FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.
Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.
They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.
The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.
I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.
MLM or multi-level marketing is where people who need to make money buy product from a company like Avon, Amway, Herbalife, Nu-Skin or Tupperware. Usually the franchisee doesn’t buy directly but through a contact. They may be a long way down in a chain of sellers, which means you end up with a pyramid scheme. Some have described the onboarding and seller communications as a cult. (Disclosure, I did a bit of agency work on Nu-Skin when I worked in Hong Kong, I got to see products, but not how they were sold).
Financial freedom
The real product of MLM seems to be hope. Discussing the downside of MLM at this time is important. Financial freedom is going to sound particularly appealing to struggling middle class households wrestling with the cost of living crisis and rising mortgage interest rates.
These videos by Sean Munger give a really good insight into Amway.
Ponzinomics
Robert Fitzpatrick’s self-published Ponzinomics seems to be the most cited book talking about the underbelly of MLM. Here’s an interview with him.
Soviet space programme
Enough time has gone buy for us to know how innovative the Soviet space programme was. Some of the innovations were dictated to them by limitations in production campacity. I came across these films about it.
And how Russian closed cycle rocket engines surprised NASA after the cold war.
I, Claudius
Robert Graves period drama novels I, Claudius and Claudius the God were remade in 1976 as a 13 part TV series. (The first two episodes are called 1a and 1b, presumably to avoid an episode 13, given that theatre as a whole is superstitious). In 1965, the BBC had done a documentary about the unfinished 1937 film version and had found bringing their version to television difficult due to production rights still tied into the 1937 production.
I, Claudius was considered to be a high water mark from point of view of audience viewership of more high brow material and latterly critics consider it to be one of the best TV programmes ever on British TV.
Hello Hong Kong
I received post from friends in Hong Kong and the package had a large sticker highlighting the Hello Hong Kong campaign which the government has been using to paper over the cracks left by its authoritarian pivot.
Hello Hong Kong mandatory sticker.
One part of me thought that ambient media such as the sticker might be a good side hustle for mail services everywhere. As I dug into it, I found out that the staff ‘had to’ put these stickers on the packaging and at least some of them were doing so reluctantly. At least some customers were reluctant for their packages to be ‘propaganda banners’ for the Beijing backed regime. Meanwhile 7/21 alleged government backed triad actions are still fresh in the mind of locals.
YKK
You don’t think about how YKK clothes zips work effortlessly, but this Asianometry documentary gives you insight into the Japanese zip manufacturer.
Starbucks Rewards as massive bank
I used to use the Starbucks pre-payment system back when I could use it in both the UK and Hong Kong, but a rupture came in when Starbucks removed its rewards scheme from stored value cards to an app. So I found this video by ColdFusion reframing the Rewards scheme as a large bank like pool of money more akin to PayPal’s float than Avios loyalty points.
Apollo project astronauts off the record
On everything from the context of Project Apollo through to their views on climate change.
Restaurant of mistaken orders
A Japanese pop-up retail project with restaurant servers who are suffering from dementia. I was sent the link by a friend of mine from Japan – the Restaurant of Mistaken Orders really brings the impact home.
An interesting documentary from 1971 that explores the idea of ‘The Irish Race’ – it is one episode in a 10-part documentary series ‘We The Irish’. It features some of Ireland’s leading public thinkers at the time including Conor Cruise O’Brien and Seán Ó Faoláin. ‘Race’ as a term is more problematic now than back then as there were so few Irish people who weren’t white European looking as Ireland was a next exporter of people rather than welcoming inbound migrants until recent decades. Secondly, the Irish people were constantly having to establish their identity, culture, language and accomplishments in the shadow of their former colonial rulers.
Ó Faoláin an internationally famous short-story writer, a key part of the Irish arts establishment and a leading commentator and critic – a role played by the likes of Fintan O’Toole today.
The discussion about the Irish race was an essential part of decolonising the Irish identity; by emphasising Irish distinctiveness and salience rather than reinforcing racial superiority. A process that countries like Singapore and Malaysia would wrestle with in subsequent decades too.
