FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.
Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.
They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.
The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.
I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.
I was taken back to to memories of Skeleton Records in Birkenhead during the early 1990s due to a Taylor Swift album mispress. As a young record buyer I used frequent secondhand record shops to pick up promo copies of records. A rock orientated shop would often not realise what they had, this was before widespread internet access.
The gaunt middle-aged shop assistant was sat behind the counter looking at a picture disc of Fish – State of Mind on picture disc. Fish had recently left then popular rock band Marillion and State of Mind was a single from his first solo album Vigil in a Wilderness of Mirrors.
Apparently one of his customers worked as an assistant shop manager, realised what they had and ‘lost’ the record before the distributor came to collect all the copies of the mispress. The reason why the distributor would want to collect the records? Because they played Madonna’s Cherish instead. The shop assistant said to no one in particular, that will be worth something one day. He wasn’t wrong, I have seen prices quoted as high as 650 dollars paid – if the right Madonna or Marillion completist collector actually finds a copy for sale.
Taylor Swift Speak Now Concert at Heinz Field by Ronald Woan
A similar thing happened to Taylor Swift fans this week, who ordered her latest album and ended up with Taylor Swift artwork, but songs from the early 1990s electronica compilation Happy Lands volume 1 playing instead.
This mispress became know as the ‘cursed version’ presumably because of its dark electronic sounds featuring Cabaret Voltaire and others. They might be able to take heart when they realise the such mispresses have become collectors items in the past with an appreciating value.
Back when I was a child, the oil refinery was a cathedral to industry rather than a climate crime scene and working in the oil industry was a cut above working in other industries.
3D printing industry gripped by intrigue, litigation and churn | Financial Times – 3D printing or additive manufacturing is currently used for small batch manufacturing by the likes of GE, Rheinmetall, Airbus and Lockheed Martin. You had a similar set up with CNC milling (including multi-axis machines) and multitasking machines which were confined to manufacturing ‘cells’ until Apple went out and bought thousands of them and had them running in parallel on Foxconn lines manufacturing iPhone chassis’. Additive manufacturing needs its ‘iPhone moment’ to cross the chasm to mainstream use. That is reliant on an innovative client rather than supplier innovation and the current players like Stratasys aren’t in a position to drive this next stage of innovation, but their customers might be.
Letter Statement March2023 | DAIR – Tl;dr: The harms from so-called AI are real and present and follow from the acts of people and corporations deploying automated systems. Regulatory efforts should focus on transparency, accountability and preventing exploitative labor practices.
A number of things have happened that made me think about the idea of the British discount. A fund manager came out and said that UK equities were cheap compared to their counterparts listed on other stock markets and would likely remain so for a long time.
Genuine sale bargains?
There are a number of reasons why these companies may trade at a British discount:
The London Stock Exchanges doesn’t have a reputation for high growth businesses in the same way that the New York Stock Exchange or NASDAQ does. Instead it has a preponderance of mining companies and similar firms
UK pension funds are discouraged from purchasing stocks
The UK doesn’t foster the kind of businesses that growth investors would want to invest in
British banks don’t particularly want to invest in British businesses beyond property portfolios
Management demonstrate short-termism in their investment approach, as does the banking system
There isn’t a culture of retail share ownership
The UK economy has numerous structural challenges, some of them self inflicted
The British discount goes beyond the stock market, but instead the very nature of the UK itself.
Indebted government
Government debt is ballooning and will continue to do so, yet productivity is stubbornly low meaning the bonds will be ever harder to pay off. Finally as the Liz Truss debacle showed even leadership shows the British discount.
The state Britain has been in
The ideas and concepts the British discount aren’t even new – most of them came from ideas in Will Hutton’s The State We’re In originally published in 1995.
The fund manager can be confident in the British discount to be long-lasting as he knows that neither the Labour Party or their Conservative Party counterparts had managed to address existing structural economic issues. Instead they managed to create new ones.
The Trajectory of China’s Industrial Policies – IGCC – Barry Naughton, Siwen Xiao, and Yaosheng Xu argue that most of the changes in Chinese industrial policy since the mid-2000s can be thought of as being part of a trajectory that seeks to build a policy/planning mechanism, and that shifts the ultimate objective of technology and industry policies from economics to security.
