Category: design | 設計 | 예술과 디자인 | デザイン

Design was something that was important to me from the start of this blog, over different incarnations of the blog, I featured interesting design related news. Design is defined as a plan or drawing produced to show the look and function or workings of a building, garment, interfaces or other object before it is made.

But none of the definition really talks about what design really is in the way that Dieter Rams principles of good design do. His principles are:

  1. It is innovative
  2. It makes a product useful
  3. It is aesthetic
  4. It makes a product understandable
  5. It is unobtrusive
  6. It is honest
  7. It is long-lasting
  8. It is thorough down to the last detail
  9. It is environmentally-friendly – it can and must maintain its contribution towards protecting and sustaining the environment.
  10. It is as little design as possible

Bitcoin isn’t long lasting as a network, which is why people found the need to fork the blockchain and build other cryptocurrencies.

Bitcoin uses 91 terawatts of energy annually or about the entire energy consumption of Finland.

The Bitcoin network relies on thousands of miners running energy intensive machines 24/7 to verify and add transactions to the blockchain. This system is known as “proof-of-work.” Bitcoin’s energy usage depends on how many miners are operating on its network at any given time. – So Bitcoin is environmentally unfriendly by design.

On the other hand, Apple products, which are often claimed to be also influenced by Dieter Rams also fail his principles. They aren’t necessarily environmentally friendly as some like AirPods are impossible to repair or recycle.

  • Designing the Internet

    David D Clark was involved in the designing the internet as it moved into the commercial sphere. He rose to prominence in the 1980s through to the mid-1990s. In the talk at Google’s Mountain View campus he goes over much of the process. The things he says about network economics and security is particularly interesting.

    Outtakes

    In the 1970s it was about getting the protocols right, they needed to debug both the code and the specification that went alongside.

    1980s made hierarchies to make things scale as everything got bigger.

    1990s brought in the commercial internet, the specific goal of specifications was to shape industry structure. Protocol boundaries define industry structures.

    Quality of service development was compromised because it didn’t work economically for network providers. Specifically by concern about internet telephony. Standards adaptation was affected the internet service providers efforts to get value out of applications that run over the top (like Google).

    His discussions on designing the internet with politicians are particularly intriguing. There are still unanswered questions about societal and political accountability. There is a space for anonymous actions and an accountable internet would fall back to sovereign states including authoritarian regimes.

    Availability as well as integrity and cryptography (disclosure control) are important for security. The internet is insecure by design. Conscious decisions were taken to put risky actions into the internet. This gave us Flash, Acrobat and the Chrome browser.

    Embedding risky actions to provide attractive features for users, versus ensuring that these are only between people who you know. Trustworthiness is key.

    Protocol features affect industry power, adding more features may give power to the wrong people. The prime example of this is the work that the Chinese government have been doing with Huawei to try and define real ID, censorship and cyber sovereignty into next generation standards. More related content here.

  • Dekotora & things that made last week

    Apple’s team in Japan hit it out of the park with this iPhone XS ad that tells the story of a dekotora lorry christened Lady Misaki. Dekotora is a culture of truck modification, turning the humble Hino or Mitsubishi cab into a LED and burnished stainless steel sculpture. Dekotora is a loan word from the English ‘decorated truck’. It came out of a Japanese TV series shown in the 1970s called Truck Rascals that was based on Smokey & The Bandit. Drivers thought that they might appear in future productions, it then became a way of life. More on Japanese life here.

    https://youtu.be/AvTd2FnF2sc

    Sky and Cassetteboy put their opinion over on whether Die Hard is a Christmas film or not… Bruce Willis doesn’t think that its a Christmas movie, but is instead a movie that happens to occur in the run up to the Christmas holidays

    Nvidia shows off a ‘style based generator architecture for generative adversarial networks’ or star power in Hollywood could be disrupted pretty soon….

    Ad for Shopee featuring K-pop band Blackpink pulled off air in Indonesia – Mumbrella Asia – hallyu or Korean culture started to do really well in the Middle East and Indonesia over a decade ago as their dramas lacked the kind of sexual scenes that you saw in Hollywood productions. However as K-pop has stylised itself around modern R&B it has become progressively more sexualised and both Indonesian and Malaysian Islam has started to look more like the Arab interpretation of the religion rather than the historical live-and-let-live attitude. So it was inevitable that something like this was bound to happen.

    Publicis Groupe’s annual holiday message has made a tongue-in-cheek reference to the unpopularity of its artificial intelligence-powered platform Marcel. The claim about it’s timesheet capabilities is interesting. I do wonder if the adoption figures aren’t great, this ad could backfire.

  • On the sofa: The Man from Mo’Wax

    The documentary The Man from Mo’Wax was something that I’d been looking forward to watching for a while. James Lavelle made his name as the guy at Honest Johns who was the go to guy for Major Force Records releases. Major Force was a Japanese hip hop label that featured the likes of

    • Hiroshi Fujiwara
    • Takagi Kan
    • Masayuki Kudo
    • Milo Johnson (who was part of the pre-Massive Attack group The Wild Bunch)
    • “Tycoon” Toshio Nakanishi
    • Scha Dara Parr
    • Ishida Yoshinori

    These were the people who influenced 

    • Bomb The Bass’s first album Into The Dragon
    • The subsequent trip hop movement
    • Japan’s streetwear scene (Goodenough, Fragment) which has a continuing impact on the global streetwear scene

    Lavelle’s impact before Mo’Wax was huge. His column that had the Mo’Wax name and identity was huge. Mo’Wax the record label in its tunes and championing the designs of Swifty and Futura’s art have been hugely influential. Lavelle was the tastemaker that drove BAPE before the Americans like Pharrell Williams got hold of it. He did things in collectable figures and fashion that other labels still haven’t done. Surrender was a great streetwear label. The first UNKLE album was brilliant. 

