Category: economics | 經濟學 | 경제학 | 経済

Economics or the dismal science was something I felt that I needed to include as it provides the context for business and consumption.

Prior to the 20th century, economics was the pursuit of gentleman scholars. The foundation of it is considered to be Adam Smith when he published is work An Inquiry into the Nature and Causes of the Wealth of Nations. Smith outlined one of the core tenets of classical economics: each individual is driven by self-interest and can exert only a negligible influence on prices. And it was the start of assumptions that economists model around that don’t mirror real life all the time.

What really is a rational decision maker? Do consumers always make rational decisions? Do they make decisions that maximise their economic benefit?

The problem is that they might do actions that are rational to them:

  • Reducing choice when they are overwhelmed
  • Looking for a little luxury to comfort them over time. Which was the sales of Cadbury chocolate and Revlon lipstick were known to rise in a recession
  • Luxury goods in general make little sense from a ration decision point of view until you realise the value of what they signal
  • Having a smartphone yet buying watches. Japanese consumers were known to still buy watches to show that they care about the time to employers when they could easily check their smartphone screen

All of which makes the subject area of high interest to me as a marketer. It also explains the amount of focus now being done by economists on the behavioural aspect of things.

  • The English Disease

    In the 1970’s through to the present day the English Disease referred to the reputation of a small minority of football supporters from England with a penchant for violent behaviour, the likes of which has not been seen in the US since the Rodney King riots.Within the technology sector there is another English Disease, this has been touched upon by Mike King, managing director of Johnson King in this op-ed which ran in Tuesday’s FT Creative Business. I would argue that it merits as much if not more attention as the organised violence of English football hooligans as is gnaws away at the future prosperity of the UK.

    This disease is a chronic lack of ambition and vision and manifests itself in different ways:

    • Mike complains that British start-ups are reluctant to invest in marketing and PR to enhance their reputation and grow their business. They often do not recognise the value of it and even where they do, the pathetically low budget put into marketing is below the critical mass required to deliver results. There is a similar attitude whether the management team are novices or drawing down a serious package as an ‘experienced entrepreneur’. Yet the most respected businessman for these people would be Richard Branson; a modern-day Barnum who built his empire with large doses of shameless self-promotion. Mike owning a PR agency was particularly interested in this aspect of the equation! However this is only a small part of the picture.
    • Funding is not forthcoming; venture capital in the technology sector is based on trying to achieve a ten-fold return on the money. UK start-ups have lower expectations of themselves, they do not share their American colleagues dreams of being the next Oracle, Apple, Microsoft or IBM. Consequently the technology business is trapped in a self reinforcing prophetic circle, a black hole with an expanding event horizon sucking away the vision and dreams. This in turn encourages the fund managers to husband their limited cash as much as they can by cutting back on ‘unnecessary expenditure’ on things like marketing and looking for an early exit strategy through acquisition or technology licencing agreements. It is not because the UK does not have the expertise and the smarts:
    1. US chip pioneer LSI Logic was founded by Wilf Corrigan, a Liverpool docker’s son made good
    2. Apple Computer’s sizzle is in large part to a product design team headed by Geordie designer Jonathan Ives who has designed every successful product from the original bondi blue iMac to the latest iPods
    3. Cambridge boffin Alan Turing was arguably the inventor of first programmable computer and laid down the defining test for true artificial intelligence
    4. LCDs: liquid crystals were invented in the UK, but made Japanese companies rich

    The problem is that the English disease is pervasive, it affects the value of houses, how much your future pension is going to be worth and what jobs the UK citizens of tomorrow are likely to have. The FTSE has underperformed US rivals for the past decade because it does not have its share of high-growth technology companies. Vodafone and mmO2 is just a seller of wireless services, just as much a merchant as supermarket chain Tesco, Lastminute.com is an e-tailer echoing the Napoleonic-era cliche of Britain as a nation of shopkeepers. ARM Holdings, the UK’s leading chip company, is a chip designer that can barely be described as a medium-sized enterprise. Software company Autonomy is noticable only for its lack of peers. Cambridge’s Silicon Fen is actually a laughable Silicon Sahara with precious few oasises.

    With such a poor technology sector, money for investment sloshes around in management buyouts (with the intention of trying to squeeze more value out of mature businesses), a cash bloated property market and overseas where entrepreneurs generally have more vision. Thus setting the UK up for economic underachievement ad infinitum. Instead the UK will be an economy based on the export of a small amount of golf sweaters, rainwear, antiques and pre-prepared curry cooking sauces. It would be side splittingly funny if it wasn’t so tragic. More related posts here.

  • Who is Gary Winnick (and why I am writing about him?)

    You may not know Gary Winnick, but at one time the fund manager who looked after your pension probably knew his name.

    For over two decades, Gary Winnick worked at the sharp practice end of capitalism. In the 1980s he worked with Michael Milken Drexel Burnham Lambert (Drexel) selling junk bonds. These were used to finance some of the most savage slash-and-burn management takeovers in modern history.

