Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • The Coddling of the American Mind

    The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt. The book sprang out of an article that the authors wrote for The AtlanticHow Trigger Warnings Are Hurting Mental Health on Campus.

    Jonathan Haidt

    Haidt is a social psychologist by training and currently serves as professor of ethical leadership at New York University Stern School of Business. I heard an interview with Haidt on the the dark psychology of social networks and this book came up which was the key reason why I bought it.

    The Coddling of The American Mind

    Greg Lukianoff

    Lukianoff is a lawyer by training and president of Foundation for Individual Rights in Education (FIRE), a US based group that  free speech rights on college campuses. If it was Lukianoff on his own I would likely dismiss this book as partisan.

    Premise of The Coddling of the American Minds

    In The Coddling of the American Mind Haidt and Lukianoff discuss factors that are affecting the resilience of young people emerging from colleges in the US.

    They suggest a number of factors for the increasing intolerance and threats to American life from the left and the right.

    • Intimidation and violence on campus – the book highlights examples on both the left and right of the political spectrum. Violence by left wing protestors at Berkeley was particularly disturbing due to the lack of action by law enforcement
    • Witch hunts against academics
    • Self reinforcing cycle of political polarisation
    • Paranoid parenting compared to the latch-key parenting that older people would have been used to growing up
    • The decline of outdoor play
    • Safetyism – the move of safety culture from improving physical safety promoted by the likes of Ralph Nader (safer workplaces, no lead paint on toys etc) to encompass mental and emotional safety as a priority
    • The quest for justice. The complexity of how you define justice is important

    Haidt and Lukianoff are of the opinion that you need to prepare people for life and to be resilient. That this approach doesn’t detract from the desire to change the world seems to be ignored by advocates of the status quo.

    How the book has been received?

    The Financial Times generally praised the book and it ended up on the New York Times bestsellers list.

    The book was perceived as an attack on progressive liberal values by some reviewers, whereas I think it wasn’t attack on those values, but the means by which they are being pursued. It confronts the hard truth that there is intolerance at both ends of the political spectrum and a lack of dialogue.

    Has campus liberalism gone too far? | Financial Times

    The Idioms of Non-Argument | The Atlantic

    Does Our Cultural Obsession With Safety Spell the Downfall of Democracy? | The New York Times

    Have Parents Made Their Kids Too Fragile For the Rough and Tumble of Life? | Washington Post

  • Photo hashing & other news

    Apple photo hashing

    Report: Apple to announce client-side photo hashing system to detect child abuse images in user’s photos libraries – 9to5Mac – photo hashing its not foolproof. Once the proof of concept exists, Apple won’t be able to withstand the pressure authoritarian government could use it to track other materials. Tencent’s WeChat is already collecting memes that the Chinese government wouldn’t like from foreign WeChat accounts so that it can train its algorithms to locate similar content with domestic users. The risk for Apple’s customers in other markets like Russia, China and the middle east is real. Apple’s development of photo hashing has garnered a lot of coverage

    Apple plans to scan US iPhones for child abuse imagery | Financial Times 

    Apple led the market on encryption, but other players like WhatsApp have made it clear that they won’t follow Apple on photo hashing.

    Apple has been trying to ignore the voices complaining against its photo hashing initiative. The problem is that those voices are the early adopters and developers who have made Apple what it is today. I think that this could end very badly for Apple in the long term. Particularly when viewed in context of questionable ethical choices despite its progressive positioning on issues in western markets

    Apple Discusses “Screeching Voices of the Minority” in Internal MemosIt’s difficult to even write a piece like this, pointing out that a feature ostensibly created for good could have bad implications. Again: What happens when a country like China uses this feature to find people with images critical of the government? Why wouldn’t the industry want to start searching for pirated content on iPhones in a few years?

    Apple Privacy Letter: An Open Letter Against Apple’s Privacy-Invasive Content Scanning Technology – a legion of the great and the good of the technorati from around the world on the photo hashing

    One Bad Apple – The Hacker Factor Blog 

    Even the FT weighed in.

