The post about Weight Watchers & Kraft Heinz

Reading Time: 7 minutes Two big consumer orientated companies: Weight Watchers and Kraft Heinz announced financial losses. Why is this significant? Consumer good marketing is in more turmoil than it has been for a long time. Millennial-led memes are changing the environment for consumer goods brands: Authenticity Natural trumps anything else for health Body positivism There are also some […]

Things that made my day this week

Reading Time: 1 minute Supreme by Hasan Minhaj. I hadn’t watched much of Patriot Act mainly because there is more content that grabs my attention on Netflix. This clip is a great dive into hype culture. Amazon playbook on Amazon Vine. Gartner L2 made this useful clip on the effective use of Amazon’s Vine programme. Key take-outs (my observations […]

The insiders guide to smartphone launches

Reading Time: 2 minutes MWC is one of the key dates in the diary for smartphone launches by manufacturers. Apple marches to the beat of its own drum, but Android manufacturers try and go close to MWC: Samsung has gone out the week before with its foldable smartphones Huawei starts off at MWC as one of a series of […]

PR trends and Edelman’s recent results

Reading Time: 4 minutes David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a […]