Ged Carroll

Category: howto | 怎麼做 | 방법 | 実行する方法

Howto as a category morphed out of a few things. I learned about the power of helpful content from Stewart Brand’s Whole Earth Catalog. A second aspect of it was my natural inclination to share useful hacks.

I started writing this blog to explore the media so that I could advise clients so its roots were in the howto mentality. Over time, I built up a certain amount of authority based on the content that I shared here. This resulted in work for Econsultancy, teaching MBA students at a private Spanish university and a number of agency jobs.

Howto content tends to come when I am sharing skills and I have been developing AND that these skills can be easily codified into an article or two. I have also shared my personal workflow that I use to try and make sense of the world through online resources.

Many of the skills that I developed doing that came from a pre-social platform dominated world. Before Instagram told us how to look and TikTok told us what to think. And back when Google was actually useful, well more useful than it seems to be now.

I even wrote a couple of guides on how to get the most out of Google, but most of the advice won’t work any more as the platform did away with many shortcuts in favour of telling you which is the nearest coffee shop with free wifi.

The reason why howto ended up being one word rather than how to was down to the early version of Wordpress that I started to blog on and my lack of expertise more than anything else.

  • Brand proposition

    The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion.

    Firstly, let’s discuss what’s a brand?

    Kit-Kat Japanese packaging

    How you define brand would likely come down to two camps. Those that broadly agree with either of two statements that branding:

    • Is the act of creating a name, symbol or design that identifies and differentiates a product or service from others
    • Is the art of aligning what you want people to think about your company, with what people actually think about your company

    The second option is closer to where my viewpoint would be, but neither are completely right or wrong. Brands have various attributes including:

    • Brand / customer relationships
    • Brand personality
    • Country of origin
    • Emotional benefits
    • Organisational associations
    • Self-expressive benefits
    • Symbols
    • User imagery

    Product specific attributes that affect brand

    • Scope
    • Attributes
    • Uses
    • Quality / value
    • Functional benefits

    JWT London’s seminal planning guide said that a brand’s appeal is built up over time by three different sorts of appeal

    • Appealing to the senses: feel, smell, tastes, sounds or looks
    • Appeals to reason: function, when would you use it, what does it contain, how does it perform
    • Appeals to the emotions: the brand style or nature, brand associations, what mood it evokes or satisfies, any psychological rewards for usage

    How does planning come into it?

    What’s a brand planner?

    “The account planner is that member of the agency’s team who is the expert, through background, training, experience, and attitudes, at working with information and getting it used – not just marketing research but all the information available to help solve a client’s advertising problems.” 

    Stanley Pollitt

    The JWT Planning Guide, which can be considered to be the stone tablets of account planning as a profession were handed down written in 1974.

    The planning guide said

    … any systemic approach to planning advertising has to do more than simply provide controls and disciplines. It must actively stimulate imagination and creativity too.

    PLANNING GUIDE (March 1974). United Kingdom: J Walter Thompson (JWT) London.

    Ok, that’s quite a big ask. But it didn’t stop there. The ideal advertising planning methods had to also fulfil four criteria

    • Realistic – based on ‘best practice’ and must be capable of being optimised and evolved.
    • Pragmatic – They must work to help people create advertising that is relevant and creative. Simple in nature, memorable and easy to follow
    • Fundamental – based on ‘coherent theories’ of how advertising benefits marketing, how communications works, how people collaborate productively and create new ideas
    • Structured – set a sand pit that imagination can work in. Chunking complexity down to simple elements and providing regular evaluation of work done
    Kit-Kat Japanese packaging

    Brand proposition

    Realistic, pragmatic, fundamental and structured dictate the shape and form of a planner’s tools and outputs. And sometimes we lose sight of this, which is very much the case with the brand proposition.

    A definition

    A brand proposition could be considered to be the foundational concept that highlights the unique identifying features of your brand.

    Attributes of a good brand proposition

    A good brand proposition will be:

    • Single-minded in purpose and being succinct – which can be a pain the 🍑
    • Almost, but not quite an endline
    • Interesting / thought provoking
    • An ongoing investment
    • Occasionally multiple – creative briefs are as much a dialogue with your creative director as they are the product of the heroic lone planner. Having multiple ways in is a good way of doing that, and there might be multiple insights that don’t easily reconcile with each other
    • Open to evolution – its more important to be interesting than correct, it is unlikely that you will get it right first time

    Rich nuggets, stimuli, creative brief delivery and post-brief discussion

    The brand proposition is a small part of the overall account planners contribution to the creative process. You could consider it a sub-set of the insightful ‘rich nuggets’ – the behavioural observations in a creative brief, which is about a quarter of the strategists contribution. Every bit of a brief that a planner writes should have these rich nuggets in it. Examples of rich nuggets that I have had in my career as a planner

    • Even in a digital world, people get annoyed and can be spurred into action when they find their mail has been opened
    • After mental health, consumers care most about having a healthy immune system. It came to fore during COVID and seems to have remained with us
    • Glow, the look of healthy skin due to a moist top layer of the skin can sell products in many markets. But it doesn’t work well in high-humidity tropical, and sub-tropical clients
    • A majority of Hong Kong beauty consumers would prefer not to interact with concession staff, they consider them to be closer to over-pushy sales people than trusted advisors
    • A majority of primary care practitioners (GPs) feel a degree of disgust when they see an obese patient
    • Chinese luxury hotel guests are likely to be younger and less formally dressed than the older western and Japanese clientele – with a dress sense that somewhat harks back to the mix-and-match approach of the Buffalo Collective

    The other three quarters are:

    • The quality of stimulus that the planner provides – Stimulus for consumer brands might be much more visual than say prescription medicines where science facts and sandboxes of regulatory restrictions could be much more important. There is usually a good deal of discussion that goes into help writing this brief that helps filter which stimulus makes the cut and the emphasis placed on it.
    • Quality of delivery on the creative brief
    • Post-brief discussion

    So the amount of ‘pain’ that junior planners have on the brand proposition is out of proportion to the brand proposition’s role in the planning process.

    Criticisms of the brand proposition

    Perceived solutions orientation

    The brand proposition puts the emphasis on a potential answer; rather than the initial problem. And I can understand how this occurs. Going back to the JWT London Planning Guide:

    Advertising involves producing a long series of unique solutions. Each piece of work requires innovation. Every script, every layout, every recommendation is Ian some way different from any that has gone before. Each client operates in a different market, and each brand in a market has different needs.