    Business

    The China risk factor continues to reverberate: China’s Corporate Crackdown Is Just Getting Started. Signs Point to More Tumult Ahead. – WSJ

    Chinese music group pulls $1bn Hong Kong IPO after tech crackdown | Financial Times – interesting move, especially given Netease’s exposure to the edutech sector

    ‘If Masa said yes, who am I to object?’: SoftBank deals unleash internal compliance tensions | Financial Times – sounds like desperate measures

    China

    Is Pax Sinica possible?China will need to start upholding democratic values and norms, and cultivating peaceful relationships with other countries. Pax Americana has survived for so long, because many countries, including China’s neighbours, rely heavily on the US for trade, finance, technology, and security. They will be reluctant to accept Pax Sinica, unless China offers them something better. And that must begin with pax – I suspect that Premier Xi would be thinking more along the lines of mercantilistic trade relationships and vassal statehood, which would be more in keeping with pre-revolutionary China

    Consumer behaviour

    Everybody needs to get vaccinated, says Tilman Fertitta – Fertitta’s comments about employees admitting that they had fake vaccines cards is pretty disturbing. It isn’t like vaccines are in short supply in the markets that has restaurants in like New York. The counterfeit vaccine cards must be more about avoiding vaccines all together

    Historical language records reveal a surge of cognitive distortions in recent decades | PNASIndividuals with depression are prone to maladaptive patterns of thinking, known as cognitive distortions, whereby they think about themselves, the world, and the future in overly negative and inaccurate ways. These distortions are associated with marked changes in an individual’s mood, behavior, and language. We hypothesize that societies can undergo similar changes in their collective psychology that are reflected in historical records of language use. Here, we investigate the prevalence of textual markers of cognitive distortions in over 14 million books for the past 125 y and observe a surge of their prevalence since the 1980s, to levels exceeding those of the Great Depression and both World Wars. This pattern does not seem to be driven by changes in word meaning, publishing and writing standards, or the Google Books sample. Our results suggest a recent societal shift toward language associated with cognitive distortions and internalizing disorders. – literally society is sick

    The xenophobic chicken and the propaganda egg: disentangling official and popular nationalism in China – by Kevin Carrico – NSL can’t cancel me – you could not make some of this up. But then, you also couldn’t make up the QAnon community if you tried either.

    ‘Sales funnels’ and high-value men: the rise of strategic dating | Dating | The Guardian – I suspect this is an edge case but its interesting

    Where have all the pre-teens gone? – The Face 

    Design

    ongoing by Tim Bray · Apps Getting WorseEvery high-tech company has people called “Product Managers” (PMs) whose job it is to work with customers and management and engineers to define what products should do. No PM in history has ever said “This seems to be working pretty well, let’s leave it the way it is.” Because that’s not bold. That’s not visionary. That doesn’t get you promoted. – This also explains why Skype got designed into irrelevancy

    FMCG

    Unilever installs a detergent refill machine in Mumbai | Trendwatching – this all feels like things have gone full circle. My Mum and Dad growing up as children in rural Ireland talked about how many dry goods products were sold by weight in the village store. My Granny used to keep spices and flavourings for baking in a bucket sized tin that she’d been gifted decades before by the village store owner. Used packaging was a community asset rather than a liability. The biscuits were sold by the dozen in a paper bag by the shopkeeper. I can just about remember the village store and its long time owner Mrs Paddy Kelly, (Mr Kelly had died decades ago but I have no idea what Mrs Kelly’s name was). By the time I was born, it was more like a modern convenience store, with a farm supplies store attached. Electricity had come to the farm when I was three or four, so we had a fridge and an icebox – ideal for a block of HB vanilla ice cream that came back from the shop wrapped in newsprint to try and keep it cold.

    Secondly, by having a vending machine in store; Unilever are still managing to keep control of their brand.

    Japan

    Japan’s fractured polity exposed by COVID-19 crisis – Nikkei AsiaWhatever the intention, the public sees hypocrisy, inconsistency and incompetence. The vaccination rollout has been a mess. The public was asked to practice “self-restraint” and stay at home for the fourth state of emergency as the country opened its doors to tens of thousands of athletes and officials for the 2020 Olympics. 

