Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen. We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist on Blade Runner, but had worked for … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

Jargon watch: treasure hunt

Reading Time: < 1 minute Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products. Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain … Read moreJargon watch: treasure hunt

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok what the Chinese have been doing for years with WeChat TOMS/Skype etc. Totok is apparently popular in Qatar as … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Lovemarks

Reading Time: 3 minutes A decade and a half ago Kevin Roberts wrote his book Lovemarks. In reality, Roberts reiterated the factors needed for a successful (consumer) brand. Though much of it would benefit a business-to-business brand as well. Indeed someone like Snap-On are are a great example of this. I took the piss out of Roberts book after … Read moreLovemarks