Saudi Arabia’s Barn’s Coffee plans 25 outlets in Malaysia – Malaysia’s Premier Fine Foods plans to establish 25 outlets in Kuala Lumpur as its hub and expand operations to other Southeast Asian countries, including Brunei, Cambodia, Indonesia, Laos, Myanmar, the Philippines, Singapore, Thailand and Vietnam, in its aim to have 300 outlets in the next 10 years – interesting franchise coming out of Saudi Arabia
Street Style in Tokyo: “Harajuku Is Like a Fashion Gallery With a Free Entrance” | Vogue – “In present-day Harajuku, there are probably more foreigners walking around than there are Japanese people. They used to be watchers of Harajuku fashion, but now they are players; it’s a new movement in the neighborhood. In this story, there are many Chinese and Korean individuals who seem to enjoy and carry forward the Harajuku fashion of the 1990s and 2000s, rather than simply copying it
Full article: ChatGPT, AI Advertising, and Advertising Research and Education – leading scholars and industry thinkers in our field and neighboring disciplines are actively examining and engaging in debates on AI technologies and their applications to advertising practices and effects. However, we have not imagined such powerful AI technologies as ChatGPT emerging and spreading in the general public so quickly. According to industry estimates, ChatGPT reached 100 million monthly users in the first two months after launch, which makes it the fastest-growing technology application in history, but web traffic has since peaked. ChatGPT and other generative AI technologies in this new phase of AI advancement are expected to completely transform the advertising business and research. More research is urgently needed to gain an understanding of the short- and long-term impacts of this new generation of transformative AI technologies on advertising across the micro, meso, and macro levels
Influence 100: In-House PR Budgets Slashed | Provoke Media – This year, our Influence 100 cohort control a combined spend of $3.7 billion, a drop of more than $1bn on last year’s figure of $4.8 billion and far below 2020’s dip to $4.2 billion, after being at $4.8 billion in 2019. The drop is largely down to a significant dip in the number of our Influence 100 managing top-end budgets. Last year the number who managed budgets of more than $100m was 25% (compared to 27% in 2021), while this year it is down to 17%. The number of CMOs and CCOs managing between $75 and $100m also dropped, from 12.5% last year to 10% (although this is on a par with 11% in 2021), and the next budget bracket, $50-$75m, also saw a drop from 17.5% to 13%, one percentage point lower than 2021. The proportion of communications leaders managing budgets of between $25m and $50m remained the same as last year, at 10%, and the only budget bracket that saw an increase was at the lower end, $10m-$25m, which shot up from 12.5% to 30% – unsurprising given the dip in advertising spend
Materials
Machine learning based design optimisation was used to create additive manufactured brackets for NASA instruments. They feel organic in nature, presumably because they the result of millions of virtual trials, rather like generations of biological evolution.
I was sparked to lead this post based on footage that I watched about a priest in South India with regards a robotic elephant. Robots in religion have taken off in both Shinto and Hindu ceremonies.
Japan
Academics have widely talked about how the Shinto-based belief system have aided Japanese societal acceptance of robots, in comparison to western society. Secondly, Japanese authors have been exploring what it means to be human and what kind of dilemmas and opportunities do robots and AI bring in a future society. Robots in religion are a natural extension of robots in society.
Buddhism leads the way
What’s less commented on is that Japan’s buddhist temples have been leading robots in religion. The reality is that many Japanese see Shinto and Buddhism as complementary in nature and get involved in both beliefs.
Japan has some unique religious challenges that are interlinked. Temples are struggling as less people are active in their religious practice, the factors for this decline is multi-factorial in nature.
A second challenge that as the population shrinks roles need to be automated. What started in factories is now impacting the food and beverage sector (vending machines and restaurant robo-serving staff), so it was only a matter of time that robots in religion would supplement the clergy.
India
In India robots in religion is about kindness and de-risking religious ceremonies. In South India elephants take part in religious ceremonies. However the conditions that elephants are kept in can be cruel in nature and even result in death. Secondly, elephants can unintentionally kill or injure people involved in a religious celebration. This report on NHK World shows how robots in religion have been adapted to Hindu needs.