    This dismal state of affairs clashes with the image of competence and professionalism that Japan has enjoyed for decades, and for which it is admired around the world. 

    Japan looks good in international COVID comparisons, but by its own standards, the situation is perceived as chaotic and a failure of leadership. The public has lost faith. Cynicism has spread as people blame a sclerotic government that does not seem to understand the many recent transformations of Japanese society

    Legal

    South Africa grants patent to an AI system known as DABUS — Quartz AfricaThe patent application listing DABUS as the inventor was filed in patent offices around the world, including the US, Europe, Australia, and South Africa. But only South Africa granted the patent (Australia followed suit a few days later after a court judgment gave the go-ahead). South Africa’s decision has received widespread backlash from intellectual property experts. Some have labelled it a mistake, or an oversight by the patent office. However, as a patent and AI scholar whose PhD aims to address the gaps in patent law created by AI inventorship, I suggest that the decision is supported by the government’s policy environment in recent years. This has aimed to increase innovation, and views technology as a way to achieve this – back when I worked for DSM before I went to college, a lot of of our patented products were developed using software that tested and then gave us optimal formulas – yet the patents went to the doctor who was the nominal head of the lab

    Luxury

    LVMH’s Deal With Google Is Groundbreaking. Here’s Why.develop business solutions based on artificial intelligence (AI), it raised many questions about how brands are embracing the use of digital technologies to reshape the luxury experience. Google said they would join forces to empower LVMH’s individual luxury brands to create new, personalised customer experiences that fostered long-term growth, through functions like demand forecasting, inventory optimisation, as well as develop new business use cases at scale and explore co-innovation opportunities by launching a data and AI Academy in Paris

    Luxury Daily | Have China’s ‘trafific stars’ become toxic for beauty brands? – Chinese versions of K-pop stars are becoming embroiled in scandals that affect their brand partners

    Retailing

    Crocs, Ralph Lauren, LV All Get More Expensive As Apparel Prices Soar – Apparel prices across US retailers rose nearly 5% in June, the biggest leap in a decade.

    Software

    ongoing by Tim Bray · Apps Getting Worse – Every high-tech company has people called “Product Managers” (PMs) whose job it is to work with customers and management and engineers to define what products should do. No PM in history has ever said “This seems to be working pretty well, let’s leave it the way it is.” Because that’s not bold. That’s not visionary. That doesn’t get you promoted. – this explains why Skype got designed into irrelevancy

    Sports

    Why Puma cancelled a $2.7 million deal with Nigeria — Quartz AfricaNigeria’s current sports administrators are delighted. The athletics federation said Nigeria’s sports minister had successfully stopped athletes from receiving Puma bags containing about 40 items each in Tokyo through the Nigerian embassy. To this set of administrators, the 2019 deal was not properly agreed between Puma and previous leaders of Nigeria’s athletics body

    Wireless

    General Dynamics Mission Systems Introduces Badger Software-Defined Radio – Soldier Systems Daily – interesting decline in size, but much slower than would be likely to happen in the commercial space

    Samsung flagships can no longer compete with the Chinese smartphonesThe current flagship Galaxy S21 series has never managed to win worldwide love. Judging by the information from South Korean publications, the flagships, which were supposed to destroy competitors, failed miserably in sales. Based on the report of Counterpoint analysts, it can be concluded that the Galaxy S21 series has not been able to repeat the success of any of its predecessors, starting with the Galaxy S5 – this looks like PC sales when ‘white box manufacturers’ disrupted Winter brands such as IBM and Compaq

    Research Alliances Grow to Learn How 6G Will Play Out – EE Times Europe

    Thailand

    Jack “dekfarang” Brown is having a tantrum – by Andrew MacGregor Marshall – Secret Siam – foreign influencers enjoyed by Thais were a thing I didn’t even know about

  • Michael Malone & things this week

    Michael Malone

    Michael Malone was famous to me as a writer on the San Jose Mercury News online site. Michael Malone had been a long time writer on the paper and chronicled all the happenings in Silicon Valley. Michael Malone is now the co-host of The Silicon Insider podcast. In the past he has written numerous books covering different parts of the history of Silicon Valley. So he has a unique perspective on the place and the technology sector.

