not to penalise it. It seems to have worked in terms of stabilising its rating.

    Click to expand the video and wait through the short advert (sorry about that). There is an international version of DingDing called DingTalk that is often used by cross-border teams. The iOS and macOS versions are nicely designed. And unlike WeChat it doesn’t send your messages in the clear. But as with any software designed for the great firewall, use with care.

    Back when I worked in-house at Yahoo!, Google seemed to get media coverage with ease. The Google Maps campaign around the Oscars reminded me of this. Google Maps collected famous movie locations and showcased them on Google Maps. Trendwatching has a great case study on the campaign.

    Chinese brand Yili-owned baby milk formula brand JinLingGuan (JLG) decided to make its own smart speaker for parents. Which I found a bit odd given the amount of voice products available in China. But it seems more like skill-building and product giveaway in conjunction with Xiaomi. It built a parenting skill that featured 1,200 questions.

    Key parental insights according to Mindshare:

    • 62.5% of young parents in China worry they are not good enough for their children
    • 70+% of mothers experience postpartum anxiety

    Results according to Mindshare

    Programme drove over 55 million Q&A sessions, 210% more than expected

    Over USD$2.2m (RMB¥15m) in sales and all 10,000 smart speaker gift sets sold out

    This is just tremendous – Legendary Disco Producer Cerrone Walks Through the Making of his 1977 Hit ‘SuperNature’ | WhoSampled 

    Cerrone 3 Supernature record cover
    Record sleeve cover for Cerrone 3 Supernature

    Stories of Apple – John Couch on Lisa’s software revolution and the perils of market research – more posts on Apple here.

  • What is truly Scandinavian & things that caught my eye this week

    SAS – What is truly Scandinavian? Nothing. This was an ad done by &Co of Denmark. It’s an ad that was meant to challenge the audience and promote the benefit of travel. But I felt it got its tone wrong.

    What is truly Scandinavian reactions

    What is truly Scandinavian got backlash online. As it went towards 13,000 dislikes on YouTube, SAS took it down. This is where things get crazy:

    • SAS blamed the reaction on right-wing (possibly Russian) botnets, which it doesn’t seem to have been the case. Which begs the question can SAS be trusted?
    • The ad agency &Co had bomb threats made against their office

    Update SAS have reposted the ad, it currently has 94K down votes and 10K upvotes off 782,885 views. Comments are turned off.

    https://www.youtube.com/watch?v=ShfsBPrNcTI

    I have never got the chance to see Hall & Oates play live, this recording of their 1984 July 4th concert in New York shows them at their best. It’s called the Liberty concert because of the US independence day, it was held in Liberty national Park in Jersey City and one of the main sponsors was called Liberty. The event was put on to raise money for the restoration of the Statue of Liberty.

    Sony goes against the romantic grain for Valentine’s Day with its latest PlayStation campaign. More information here (paywall).

    South Korean TV broadcaster MBC did a documentary on a family that lost their daughter at just 7 years old. The mother agreed to say a fine goodbye to her daughter in VR. The child’s death in hospital left a big hole in their grief. Now I know it sounds mawkish but the mother said that it helped her come to terms with her child’s health. It also brought home for me the power of VR to drive emotion. I think that this is really important give how uncomfortable VR’s fit with storytelling as we understand it. More VR-related posts here.

    Liam Young gave a great talk on using his art of film making to shape the future. This is particularly interesting given William Gibson’s feedback on meeting fans who worked in the tech sector:

    They’d read a book in which there didn’t actually seem to be any middle class left and in which no characters had employment. They were all criminal freelancers of one sort or another. So, it was always quite mysterious to me.”

    William Gibson quoted in William Gibson — the prophet of cyberspace talks AI and climate collapse | FT

    Gibson’s experience implies that steering the future through art, requires a lack of ambiguity and subtlety than good film frequently has.

  • MERICS china forecast 2020 & other things that caught my eye this week

    German think-tank MERICS China Forecast 2020 is interesting watching if you can spare the time. It’s long, but some of the smartest content that I’ve seen recently, from a European perspective. The Americans seem to have done a better job on Sinology; for instance the likes of Bill Bishop or Kuo and Goldstein at Sinica. MERICS China Forecast 2020 was a collaboration between Mercator Institute for China Studies (MERICS) and Handelsblatt. More China-focused content here.

    Global Web Index have done an interesting analysis of Subway’s new product set aimed at tapping into the move towards plant-based diets. Subway – ‘Beyond Meatball Sub’ – GlobalWebIndex – was pitched at flexitarians rather than true vegans.

    Meatless meatball marinara launch feels a bit ‘reality TV’ in tone.

    Iris put together this work Every name’s a story for Starbucks UK. It won the Channel 4 Diversity Award 2019. It taps into the challenge of gender and identity. But also the primeval power of a name. I thought of Ursula Le Guin’s A Wizard of Earthsea which explored the power of names as it was seen by different cultures. Just five or ten years ago this ad would have brought out sufficient protests for the likes of Starbucks to shy away from. It illustrates the complexity of values in modern Britain: conservative nationalism and cosmopolitanism.

    https://youtu.be/pcSP1r9eCWw

    ARTE have got a great interview with Edward Snowden – Meeting Snowden.

    Edward Snowden Wired Magazine
    Iconic Wired cover featuring Edward Snowden.

    Kraft is running a promotional contest for its new Kraft Macaroni & Cheese Big Bowls that targets parents of young children on Valentine’s Day. It’s interesting how Kraft are interpreting their product as what Scott Galloway calls a ‘time machine’. A product or service that allows people to get time from an activity where it otherwise would have been wasted. For instance, the telemedicine aspects of the Babylon Health app.

    https://youtu.be/ZNlrP_mb1CA