Finally, the elephant robot is used in celebrations over a large geographic area and is easily transported around. Robots in religion are likely to make even more sense as India urbanises even further, as the benefits are amplified in the denser environment.
How confucianism, communism (in particular Stalin’s take on Leninism) and an accident of history has led to the nationalistic, fragile, insecure Chinese state with imperial ambitions we know today.
China’s ‘trinket town’ at heart of push for renminbi trade | Financial Times – Yiwu was one of the first cities in China to allow individual merchants to settle larger cross-border deals in renminbi. Most cities have an annual cap of $50,000. Given Yiwu’s reputation for cheap goods and flexible terms, helped by the fact that wholesalers do not pay either corporate tax or market rent, exporters have sufficient bargaining power to request settlement in renminbi. “When you have only one place to go to purchase something, the seller sets the terms on how transactions are settled,” said James Wu, a Yiwu-based furniture exporter who began demanding renminbi payments from Middle Eastern clients last year – the last quote is a great example of
Interesting video from NHK World on how temples are adapting to a lack of new attendees and priests. I am not sure whether this is down to demographic change or the secularisation of society
A Pokémon-Card Crime Spree Jolts Japan – WSJ – Japan has been staggered by a Pokémon crime spree. Stores are now paying for banklike security to ward off villains who go to extraordinary lengths, even rappelling down the side of buildings, to plunder Pokémon. Hosaka was working in senior care when he had the idea of opening a cozy card shop in the suburb of Machida where customers could mingle at tables. Instead, he says, the little cards, “have become like Rolex watches, gold, silver, platinum or used cars.” – It makes sense when you think of the cards being ‘real life NFTs’
Criminal Rolex Gangs and Traveling with Watches, Part I – WOE – crime affecting luxury consumption. Interesting that London is a crime centre is prominently name checked alongside Johannesburg, South Africa. This will impact luxury retailers, luxury travel and hospitality and auction houses
Luxury
Bay Area Lawsuit Alleges Man Spent $220,000 To Get A Watch He Never Got – there’s also the added complexity of Shreve recently losing its status as a Patek AD. The lawsuit brings some ten causes of action against Shreve, including breach of contract, intentional and negligent misrepresentation, fraudulent concealment, false promise, and unfair business practices, pursuant to California’s Unfair Competition Law – this was only a matter of time. Its the same in the UK
Ad agencies and clients clash: tension over transparency in fees, services | Ad Age – a talent shortage has left agencies without enough senior executives to service accounts. Combined, such factors contribute to what marketers see as an increasing lack of transparency. One executive who leads procurement across marketing and content for a major consumer goods company said the discounts and rebates that media agencies, in particular, get from a media buy have always been “murky,” but one area agencies have always been transparent in is breaking down their fees. The brand executive said auditors, working on behalf of the marketers, have previously been able to get agencies to disclose their margins, overheads and salaries without protest—it’s standard practice and allows clients to know they are being charged a fair price. But that’s starting to change, they said, having run into issues with getting shops to break down their fees in the recent agency review their company underwent
Media
This Year Next Year: 2023 Global Mid-Year Forecast – GroupM – calls the end of radio’s global growth story. Even taking into account streaming, WPP says that, globally, ad-supported audio has peaked. It will grow just 0.3% this year, says GroupM then “remain roughly flat over the next five years”. It’s about to join newspapers, magazines and broadcast television in a downward trajectory. GroupM also tackles the impact of AI on the industry. It reckons that within five years, the portion of “AI-enabled” advertising revenue globally will be worth $800bn. What is impossible to quantify is whether any of that is new money. Most likely, none of it. What is also impossible to quantify is just how dramatic the AI-driven reductions in cost of production will be. That sounds a relatively benign question until one realises that all those reduced costs are human jobs. GroupM identifies five key themes: Regulation (particularly around data privacy); connected TV (and an annualised 10%+ growth in the segment)’; AI “is likely to inform, or touch in some way, at least half of all advertising revenue by the end of 2023”; retail media to overtake TV by 2028; and “new business growth” (which sounds like the sort of thing an agency person would put in their predictions). Most importantly though, the GroupM outlook points to a more more significant factor. We’re at the end of a cycle that was defined by shifts between advertising channels, and then the disruption of Covid. “We are at an inflection point where the secular drivers of advertising growth above and beyond GDP growth are maturing, the pandemic upheaval is receding and the dynamic rise of digital advertising has slowed. This is the basis of our underlying forecast of mid-single-digit advertising growth over the next five years. However, the pervasive impact of AI on the world of advertising could change that.”