    Michael Malone was interviewed by NBC reporter Scott Budman on behalf of the Computer History Museum based in Silicon Valley.

    Dune trailer

    Denis Villenueve is the director that Hollywood seems to trust with difficult to tell films like the Blade Runner sequel. He is also the director who is likely to get closest Alejandro Jodorowsky’s attempt to film Dune in the mid-1970s. Green screen and digital cinema offer Villenueve tools that Jodorowsky could only have dreamed of four decades earlier.

    Junk sleep

    US speciality retailer Mattress Firm is doing a couple of new things with its adverts featuring Lev Schreiber. First of all was the concept in the creative of ‘junk sleep’ that reminded me of J Walter Thompson’s early work for Odorono, an early anti-perspirant that invented the concept of ‘body odor’ from a marketing perspective. People had always been smelly, but it was JWT that broached the subject in the adverts.

    https://youtu.be/WudcydXGWLI

    Junk sleep feels like a similar type of concept. As a strategist, I like the concept. The second aspect is the trippy nature of the ads which captures the feeling of sleep deprivation really well.

    Apple watch

    Apple put together a fun ad for health tracking on the Apple Watch. It gets over many of the activities that the Apple Watch can track.

    https://youtu.be/RkRQ_aykXw8

    It reminded me (unintentionally) of The Court of King Caractacus, made famous by Australian entertainer Rolf Harris. Harris had a five decade career in show business that ended in ignominy when he was convicted for 12 indecent assaults on against four girls.

    Emirates and Qatar Airways

    COVID-19 disrupted the airline industry since people weren’t flying. The asymmetry of opening up seems to be hammering the Middle East airline ‘super hub’ model according to this video by Sam Chui. Chui posits that super hubs offer the opportunity for a super spreading event and there is likely to be an uptake in customers wanting to fly direct in the immediate aftermath of COVID-19.

    If this is true, then there will be a knock on effect for duty free retailing and luxury sales as well.

  • TSMC analysis + more news

    TSMC analysis by DigiTimes

    Taiwanese technology industry publication DigiTimes has some some great ‘state of the industry’ analysis pieces. They have placed Taiwan Semiconductor Manufacturing Corp. aka TSMC at the centre of this.

    TSMC dossier (4): Technology contention among world-class leaders | DigiTimes – size of process is only part of the story. Interesting data on how TSMC, Samsung and Intel compare in terms of node transistor density by wafer foundry

    TSMC dossier (6): Possible ways to defeat the world’s top foundry houseTSMC’s concern is not getting surpassed in process technology or losing key customers but being overtaken by someone figuring out how to combine quantum technology and IC design. In-memory computing becoming a reality might be another scenario where TSMC could lose its competitive edge. However, according to Yu-Chung Lin, a DIGITIMES consultant devoted to the study of quantum technology application trends for years, large-scale commercialization of quantum technology is unlikely to happen before 2025. In-memory computing comes with high costs. If Samsung with leading-edge memory technologies really makes a breakthrough, TSMC will have to brace for challenges

    China

    The EU’s unsustainable China strategy | Chatham House – International Affairs Think Tank – really good read from Chatham House

    DiDi’s Troubles, Tweets of the Week (Corruption, Waluigi+Mao, Fish Hugging, Which Chinese Ministry Works the Hardest?) – by Jordan Schneider – ChinaTalk – interesting commentary on China’s regulatory environment, not so great news for western investors

    Consumer behaviour

    Mediatel: Mediatel News: Attention Revolution: a new column by Professor Karen Nelson-Field

    Recommitting to Trust | Edelman 

    Economics

    The Economic Fundamentals of Chinese Communism’s Successes and Failures by Nancy Qian – Project Syndicate 