    I would argue that yes the brand proposition can be perceived to be solution focused, but I’d also argue innovation means reframing and looking at a problem in a different way – this is much of the success behind Eno & Schmidt’s Oblique Strategies.

    Brand proposition locks the planner in to a certain perspective

    The idea is that the very act of writing a brand proposition locks the planner in to a certain perspective and consequently starts making the process of developing ideas territorial and creates unhelpful barriers.

    I can see where the ‘lone heroic planner’ mode might kick in. I found it happened when I was freelancing in a team made up of freelance creative talent and there wasn’t any ‘connective tissue’ in the team.

    I think that a planner needs to be humble enough to recognise that:

    • They don’t have a monopoly on good ideas
    • They are humble enough to recognise better ideas were ever they may come from
    • They are constantly in searching mode

    Perceived traditional media focus

    Propositions are considered by some to encourage to think in ‘traditional media’ by asking what should we say rather than

    • What might we do?
    • What experience might we create
    • What interaction might we host

    My argument against this point-of-view is that its a very literal interpretation of ‘say’. If we think about person to person communication about 70 percent is non verbal cues. And I would argue that more experiential aspects fall into what we say.

    Secondly, it depends on where you are in the process. For instance in many of the assignments I worked on as a freelancer, the channel had already been defined by the client and or the media agency partner who was further upstream in the decision making process.

    A brief for Unilever’s Dove specified that they wanted a 30-second TV spot and online video clip. It has to contain an end ‘pour and pack shot’ which took another 5 seconds at the end of the video. For the online video clip you had to have the brand logo up front. This is very common when you are working on creating marketing assets for international markets.

    OK, why Japanese KitKats?

    They have one uniform brand proposition behind them, but a whole variant of different ways of solving it from a product and packaging design perspective. And, they’re really, really tasty. Japanese KitKats have the crispness I remember from my childhood eating Irish-made KitKats from the old Rowntree-Macintosh factory that was in Kilmainham, Dublin.

  • EUV lithography + more news

    EUV lithography

    ASML fire hits EUV lithography production | EE News Europe – EUV lithography is used to provide the latest semiconductor manufacturing processes. ASML is world’s only provider of EUV lithography equipment, so the fire is of concern. EUV or extreme ultra violet light is important to provide ever smaller silicon chips. YouTuber Asianometry provides a few good video explanations of EUV lithography and its importance for the technology industry.

    China

    Evergrande shares suspended after report it was told to destroy buildings | Financial Times

    Star China investor Boyu seeks to navigate Xi Jinping’s tech crackdown | Financial Times – Liu Tianran, son of vice-premier Liu He, a confidante of Xi Jinping, established Skycus Capital in late 2016. Skycus has invested in units of Chinese technology giants Tencent and JD.com, which are Ant and Alibaba’s biggest rivals. Wen Yunsong, the son of former premier Wen Jiabao, founded the New Horizon investment fund in 2005, when his father was in power.

    Consumer behaviour

    The White Vote and Educational Polarization – Split Ticket 

    Economics

    Japan pays a high price as it goes down market – Asia Times 

    China’s business crackdown threatens growth and innovation | Financial Times – It would not be a surprise if China returned to a version of the joint private-state ownership model adopted under the leadership of Mao Zedong in the 1950s. This would amount to a de facto nationalisation of private companies — at least those in sectors such as data collection, national cyber security and financial services

    Finance

    The EU vs the City of London: a slow puncture | Financial Times

    Apple Should Develop Checking Accounts, Debit Card, Stock Trading Tools – Bloomberg

    How Signal is playing with fire – by Casey Newton  – concern about Signal idea to build anonymous private payments

    Hong Kong

    SCMP | Hong Kong chief executive election 2022: why this year’s leadership race is unusual – the narrowed political spectrum which he said would prevent any non-pro-establishment hopeful from entering the arena. “Whoever is running, they will hold very similar political visions … There won’t be much to fight over. The competition will be just like Omicron versus Delta,” he said, referring to variants of the coronavirus.

    How to

    How a super reader gets through 52 books a year | Financial Times – Skim non-fiction. Fiction demands a close, word-for-word reading. But it’s more important to understand, not read most non-fiction, says US author and consultant, Peter Bregman. This can mostly be done by confining yourself to the table of contents, introduction, conclusion, and a few pages of each chapter.

    Ideas

    The best and the brightest | Financial Times – well worth reading. This is so much of this happening in the digitisation of marketing

    The WELL: State of the World 2022 – well worth reading this

    Is your dog bilingual? New study suggests their brains can tell languages apart : NPR

    Innovation

    Intel’s technology trends | EE Times 

    Master planner | Science magazine – interesting how China is using systems planning

    Japan developing railguns as neighbors test hypersonic missiles – The Mainichi

    Luxury

    What 2022 holds in store for luxury | Financial Times 

    Myanmar

    Telenor to divest Wave Money, exit Myanmar mobile banking – Nikkei Asia 

    Retailing

    Nike and Adidas’ China Growth Stalls as Native Footwear Brands Grow – Footwear News – interesting as the data seems to be a variant of data reported by the FT, the big exception being the impact on New Balance which Footwear News views in a far more favourable light

    Security

    China tech: those who control the algorithms control the future | Financial Times 

    Swiss army backs home-grown IM service amid privacy concerns | AP News 

    Taiwan

    Taiwan should destroy chip infrastructure if China invades: paper – Nikkei Asia – seems to forget that Taiwan has symbolic experience for the Chinese communist party

    Web of no web

    Facebook Hosted Three Huge Concerts in the Metaverse and They Seriously Flopped

    Toyota to launch own operating system, vying with Tesla and VW – Nikkei Asia 

    Metaverse gets touch of reality at CES | RTÉ – interesting use of haptics that has been tried unsuccessfully before

  • 8964 museum + more news

    8964 museum

    六四記憶‧人權博物館 8964 Museum – 8964 Museum is a site ran from outside Hong Kong that acts a memorial for events running up to the June 4th 1989 protests in Beijing’s Tiananmen Square. The 8964 museum site was originally built predominantly for a local Chinese audience in Hong Kong. The reason why its 8964 is because Chinese language is quite logical about structure. You go big to small, hence June 4th, 1989 is 4/6/89 in the UK and 8964 in Chinese. The 8964 Museum is a really nice piece of web design. The 8964 Museum goes back and shows the history of China from the founding of the People’ Republic through the 1989 student and worker’s protests and beyond. The 8964 museum is now blocked in Hong Kong.

