Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.
Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.
Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation
Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.
It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.
The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.
Acronym Designer Errolson Hugh Sees the Future | GQ – “People often use the word ‘dystopia’ or the phrase ‘cyberpunk’ in relation to us,” Errolson says. “But really, our whole thing is, Acronym is really about agency. It’s about enabling somebody to do something they couldn’t otherwise. It’s inherently optimistic.” – Errolson Hugh and the design team at Acronym cross a number of different areas or disciplines. You could look backwards and see Hugh and Co. as materials innovators with martial influences walking in the footsteps of Massimo Osti who founded C.P. Company and Stone Island.
Errolson Hugh via Bicycle magazine Japan
There is also a clear connective thread in terms of style between Errolson Hugh’s Acronym, Yoon Ahn & Verbal (Ryu Yeong-gi) of Ambush and also Paul Nicholson of Number 3.
How will the world pay to support its aging population? – economic growth will falter, since working-age populations will shrink. In the US, real potential GDP growth is projected to drop from 2.4% currently to 1.5% in 2043. Some of this can be offset. “If inflation starts eating into savings, people will want to come back to work,” Pradhan said—something that’s happening even now in the US. Any official move to raise the retirement age will not go down well with people who have been used to thinking of stopping work at 60 or thereabouts, Pradhan said. “Even in Russia, at a time when Vladimir Putin had a lot of popularity, he found it hard to push the retirement age up,” he said. But even if, de facto, people retire later, Pradhan is unsure of “how much this can be juiced. Already, by reducing pension benefits, we’ve made people aware of this.” In the EU, for instance, the labor force participation rate for people between the ages of 55-64 rose from around 43% in 2005 to around 64% in 2019. “I’m not sure how much higher we can drag that,” Pradhan said. – in some economies this can blunted through women’s increased participation in the workplace.
Criminal records checks of lion dance performers necessary, Hong Kong security chief says – Hong Kong Free Press HKFP – “Given the unique nature of lion dance activities and attendant martial arts displays, it is necessary for the Government to ensure that public order is not disturbed and that public safety is not affected when such sport activities are conducted in public places,” he said. As of last month, the Hong Kong Chinese Martial Arts Dragon and Lion Dance Association had around 190 organisation members. In the year of 2018-2019, the association organised five dragon and lion dance competitions with funding from the Leisure and Cultural Services Department. The competition saw more than 200 participating teams and more than 2,100 participants in total. – National security implications given the lion dance’s close association with kung fu practitioners? There is also the subversive history of the lion dance.
Lion dancing gained its greatest fame during the Ching Dynasty. The Manchu reign at that time was an oppressive, inhumane government. Thousands of Chinese were massacres without any known cause until, it is said, “their blood literally reddened the rivers.” Ming loyalists attempting to foment rebellion against the Manchu warlords, expressed their hatred by inventing the green-faced lion. With brows made of twin steel swords, each measuring 1 foot 6 inches in length, the green lion represented the Manchu Government during the Ching Dynasty. Fighting the lion meant combating the Manchus.
Since lion dancing was performed in villages all over the country for the purpose of celebrations, the rebels would use the opportunity to exchange information and to collect money for the revolution. As part of the dance, the lion would eat lettuce — which is where the money would be hidden. The lead dancer would cry, “Choi ching!” (“get the Ching!”) to signal that he was a fellow revolutionary and, therefore, it was safe to pass information to him. However, informers soon figured out the battlecry. So, since chiang (meaning “green”) sounds very much like ching, the revolutionary passcode was changed to “Choi chiang!” (“get the green”). To this day, this revolutionary cry is used when the lion “eats” the symbolic lettuce and good luck money.
The idea of the disruption crisis came from a series of conversations that I have been having in recent times and recent online news.
TechCrunch Disrupt NY 2012 Day Two – May 23, 2012 (Photo: Devin Coldewey)
What is the disruption crisis?
The rise of big tech such as Meta, Twitter, Google, Amazon, Bytedance, Alibaba and Tencent drove a wave of digital disruption over the past quarter century. Now the disruptors are being disrupted themselves and I think that they may precipitate a disruption crisis.
Continuing to look to these digital disruptors is the equivalent of Jimmy Swaggart or Jim Bakker being held up as an exemplar of a good husband and faithful spouse.
Mass lay-offs
Others have talked about the layoffs in more depth, so I have included a video explanation.
I started my agency career during the dot com bubble. We had going for growth at all costs. They talked about trying to move at ‘internet speed’. This was down to the go for growth funding model that drove start-ups through their angel and VC funding rounds and beyond. Common sense was often set aside. if this sounds 180 degrees away from the lean start-up model you’re not wrong.