    Here’s a simplest version of it

    The ability of a company to get credit to grow depends on a number of factors including market sentiment towards the company, its industry sector and its credit rating. Junk status when a company is viewed to have fallen below investment grade material by a credit ratings agency such as Standard & Poor or Moodys.

    A bond is piece of paper that can be bought and sold like a company share, however it is really an IOU, a company sold the bonds to raise money and promised to pay a set amount of interest on that money and repay it at a set time in the future. They are used by companies and governments to borrow money (you may have heard of them mentioned as gilts or t-bonds, in the UK premium bonds are a government loan but with the interest divided out via a lottery selected by a computer called ERNIE), government bonds are commonly used in a portfolio as a low risk strategy or to hedge against interest rate declines.

    From a practical point of view junk status means that credit becomes more expensive, the company is considered to be a higher risk loan. Consequently, companies seeking credit and having junk status generally had a low share price and relied more on the bond markets to provide their capital requirements. Investors generally seek a higher return for higher risks so bonds from junk status companies (junk bonds) are also known by the more benign name of high-yield debt.

    Anyway, somewhere along the line some bright spark (possibly Milken himself) realised that just because a company had junk status, it did not mean that it would disappear overnight. Many large household names and solid industrial performers had junk status, because they were steady but unspectacular performers. This meant that there were bargains to be had. Investments providing high returns because of an unfair high risk status. Junk bonds became the new HOTNESS.

    The outcomes

    – There was blood in the water and Milken was eventually prosecuted for massive corporate fraud, after Ivan Boesky ratted him out rather than take the full rap on a number of insider trading charges

    – Many companies were gutted by modern-day robber barons who borrowed money to buy companies, and then paid back the debt through the placement of junk bonds and asset stripped the company. Books that outline this include Barbarians At The Gates

    – Savings and Loans scandal – S&L are kind of equivalent to mutual building societies in the UK and Ireland. During the 1980’s, they were deregulated and their money poured into the stock market. This deregulation fuelled a feeding frenzy causing many S&L collapses due to fraud and speculation. Since there were regulations still on what S&l’s could invest in, merchant banks put together complex financial instruments (derivatives – so called because they are derived from something else, like orange juice and pork belly futures in the film Trading Places) that would allow them to get into the ‘high-yield debt’. Initially the idea of these derivatives was to bind just enough government investments like T-bonds (treasury bonds) into the deal so that credit ratings agencies like Standard &Poor would not rate the derivative as a junk status investment. These instruments (known as derivatives) were very arcane and complex making it virtually impossible to understand their true investment value or how they would be impacted by changes in the market. Think of the childrens story The Emperors New Clothes. If you would like to know more read Liars Poker by ex-derivatives trader Michael Lewis. The S&L mess was bailed out by the Fed.

    Global Crossing

    Gary Winnick parted company with Michael Milken before Drexel flamed out and set up an unspectacular investment company called Pacific Capital. In the mid 1990s, Winnick saw the telecoms gold rush and founded Global Crossing.

    The telecoms goldrush came about due to a number of factors:

    – Deregulation allowing competition in the telecommunications sector

    – The rise of the Internet created an increased demand for new networks

    – Sustained economic growth in the developed world and a collapse in some emerging markets and Japan meant that there was too much money chasing too little investment opportunities. Gary Winnick raised and destroyed some 20 billion USD. Much of which would have come from pension fund managers in the US and Europe, or was invested into similar companies like Worldcom or RSL Communications (RSL COM).

    – Companies pay to get their credit evaluation from the likes of Standard & Poor and Moody

    Grow and the profits will come became a mantra for bankers, VCs, analysts and business leaders due to cheap capital and as a way of keeping the castle in the sky; making it exceptionally easy to sell in a new business strategy

    The telecoms market came apart because:

    – Too much telecoms capacity was supplied as companies rushed in to profit from the gold rush. Global Crossing and its peers built out network capacity first and thought about getting customers later

    – Technology, competition and excess supply drove down prices to make the industry less profitable

    – Many of the companies had the same disease of corporate corruption and creative accountancy that occurred in the 1980s in S&L and junk bonds; inflating the value of deals, booking sales before the money was in (when is a sale a sale is a question that has been of interest to accountants for years) or fabricating them as inter-carrier deals

    – Accounting techniques were shockingly useless allowing Winnick and Co to distort reality

    – Equity analyst hyped stocks that they privately admitted were dogs

    – High yield debt was being used to finance a low-yield industry

    – Much of the growth was promoted through equipment-vendor financing, which allowed the likes of Lucent, Nortel and Cisco to bill higher than normal growth-figures and artificially inflate share prices. A friend of mine who was a telecoms analyst at a brokerage in the city of London at the time of the bust was afraid that Cisco would get severely damaged because of vendor financing. He outlined an allegation that new IP-based carriers were being set up by people close to the Cisco channel, financed by equipment for equity as part of a glorified Ponzi scheme to inflate the value of Cisco

    In Global Crossing, Winnick managed to extract his own position two weeks before the firms lawyers stopped internal share trading due to the companies terminal financial decline. Winnick is back in court this week and you can read all about it here. Many see Gary Winnick as a criminal, he sees himself as a business visionary. More on telecoms here and finance here.

