The online field has been one of the mainstays since I started writing online in 2003. My act of writing online was partly to understand online as a medium.
Online has changed in nature. It was first a destination and plane of travel. Early netizens saw it as virgin frontier territory, rather like the early American pioneers viewed the open vistas of the western United States. Or later travellers moving west into the newly developing cities and towns from San Francisco to Los Angeles.
America might now be fenced in and the land claimed, but there was a new boundless electronic frontier out there. As the frontier grew more people dialled up to log into it. Then there was the metaphor of web surfing. Surfing the internet as a phrase was popularised by computer programmer Mark McCahill. He saw it as a clear analogue to ‘channel surfing’ changing from station to station on a television set because nothing grabs your attention.
Web surfing tapped into the line of travel and 1990s cool. Surfing like all extreme sport at the time was cool. And the internet grabbed your attention.
Broadband access, wi-fi and mobile data changed the nature of things. It altered what was consumed and where it was consumed. The sitting room TV was connected to the internet to receive content from download and streaming services. Online radio, podcasts and playlists supplanted the transistor radio in the kitchen.
Multi-screening became a thing, tweeting along real time opinions to reality TV and live current affairs programmes. Online became a wrapper that at its worst envelopes us in a media miasma of shrill voices, vacuous content and disinformation.
MCN stands for multi-channel network, these are companies, often based in the likes of China and Japan who actively develop popular influencer channels. They work with influencers to help them improve the quality of their content and then build their audience. In return the MCN gets a cut of the revenue from the influencers channel. In some respects it is similar to the traditional model of record labels, in particular their A&R and ‘plugging’ functions.
Classic examples of MCN augmented influencer channels
Li Ziqi (李子柒)
Sichuan native Li had worked in a number of jobs including being a singer and DJ, prior to returning home to the countryside to care for a sick family member. She initially developed video content to help support the family business selling agricultural produce on TaoBao. Eventually she partnered with MCN Hangzhou Weinian Brand Management to shoot and distribute content. This partnership included building a 17.7 million strong subscriber base at the time of writing on YouTube.
Li has stopped producing content in 2021 due to a dispute with Hangzhou Weinian, the full details of which haven’t been disclosed.
John Daub
Daub is an American living in Japan. He started his career in Japan as an English teacher, settled down and married a local woman with whom he has a child. Eventually John Daub got experience in front of the camera as a reporter for NHK World. NHK World is the Japanese equivalent of the BBC World Service.
Eventually Daub took his NHK World experience online and create his own content alongside his occasional NHK World presenter work. Only In Japan filmed content around the country focusing on food, technology culture and places to visit. Daub partnered with the WAO Corporation in an MCN style relationship to built a channel called WAO RYU!Only in Japan.
Daub and WAO parted company in 2020. At the time the YouTube channel had 1.35 million subscribers. WAO has continued the add content to the channel but only managed to grow it to 1.44 million subscribers at the time of writing.
Daub set up a new channel and an audience of 277,000 subscribers. WAO and Daub’s separation seems to be more amicable than Li & Hangzhou Weinian Brand Management. But if they had remained combined, they would have likely become more successful.
MCN eco-system in China
The MCN eco-system in China has grown in leaps and bounds. This could be everything from houses of live streamers, that are basically e-commerce sweatshops through to TV programme level productions like Li’s channel content. Live streaming services featuring virtual gifting and e-commerce integration was responsible for that step change between 2018 and 2019. This happened despite Chinese government efforts to ‘purify’ internet content.
Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking or chocolate; then South Korea is the home of beauty masks. Beauty masks are really relaxing to pop on whilst bingewatching a show or film series.
This footage of beauty mask manufacture in Busan South Korea intrigued me. I was surprised by how small scale production was in this factory, even though it’s a batch manufacture process, I was expecting greater scale given how ubiquitous Korean beauty masks are.
Can Echo Finally Break Through in Home Automation? – Amazon has expanded the Echo line to include models that are tailored to certain use cases and certain rooms – like small screen models for bedside, large screen models for kitchens, high quality speakers for living rooms and dens, and small, inexpensive models for everywhere. We see efforts to get Echos into multiple rooms in Amazon’s promotions, where they sold multiple device packages of the least expensive models in the early days, and aggressively discount a variety of models regularly throughout the year. Amazon clearly has room to go in pursuing this strategy. Nine years in, most Amazon Echo owners still have only one device. In the most recent twelve-month period, 69% of US Echo owners have one, and about one-quarter have two or three
You need to talk to your kid about AI. Here are 6 things you should say. | MIT Technology Review – a variant of sage advice for everyone 1. Don’t forget: AI is not your friend 2. AI models are not replacements for search engines 3. Teachers might accuse you of using an AI when you haven’t 4. Recommender systems are designed to get you hooked and might show you bad stuff 5. Remember to use AI safely and responsibly 6. Don’t miss out on what AI’s actually good at
Move over AI, quantum computing to be most powerful technology | VentureBeat – Leaders in the military and cybersecurity community believe that quantum computing could become a potentially serious threat in 4 – 6 years. Quantum computers have been proven to vastly outperform traditional computers on specific sets of problems. A vastly outperforming computer like this could pose a serious threat to cybersecurity across several critical industries like banking and logistics. While potentially impactful in the future, the technology is currently limited by a lack of ability to reduce probabilities of errors. Extreme temperatures required to operate the computers are also a barrier.
IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research:
82% of respondents believed that CX investment will provide a competitive edge, but only 52% were expecting an increase investment over the next 12 months.