    Beauty

    Unilever invites startups to partner through Positive Beauty Growth Platform | Unilever global company website – interesting Unilever Foundry concept aligned around ‘positive beauty’

    Business

    China’s Supreme People’s Court has Ruled against Apple, allowing a lawsuit to Proceed on Antitrust Grounds – Patently Apple – the decision by China’s top court to allow the lawsuit to be considered by the Shanghai court could signal more trouble ahead for Apple in China, which now accounts for a fifth of its iPhone sales. Wang Qiongfei, Jin’s attorney, told the South China Morning Post in a telephone interview that a hearing is expected to take place in Shanghai next January. You Yunting, a senior partner at Shanghai Debund Law Firm, said that the top court’s ruling could have a far-reaching impact. “I think this case has established a new principle namely that antitrust cases are also rights infringement cases and thus can be adjudicated by local courts.”

    China Wields New Legal Weapon to Fight Claims of Intellectual Property Theft – WSJ – Chinese courts granted so-called anti-suit injunctions blocking foreign companies from taking legal action anywhere in the world to protect their trade secrets…At Xiaomi’s request, a Chinese court in Wuhan issued an injunction barring InterDigital from pursuing its case against Xiaomi—in China or anywhere else. If InterDigital persisted, the Chinese court said, it would face fines equivalent to roughly $1 million a week.To trade lawyers and others who have tangled with Chinese companies over intellectual property, the InterDigital case is the latest sign of how China disregards the patents, copyrights and trade secrets of foreign companies

    Revealed: Bribery in advertising pitches is pervasive in APAC | Campaign Asia – I wonder if this is skewed to certain markets?

    China to block ‘core’ industrial, telecoms data from leaving the country | South China Morning Post – interesting, this could decouple everything from supply chains to billing systems and also make stocks even more opaque

    Global supply chains at risk of collapse, warn business leaders | Financial Times – the disparity between UK and US trucking problems is striking

    China

    Why China Is Alienating the World | Foreign Affairs – even more striking than the backlash against China has been the country’s inability to recalibrate. Beijing’s response to the rapid deterioration in ties with Canberra was to confront Australia with a list of demands that it said were prerequisites for improving relations. China’s leaders have also repeatedly stressed that any improvement in relations with the United States must begin with concessions from Washington and issued Deputy Secretary of State Wendy Sherman a similar list of demands when she visited Tianjin in July. Officials in Washington have begun to see Beijing’s inability to shift course as an advantage in the emerging competition between the two countries – less an inability than no desire, this is more about culture. I was reminded of Huawei’s ‘shut up‘ incident a number of years ago

    Goldman Sachs was poised to triumph in China. What happened? | Financial Times 

    Consumer behaviour

    Conscientious Korean consumers demand the full package | Campaign Asia – “Now more than ever, consumers are evaluating brands across multiple dimensions of functionality, personal relevance and collective contribution,” Mali Wuestenhagen, senior media director at Essence Korea, told Campaign Asia-Pacific. “The term ‘meaningful brands’ is gaining increasing importance. Consumers are looking for unique brand experiences, and not just product and service excellence. To connect with consumers on a deeper emotional level, brands’ values need to resonate strongly with consumers. Brand authenticity and brand responsibility are equally important factors in driving positive consumer sentiment.” – COVID affected brand relevance

    Project MUSE – Perceptual Divided Leviathan and the Modes of Political Participation in China – citizens’ varying degrees of participation across a range of political activities. It considers the perceived Chinese divided leviathan as a crucial cognitive shortcut for ordinary citizens to assess the uncertain activism environment, estimate the relative costs and benefits of different political activities, and strategize their participation portfolios. Using nationally representative survey data, the article exploits latent class analysis to uncover four distinct mass participatory modes—outsiders, conventionals, agitators, and activists—and examines the impact of perceptual government trustworthiness and integrity on modal transition. The empirical results reveal that citizens’ perceptions of a division between the central and local government affect their choice of participatory activities but not their overall participation levels: people who perceive a greater integrity division tend to engage the state in an agitative and contentious mode, and are less likely to do so in an institutionalized, conventional mode

    Gender and Sexuality – CHINESE RELIGIOUS LIFE – really interesting article for anyone looking at China consumer behaviour in terms of foundations

    Did Communism Smash the Patriarchy? – In China, the government has maintained a monopoly of violence, rule of law and public trust. Men needn’t present as thuggish. But progress towards gender equality is still held back through the suppression of civil society. Taiwan and South Korea demonstrate what women can achieve when economic development is combined with democratisation and feminist activism. As Taiwanese women amassed wealth, status, and networks, they organised politically. Feminist lobbying secured gender quotas. Twice-elected Tsai Ing-wen now presides over a legislature that is 42% female. With strong female representation, the Government of Taiwan has strongly entrenched protections for women’s rights, criminalising sexual harassment. In South Korea independent civil society and religious groups were never fully suppressed under the military dictatorship. Anti-government coalitions of workers, students, priests, intellectuals, and farmers gained strength over the 1970s and 80s. South Koreans have now consolidated democratisation, on par with the UK!!  South Korea’s strong civil society laid the foundations for today’s feminist activism. 340 women’s organisations, labour unions and NGOs launched ‘Citizens’ Action with MeToo & campaigned ‘With You’. Recognising their collective strength and successes, women increasingly agitate for accountability. In 2018, 20,000 women marched against spy-cams (up-skirt and hidden cameras in loos) and revenge porn (which is then circulated online). This led to more government attention, a ministerial committee, and more police investigations. China lags behind, with the weakest protections against gender based violence. – things will get worse when the government has to come up with inventive ways to make the 3 child policy work

    Design

    BA06 – G-Class Governmental Business – I could totally see this screwing with the Ineos Grenadier

    Open Architecture: The husband-and-wife design duo redefining China’s cultural landscape – CNN Style – Beijing-based practice Open Architecture, are responsible for some of the last decade’s most thought-provoking Chinese arts destinations. Best known for transforming a series of aviation fuel tanks into a popular riverside gallery in Shanghai, the pair’s understated theaters and performance spaces offer a welcome dose of subtlety in a country with skylines all too often blighted by bold statements. “It’s about making a dialogue between us, as humanity, and nature,” Li said in a video interview.