…Amazon made big bets on long plays, willing to sacrifice immediate profitability to boost its overall position in blue ocean markets. When Amazon’s had to play catch-up, it largely hasn’t worked: the Kindle Phone is maybe the most high-profile mistake/missed opportunity, just to name one. It’s hard to deny that this loss-leader approach has been key to Amazon’s success, although it often made the company a mystery to Wall Street. This would signify a huge shift, totally aside from the 3% of employees who will likely leave the company.
Hacking away at the Devices and R&D divisions is the most perplexing to me. These are the sources of Amazon’s most signature successes, with the Kindle, Alexa/Echo, and Fire TV. They’re what hook customers when they’re still kids, and that customers above all associate with the company, even as they help ensure loyalty and drive their share of media purchases and retail revenue. The Kindle, like the Echo and the Fire Stick, was always supposed to be a loss leader: you sell the razor at close to cost and make your money back selling the blades. How many books has Amazon sold because of the Kindle? How many Prime subscriptions? How many impulse purchases do people make on their Echos and Fires?
Tim Carmody, Loss Leaders. (Issue #50) Amazon Chronicles
Consultants have taken the idea of transformative technology and scrappy startup methodologies to try and reinvent business, or facilitate digital disruption. The problem is that the examples they use as exemplars are failing, casting doubt on their doctrine and fuelling a disruption crisis in boardrooms and the consultants that advise them.
Unilever – a cautionary tale
For instance, I contracted at Unilever. I worked rolling out digital brand assets for their Family Brands product line. This was a line of margarines, due to organic growth it has different names in different markets:
Blue Band
Country Crock
Flora
Fruit d’Or
Margarina Primavera
Plantta
Rama
While I was doing this work, I worked closely with the Becel functional foods and Bertorelli brands. Family Brands was being put into a separate business to develop a ‘startup mentality’. The thing was Family Brands hadn’t been a startup for decades. In fact, it hadn’t been a startup since the 1870s when Antoon Jurgens branched out from trading in butter and started to manufacture margarine. His company merged with rivals Van den Bergh’s, Centra, and Schicht’s to form Margarine Unie (Margarine Union) in 1927, by which time it had a dominant position in margarine manufacturing.
Three years later, Margarine Unie merges with Lever Brothers Limited to create Unilever and the rest was history.
Margarine as a substitute good
Margarine historically was a substitute product for butter. My parents (both of whom came from farming families in Ireland) used to talk about how poor children in the towns would have eaten margarine rather than butter. As a child, we might use margarine to bake a cake, but if we wanted the cake to keep a while my Granny or my Mam would only use salted butter. Despite butter (which we kept in the fridge) being so hard that it might break up the surface of the bread, we used it on our sandwiches, toast or to fry with. Margarine just wasn’t the done thing.
One of the most damning things that my Granny once said about a friend of hers was:
She uses margarine to make the ham sandwiches when you’re invited around for a cup of tea.
One of the first courses that I had at university was in economics, where they used margarine as an exemplar for a substitute good.
Healthier option
Margarine started to be considered a healthier option due to concerns about heart disease and cholesterol. Much of this was down to Flora, invented in 1964, which contained polyunsaturated fats derived from sunflower oil. At the same time wholemeal bread started to become preferable due to the requirement for fibre in the diet.
Yellow fats category decline
However Although 21st century sales declined as many consumers switched to butter. This was down to changes in consumers wanting a more natural product and heart health improvising. In the five years leading to 2014, sales of margarine fell 6%, while sales of butter rose 7%.
It was in this atmosphere that the startup narrative was fired up for Family Brands.
The other shoe dropped when Unilever narrowly managed to fight a hostile bid from 3G Capital a couple of years after I was there. Paul Polman got rid of business lower margin businesses as an attempt to increase earnings. These were still great businesses which is why KKR were happy to take the business off Unilever’s hands.
Unilever didn’t spin out a startup. It wasn’t disruptive thinking, it was an act of desperation to fend off takeovers or possible greenmailing. The problem with with this is Unilever now has a lot less buying power on global supplies of oils and fats needed for its ice cream, mayonnaise, food additives and personal care businesses – which was the rationale for forming Unilever in the first place.
Foundational technologies in crisis bringing crisis
Foundational technologies were cited as new elements that would cause digital disruption. The fall of these technologies and the companies that have championed them have fuelled this disruption crisis.
Cloud services
Microsoft and Amazon both saw declining sales in SaaS and related services, as businesses has less employees and needed less seats. Amazon has been cutting deep in its R&D function and devices. This means that Alexa for the hospitality industry and health sectors are likely to be borrowed time.
