Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Gundam into Space + more stuff

    Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. I mean if a Gundam goes into space, what’s next? Godzilla takes part in the olympic torch relay and hands off to Shotaro Kenada on his iconic bike?

    Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements supporting diversity and LGBTQ communities. GS Caltex have chosen to challenge the stereotypes surrounding stepmothers in Korean society with this advert. These  were run on YouTube and distributed via online fairy tale platform “Iwing” and on Naver, a leading portal in Korea. You don’t need to speak Korean to understand the gist of where campaign was going.

    A bit of oil history for you. GS Caltex is a joint venture business between what was then GoldStar (now LG) and Caltex. Caltex was an joint international joint venture between Chevron (Standard Oil of California or SOCal) and Texaco. Both of which were part of the Seven Sisters of western oil companies who dominated exploration, production and refining until the 1970s.

    We’re starting to see an increased focus on craft in advertising after a decade of obsession with performance marketing to the detriment of brand. So now is as good time as any to revisit London agency CDP (Collett Dickenson Pearce) work on Hamlet cigars during the 1970s.

    I love this cheeky send-off and backhanded tribute that BMW gave Dieter Zetsche when he retired as CEO of Mercedes-Benz. In reality Mercedes-Benz and BMW have different brand attributes and strengths.

    IDEO has commissioned an oral history of itself as a corporate video. It covers their move from industrial design to the design of ideas.

  • Toxic masculinity with P&G + more

    Toxic masculinity P&G exec behind viral Gillette ad interview — Quartzy – I’d argue that some of this work shows poor judgement in the way its executed that damaged rather than helped toxic masculinity

    Reputation Inflation | National Bureau of Economic Research – A solution to marketplace information asymmetries is to have trading partners publicly rate each other post-transaction. Many have shown that these ratings are effective; we show that their effectiveness deteriorates over time. The problem is that ratings are prone to inflation, with raters feeling pressure to leave “above average” ratings, which in turn pushes the average higher. This pressure stems from raters’ desire to not harm the rated seller. As the potential to harm is what makes ratings effective, reputation systems, as currently designed, sow the seeds of their own irrelevance. Or in plain language how ratings programmes fail over time as they get bigger.

    Toyota Already Has Upgrades for the New Supra • Gear Patrol – really interesting tension in the Supra – leave space for tuning – which is where the passion for the car grew out of whilst not gouging customers with a shonky value proposition versus rivals

    Streetwear Global Market Research | Hypebeast – this was done in association with PWC’s consulting arm

    How Streetwear Brands and Consumers are Toppling Previously Understood Notions of Luxury and Exclusivity — The Fashion Law – great 101 guide to streetwear from the perspective of people working in luxury brands. I’d also recommend this piece I wrote that would provide a lot of context around the two

    My Way or the Huawei – Peter Zeihan – I’m not a blinkered fan of Huawei, but even I’ll admit that there’s not a great deal of balance in this article

    To Many Chinese, America Was Like ‘Heaven.’ Now They’re Not So Sure. – The New York Times – “…the perspective of young Chinese is different. They don’t respect you. Nor are they afraid of you.”

  • Record Store Day 2019

    Record Store Day 2019

    Record Store Day 2019 redux. Record Store Day has moved away from its origins, to drive music fans into independent record stores and support independent record labels in a time of iTunes and Spotify. For various reasons I didn’t do any any vinyl shopping but used The Vinyl Store to compile a list of what I would have considered buying if I had been in a position to.

    My picks from Record Store Day UK 2019

    A few things:

    • Madonna’s True Blue single was one of her classic 12 inch singles. I am less convinced by the fake ‘obi’
    • Cloud One were a studio-based disco production team
    • Jazzanova’s Heatwave was given a 1980s makeover which sounds amazing
    • Lonnie Liston Smith – Space Princess is a great disco cut from the man that brought you Expansions

    Online consumer behaviour

    danah boyd on the current state of play of participatory media. I first met danah back in 2005 at the Yahoo! Campus in Sunnyvale with Bradley Horowitz. She was working on a project for Yahoo! Research back then and has kept close to youth and ‘social’ media since then.

    Design

    Even if you don’t know eBoy, you’ll recognise their work and its distinctive style. They’re doing a collaboration in customised Swatch watches. The video talks about how they work together, which is an interesting process in and of itself.

    Korea

    Asian Boss have done a collaboration with a documentary maker to bring Crossroads to YouTube. Crossroads is a documentary that shows how the Sewol Ferry disaster shaped modern Korean culture and politics. It was as big as the Poll Tax riots or the Brexit vote in the UK. It pressed the reset button on the Korean public’s relationship with the government captured by chaebol which was business as usual.

    Japan

    And Tomy’s range of mini retro consumer electronics are amazing. I presume that these are all aimed at adults. The level of detail is impressive. More related posts here.

  • Chinese typing + more things

    The complexity of Chinese typing. Chinese typing relies extensively on predictive text technology. It is even more problematic that Chinese people are forgetting what some characters look like. The idea of memory trade-off is interesting. It is also worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain)

    Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action body, he seeks work “in the fields of music, fashion, and entertainment, where he will be involved in the production of a wide range of content as a multimedia producer”, according to the company, which also mentions using AI to create innovative content – digital influencers won’t misbehave, have a me too moment or be arrested for a criminal offence.

    An amazing looking Mac-based desktop phone. This was an Apple prototype from 1993. Eventually things went the other way and phones were integrated into computers. This was from back when people were starting to think about VoIP services and Novell Networks integrated telephony solutions. And that’s before we even get to smartphones.

    The quaint industrial case design is classic early 1990s Silicon Valley chic. You can also see aspects of the thinking of General Magic’s connected devices in this computer. More design related posts here.

    Kantar Media has done some qualitative research on consumer attitudes to marketing, media and advertising. You’ve got three reports that are free to download: Dimension 2019 | Kantar 

    Finally: TODAYonline | LVMH shares hit record high as China demand boosts luxury group – luxury is still on a bit of a screamer in China. And this is despite economic growth halving year on year since Premier Xi took power, a clampdown on corruption and gift-giving.

  • Robot launch + more things

    Automata Eve robot launch

    I went along to the Automata Eve robot launch. More about the robot launch in more detail once I get around to write the post. Eve is a robotic arm aimed for light industrial usage.

    Untitled

    Everything else

    Moleskine Now Offers Retreats for People Who Work Remotely – Condé Nast Traveler – I get why they may be focusing on freelancers as the creative industries sees agencies using an increasing amount of freelancers. But there is also an opportunity for a luxury experience offering.

    Japanese porn company Soft on Demand wants to use virgin power to create electricity for romantic Tokyo event – Japanese marketers never fail to surprise me with these odd campaigns. The power comes from stationary exercise bikes. I couldn’t do any better than Sora News 24 at explaining how this campaign all comes together, so go and read it all there. Soft on Demand is the Japan’s largest adult entertainment media company and are putting a lot of money into marketing VR content

    Why Canon is helping users rent their kit to each other | Marketing | Campaign Asia – interesting idea but I could foresee a lot of problems with an AirBnB for camera bodies and lens, or maybe I am just a low trust individual. More marketing related content here.

    I hadn’t realised that population ageing and decline is a bigger issue in Bulgaria than it is in western European countries like Germany or the Nordics. In terms of population decline it even outstrips Korea and Japan.

    This seems to have been driven by the economic hardship caused in the immediate aftermath of the economic collapse of the Comintern (Communist International) group members and break up of the Soviet Union into Russia and members of the CIS.

    Very interesting documentary on the day-to-day impact by showing the lives of villagers that have been hit hard through this decline.