AI at Work: What People Are Saying | BCG – leaders love it, workers don’t. Businesses have only addressed the needs of leaders, which probably dialled up the anxiety with a sense that AI is something that happens to you and your career rather like a bad car accident
Beeper — All your chats in one app. Yes, really. – clients like Adium became less useful as Google and other services went away from common protocols and the IM giants AOL, MSN and Yahoo! disappeared. Beeper are trying to address this
Starmer’s Britain – Portland – Kier Starmer is considered to be the most likely prime minister after Rishi Sunak. In some respects this feels like 1996, all over again. The then Conservative government back then was buffeted by scandals such as the Arms to Iraq affair report, the BSE crisis and the slow drip of sleaze.
Depending when in 2024 the general election happens, we will have had 14 years of Conservative rule and the government has been dogged by scandal.
Rewind to 1996
Unlike Kier Starmer era Labour, back in 1996, Labour looked like a political party chock full of ideas. Will Hutton’s The State We’re In focused minds on what a future Labour government would look like and long term thinking. Tony Blair and the policy wonks around him seeded the media and academia around them with their new ideas. Blair even used a computer system to analyse Conservative parliamentary statements and gain the upper hand in prime minister’s question time.
Back to the present
Kier Starmer and the modern day Labour Party isn’t the Labour of 1996. There isn’t the buzz of modernity about them. There is no vision thing at the moment. They are defined by not being the tories. Public Affairs specialists Portland have tried their hand at kremlinology to paint a picture of what a Kier Starmer-led government is likely to look like, should it get into power.
A number of people who contributed were veterans of the Blair – Brown administration. They recognise that Kier Starmer and colleagues are likely to inherit a country with problems across the economy, public services and infrastructure. The Kier Starmer administration is unlikely to share the globalist viewpoint of Tony Blair, partly due to decoupling and partly due to Brexit.
All of which makes the Kier Starmer five missions for a Better Britain look like a pipe dream without several back-to-back terms in government.
Secure the highest sustained growth in the G7 – with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Make Britain a clean energy superpower – to create jobs, cut bills and boost energy security with zero carbon electricity by 2030, accelerating to net zero.
Build an NHS fit for the future – that is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.
Make Britain’s streets safe – by halving serious violent crime and raise confidence in the police and criminal justice system to its highest levels, within a decade.
Break down the barriers to opportunity at every stage – for every child, by reforming the childcare and education systems, raising standards everywhere, and preparing young people for work and life.
Kier Starmer needs his own version of The State We’re In as just under 70 percent of the British public surveyed are neutral to being in disagreement about whether they understand the current Labour vision for Britain.
Can Chinese Payment Apps Gain Traction Globally? | ChinaFile – Chinese fintech companies and their super-apps will still revolutionize global finance. In this excerpt from his book The Cashless Revolution: China’s Reinvention of Money and the End of America’s Domination of Finance and Technology, Chorzempa explains why Chinese fintech has thus far struggled to gain a foothold in the international market, but will likely inspire other companies to replicate the fintech super-app model in their home countries
People too tired to lead healthier lifestyles, UK survey finds | Health | The Guardian – A survey has found that tiredness is why 35% of people don’t make the changes to their diet and physical activity levels that would help them close the gap between good intentions and concrete action. The results, from a YouGov poll of 2,086 UK adults for the World Cancer Research Fund (WCRF), illustrate the barriers many people face in their desire to adopt and stick to healthy habits. When asked what was stopping them from eating more healthily and exercising more often, 29% of men and 40% of women cited “feeling too tired”
The Lost Planet of Hong Kong | Newsroom – This just in from Hong Kong. Its chief executive has corrected the language of a journalist for asking a question at a press conference about the pro-democracy protests of 2019: “First of all, it is not [called] the 2019 protests. It is the black violence.” And: a 23-year-old has been charged under the Beijing-imposed national security laws for allegedly “intimidating the public in order to pursue political agenda”. He was attempting to stage a protest, otherwise known as a black violence. Also: a satirical cartoonist has been sacked after a government official complained about a drawing that mocked local elections, and his books were removed from libraries. When approached by the last signs of independent journalistic life in Hong Kong, the Hong Kong Free Press, the Leisure and Cultural Services Department commented, “Books that are suspected to potentially violate national security law will be immediately removed for review.”