Tracing The Irish Race
Ó Faoláin starts his discussion with the book Facts About Ireland that was published for over three decades by the Irish Government. The book itself is like a more in-depth version of the CIA World Fact Book profile on Ireland. It was available in souvenir shops up and down the country, my parents probably have my copy of the 1979 edition that I purchased from Salmon’s newsagent and post office in Portumna
O’Brien was part of the Irish elite. His father was a journalist for a Republican newspaper pre-independence and he married into the political establishment of the Irish Republic. But that shouldn’t take away from his achievements in the various facets of his career by turns was an Irish diplomat, politician, writer, historian and academic.
The series also marks a different kind of high brow factual television than we are used to seeing now.
The Case for a Hard Break With China | Foreign Affairs – U.S. theorists and policymakers ignored the potential risks of integration with an authoritarian peer. Globalization was predicated on liberal economic standards, democratic values, and U.S. cultural norms, all of which were taken for granted by economists and the foreign policy establishment – the arguments in the article are not new, what’s interesting is that they are being run in Foreign Affairs magazine and that should worry China
Tesla’s secret team to suppress thousands of driving range complaints | Reuters – Tesla years ago began exaggerating its vehicles’ potential driving distance – by rigging their range-estimating software. The company decided about a decade ago, for marketing purposes, to write algorithms for its range meter that would show drivers “rosy” projections for the distance it could travel on a full battery, according to a person familiar with an early design of the software for its in-dash readouts. Then, when the battery fell below 50% of its maximum charge, the algorithm would show drivers more realistic projections for their remaining driving range, this person said. To prevent drivers from getting stranded as their predicted range started declining more quickly, Teslas were designed with a “safety buffer,” allowing about 15 miles (24 km) of additional range even after the dash readout showed an empty battery, the source said – fundamentally dishonest
Six Bubble Tea Chains Plan IPOs in Bet on China Consumer Revival – Bloomberg – Firms with fast franchise growth not allowed to list onshore. Mixue, ChaBaiDao, GoodMe among firms weighing listings. Who is to say that these businesses won’t be like Luckin Coffee? If the Chinese government won’t allow them to list at home and they don’t want to list in Hong Kong, one has to wonder about the state of these businesses
A couple of things about this video. Major Australian TV network asked YouTuber ColdFusion to make this documentary. YouTubers are now competing against TV production houses for production briefs. Secondly, the video offers a positive take on how machine learning may impact healthcare.
JustoffJunction.co.uk – genius app for planning British motorway travel, the reason why you would care would be the inflated prices at motorway services stops
I was taken back to to memories of Skeleton Records in Birkenhead during the early 1990s due to a Taylor Swift album mispress. As a young record buyer I used frequent secondhand record shops to pick up promo copies of records. A rock orientated shop would often not realise what they had, this was before widespread internet access.
The gaunt middle-aged shop assistant was sat behind the counter looking at a picture disc of Fish – State of Mind on picture disc. Fish had recently left then popular rock band Marillion and State of Mind was a single from his first solo album Vigil in a Wilderness of Mirrors.
Apparently one of his customers worked as an assistant shop manager, realised what they had and ‘lost’ the record before the distributor came to collect all the copies of the mispress. The reason why the distributor would want to collect the records? Because they played Madonna’s Cherish instead. The shop assistant said to no one in particular, that will be worth something one day. He wasn’t wrong, I have seen prices quoted as high as 650 dollars paid – if the right Madonna or Marillion completist collector actually finds a copy for sale.
Taylor Swift Speak Now Concert at Heinz Field by Ronald Woan
A similar thing happened to Taylor Swift fans this week, who ordered her latest album and ended up with Taylor Swift artwork, but songs from the early 1990s electronica compilation Happy Lands volume 1 playing instead.
This mispress became know as the ‘cursed version’ presumably because of its dark electronic sounds featuring Cabaret Voltaire and others. They might be able to take heart when they realise the such mispresses have become collectors items in the past with an appreciating value.