    Economics

    Harper’s Magazine – Unmade in America — Open Markets Institute – America’s manufacturers spent those same happy years shifting many basic operations right off their factory floors. And by this I don’t mean simply offshore but right out of the company, along with the responsibility to make sure their world-spanning assembly lines always run right. Like Enron, our manufacturers did so largely to pump up the value of their stocks. And, like Enron, they will probably get to watch one day as their empty edifices collapse. Unlike Enron, however, this crash may bring down a lot more with it than one or a few companies. The global assembly lines that manufacturers such as Dell, Ford, Motorola, and Intel have so expertly engineered these last few years—in which, say, a single semiconductor might be cut from a wafer in Taiwan, assembled in the Philippines, tested in China, fit into a subcomponent in Malaysia, plugged into a component in Brazil, and loaded with a program designed in India—are just as audaciously complicated as any of Enron’s financial schemes. Yet because manufactured goods are so much less fungible than money, these systems are vastly more vulnerable to the mysterious mutterings of God or the deliberate hand of man and state – this was written back in 2002

    Hidden Performance: Salary History Bans and Gender Pay Gap by Jesse Davis, Paige Ouimet, Xinxin Wang :: SSRN – As of 2019, salary history bans have been enacted by 17 states and Puerto Rico with the stated purpose of reducing the gender pay gap. We argue that salary history bans may negatively affect wages as employers lose an informative signal of worker productivity. We empirically evaluate these laws using a large panel dataset of disaggregated wages covering all public sector employees in 36 states and find, on average, salary history bans lead to a 3% decrease in new hire wages. We find no decrease in the gender pay gap in the full sample and a modest 1.5% increase in the relative wages of women, as compared to men, among new hires most likely to have experienced gender discrimination historically.

    Ethics

    Apple’s fortress of secrecy is crumbling from the inside – The Verge – on Apple’s culture – executives make decisions about how the company will function, and employees either fall in line or leave. What choice do they have? Apple is currently worth $2 trillion, making it the most valuable company in the world, as well as one of the most powerful. Over the past few months, however, that culture has started to erode. As workers across the tech industry advocate for more power, Apple’s top-down management seems more out of touch than ever before. Now, a growing number of employees are organizing internally for change and speaking out about working conditions on Twitter.  “There’s a shift in the balance of power going on here,” says Jason Snell, the former editor of Macworld, who’s been covering Apple since the 1990s. “Not everyone is afraid that their boss at Apple is going to fire them. They’re saying, ‘I’m going to say some bad things about Apple, and if you move against me, it’s going to look bad for you.’”

    Murky waters: What next for the AUKUS nations and their allies? — 9DASHLINE – The development of global financial architecture in recent decades has transformed the transnational arena such that the old rules don’t necessarily apply. As the AUKUS announcement was being made, Russia’s political opposition was being undermined by groups including Google and Apple, who removed tactical voting apps for the country’s election. As attention in the US turns to the implications of growing Chinese power, the Chinese Embassy there can depend on Squire Patton Boggs, a lobbying firm in its pay. Included on the firm’s roster is the retired speaker of the House and one of the best-connected politicians in the US, John Boehner. Chinese leaders themselves are supported by a cast of western enablers who help secure their substantial fortunes offshore, most frequently in the British Virgin Islands

    Hong Kong

    Hong Kong schools lose 81 Primary One classes as wave of emigration saps student population | South China Morning Post 

    Hong Kong faces worst quarter for stock listings since pandemic | Financial Times – interesting that financial institutions bet that HK would be the new favoured market for IPOs hasn’t paid off

    How to

    Kibbles & Bytes #1171:The Plug Is Mightier Than the Puck: Wireless Charging Is Wildly Inefficient, Need to Share Files Securely? Try Password-Protected ZIP Archives – great points on wireless charging versus plug-in charging

    Ideas

    Regime Change #2: A plea to Silicon Valley – start a project NOW to write the plan for the next GOP candidate – by Dominic Cummings – this looks like Domnic Cummings is writing himself a job description and hopes that someone will employ him to do it.

    Innovation

    Dry Ice Detailing Cleans Car Back to Factory Condition Without Water | Business Insider – this was a very specialist thing used on classic and supercars, interesting to see it be mainstreamed

    Luxury

    LinkedIn Global Head of Luxury: “Audiences Are Looking For More Storytelling From Brands.” – ‘In the five years since Tatiana Dupond joined LinkedIn, the social media platform has become a key destination for luxury brands to communicate their messaging to its highly engaged audience. She speaks to Luxury Society about how brands can further the experience for their followers through richer storytelling and more meaningful content.’

    The Deep-Dive: The Luxury Market Is Rebounding. Will It Last? | Luxury Society – Louis Vuitton, Chanel, Cartier and Hermès, to name but a few, have all seen a rise in brand desirability, according to data compiled by DLG, which found that Google searches for the brands have grown by 15 percent, 11 percent, 39 percent and 21 percent respectively, from January 2021 to June 2021, compared to a year earlier.

    TELFAR.TV – rather than write my take here’s Matt Muir’s: – this is an interesting bit of marketing from them, which is in part MEDIA EMPIRE stuff and in part a smart way of stopping bots from snapping up new stock for the resale market. Telfar TV is an online stream of…stuff, the gimmick being that it’s like public access cable insofar as anyone can submit video to be featured on the platform. Among the UGC stuff (I have only seen a couple of things and they are…I mean, look, let’s just say there was a STRONG AESTHETIC and if I were more inclined to look at video art then maybe I would have appreciated it more) will be scattered occasional QR codes which act as gateways to buy limited merch drops, in smart, bot-proof style. This is a super-interesting idea, which will almost certainly die a death based on a lack of people submitting content – I would add that they could also raid the internet archive for filler video content….