    But he lost it; drugs and self indulgent projects that burned money and credibility. He was sufficiently narcissistic to document his life two decades before social media, which is the reason why you have a lot of warts and all material that has elements of Spinal Tap. Lavelle lacked the introspection and self examination in the documentary to make a real turn around. It ends up coming across as a two-hour pitch video for James to take part in a pop star re-invention on VH-1 a la Remaking Taylor Dane. The Guardian’s review summed up Lavelle and The Man From Mo’Wax really well. 

    …from superstar DJ to rock bore

    Cath Clarke, The Guardian (August 30, 2018)

  • Smooth jazz & things that made last week

    I tried to keep the crazy in the week under control listening to smooth jazz. However the week has been just as insane as last week. Huawei’s Meng Wanzhou is out on bail, but Donald Trump cast a shadow on the whole process by a saying that he was quite prepared to use her freedom as a pawn in his trade dispute with China. Telling China that the rule of law is malleable isn’t a good move from a strategic point-of-view. Suddenly everything is negotiable, which incentivises bad actor behaviour. 

    As for Brexit, the words of Danny Dyer still ring true:

    Who knows about Brexit? No one has got a fucking clue what Brexit is… You watch Question Time, it’s comedy. No one knows what it is. It’s like this mad riddle…

    Danny Dyer, Good Morning Britain – ITV (June 28, 2018)

    How smooth jazz originated and took off

    How habit-forming products are made by Nir Eyal. This is all pretty dark and illustrates how modern apps are and web services are made habit forming.

    There are a series of Christmas themed adverts at the moment that riff on Christmas animation The Snowman by Barbour and Irn Bru’s original and belated sequel ad.

    Uber has got into the Christmas spirit by putting a limited amount of toy themed cars out on to the streets of Paris.

    Matt Farah’s Watch and Listen podcasts is one of the better YouTube channels out there. Their interview with Jean-Marc Pontrué, the CEO of Panerai is a level of insight that you wouldn’t normally have. One key observation is that Richemont has turned SIHH into a fan event for their brands as other houses have withdrawn. It is part of a wider more engaged attitude that Panerai takes with its fans compared to the likes of Rolex. I think that its a smart move as luxury is still about experiences.

  • Aston Martin classics + more things

    Aston Martin Will Make Old Cars Electric So They Don’t Get Banned From Cities – Slashdot – surprised more companies like Porsche aren’t doing this. This upgrade process reminded me of the service that Bristol Cars have provided for years. Like Aston Martin has planned, Bristol Cars has steadily upgraded cars with better brakes, handling, electronic fuel injection and more emissions friendly engines. Their purchase by Fraser Nash is now looking at an Aston Martin like electric upgrade service. More luxury related content here.

    Exclusive: Amazon’s Alexa begins crowdsourcing answers to common quest – reminds me of the original thinking behind Yahoo! Knowledge Search (what begat Yahoo! Answers) when I first heard Jeff Weiner articulate it

    Mark Ritson: The story of digital media disruption has run its course – Marketing WeekIt’s hard to get emotional or feel any of the romance of news media from a home page, but the paper edition carries with it the great cultural power of journalism. Print editions will become the ‘couture’ offering of the news brands – loss-making but important assets for building and retaining authority and influence over the market

    WSJ City | Britain’s stock link to China falls flat – many larger foreign institutions can already access mainland-listed Chinese stocks via trading accounts in Hong Kong. – Not terribly surprising. The big problem is how much hope had been pinned on it from a Brexit point of view

    Unilever’s rules for influencer marketing | WARCthat its influencer efforts focus not just on a product, but on attempts to covey a brand’s purpose – as shown by Dove, the personal care line, focusing on “real beauty”. “We are using influencer marketing for Dove across the whole spectrum. In some cases, we use influencers to talk about the features and benefits of the products,” Di Como said. “But, more and more, we are using them to talk about the idea to buy into – to talk about the brand value, of why the brand exists, and the purpose of the brand.” “There is an obsession that the only KPIs out there are ‘reach’ or ‘number of followers’,” said Di Como. “We need to talk about what the real impact is on brand equity – the real impact on the values of the brand.” – which is interesting as I heard that there were efforts to move away from brand tracking surveys and instead interpolate the equivalent data from social listening

    Apple Offers New iPhone Promo Deals, Trade-Ins to Boost Sales – Bloomberg – I think the market in general for smartphones is over-baked

    Bose Global Press Room – Bose Announces Frames — A Revolutionary New Wearable – this looks interesting, if they get it to work and you have enough connectivity to the cloud

    46 insurgent brands shake up China’s FMCG market – Kantarthe redefinition of consumers, merchandise and stores known collectively as“New Retail.” China’s consumers have growing expectations for tailored and specific offerings, which creates many niche opportunities for insurgent brands to capture. The traditional scale advantages of incumbents, such as large sales forces and large retail shelf space, have in some ways turned into disadvantages by digital disruption. For example, the e-commerce channel can reach millions of consumers without a single sales rep, and online platform advertising can reach millions of consumers with much lower budgets than traditional brands typically spend

    Volvo & Ericsson – Scroogled? – Radio Free Mobile – interesting article looking at Google’s move into automotive systems