  • Cash divide

    The 1990s had a cash divide. A number of years ago in college, I wrote an essay about the role of technology exclusion in society. This internet as a thing was only really starting to get going and we had just changed over the web browsers at the college from Mosiac to Netscape.

    I used to surf the web in 16 shades of grey available on my battered PowerBook 165, when I jacked into the JANET network. Why am I rambling about a geriatric computer and the ‘net before Google?

    Well, I used the web to research my essay and came across an article on the Washington Post about the cash divide discussing a ‘cash ghetto’, increasingly if you had to deal in cash you were on the margins of society. Part of this was down to the laundering of money from organised crime, including the drug cartels. It made sense to move as many people as possible out of the cash economy, but it created a cash divide. The cash divide separated illegal migrants from citizens; criminals from law abiding citizens.

    An article in the Arizona Daily Star, which my RSS feed aggregator picked up talked about the pervasive nature of Visa and MasterCard where cash was once king reminded me of the college essay.

    Visa and Mastercard have moved in alongside cheque cashing services and remittance businesses to bridge the cash divide profitably. Poor people tend to pay more charges than richer members of society.

    You don’t even need to have a credit record or a banking account. There are ways to provide pre-loaded credit cards in the US to bridge the cash divide. From intern payments to staff bonuses can be provided on cards form Visa, Mastercard and even American Express.  Interesting reading check it out. More finance related posts here.

  • Ugly Americans by Ben Mezrich

    My book of the moment is Ugly Americans by Ben Mezrich. Ben previously wrote Bringing Down the House; a book about a group of maths geeks who take on the Las Vegas casinos by team playing with a gambling system and making a killing at poker.

    In Ugly Americans, Ben turns his attention to hedge funds exploiting the economic collapse of Japan in the 1990s. There are many similarities with the books:

    • They both are written in the same style, paced with a future film adaptation in mind
    • They both alternate chapters of action with ‘expert testimony
    • They both claim to be true, however I have my doubts (names have been changed to protect the innocent et cetera)
    • Both are a ripping read 

    But the polished nature of the read makes me think that its fiction masquerading as truth. And thats why Ugly Americans feels a bit dirty and hard to recommend, despite my enjoying reading it.

    Mezrich feels as if he’s hit his stride with style and format rather like Lee Childs or James Patterson. The idea isn’t the important thing, the truth probably doesn’t matter. Instead Mezrich has a pattern. The key difference to Childs and Patterson is that Mezrich is thinking about the film or TV adaptation from the beginning. It feels cynical. And that’s why the book Ugly Americans feels a bit ugly and dirty for me as a reader. More related content here.

  • Lollapalooza 2004

    Lollapalooza 2004

    US music festival Lollapalooza has a similar standing in the UK to Glastonbury or the Mean Fiddler events. It is best known to UK audiences for appearing in at least one Simpsons episode (where Cypress Hill jam with a symphony orchestra). Due the reaganomic policies of the Bush administration Lollapalooza 2004 will not be going ahead this year.

    A message from Perry

    The organisers wrote on their website “A MESSAGE FROM PERRY

    To all my Fellow Artisans, Activists, and Feverish Supporters,

    It is with heart gripped despair that I inform you of Lollapalooza’s disbandment for the summer of 2004. To say that you terribly miss something that never was born is somewhat odd, yet in this case, it is quite accurate.

    I hope you can accept my apologies for not providing you with the summer that you had your hearts set on. I tried very hard to keep us on course; heading straight into the most ferocious musical storm in history. We were not able to continue; we were taking on huge financial losses.

    And still, I want you to know that I fought for our lives into the final hour.

    Please know that I value your talents and look forward to meeting you again – a little later on to re-discover ourselves as friends. If it makes you feel any better, I am in the same boat as most of you; “Only loaded with talent.” But with talent like ours, they can’t hold us down for long.

    Upon reflection, I conclude there is a story here. It is the story of a musical community under the influence. No, silly, it’s not drugs. This is an influence far more damaging and threatening, as in: “They are threatening to sue us for damages.” My prayer is that we live to fight another day and walk together at the victory parade.

    We hoped for comfort but we’ve never felt too safe. And in these hard times, we’ve had to navigate through. Unexhausted; is our virtue,

    Peretz

    PS. I am still looking for a shining moment or two for us this summer. I hope you will receive me when I call.

    LOLLAPALOOZA 2004 CANCELS ALL DATES

    “You can imagine the dismay I share at this moment with the artists and musicians who were looking forward to the tour. Lollapalooza could no longer see fit to continue this year. Our plight is a true indication of the general health of the touring industry and it is across musical genres. Unexhausted is our virtue. We are taking Lollapalooza back and plan on rebuilding and recreating the festival in surroundings more conducive to the cultural experience we’ve become known for.”

    – Perry Farrell”

    More related posts here.