    Media

    New Bond Can’t Take On Beijing’s Supervillains | Foreign Policy 

    Adam Curtis: Social media is a scam | Idler – I’ve always thought John Le Carré did spies a great service because he made it seem as if there were endless depths of mystery and darkness when in fact, if you’ve ever researched the spies, they are (a) boring and (b) useless. I mean really, really useless. I researched MI5 once and they hardly ever manage to capture any traitors… it’s usually someone else who points them in the right direction. And in a way I think that’s true of this. The tech companies are powerful in the sense that they’ve got hold of the internet, which people like me think could be a really powerful thing for changing the world and disseminating new ideas, and they’ve got it in this rigid headlock. To do that, they’ve conned everyone into thinking that their advertising is worth it. And in the process, they’re destroying journalism – I would disagree with some of Curtis’ assertions but this feels right in terms of how they’re seen in terms of policy wonks now

    Facebook Views Preteens as ‘Untapped’ Wealth, Documents Show | Gizmodo – actually says valuable audience. Interesting that they were focusing on playdates as a possible media moment

    Retailing

    Shein exemplifies a new style of Chinese multinational | The Economist – Xu Yangtian had none of their tailoring experience when he founded Shein (pronounced she-in) in 2008. Instead, the creator of the fashion world’s latest sensation was a specialist in search-engine optimisation. This expertise helped Mr Xu gain an understanding of how to draw shoppers’ attention in the digital world. And he has understood this very well indeed, bringing to an audience of rapt Western fashionistas a Chinese style of “social commerce”, which combines social media with online shopping. Add in a revolutionary approach to manufacturing and the results have been spectacular. In 2019 Shein’s gross merchandise volume (GMV), e-commerce groups’ preferred measure of total sales on their platforms, was $2.3bn, estimates to Zheshang Securities, a Chinese broker. This year it is forecast to surpass $20bn. By 2022 analysts expect Shein’s GMV to overtake Zara’s revenues. In May Shein was the most downloaded shopping app in America, overtaking Amazon

    Security

    C.I.A. Admits to Losing Informants – The New York Times – blames over optimism about their own abilities, under-estimating opponent intelligence services and over-optimism. What’s in the back of my mind is how much their electronic networks are compromised and how many are now double agents

    US has already lost AI fight to China, says ex-Pentagon software chief | Financial Times – blamed the reluctance of Google to work with the US defence department on AI, and extensive debates over AI ethics for slowing the US down. By contrast, he said Chinese companies are obliged to work with Beijing, and were making “massive investment” into AI without regard to ethics. Chaillan said he plans to testify to Congress about the Chinese cyber threat to US supremacy, including in classified briefings, over the coming weeks. He acknowledged the US still outspends China by three times on defence, but said the extra cash was immaterial because US procurement costs were so high and spent in the wrong areas, while bureaucracy and overregulation stood in the way of much-needed change at the Pentagon

    The entirety of Twitch has reportedly been leaked | VGC 

    GCHQ chief: Facebook is a worry but China is the real internet danger 

    The west sees China as a ‘threat’, not as a real place, with real people | The Guardian – Nazi Germany and the Soviet Union were both real places with real people

    Technology

    Study: Despite uptick in telehealth use, patient satisfaction sags – News – MM+M – Medical Marketing and Media – Learning more about unsatisfied patients can help healthcare marketers tailor efforts to reach them more effectively. To that end, the survey found that the industry provided uneven care to patients, with those deemed higher-risk – ones who self-reported their health as fair or poor – having lower satisfaction with telehealth offerings than people who self-reported their health as excellent.In addition, patients in better health were more likely to better understand information conveyed during telehealth visits and characterize these visits as more personalized.“The onus is on the telehealth industry to understand the analytics behind who these members are, and what sort of level of services they need that can be tailored to their healthcare conditions,” Beem said. – I wonder how this compares to in-person visits?

    The Impending Chinese NAND Apocalypse – YMTC 128 Layer NAND Is The First Semiconductor Where China Is Technologically Competitive – by Dylan Patel – SemiAnalysis 

    Wireless

    iPhone 13 Customers Sold On Longer Battery Life | Investor’s Business Daily – “Desire for a better battery life is the most popular reason for upgrading,” Daryanani said. “5G was not a popular reason for upgrading this year likely because 5G excitement in the U.S. remains well below the levels in China.” and working from home with your handset on wifi won’t help that sentiment

  • RISC V + other news

    RISC V

    There is heat starting to generate (finally) behind RISC V: Marvell founders back data centre RISC-V chiplet startup | EE News Europe  and Apple is doing their due diligence with a RISC V code port: Apple is Reportedly Designing Various Embedded Subsystems across all Operating Systems using RISC-V – Patently Apple  – is now exploring and developing various embedded subsystems across all Operating Systems using RISC V. The emerging Open Source RISC V architecture is now being used by companies like Nvidia, Google, Oculus, Qualcomm, Rambus and others for IoT devices to supercomputers, smartwatches and autonomous vehicles. Amazon and Alibaba are currently designing their own cloud and data center chips. This week Apple was shown to be recruiting RISC V “high-performance programmers. More specifically, Apple is currently seeking out experienced programmers with detailed knowledge of the RISC V instruction set architecture (ISA) and Arm’s Neon vector ISA for the Vector and Number Group (VaNG) of its core operating system group. Apple’s VaNG is responsible for the development and improvement of various embedded subsystems running on iOS, macOS, watchOS and tvOS. – Not surprising that Apple will be keeping its options open for porting across architectures including RISC V, like it did with Intel and ARM respectively. Apple has taken a similar approach for decades. Apple had the Rosetta Stone version of Intel instructions years before it moved the Mac to Intel. RISC V came out of a research requirement for an open-source computer system and was started in 2010. RISC V was originally thought of as a fun 3 month research project… RISC V designs and specifications were released under a BSD and Creative Commons licence. The foundation overseeing RISC V is based in Switzerland to get around US trade sanctions against potential adoptees like China (or North Korea)

    Business

    Corporate America fights uphill battle against anti-China push – POLITICO – there will come a point where this starts costing them sales in the home market and I see that day coming soon

    Australia’s education industry facing US$15 billion loss as frustrated, worried students ponder futures | South China Morning Post  – Australia’s international education sector was worth around A$40 billion (US$29 billion) in 2019 before the coronavirus pandemic. But students, the majority who come from China, are considering their options as Australia’s borders remained closed – on balance this could be good for Australia as it would also remove a lever of soft power that China has in Australia with subverted academia. This also makes you wonder about the craven nature of UK universities: Universities hire planes to fly in China students | News | The Sunday Times  – There are about 220,000 Chinese students studying in the UK. Across the Russell Group, one in every ten students is Chinese, and they provide nearly a fifth of all tuition fee income, worth an estimated £1.3 billion every year. In Glasgow, about a third of the university’s tuition income comes from Chinese students. At Liverpool University, one in five of its students in 2019 was Chinese — these 5,550 students were worth an estimated £90 million to the university. Experts warned that universities were at risk of overlooking the needs of British youngsters as they fretted over the potential loss of fee income from their overseas students, who pay up to £35,000 a year in fees, nearly four times the fees paid by their British counterparts