Web 3.0 (blockchain, NFTs, cryptocurrency)
Here’s what my friend Nigel Scott had to say about FTX on LinkedIn:
There has been a lot of commentary over the weekend on the #ftx #cryptocurrency #exchange collapse
A lot of words have been typed and spoken but in the end I think the numbers probably sum it up best
Back in 2018 there was an estimated 200 Crypto Exchanges scattered around the globe
Over the past 3 years an estimated 200 Crypto Exchanges have either collapsed or disappeared
This rate of attrition is nothing new. Back in 2014 – after the Mt Gox event – it was estimated 45% of all #Crypto Exchanges had either collapsed or disappeared
The harsh truth is the risk of failure has always been central, rather than peripheral, to the Crypto Exchange model
Today there are almost 600 Crypto Exchanges open for business
The only question that needs to be asked is what fraction of them will still be in business in 2023, 2024, 2025 and beyond?
and, more importantly, what is the probability of picking a survivor, never mind a winner, in such a volatile environment?
Which is to say, contrary to most of the commentary I have read over the weekend, the #ftxcrash isn’t the exception, it’s the rule – what makes it exceptional is the scale, not the probability of the failure
Blast radius
One edition of the Axios Login newsletter used the headline ‘blast radius‘ describe the impact that FTX and other crypto economy problems were having on the wider Web 3.0 ecosystem of decentralised services. Creating a disruption crisis.
Less than four years before disruptive technologies had become mainstream when IBM brought a ‘better way’ of managing supply chain for Walmart by putting their heads of lettuce on the blockchain. Just writing that last sentence made me like my IQ number was dropping; but just four years ago, this was a point of validation…
Metaverse
Prior to Meta’s recent financial results and job cuts you had the likes of McKinsey cheerleading for the metaverse.
With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
To give you an idea of how far we are from the much vaunted metaverse, have a look at my discussion paper.
Social media marketing
Alphabet has seen a decline in YouTube advertising and search advertising is down by about a fifth in October. Twitter is heading towards bankruptcy as brands stopped advertising on the platform. Meta has also shown a decline in advertising revenue. Snap is doing much worse. TikTok seems to be the outlier.
Accenture and the disruption crisis
A quick search of Accenture and disruption yields about 628,000 results. Accenture has latched itself onto disruption in the same way that IBM glommed on to e-business during the first dot com bomb, Sun Microsystems became the ‘dot in dot com’ and the whole of the entire enterprise IT industry latched on to the millennium bug.
Better than ‘the dot in dot com’
Some bright minds at Accenture came up with a concept that was ownable, not time-bounded like ‘e-business’ or ‘the dot in dot com’ – you’re kind of done when everyone has a website that can do transactions of some sort.
Sun Microsystems advert circa 2000
Accenture welded itself to disruption with the Disruptibility Index which looks at how disruption affects different vertical markets.
Dark thoughts
Disruption tapped into deep negative behavioural emotions. Fear, uncertainty and doubt. As tech executive Andy Grove had constantly repeated ‘Only the Paranoid Survive‘. Disruption didn’t necessarily promise a thriving business due to sustained competitive advantage, like earlier generations of technology companies and consultancies. Instead it promised, merely survival in a globalised hostile world, with constant waves of disruption coming at the c-suite. This is the business equivalent of Adam Curtis’ video essay Oh Dearism.
This gives your internal champions on the client side a bit more political space if their digital transformation projects doesn’t hit all the goals that we would like it to hit.
Of course all of this could come off the wheels if a great disruption crisis hit, wouldn’t it?
The disruption crisis doesn’t just toll for Accenture
It would be remiss of me to just single out Accenture. They have been part of a much bigger movement across professional services, finance, the technology sector and academia. Here are some of the people across academia have had a similar idea to Accenture; they’ve written books like these over the past 10 years or so:
It has been the fodder of countless conferences around the world. For example here’s a representative of Euromonitor International speaking at a conference of the International Homeware Association (IHA) on digital disruption.
I am not putting this in here to make fun of the IHA – it is the professional association of a market worth 80 billion dollars a year globally and deserves our respect. Globalisation has centralised a lot of homeware production in the Far East due to globalisation over the past quarter of a century; but it still plays a central, if less visible part in our lives today.
Instead I am using the IHA as an exemplar of how digital disruption has pervaded all parts of the economy as a central organising principle in modern business thinking.
