Ged Carroll

Category: retailing | 零售 | 소매업 | 小売業

Looking back to when I started this blog, it would have been reasonable to expect an inevitable march of retailing from offline to online. Amazon was on a tear and search advertising volumes were increasing year on year. By the time I was at Yahoo! search advertising (focused on online retailing) counted for about half of all revenue for the company.

At that time Yahoo! had a Spotify-like subscription streaming music service that was viewed as a threat to Apple’s iTunes download only offering. When I worked there Yahoo Music was the number one online music site in terms of audience reach and total time spent by consumers on the site. Also display advertising was much bigger for brands than it is today and Yahoo! was guaranteed a good share of the online marketing spend from any movie launch at the time.

The reality of online retailing, was slower than our expectations. While COVID drove an increase in online retailing there has also been corresponding innovations in retailing as well.

Amongst the pioneers in this change have been luxury brands like Burberry and Nike, who brought digital into their stores to provide a superior customer experience.

Adidas brought manufacturing into its stores with its speedfactory experiment, allowing for fast time to market and customisation.

Supreme changed the cadence of retailing with the Thursday morning ‘drop’  which saw queues outside stores. Every Thursday became a launch day as far as their customers where concerned. The queue has moved from Apple’s annual cadence, to every week.

  • Siberian meteor burst + more

    Siberian meteor burst

    I know that there have been 500 people with minor injuries, but  the Siberian meteor burst felt like I was living in a Jerry Bruckheimer film. The best observation I saw about it was in Vice magazine’s email newsletter which asked why so many drivers in Russia had managed to film the asteroid rather than keeping both hands on the wheel? The reason for the multiple recordings of the Siberian meteor burst is driver cams used to help with car accident disputes. The Siberian meteor burst brought back memories of the Tunguska event in 1908 which levelled large swathes of Siberian forest.

    Business

    “Physically Together”: Here’s the Internal YHOO No-Work-From-Home Memo | AllThingsD – I could see a post coming on from Becky McMichael about the benefits of remote working and flexible hours etc etc

    PrivCo | LIVINGSOCIAL $110M Debt Infusion From Existing Investors With Oppressive Terms – I wonder what implications this will have for GroupOn

    Consumer behaviour

    HBO: The Weight of the Nation interesting site on obesity in the US

    Culture

    So there has been extensive character redesigns and different actors will be voicing some of the main protagonists, but I am super-excited that Production I.G are returning with another installment in the Ghost In the Shell series of anime. Arise looks amazing judging by the trailer footage now available on YouTube. More Japan related content can be found here.