    China Evergrande bonds suspended as prices plunge | Reuters  – The Shanghai Stock Exchange said in a statement that it had temporarily suspended trading in China Evergrande Group’s 6.98% July 2022 corporate bond following “abnormal fluctuations.” The exchange had also suspended trading in the bond on Friday. Shanghai exchange data showed the bonds sliding more than 25% to a low of 40.18 yuan after the resumption of trade on Monday afternoon. The company’s 5.9% May 2023 Shenzhen-traded bond , which was also suspended, fell more than 35% after trading resumed – read with Soho China shares plunge 40% after Blackstone deal collapses | Financial Times  – this isn’t just about a property sector rout, but also about the founders wanting to be independent of China moving forwards

    Deutsche Telekom deepens bet on US market with SoftBank deal | Financial Times

    In the driver’s seat: China’s electric vehicle makers target Europe | Merics – Government subsidies for China-based manufacturers could distort global markets. That China has become the leading EV market is the result of substantial government support. But Chinese exports are also directly supported by central and local governments sponsorship of new production plants, R&D centers and overseas acquisitions

    China

    Zheng Yongnian on “the death of China Studies” – by Kevin Carrico – NSL can’t cancel me – well worth a read. Chinese warfare on the study of China abroad

    Chinese Power and the State-Owned Enterprise | International Organization | Cambridge Core – The results suggest that China uses FDI by prominent state-owned enterprises as an instrument to promote its foreign policy. – Which makes willing stooges like Vodafone look even worse

    BlackRock Raises $1 Billion for First Chinese Mutual Fund Run by Foreign Firm – WSJ

    Consumer behaviour

    Rejected internal applicants twice as likely to quit | Cornell Chronicle 

    Feeling the 2019 Hong Kong anti-ELAB movement: emotion and affect on the Lennon Walls: Chinese Journal of Communication: Vol 0, No 0 – The walls are able to marshal the resources of the minds and bodies of those who created and sustained them and give rise to political passions and movement actions.

    Effect of Financial Incentives and Environmental Strategies on Weight Loss in the Healthy Weigh Study: A Randomized Clinical Trial | Lifestyle Behaviors | JAMA Network – comparative ineffectiveness of a couple of nudge strategies for treating obesity

    A Generation of American Men Give Up on College: ‘I Just Feel Lost’ – WSJ – At the close of the 2020-21 academic year, women made up 59.5% of college students, an all-time high, and men 40.5%, according to a Wall Street Journal analysis of enrollment data from the National Student Clearinghouse, a nonprofit research group. U.S. colleges and universities had 1.5 million fewer students compared with five years ago, and men accounted for 71% of the decline, the Journal analysis found. – this looks like a political and demographic time bomb waiting to go off. Think about the potential wasted at a time when the US needs more engineers, technologists and innovators of both genders. The deficit of hope scares the crap out of me and should scare you

    Culture

    Taste of the East: How The British Fell In Love With Chinese Cuisine | Newham Chinese Association – Until the 1940s, the majority of customers in the restaurants were not English but Chinese immigrants. In the aftermath of World War II Chinese food began to grow in popularity. British servicemen returned from various parts of the Empire and the Far East with a willingness to try different foods and cuisine and a new enthusiasm for Chinese food and restaurants. This in turn saw the rise of the restaurant trade in Soho. Chinese people entered the catering trade because of the downturn in shipping and the closing of laundries, traditional areas of employment. In the 1950s and early 1960s there was an influx of Chinese from Hong Kong who provided the necessary workforce. The restaurants served Cantonese food because of Britain’s old colonial links to Hong Kong

    Design

    Modern Woods: A Herman Miller Story | YLighting Ideas 

    Hong Kong mulls regulating ‘flight deck’ mobile phones on vehicle dashboards – Hong Kong Free Press HKFP – iconic interior feature on Hong Kong taxis

    Economics

    Tech Crackdown Is a Cloud Over China Economy, Ex-WTO Chief Says – Bloomberg

    Is China uninvestable? | Financial Times  – The problem the party has to solve is almost the opposite: investment is so high that much of the capital is malinvested. As a result, debt is growing faster than gross domestic product. The irrelevance of foreign investors to China key problems doesn’t mean Chinese stocks might not go up, “but you have to get both the valuations and the politics right, and that’s just really hard” – soft innovation and rent seeking investments versus the hard innovation desired – Cathie Wood’s Ark cuts China positions ‘dramatically’ | Financial Times – I think strategic alignment wit CPC agenda is a greater predictor than how much of a sycophant the company has been, which is what Ms Woods relying on

    Interview: Larry Summers, economist – by Noah Smith – Noahpinion – interesting interview on economics

    China offers $31m in emergency aid to Afghanistan – BBC News – aid in kind rather than cash to maximise leverage over the Taliban, its a smart play

    Chinese Industrial Policy: How A City Turned Itself Into a VC Fund – by Jordan Schneider – ChinaTalk – interesting to read this. New Structural Economics seems to be very similar to the processes outlined by Joe Studwell in How Asia Works. I was surprised to see that they weren’t trying to learning from Japanese agricultural policies given the mountainous land similarities and instead focused on US agricultural poliicies which have less clear cut lessons for China

    Ethics

    Facebook Says Its Rules Apply to All. Company Documents Reveal a Secret Elite That’s Exempt. – WSJ

    Finance

    Investment banks accelerate efforts to automate junior ‘grunt work’ | Financial Times – how much ‘skills’ and ‘learning’ will be lost through this process?

    FMCG

    Subscriptions: recurring revenue model best suited to expensive items | Financial Times – not terribly surprising, I know that Unilever and Chlorox leant into this hard

    ‘Unprecedented influence’: Hong Kong prisons chief accuses inmates held for national security, protest offences of stirring rebellion behind bars | South China Morning Post – Hong Kong inmates held for offences related to the national security law and the 2019 protests are exercising “unprecedented influence” in the city’s prisons, leading to round-the-clock monitoring usually reserved for high-profile criminals such as triad leaders – it is probably down to chocolate and candy scandals that threatened Hong Kong and China’s national security. Apparently the Hong Kong government felt threatened by excessive amounts of gummy bears and M&Ms among prisoners

    Germany

    Opinion: Germany must call off Angela Merkel′s Chinese love affair | Business | Deutsche Welle – interesting that this ran in Deutsche Welle before Chancellor Merkel’s last call with Xi Jingping

    Hong Kong

    American lawyer imprisoned in Hong Kong speaks out about his treatment – The Washington Post – Sam Bickett’s case is instructive