Back when I was a child, the oil refinery was a cathedral to industry rather than a climate crime scene and working in the oil industry was a cut above working in other industries.
3D printing industry gripped by intrigue, litigation and churn | Financial Times – 3D printing or additive manufacturing is currently used for small batch manufacturing by the likes of GE, Rheinmetall, Airbus and Lockheed Martin. You had a similar set up with CNC milling (including multi-axis machines) and multitasking machines which were confined to manufacturing ‘cells’ until Apple went out and bought thousands of them and had them running in parallel on Foxconn lines manufacturing iPhone chassis’. Additive manufacturing needs its ‘iPhone moment’ to cross the chasm to mainstream use. That is reliant on an innovative client rather than supplier innovation and the current players like Stratasys aren’t in a position to drive this next stage of innovation, but their customers might be.
Letter Statement March2023 | DAIR – Tl;dr: The harms from so-called AI are real and present and follow from the acts of people and corporations deploying automated systems. Regulatory efforts should focus on transparency, accountability and preventing exploitative labor practices.
A number of things have happened that made me think about the idea of the British discount. A fund manager came out and said that UK equities were cheap compared to their counterparts listed on other stock markets and would likely remain so for a long time.
Genuine sale bargains?
There are a number of reasons why these companies may trade at a British discount:
The London Stock Exchanges doesn’t have a reputation for high growth businesses in the same way that the New York Stock Exchange or NASDAQ does. Instead it has a preponderance of mining companies and similar firms
UK pension funds are discouraged from purchasing stocks
The UK doesn’t foster the kind of businesses that growth investors would want to invest in
British banks don’t particularly want to invest in British businesses beyond property portfolios
Management demonstrate short-termism in their investment approach, as does the banking system
There isn’t a culture of retail share ownership
The UK economy has numerous structural challenges, some of them self inflicted
The British discount goes beyond the stock market, but instead the very nature of the UK itself.
Indebted government
Government debt is ballooning and will continue to do so, yet productivity is stubbornly low meaning the bonds will be ever harder to pay off. Finally as the Liz Truss debacle showed even leadership shows the British discount.
The state Britain has been in
The ideas and concepts the British discount aren’t even new – most of them came from ideas in Will Hutton’s The State We’re In originally published in 1995.
The fund manager can be confident in the British discount to be long-lasting as he knows that neither the Labour Party or their Conservative Party counterparts had managed to address existing structural economic issues. Instead they managed to create new ones.
The Trajectory of China’s Industrial Policies – IGCC – Barry Naughton, Siwen Xiao, and Yaosheng Xu argue that most of the changes in Chinese industrial policy since the mid-2000s can be thought of as being part of a trajectory that seeks to build a policy/planning mechanism, and that shifts the ultimate objective of technology and industry policies from economics to security.
