Influencer marketing – what does the future hold

Reading Time: 5 minutes What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008) … Read moreInfluencer marketing – what does the future hold

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Looking back at the Snowden revelations – A Few Thoughts on Cryptographic Engineering – The brilliant thing about the Snowden leaks was that he didn’t tell us much of anything. He showed us. Most of the revelations came in the form of a Powerpoint slide deck, the misery of which somehow made it all more … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Juul’s Sales Halted in China, Days After Launch – WSJ – this could be as much about IP as anything else. The e-cigarette was invented by a Chinese engineer looking for a healthier option to cigarettes. Secondly tobacco is a monopoly in China run by a state owned enterprise that is a valuable source of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Planning and communications

Reading Time: 5 minutes Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information. … Read morePlanning and communications

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes WSJ City | Young Chinese Spending Creates Worrying Debt – looks like a credit bubble waiting to happen A European Perspective on Boeing’s 737 MAX Debacle: An “Existential Crisis” for a National Champion | naked capitalism – Boeing’s Crashes Expose Systemic Failings – fascinating Spiegel article of which this pulls out the highlights BangBros Acquires, … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서