    How to

    Nilesh Ashra on his digital toolbox, worthwhile digging into via Iain Tait

    Innovation

    JCB heir Jo Bamford launches hydrogen fund | Financial Times – they’ve done some really interesting work around hydrogen powered internal combustion engines in a way that contrasts with Hyundai’s hydrogen fuel cell approach

    Technique bonds copper foil and PTFE for better 5G 

    UK orders national security review of graphene firm’s takeover by Chinese scientist | Competition and Markets Authority | The Guardian 

    Chinese air force may have cracked how to land a hypersonic drone | South China Morning Post

    Superior MEMS sensors from cavity silicon-on-insulator wafers | EE News 

    Robotics pioneer Yoky Matsuoka’s Panasonic venture debuts personal assistant service in Seattle – GeekWire – what’s interesting about this is that its a concierge service a la Amex Black Card and similar. The tech is on the back end supporting the human operator. I presume that this is also going to build massive data sets on human problem solving

    Ireland

    Galway in line for Intel megafab | EE News Europe – A former military firing range in Oranmore near Galway in the west of Ireland is the Industrial Development Agency’s “preferred site” for an Intel chip foundry that would employ 10,000 people, according to reports. This is more than twice the 4,900 people Intel employs at its established facility in Leixlip, Ireland on the outskirts of Dublin. Pat Gelsinger, Intel CEO, visited Leixlip last week and met with Ireland’s prime minister, Taoiseach Michael Martin. The site in Galway is a 216-hectare rifle range, owned by the Irish Department of Defence. The project would involve the building of eight factory modules on the campus, the reports said

    Korea

    South Korea shatters national debt taboo to tackle inequality | Financial Times – really interesting article

    South Koreans sour on China ahead of Wang Yi visit – Nikkei Asia – Survey results released in June by Sisain, a current affairs magazine, and pollster Hankook Research indicate a souring of South Korean public opinion toward China, particularly among the young. Only 26% of respondents had warm feelings toward China, compared with 57% who felt warmly toward the U.S. Even Japan, South Korea’s traditional rival, came out ahead of China with 28%. “Dislike of China is arguably emerging as the spirit of our times,” Sisain wrote in an accompanying article. “The question ‘what kind of country is China to us?’ is changing to ‘why and how much do we dislike China?”

    Legal

    China Unveils New Rules Targeting Anticompetitive Practices by Internet Companies – WSJ

    Was the ‘surveillance state’ a price worth paying? – The Law and Policy Blog and How the War on Terror Supercharged State Power – worthwhile reading both together

    Luxury

    The four fashion personas of China’s Gen Z | Vogue Business – Despite the youthfulness of Gen Z consumers, their understanding of fashion and luxury culture is as mature as older generations. – there is so much in the way that they picked their sample which makes this research something to be approached with caution. Shanghai is not representative of high growth lower tier markets.  Gen Z believes that to qualify as true luxury, a brand needs more than high price points, heritage and craftsmanship. It must also convey an elevated sense of aesthetics, with unique qualities and character. – and this has been an issue that luxury brands have been struggling with. Male Gen Z shoppers are outspending women by 20 per cent on fashion and luxury goods. Not every Gen Z consumer in China is obsessed with celebrities and influencers. – this surprised me as many men are having to save up to impress their girl and get the requisite items needed for a partner to say that they would marry you. The men surveyed are likely to be princelings. Interestingly, many Gen Z are critical of them and the culture that surrounds them. – this mirrors the wider Chinese government criticism of culture. More sophisticated marketing campaigns may, therefore, work effectively with Gen Z shoppers. For example, they appreciate exhibitions that mix brand stories with art and culture. They also like brands with creative crossover collaborations. Finally, they appreciate word-of-mouth recommendations from friends and families. Among those celebrities who do impress Gen Z, the key names include Yibo Wang, Mi Yang, Wen Liu and Yangqianxi Yi (also known as Jackson Yee). Key opinion leaders (KOLs) include Mia Kong and Fil Xiaobai.

    Opinion: Finally, a Chinese car brand to take seriously in Europe | Autocar – interesting that Autocar thinks electrification will disrupt the premium car sector

    Chinese star calls time on Swiss watch brand after CEO says Taiwan is a ‘country’ | South China Morning Post – Audemars Piguet CEO referred to Taiwan as ‘a very tech-oriented country’ in a video conversation months ago. Actor-singer Lu Han and team had wanted the watchmaker to apologise on global platforms in Chinese and English – effeminate looking showbiz star tries to save career and look masculine by leaning into Chinese nationalism

    Foreign brands criticised in China for misleading shoppers | Reuters – move after Canada Goose might be due to it being from Canada or a prelude to an attack on the luxury sector

    Chinese debts unravel historic fashion stores | Business | The Times – Troubles in China are putting some of the oldest names in British fashion in a precarious position, with Aquascutum quietly pulling out of the UK entirely and Gieves & Hawkes battling a winding-up order. The trenchcoat maker and the tailor are owned by Shandong Ruyi, which has come under increasing pressure over its bloated $4 billion debts after an acquisition spree intended to turn it into China’s answer to LVMH, the French luxury goods conglomerate

    Marketing

    Rewarding loyalty helps brands make gains in Hong Kong’s top local brands ranking | Country Rankings | Campaign Asia – I find this fascinating as it is at odds with marketing science findings from the likes of the Ehrensberg-Bass Institute

    The Paradox Of Buying Influence. “You keep using that word. I do not… | by Faris | Medium

    Media

    China Bans ‘Cissy Idols’ and ‘Effeminate Men’ in Entertainment Sector – Variety – Chinese government’s crackdown on the tech and entertainment sectors has now turned to “sissy idols,” “effeminate men” and all things “overly entertaining.”