Young women in South Korea are live-streaming their suicide attempts | The Economist – the South Korean government announced its fifth “Master Plan for Prevention of Suicide”. Mental-health check-ups will now be available every two years, rather than every decade. Beyond that, the plan proposes different approaches for the young and old respectively. (Over-70s have the highest suicide rates in Korea.) For women in their 20s and 30s who live alone, South Korea will make available more counselling and therapy
The Rise of Generative AI Large Language Models (LLMs) like ChatGPT — Information is Beautiful and How Kevin Kelly is using AI in his creative process | Dropbox Blog and Will A.I. Become the New McKinsey? | The New Yorker – as A.I. becomes more powerful and flexible, is there any way to keep it from being another version of McKinsey? The question is worth considering across different meanings of the term “A.I.” If you think of A.I. as a broad set of technologies being marketed to companies to help them cut their costs, the question becomes: how do we keep those technologies from working as “capital’s willing executioners”? Alternatively, if you imagine A.I. as a semi-autonomous software program that solves problems that humans ask it to solve, the question is then: how do we prevent that software from assisting corporations in ways that make people’s lives worse? Suppose you’ve built a semi-autonomous A.I. that’s entirely obedient to humans—one that repeatedly checks to make sure it hasn’t misinterpreted the instructions it has received. This is the dream of many A.I. researchers. Yet such software could easily still cause as much harm as McKinsey has
What actually represents good taste and good style was discussed in this old show from the 1970s, which makes an interesting perspective to reflect on.
Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be assumed to be too sophisticated for our palates rather than a playground staple.
More recently, I spent a couple of minutes coaching Arsenal footballing legend Ian Wright on how to say Huawei prior to him shooting some online video content for a smartphone launch. So I can relate to the challenge that Hyundai faces in gaining the correct pronunciation.
Getting the pronunciation right will allow Hyundai to use global English language assets, rather than having to do localisation. A small but important saving as it looks to compete for the UK and Irish electric car markets.
The advertising plays on the common pain-point of Siri and Google Voice failing to pick up on pronunciation in order to use humour to get Hyundai across correctly.
Older women and younger men relationships explored in this documentary. Prior to going to college in the mid-1990s I worked for a company that put coatings on materials to make stickers, stamps and labels. My boss there was a guy called Mark who married the PE teacher from school, once he’d finished his university degree. At that time Mark’s relationship was considered unusual in nature.
Design
Great film compilation of retrofuturist footage
Watching this film on the intersection of military clothing design and fashion reminded me of William Gibson’s Zero History novel.
New China-focused think tank staffed and advised by a number of prominent Hong Kong dissidents: China Strategic Risks Institute
Mainland Chinese visitors start to return to Hong Kong after Covid-19 restrictions lifted, but most tours low-cost and short stay, figures reveal | South China Morning Post – Tourism figures from February to this month show 86 per cent of tour trips from mainland China lasted one to two days and 54 per cent cost less than 500 yuan. Travel Industry Authority confirms it is investigating allegations of cigarette smuggling by mainland Chinese tour groups – it will be only a matter of time before the impact of this behaviour change ripples out to Hong Kong’s retail landlords and the luxury brands who have stores in the city. Hoteliers and the hospitality industry haven’t benefited from opening up the borders
Indonesia
Indonesia is an economic powerhouse in the making, but there are forces ripping away at its society that could leave it as inequitable as its neighbour Malaysia – which has been suffering from a brain drain and political stagnation. Indonesia like Malaysia before it seems to be coming under the sway of Gulf Arab traditions of Islam rather than the indigenous variant of the belief. Singaporean news programme CNA Insider did a good documentary on it all.
