Preparing the ground for being a brand on social media

Reading Time: 3 minutes In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well everyone is … Read morePreparing the ground for being a brand on social media

The influencers post

Reading Time: 6 minutes Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be … Read moreThe influencers post

Personal online brand

Reading Time: 2 minutes Ketchum’s David Gallagher wanted to know whether he should have his own website? He initially felt that publishing on Facebook and LinkedIn was enough. Wadds like me felt that owning your own platform was important. Why? LinkedIn and Facebook don’t have the same agenda as you. Your content becomes a hostage to their business whims … Read morePersonal online brand