Saudi Arabia’s Barn’s Coffee plans 25 outlets in Malaysia – Malaysia’s Premier Fine Foods plans to establish 25 outlets in Kuala Lumpur as its hub and expand operations to other Southeast Asian countries, including Brunei, Cambodia, Indonesia, Laos, Myanmar, the Philippines, Singapore, Thailand and Vietnam, in its aim to have 300 outlets in the next 10 years – interesting franchise coming out of Saudi Arabia
Street Style in Tokyo: “Harajuku Is Like a Fashion Gallery With a Free Entrance” | Vogue – “In present-day Harajuku, there are probably more foreigners walking around than there are Japanese people. They used to be watchers of Harajuku fashion, but now they are players; it’s a new movement in the neighborhood. In this story, there are many Chinese and Korean individuals who seem to enjoy and carry forward the Harajuku fashion of the 1990s and 2000s, rather than simply copying it
Full article: ChatGPT, AI Advertising, and Advertising Research and Education – leading scholars and industry thinkers in our field and neighboring disciplines are actively examining and engaging in debates on AI technologies and their applications to advertising practices and effects. However, we have not imagined such powerful AI technologies as ChatGPT emerging and spreading in the general public so quickly. According to industry estimates, ChatGPT reached 100 million monthly users in the first two months after launch, which makes it the fastest-growing technology application in history, but web traffic has since peaked. ChatGPT and other generative AI technologies in this new phase of AI advancement are expected to completely transform the advertising business and research. More research is urgently needed to gain an understanding of the short- and long-term impacts of this new generation of transformative AI technologies on advertising across the micro, meso, and macro levels
Influence 100: In-House PR Budgets Slashed | Provoke Media – This year, our Influence 100 cohort control a combined spend of $3.7 billion, a drop of more than $1bn on last year’s figure of $4.8 billion and far below 2020’s dip to $4.2 billion, after being at $4.8 billion in 2019. The drop is largely down to a significant dip in the number of our Influence 100 managing top-end budgets. Last year the number who managed budgets of more than $100m was 25% (compared to 27% in 2021), while this year it is down to 17%. The number of CMOs and CCOs managing between $75 and $100m also dropped, from 12.5% last year to 10% (although this is on a par with 11% in 2021), and the next budget bracket, $50-$75m, also saw a drop from 17.5% to 13%, one percentage point lower than 2021. The proportion of communications leaders managing budgets of between $25m and $50m remained the same as last year, at 10%, and the only budget bracket that saw an increase was at the lower end, $10m-$25m, which shot up from 12.5% to 30% – unsurprising given the dip in advertising spend
Materials
Machine learning based design optimisation was used to create additive manufactured brackets for NASA instruments. They feel organic in nature, presumably because they the result of millions of virtual trials, rather like generations of biological evolution.
I was sparked to lead this post based on footage that I watched about a priest in South India with regards a robotic elephant. Robots in religion have taken off in both Shinto and Hindu ceremonies.
Japan
Academics have widely talked about how the Shinto-based belief system have aided Japanese societal acceptance of robots, in comparison to western society. Secondly, Japanese authors have been exploring what it means to be human and what kind of dilemmas and opportunities do robots and AI bring in a future society. Robots in religion are a natural extension of robots in society.
Buddhism leads the way
What’s less commented on is that Japan’s buddhist temples have been leading robots in religion. The reality is that many Japanese see Shinto and Buddhism as complementary in nature and get involved in both beliefs.
Japan has some unique religious challenges that are interlinked. Temples are struggling as less people are active in their religious practice, the factors for this decline is multi-factorial in nature.
A second challenge that as the population shrinks roles need to be automated. What started in factories is now impacting the food and beverage sector (vending machines and restaurant robo-serving staff), so it was only a matter of time that robots in religion would supplement the clergy.
India
In India robots in religion is about kindness and de-risking religious ceremonies. In South India elephants take part in religious ceremonies. However the conditions that elephants are kept in can be cruel in nature and even result in death. Secondly, elephants can unintentionally kill or injure people involved in a religious celebration. This report on NHK World shows how robots in religion have been adapted to Hindu needs.
Finally, the elephant robot is used in celebrations over a large geographic area and is easily transported around. Robots in religion are likely to make even more sense as India urbanises even further, as the benefits are amplified in the denser environment.
How confucianism, communism (in particular Stalin’s take on Leninism) and an accident of history has led to the nationalistic, fragile, insecure Chinese state with imperial ambitions we know today.
