Reading Time: 3 minutes How to use RSS – isn’t a question that I thought would be ever asked. I put together a guide some eight years ago and had been meaning to update it for a while. I was reminded to do this by Wadds recent post on RSS. I realised there is likely a whole generation of netizens […]
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My Web Toolbox
Reading Time: 4 minutes Over time I’ve built up a web toolbox that help with my workflow. This is many of the ones which have bailed me out of trouble time and time again. Communication Slack – yes i know that it seems like hipster CB radio. But its popular and you are likely to need to get with […]
Preparing the ground for being a brand on social media
Reading Time: 3 minutes In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well everyone is […]
The influencers post
Reading Time: 6 minutes Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]
Personal online brand
Reading Time: 2 minutes Ketchum’s David Gallagher wanted to know whether he should have his own website? He initially felt that publishing on Facebook and LinkedIn was enough. Wadds like me felt that owning your own platform was important. Why? LinkedIn and Facebook don’t have the same agenda as you. Your content becomes a hostage to their business whims […]