    Germany

    China-Konzern will deutsche Gaming-Firma kaufen: Wegen Kriegs-Simulationssoftware? – Politik Ausland – Bild.de – Tencent is planning to take over the German game developer Crytek – but Bild reports they hope to use the “CryEngine” developed by Crytek to produce war simulation programs for the Chinese army

    Hong Kong

    Fall of Hong Kong’s opposition camp: mass arrests in era of protests and national security law – really nice visualisation showing the 173 activists including 108 district councillors have been arrested since 2019

    Leung Kin-fai and the question of condemning violence – by Kevin Carrico – so much in this essay to unpack

    Hong Kong’s national security trial debates Malcolm X’s legacy — QuartzLeung argued that forceful and peaceful resistance can play complementary roles in a social movement, invoking Martin Luther King and Malcolm X as representing the two different styles of resistance in the US civil rights movement. In that 2016 interview, Leung also advocated for protesters to use a level of force that’s equal to that of the police. It’s an idea that evokes another line in Malcolm X’s “The Ballot or the Bullet” speech: “I’m non-violent with those who are non-violent with me.” – so the Hong Kong government is not only oppressing its own people but suggesting that African Americans should have been jailed as national security risks?

    Ireland

    Irish language introduces new term for people of color | IrishCentral

    Legal

    Translation: Cybersecurity Review Measures (Revised, Draft for Comment) – July 2021 | DigiChina

    Luxury

    Defying conventions, Chinese millennials turn to watches | Vogue Business – “There are lots of common points among women who are enthusiastic about watches, including financial and intellectual independence, and having a refined attitude towards shopping luxury goods,”

    Luxury is culture now. Here’s how | Vogue Business – Vetements has teased a rebrand as a platform for young talent. Gucci spotlighted 15 emerging brands including Collina Strada and Bianca Saunders at November’s GucciFest film festival. Saint Laurent recently teamed up with Bang & Olufsen, Baccarat and JL Coquet on a lifestyle product series. Luxury brands no longer sell just their brand. In a new era of consumer expectation for shared values, brands are curating platforms to function as tastemakers to extend their own brand halo into the wider cultural world

    Marketing

    Dunkin’ drives audio ad results by matching background music to listeners’ tastes | Marketing Dive – this did make me wonder about brand. In particular the role of audio branding and about the role of jingles in culture.

    Splash and Dash; Ford Fragrance Shows Petrol Fans They Won’t Miss out with Mustang Mach-E GT | Ford of Europe | Ford Media Center – as a non-driver I miss the ritual of going to the petrol station and filling the tank. As a kid I loved accompanying my Dad to do it.

    Till Jagla adidas Collab King Exclusive Interview: Why He Left“Now Energy is a new hype creation unit that really puts storytelling at the heart of everything we do,” says Jagla. “It was literally starting a brand within a brand. It was all the bad and ugly of the startup brands.”

    Media

    Cannes Film Festival, Risking China’s Ire, to Screen Hong Kong Protest Documentary – WSJ – Hollywood has been trying to court China. This feels like they’ve given up the ghost on this.

    GB News in crisis as exec quits and presenter is pulled for ‘taking the knee’ | The Guardian – GB News – set up on the basis that free and open debate is no longer possible in the mainstream media due to an all-pervasive “cancel culture”, was overwhelmed with complaints that after only a few weeks on air it had gone “woke” and its content was not sufficiently rightwing.

    Online

    How Vietnam’s ‘influencer’ army wages information warfare on Facebook | Reuters

    Financial services advertisers in the UK must meet Google verification requirements by August 2021 – how on earth will YouTube survive? Unless Google sets the bar really low, or those ‘forex training courses’ count as education. But then, that’s how OneCoin managed to get around their problems as well. This might not be the panacea that Google would want it to be seen as.