China’s Diaspora Policy under Xi Jinping – Stiftung Wissenschaft und Politik – China estimates the number of people of Chinese origin outside the People’s Republic to be 60 million. Beijing considers them all to be nationals of China, regardless of their citizenship. Xi Jinping views overseas Chinese as playing an “irreplaceable role” in China’s rise as a world power. Beijing is working hard to harness overseas Chinese resources for its own goals in the fields of economics, science and technology, as well as diplomacy and soft power. Beijing also expects people of Chinese origin in Germany to deepen relations between China and Germany. But not only that: As “unofficial ambassadors”, they are also expected to spread China’s narratives to the German public, defend China’s “core interests”, and help with the transfer of knowledge and technology to China. – This explains foreign police stations to ‘help the Chinese diaspora and considers Singapore to be a ‘Chinese state’. To realise how ridiculous this sounds, imagine Ireland berating the United States for not towing the line because it is an Irish state. I was surprised at the relatively small size of the Chinese diaspora at only 60 million, Ireland claims 70 million people of Irish descent. And that’s even allowing for the fact that the Irish minority in mainland Britain is declining in number due to an ageing community. If you want to know more about the government of China and its efforts to influence the Chinese diaspora, I can recommend reading Hamilton & Ohlberg’s – The Hidden Hand.
It’s hard to believe that fast food restaurants were innovative 40 years ago. McDonald’s haven’t changed their tray designs at all. The idea of it being fast and clean doesn’t feel so fast or clean now given the small of the restaurant and greasy stainless steel counter sides.
Magic: The Slathering | Financial Times“We are downgrading Hasbro to Underperform after conducting a deep dive on the company’s Magic: The Gathering business. Hasbro is overproducing Magic cards which has propped up recent results but is destroying the long-term value of the brand. Card prices are falling, game stores are losing money, collectors are liquidating and large retailers are cutting orders.”
In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike collaboration output: Air Yeezy sneakers. Adidas reached out to West, after
Adidas has a plan to sell Yeezy sneakers without Ye – Because the company owns the designs it made with Ye, it can—and it probably will—sell the shoes, chief financial officer (and interim CEO until Dec. 31) Harm Ohlmeyer said on the company’s Nov. 9 earnings call. – They can’t use the Yeezy name though. Given that Yeezy is responsible for up to 40 percent of adidas properties according to some sources, this could end up being the best of both worlds for adidas. Kanye West was unhappy for a long time with the adidas deal, so unlikely to complain, and he may yet be able to use the Yeezy brand with another sneaker maker, for instance in China.
Opinion | How China Lost America – The New York Times – interesting piece by Thomas Friedman – the big take out for me is that China thinkers don’t realise that Xi Jinping doesn’t care due to his Marxist dialectic world view. Read also: The Return of Red China: Xi Jinping Brings Back Marxism – China is now breaking from decades of political, economic, and foreign-policy pragmatism and accommodationism. Xi’s China is assertive. He is less subtle than his predecessors, and his ideological blueprint for the future is now hiding in plain sight. The question for all is whether his plans will prevail or generate their own political antibodies, both at home and abroad, that begin to actively resist Xi’s vision for China and the world. But then again, as a practicing Marxist dialectician, Xi Jinping is probably already anticipating that response—and preparing whatever countermeasures may then be warranted – Kevin Rudd on China
Consumer behaviour
PR emails: I said yes to every single one for a day. Oof. | Slate – Could it be possible that the publicists are on to something? Is the daily flood of hopeless pitches actually a secret window into American ingenuity, optimism, and desperation—not to mention a very interesting line of scientifically tested sex toys?
Really interesting commentary on how Adidas designed the mesh used in the 4DFWD running shoe that provides a similar energy transfer to the carbon fibre shank in Nike Air Zoom Alphafly NEXT% shoes that completely changed long distance running
Great video on how additive manufacturing’s unique properties can result in innovation. This heat exchange was printed from laser sintered aluminium alloy powder. The weight savings and increased thermal efficiency figures claimed are very impressive. The problem is using this technology at scale, or will it be niche like carbon fibre fabrication is now?
Some machines combine CNC milling machines with additive manufacturing capability, this hybrid expertise makes a lot of sense.
The US used shell companies during the Cold War to secure titanium from Russia. Now it seems that Russia has done similar things with electronics components for its smart weapons obtained from US manufacturers.
The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point about the risk of sub prime car loans, but not today.)
Car insurance was cripplingly expensive. It was even more expensive when you had no no claims and three points on my licence for an accident that I still claim wasn’t my fault.
I also have a Dad who is a time-served mechanical fitter and all-round engineering wizard. At the time we had access to a garage with a vehicle pit, welding equipment and an engine hoist on the evenings and from Saturday afternoon on during the weekend. My Dad had good personal relationships with a number of people who ran scrapyards. You went in, tore the parts you wanted off the cars and took them to the owner and negotiated a deal.