China’s ‘trinket town’ at heart of push for renminbi trade | Financial Times – Yiwu was one of the first cities in China to allow individual merchants to settle larger cross-border deals in renminbi. Most cities have an annual cap of $50,000. Given Yiwu’s reputation for cheap goods and flexible terms, helped by the fact that wholesalers do not pay either corporate tax or market rent, exporters have sufficient bargaining power to request settlement in renminbi. “When you have only one place to go to purchase something, the seller sets the terms on how transactions are settled,” said James Wu, a Yiwu-based furniture exporter who began demanding renminbi payments from Middle Eastern clients last year – the last quote is a great example of
Interesting video from NHK World on how temples are adapting to a lack of new attendees and priests. I am not sure whether this is down to demographic change or the secularisation of society
A Pokémon-Card Crime Spree Jolts Japan – WSJ – Japan has been staggered by a Pokémon crime spree. Stores are now paying for banklike security to ward off villains who go to extraordinary lengths, even rappelling down the side of buildings, to plunder Pokémon. Hosaka was working in senior care when he had the idea of opening a cozy card shop in the suburb of Machida where customers could mingle at tables. Instead, he says, the little cards, “have become like Rolex watches, gold, silver, platinum or used cars.” – It makes sense when you think of the cards being ‘real life NFTs’
Criminal Rolex Gangs and Traveling with Watches, Part I – WOE – crime affecting luxury consumption. Interesting that London is a crime centre is prominently name checked alongside Johannesburg, South Africa. This will impact luxury retailers, luxury travel and hospitality and auction houses
Luxury
Bay Area Lawsuit Alleges Man Spent $220,000 To Get A Watch He Never Got – there’s also the added complexity of Shreve recently losing its status as a Patek AD. The lawsuit brings some ten causes of action against Shreve, including breach of contract, intentional and negligent misrepresentation, fraudulent concealment, false promise, and unfair business practices, pursuant to California’s Unfair Competition Law – this was only a matter of time. Its the same in the UK
Ad agencies and clients clash: tension over transparency in fees, services | Ad Age – a talent shortage has left agencies without enough senior executives to service accounts. Combined, such factors contribute to what marketers see as an increasing lack of transparency. One executive who leads procurement across marketing and content for a major consumer goods company said the discounts and rebates that media agencies, in particular, get from a media buy have always been “murky,” but one area agencies have always been transparent in is breaking down their fees. The brand executive said auditors, working on behalf of the marketers, have previously been able to get agencies to disclose their margins, overheads and salaries without protest—it’s standard practice and allows clients to know they are being charged a fair price. But that’s starting to change, they said, having run into issues with getting shops to break down their fees in the recent agency review their company underwent
Media
This Year Next Year: 2023 Global Mid-Year Forecast – GroupM – calls the end of radio’s global growth story. Even taking into account streaming, WPP says that, globally, ad-supported audio has peaked. It will grow just 0.3% this year, says GroupM then “remain roughly flat over the next five years”. It’s about to join newspapers, magazines and broadcast television in a downward trajectory. GroupM also tackles the impact of AI on the industry. It reckons that within five years, the portion of “AI-enabled” advertising revenue globally will be worth $800bn. What is impossible to quantify is whether any of that is new money. Most likely, none of it. What is also impossible to quantify is just how dramatic the AI-driven reductions in cost of production will be. That sounds a relatively benign question until one realises that all those reduced costs are human jobs. GroupM identifies five key themes: Regulation (particularly around data privacy); connected TV (and an annualised 10%+ growth in the segment)’; AI “is likely to inform, or touch in some way, at least half of all advertising revenue by the end of 2023”; retail media to overtake TV by 2028; and “new business growth” (which sounds like the sort of thing an agency person would put in their predictions). Most importantly though, the GroupM outlook points to a more more significant factor. We’re at the end of a cycle that was defined by shifts between advertising channels, and then the disruption of Covid. “We are at an inflection point where the secular drivers of advertising growth above and beyond GDP growth are maturing, the pandemic upheaval is receding and the dynamic rise of digital advertising has slowed. This is the basis of our underlying forecast of mid-single-digit advertising growth over the next five years. However, the pervasive impact of AI on the world of advertising could change that.”
AI at Work: What People Are Saying | BCG – leaders love it, workers don’t. Businesses have only addressed the needs of leaders, which probably dialled up the anxiety with a sense that AI is something that happens to you and your career rather like a bad car accident
Beeper — All your chats in one app. Yes, really. – clients like Adium became less useful as Google and other services went away from common protocols and the IM giants AOL, MSN and Yahoo! disappeared. Beeper are trying to address this