    Pluralistic: 15 Jul 2021 – Pluralistic: Daily links from Cory Doctorow – interesting thread on how Facebook has disbursed its Crowdtangle analytics team. The reality is that social monitoring tools have been going dark for years. Most of them disproportionately rely on Twitter. Twitter has an outsized importance for its audience size due to it being favoured by journalists. Doctorow’s post however looks specifically at these Facebook moves

    Security

    We Got the Phone the FBI Secretly Sold to Criminals | Vice 

    Philippines calls claim China influenced 2016 election to favour Duterte ‘nonsense’ | South China Morning Post – Former foreign secretary Albert del Rosario made the claim at a forum on Monday, citing a ‘most reliable international entity’. He said senior Chinese officials were ‘bragging that they had been able to influence the 2016 Philippine elections so that Duterte would be president’ – I wouldn’t be surprised if China did try to influence the election result. However I am surprised that Chinese officials would be so indiscreet. The risks of that getting back to Beijing are too great, unless they wanted to be found out

    Threat to UK from hostile states could be as bad as terrorism, says MI5 chief | The Guardian – while the threat from Russia, as demonstrated by the poisoning of the Skripals in Salisbury, is familiar to the British public – the spy chief will argue that threats that typically come from China are not. McCallum will say that universities and researchers risk “having their discoveries stolen or copied” if they are not vigilant and that businesses could be “hollowed out by the loss of advantage they’ve worked painstakingly to build”.

    Technology

    Russia to Build 8-Core RISC-V CPUs for Laptops, Government Systems – ExtremeTech

  • Web response times & things this week

    Web response times

    I have been working with colleagues on a point of view that is impacted by web response times. During the research aspect of this work I came across this video by Jakob Nielsen which explained web response times really well.

    Web response time resources

    Ralph Bakshi

    I might have mentioned once or twice how I like Ralph Bakshi’s fantasy films: The Lord of The Rings, Wizards and Fire and Ice. Bakshi used rotoscoping in ways that other directors have never managed to provide a unique animation experience that modern technology can’t beat.

    Forging Through the Darkness talks about Bakshi’s career

    Bakshi was making his DIY career back before computers or social platforms. Watching this film and seeing Bakshi’s punk-like attitude makes your Tik-Tok efforts seem lame by comparison. Secondly, a lot of the early opportunities that Bakshi got in animation are no longer available as the work would have been outsourced to India, China, Taiwan or Vietnam.

    The second film places Bakshi’s role in the animation in terms of the parallel track it takes to the New Hollywood movement that came to the fore in the early 1970s and finished with Heaven’s Gate.

    I was watching Nausicaä Of The Valley Of The Wind with a friend over the weekend and saw some visual similarities to Bakshi’s Wizards. According to IMDB Nausicaä Of The Valley Of The Wind was produced in 1984, some seven years after Bakshi’s Wizards.

    Japan population decline and relationship with the city

    Open culture have an article on the ghost towns of Japan. While Tokyo feels as busy as ever. There are small towns and rural areas that have become depopulated.

    I love the video made of a man who has turned a school building that no longer has children into a hostel, café and jam space for bands.

    While we’re on Japan. The 2002 documentary Tokyo Noise looks at how different Japanese artists experience, understand, interact and are inspired by Tokyo. It also covers a diverse range of issues including robotics and Shintoism.

    More Japan related content here.

    Are you scared yet, human?

    Panorama ran a documentary that feels like Adam Curtis doing a programme for the BBC’s Horizon series that explores the area of machine learning. You can argue about the content of the film, but it has provided a base level of understanding on the area to the general public. Politicians watching this show will feel as if they are industry experts as the closing credits roll; instead of viewing it as a starting point for wider reading. I think that this might set the tone in terms of regulation for many years to come.

    It misses AI winters and the fact that the technology is only ‘smart’ in very narrow areas. For instance, understanding content and autonomous driving both have their stubborn problems. It misses the fact that what we see now is based on thinking coming out of Canadian academia in the 1980s, that hasn’t been moved on much further.

    https://youtu.be/P1VKB0u86Qs

    As cryptocurrency has shown there are physical limits to how much computing power that can be thrown at a machine learning problem.

    Technology is a threat in the hands of authoritarian regimes. A classic example of this is the relationship that the Nazis had with IBM.

    Finally, I will leave you with a nicely done public safety video coming out of Denmark about the need for wearing helmets when riding a vehicle (or a horse).