One salvage yard took things a step further by tearing cars down themselves and selling the parts alongside the basics that you’d need for servicing and usually buy from a motor factors. They’re still going strong and still only do business in-person or over the phone. No fax machine, email or website.
My Dad had been servicing and repairing cars since the mid-1960s and worked repairing a wide range of tracked and wheeled vehicles for the likes of Bord na Mona and Massey Ferguson.
Driving bangers
The vehicles that I owned were nothing to brag about, but they were really, really cheap and at least one of them was really, really dangerous. The most dangerous car was a Fiat 126. It cost £150 and I bought it off a former colleague who I met working one summer repairing tools and equipment rented out for use on construction sites. Even in the early 1990s that was a ludicrously cheap car.
The engine was terrible, as were the drum brakes. The body work crumbled in a way that one would expect for a Fiat made in the 1970s. Drum brakes ‘fade’ with repeated use (like going through a set of turns), they don’t work particularly well in the wet and they were prone to locking up on occasion.
Because of the noise, dangerous brakes, exceptionally poor build quality and Russian roulette-like standing starts it was tiresome to drive anywhere for anything more than an hour. The lights were pathetic the wipers were ineffective and the all the rubber seals leaked.
But it also put a smile on my face more times than any other car that I have owned. It handled really well. You could go sideways around corners and still stay in lane. You had a ludicrously low seating position and an exceptionally direct gear change. As a young man with a complete lack of appreciation for risk, it taught me that small cars can be fun.
Also as a cash-strapped young man, I appreciated that paying less to run a car was a good idea, so I aspired to own a diesel.
Building a Ford Fiesta
Eventually, through my Dad’s contacts I managed to get the diesel engine from a Ford Escort van that had been rear-ended and a Ford Fiesta delivery van with a blown petrol engine. At the time a friend that I knew through scuba diving had done a diesel engine swap into a mark two Ford Fiesta XR2. My vehicle was much rattier.
A mark two XR2 very similar looking to the car my friend transplanted with a diesel engine. The only difference being that his had the ‘pepper pot’ alloy wheels. Picture by Kieran White on Flickr (creative commons licence)
We used the beefier Escort springs to handle the increased engine weight, but kept the Fiesta braking system and gearbox. So I had a diesel Ford Fiesta van. Over a weekend, we used a Makita jigsaw to remove the van panels were the windows should be. New window gaskets and rear side windows from a totalled Ford Fiesta mark one. In went the mark one seats and rear seat belts and I had a car.
The van was old enough that I didn’t need to pay VAT after converting it to a car according to the DVLA at the time.
The gearbox was less direct than my previous cars, the steering lacked the go-kart feel of the Fiat and there was more body roll, but the Fiesta was a good car to drive. It had enough power for confident standing starts at junctions and motorway driving was comfortable. The best part was the fuel economy, I typically got 70 miles to the gallon (over 29 kilometres per litre).
I read that Ford was getting rid of the Fiesta and I was reminded of my old car and the role that it played in taking me around the country and allowing me to earn a living before I had moved to London.
Why are Ford Motor Company likely to be binning the Ford Fiesta?
I suspect that it is down to a number of factors:
Consumers want the higher driving position of a crossover or SUV, super mini vehicles like the Ford Fiesta have fallen out of favour
Small vans no longer share the same body shape as their car equivalents. Ford has its Transit Courier small van with a body better designed to cope with large objects or small pallets. So there are less common tooling that they can use to mitigate for lower production volumes
Germany is an expensive place to built a small car, even in a highly automated factory
It makes sense to prioritise scarce components in crunched supply chains to vehicles that produce the highest profit margin
An electric version of the Fiesta would give only a limited range between recharges. Electric battery carrying capacity is directly proportion to the size of the vehicle floorpan and Fiestas are very small. BMW couldn’t get its I3 to work from a business and consumer offering perspective
The price point of an electric Ford Fiesta would represent poor value for money for consumers
Goodbye to the Fiesta
Ford of Europe put together a farewell video to announce the end of Ford Fiesta production.
https://youtu.be/UYcoJ5cU-v4
Ford of Europe
YouTube channel Big Car did a great history of the Fiesta that is worth watching. Until I watched this video I had no idea that the impetus to develop the Ford Fiesta didn’t come from within Ford of Europe, but from American executive Henry Ford II. Henry Ford II is most famous amongst gear heads now as being the executive who drove support for the Ford GT40 after talks had collapsed with Ferrari.
Hank Deuce as he was known was portrayed by Tracy Letts who acted opposite Matt Damon and Christian Slater in the movie Ford vs. Ferrari.