28% of respondents admitted that their organisation’s CX was worse than promised and only 15% of respondents consider their organisations ‘CX leaders’.
Only 52% have CX governance policies in place.
At the present time the majority of CX leaders have data integration issues and 46% now have to integrate AI as well, adding to their business challenge.
Environmentally friendly clothing brand Patagonia gets called out about the ‘greenwashing’ design of its buffalo work boots by the Rose Anvil YouTube channel who specialise in analysing boot and shoe design.
Standard Model: The Chanel J12 Eclipse Set – LUXUO – interesting, particularly given the manufacturing problems that Rolex has had with dual colour ceramic bezels. Chanel has managed to master this and master it across the whole watch. Matching bezel and case divisions.
Interesting analysis on supercar prices.
Profile of Lacoste.
Marketing
A few days of lunch time viewing from the IPA (Institute of Practitioners in Advertising) media planning and strategy summit. Interesting mix of presentations and case studies.
Really interesting case study on McDonalds and how the brand has evolved over two decades in the UK.
One of the best YouTube channels that I currently subscribe to is the Foreign Correspondents Club of Japan. I used to enjoy visiting the Foreign Correspondents Club in Hong Kong. I particularly enjoyed their public talks. The Foreign Correspondents Club of Japan seems to run to a similar model as its Hong Kong counterpart. Its YouTube channel shares the regular public talks that they host by a wide range of experts. More Japan related content here.
Ronnie Drew on the Dublin Pub
Ronnie Drew of The Dubliners talks about the iconic nature of the Dublin pub. O’Donoghue’s was famous in Irish music and particularly famous for the short film O’Donoghue’s Opera, which Drew starred in.
Incremental metal forming
Additive manufacturing has managed to offer substitutes for short runs of moulded, cast or milled parts. Incremental metal forming offers a similar substitute for complex stamped parts. It’s an area that is is being currently developed. This has more potential than you would think due to the high cost and commitment to tool making needed if you wanted to use a process like progressive stamping.
The Boy and The Heron
The Boy and The Heron aka How do you live? is Studio Ghibli‘s latest film. I picked through the trailer with friends who are fellow Studio Ghibli fans. The Japanese movie title references a Japanese book How do you live? which features in the films universe. How do you live is a book where an Uncle documents his discussions with his nephew as the boy faces up to the challenges of childhood. In some respects How do you live? reminded of Jostein Gaarder’s Sophie’s World – in terms of feeling, if not style.
How do you live? is as well known in Japanese circles as a children’s classic in the same way that Ursula LeGuinn’s The Wizard of Earthsea would be known to English speakers. But in English it doesn’t have the same cultural resonance, so hence the much more descriptive The Boy and The Heron. We were all relieved that the film is not a 3D CGI work like Earwig & The Witch.
Looking at the trailer it evoked memories of other Studio Ghibli films
I got to see the film at a special screening at London International Film Festival. But not going to share any spoilers until well after it goes on general release, save to say it’s well worth watching, but you knew that anyway.
Create real magic
Coca-Cola tapped into the trend for generative AI to allow consumers to remix existing advert artwork and make their own version. As far as I know Accenture was one of the main agency partners involved. This is less about the future of advertising and more about how the technology itself has become the meme, rather like all things cyber in the mid 1990s.
A la Soledad O’Brien presenting with a Leo LePorte voiced avatar on MSNBC show The Site during 1996 and 1997.
DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.
While diamonds are a good store of value, the move towards guo chao – Chinese things for Chinese people is another dynamic that may affect receptivity.
Beauty
Gen X men prefer gently-scented bodycare products over heavily-scented ones | Mintel – Despite having body odour concerns, Gen X doesn’t go for heavily scented products as they have dry, sensitive and acne-prone body skin. Among Gen X, itchiness, excessive sweat and rashes concerns stood out from those of other consumers. They are also concerned with the odour associated with the result of sweat.
Welcome to the Anti-Woke Economy | The New Republic – A fledgling parallel economy has emerged on the right, hawking everything from coffee to vitamin supplements to anti-abortion protein bars. But can a business movement born of political and cultural grievance be viable over the long term?
An inconvenient truth: Difficult problems rarely have easy solutions | Behavioral and Brain Sciences | Cambridge Core – Individual-level interventions are often interesting and easy to implement, but are unfortunately ill-equipped to solve most major global problems (e.g., climate change, financial insecurity, unhealthy eating). Resources spent developing, pursuing, and touting relatively ineffective i-frame interventions draw resources away from the development and implementation of more effective s-frame solutions. Behavioral scientists who want to develop solutions to the world’s biggest problems should focus their efforts on s-frame (system level) solutions
Ideas
The AI and Leviathan series examining what it means if AI did actually change everything including extreme techopolarity.
Part 1 – institutional economics of an intelligence explosion
Dentsu launches paid search tool that uses AI to speed up creativity and optimization – Digiday – d.Scriptor — a new proprietary offering it’s developed to supercharge paid search, mainly in the area of ad copy development but also as a means to optimize and adapt execution. Dentsu is announcing the tool today, after pilot testing over the last several weeks. It’s meant to help with boosting the volume of creative messaging with an eye toward improved engagement rates, as well as to speed up the process of creative experimentation, and cut down on the time required to perform optimization tasks – the more variants that you cram into a Google Adwords programme the better a job it can do on optimising display based on what works. I spent a lot of time coming up with variants in spreadsheets to do this when I was freelancing
We’re Updating our Community Standards – Linktree – changes on conditions, particularly focused on sex work, presumably to cover themselves from US legislation. There are also restrictions on regulated sectors like vaping and alcohol