    Hong Kong media group Next Digital says it aims to wind down, board quits | Reuters – the Hong Kong government has never indicated which articles published by Apple Daily allegedly violated the national security law, and the uncertainty created a climate of fear, resulting in many resignations including those responsible for the regulatory compliance duties of the publicly traded company. “We observe that the events affecting the company and its people following the invocation of the National Security Law occurred despite there having been no trials and no convictions,” it said. “Under this new law, a company can be forced into liquidation without the involvement of the courts.” “As Apple Daily often observed, Hong Kong people have a collective memory of what life was like elsewhere when freedom of speech was denied: No other rights are safe” – the Hong Kong government response to this was Kafta-esque

    China uses anti-fraud app to track access to overseas financial news sites | Financial Times – The app was launched in March by the public security ministry’s National Anti-Fraud Center and blocks suspicious phone calls and reports malware. Police said it was needed to combat a surge in fraud, often perpetrated by overseas operations managed by Chinese and Taiwanese nationals. The ministry recommended that the app was downloaded but numerous local government agencies made it mandatory for their employees and individuals with whom they work, such as students and tenants. One Shanghai-based user told the Financial Times he was contacted by police after accessing a US financial news service. He was also asked whether he had contacts abroad and regularly visited overseas websites. The user, who asked not to be identified, said police seemed genuinely concerned about foreign scams. “But the questions they raised about whether I have contacted foreigners made me feel like they don’t want me accessing foreign websites,” he added. “I deleted the app after the meeting.” A second user in eastern Shandong province said police called him on four consecutive days after the app showed he had visited what it labelled “highly dangerous” overseas information providers, including Bloomberg – if I was Bloomberg or the FT Chinese service I would be concerned

    Online

    Why Instagram’s creatives are angry about its move to video | Instagram | The Guardian

    Some of the most iconic 9/11 news coverage is lost. Blame Adobe Flash – CNN

    Former UK hedge fund partner plots return of Trump-era social network Parler | Financial Times

    Retailing

    Typical CVS Shopper Is Urban Gen Xer, Earns High Income – In addition to OTC pain medication and cough remedies, the typical retail shopper often prefers to buy candies, chocolates, and bottled water. Their favorite sweets brands at CVS are M&M’s and Reese’s, and they also buy a lot of Hallmark cards. Just 1.6% of a CVS shopper’s total dollars are spent at CVS, compared with 6.8% of their spending on Amazon. At other retailers, the CVS shopper buys more fresh garlic, hand sanitizer, bar soap, and non-dairy milk alternatives than the national average shopper. They’re also big fans of fast-food chicken nuggets

    Security

    Normal-looking USB cable logs everything you do and can be radioed from more than 1 mile away | Boing Boing 

    U.S. to Include Korea in ‘Five Eyes’ Spying Pact – The Chosun Ilbo (English Edition): Daily News from Korea – World 

    Chinese hackers behind July 2021 SolarWinds zero-day attacks – The Record by Recorded Future

    Malware found preinstalled in classic push-button phones sold in Russia – The Record by Recorded Future 

    Billions of devices impacted by new BrakTooth Bluetooth vulnerabilities – The Record by Recorded Future

    Pro-China misinformation operation attempting to exploit US Covid divisions, report says – CNNPolitics – worth while reading Reuters take as well – Pro-China social media campaign hits new countries, blames U.S. for COVID | Reuters  – synopsis from the China Research Group: According to research published on Wednesday by Mandiant and Alphabet’s Google unit, thousands of accounts across dozens of social-media platforms—including Facebook, YouTube and Twitter —and online forums have urged Asian-Americans into the streets to protest against racial injustice in the US. The network of fake social media accounts is “almost certainly supported by a government sponsor, either directly through a government agency or a third-party contractor”.

    China Is OK With Interfering in Guinea’s Internal Affairs – the inconsistency it demonstrates—nonintervention but only when it works for China—risks undermining the validity of China’s promises to potential partners, among whom only the “irredeemably corrupt or terminally naive” take Beijing’s “win-win” rhetoric seriously. Indeed, Beijing’s mercurial wielding of noninterference risks further exposing the ugly underbelly of China’s fiercely realpolitik foreign policy. China’s pitch to leaders the world over is straightforward: Beijing offers vast sums of development funds (and political support) and expects certain goods—natural resources, ports, military bases, and international political support—in return. Many developing world leaders sign up for this bargain not out of authoritarian solidarity but for Chinese money; it solves problems, and there is no obvious Western alternative. Where poverty and underdevelopment are the most pressing issues, leaders will not say “no.” But with Chinese money, leaders often lean more autocratic – coup messed with China’s access to bauxite (which it doesn’t want to buy from Australia) and its ability to make aluminium which is a strategically important metal

    Hackers leak passwords for 500,000 Fortinet VPN accounts | Bleeping Computer 

    Japan is belatedly recognising the risks of cyber war | Financial Times 

    Indonesian intelligence agency compromised in suspected Chinese hack – The Record by Recorded Future – and this is what China does to its ‘friends’ in ASEAN….

    Web of no web

    Avatar overload: my trip through the Burning Man metaverse | Financial Times 

    Wireless

    Why 5G may be taking longer than we thought – Arup – roll-out of 5G networks commenced in earnest in 2019, and is now well underway in many countries, this is largely being driven by the commercial mobile network operators. This has led to a focus on serving major cities and towns, where the service is deemed to be commercially viable and attractive to do so. In addition, much of the focus of these deployments has been on delivering enhanced mobile broadband use cases for public consumers (such as high definition video streaming, VR/AR and gaming). The focus isn’t initially on delivering the lower latency and higher network reliability that would be needed for industrial automation and autonomous vehicles

    Starlink is a global ISP built at ZERO COST to SpaceX, enabling NASA’s Artemis launch | I, Cringely

  • Eliot Higgins & things from last week

    Eliot Higgins

    Eliot Higgins talks about the origins of Bellingcat. The investigations that Bellingcat has done to date and some of the techniques that it uses in investigations. Higgins has written an account of Bellingcat which goes into open source intelligence and new investigative journalist techniques. Bellingcat are also famous for their courses, where they pass on their expertise in open source investigations.

    The Go! Team

    The Go! Team released a new video which makes good use of a photocopier effect to animate the band members. Pow is the usual mix of genre bending power pop that The Go! Team are known for.

    SK-II

    SK-II has commissioned some lovely films to support their ‘Change Destiny’ brand purpose. You have a mix of gaming, 3D animation and anime in these films. Working on Dove, there was the mantra real women; which went into the core of the brand’s creative. But that misses the online world which we now operate in and is often more keyed into our inner world than the real life around us. SK-II is owned by Procter & Gamble; who have been making leaps and bounds in terms of their approach to brand purpose. More related posts here.

    https://youtu.be/pguAbHCrxzA
    https://youtu.be/pmZr-AcYQs8

    This was something I hadn’t come across before, in 1974 a set of 4 LP records were released that had actor Nicol Williamson reading The Hobbit. Williamson is better known for his role of Merlin in Excalibur. One of his last film appearances of Williamson was the role of Cogliostro in the 1997 live action adaption of Spawn. This film is still vastly underrated. Williamson left us in 2011. This recording just hints at his acting skill. During the 1960s and 1970s he was considered one of the greatest actors of his generation alongside Albert Finney which is high praise.