Category: taiwan | 中華民國 | 중화민국 | 民国

Ni hao – welcome to the Taiwan category of this blog. This is where I share anything that relates to the island of Taiwan, business issues relating to Taiwan, people from the island of Taiwan, or Taiwanese-specific culture. I don’t post that often about Taiwan but given its strategic location, vibrant culture and importance in global manufacturing I’d like to remedy that.

Taiwan has a range of cultural exports including music, but most of that is focused addressing a Chinese speaking audience. Many of China’s stars actually come from across the strait. Many Chinese factories are actually owned and run by Taiwanese companies with many managers and engineers crossing the straits to work. They were as responsible for the success and opening up as their Hong Kong brethren who moved their factories upstream along the Pearl river delta.

The Republic of China to give it its formal name has had a complex history, acting as a cradle of traditional Chinese culture that was destroyed and remade on the mainland under Mao Zetong. He was looking to build a new country, while Chiang Kai-shek was looking to preserve as much of an old country as he could. The island across the strait was like a seed bank ready to regenerate the mainland at some point in the future.

Often posts that appear in this category will appear in other categories as well. So if the Palace museum launched a collaboration with a brand that had great design chops and that I thought was particularly notable that might appear in design as well as Taiwan. Or if there was a new white paper from the government of Taiwan, that might appear in ideas and Taiwan. If there are Taiwanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Chanel + more news

    Chanel

    Chanel invested $1.1 billion during a pandemic. Here’s where and why | Vogue Businessnew client-facing tools like concierge shopping services and an app linking existing clients with fashion advisors, store upgrades, including the purchase of its New Bond Street store in London, a new fashion, watches and fine jewellery store in Beverly Hills planned for next year, a new Paris manufacturing hub for artisans called 19M, creative collections and an ongoing commitment to sustainability – Chanel has been making some smart moves, when most other brands; even luxury ones were hunkered down. Chanel is looking to come out of the blocks strong. The new manufacturing hub is going to drive innovation and creativity at Chanel for years. The new Chanel French manufacturing facility is a world away from Burberry and Balenciaga manufacturing in China. I think that the Chanel investment in real world retail indicates the continued importance of experience in luxury retailing. It is also interesting that Chanel wasn’t making moves into casual luxury a la Kenzo, Dior or Louis Vuitton. This Chanel development will be worth keeping an eye on.

    Consumer behaviour

    George Packer: The Four Americas – The Atlanticthe sunny narrative of Free America shone on, its policies eroded the way of life of many of its adherents. The disappearance of secure employment and small businesses destroyed communities. The civic associations that Tocqueville identified as the antidote to individualism died with the jobs. When towns lost their Main Street drugstores and restaurants to Walgreens and Wendy’s in the mall out on the highway, they also lost their Rotary Club and newspaper—the local institutions of self-government. This hollowing-out exposed them to an epidemic of aloneness, physical and psychological. Isolation bred distrust in the old sources of authority—school, church, union, bank, media. – this is a really great read

    Government, which did so little for ordinary Americans, was still the enemy, along with “governing elites.” But for the sinking working class, freedom lost whatever economic meaning it had once had. It was a matter of personal dignity, identity. Members of this class began to see trespassers everywhere and embraced the slogan of a defiant and armed loneliness: Get the fuck off my property. Take this mask and shove it. It was the threatening image of a coiled rattlesnake: “Don’t tread on me.”

    Social class in America – Noahpinion – worthwhile reading alongside George Packer’s essay

    Why “lying flat,” a niche Chinese millennial meme, alarms Beijing — Quartz – Chinese youngsters, or in general the working population, have experienced huge societal and political changes in the past nine years, [leading them to realize] that there is neither the possibility for initiating a revolution nor the freedom of expression. Under such a condition, lying down has become the only option,” Wu told Quartz.

    Why I Have 75 DVDs and Blu-Rays on Top of My 5 Streaming SubsAs a Reddit user named Ben, who goes by Cinema Adherent and says he’s collected 5,000 discs, told me recently, “With services like Netflix you are always at the whim of whatever they could license for the cheapest this month. Good luck finding what you want to watch when you want to watch it.” – its the same with streaming services. I have a mix of discs and streaming subs too

    I think that this is the interesting start of something: How Secondhand Clothes Sellers Are Driving Conversations Around China’s Recycling Economy

    Culture

    [Letter from Los Angeles] The Anxiety of Influencers, By Barrett Swanson | Harper’s Magazine – this reads more like something in a Cory Doctorow short story than real life. But its real life

    Japanese comic riles China’s nationalists for giving revered Mao a zombie look|AppledailyThe offending images were created in the third episode of Arakawa’s “Raiden-18” series. Mao, a former leader of the Communist Party, came across as a corpse that had a spell stuck to his forehead saying “where are the toilets,” comic illustrations circulating on the web showed. It appeared that Arakawa, who had visited China before, had created a satire to bemoan the lack of public toilets in the country. – this is brilliant

    Ideas

    How Xi’s China came to resemble Tsarist Russia | Financial Timesthe last ruling Communist party of a major country has morphed into a conservative reactionary party bent on preserving the power of state capitalist elites and advancing a distinctly 19th century form of ethno-nationalist imperialism – true, but this would sting in China

    Intellectual property

    Kiwi wars: the golden fruit fuelling a feud between New Zealand and China | New Zealand | The Guardian“It’s very naive,” says Gao. “You are relying on local authorities to protect your interests. And if they don’t, what do you do?” It is clear that the cultivation of Sungold in China is happening with the tacit permission of local governments, he says: “Such large-scale growing … it’s not individual.” Beijing may feel a degree of pressure to protect its global image, but state and local government officials are far less likely to be driven by China’s international obligations or reputation, he says. “Local government officials do not care,” he says. “. They don’t care about a free trade agreement between New Zealand and China. You have very little leverage to really get local authorities on your side, because they are not on your side. They are on the side of local growers.” – New Zealand’s China policy failure in a microcosm

    Media

    Behind the scenes at China TV: soft power and state propaganda | Financial Times 

    Mediatel: Mediatel News: The week in media: only one winner from the GBNews ad boycottthe aggressive and bullying manner in which campaigners have urged brands to boycott GBNews is worrying. Such fanatical behaviour has become an unhealthy feature of social media – ever quicker to blame and punish, but ever slower to be considerate and patient. 

    While many brands quickly pulled their ads off GBNews in response to the boycott, one advertiser had the bravery and integrity to say no to these demands and explain why. 

    The Co-op – hardly a bastion of “hate” given its longstanding associations with community organisations, education and the Labour Party – already had a policy in place after consulting its members about its advertising approach. 

    It made a statement reminding us of its approach and its three principles: 

    • We will not seek to affect the editorial independence of publications or channels; 
    • We will not undermine the commercial value of our society for our members; and 
    • We will ensure our values and principles are clear and undiminished regardless of surrounding content. 

    How refreshing that a brand was able to show a) it has already been thinking about this issue for a while; b) it took full responsibility for placing the ad on GBNews; and c) it has a clear regard for the importance of news media and a diversity of opinions

    Zhihu’s refreshing perspective on Gaokao & behind China’s cravings for vegan meat – Zhihu is a Q&A platform, not a million miles away from Quora in terms of depth and breadth of content. I am not sure how this Zhihu content will be seen by the party

    Security

    China links pose a threat to academic freedom in Britain | Financial Times – UK universities don’t seem to feel any societal obligation to the UK beyond existing and carrying on growing. They have expanded campuses into China. They benefit form ‘brand UK’ but feel no obligation to it. Rather like multinational companies before them. Universities have no shareholders to be beholden to, unlike Apple or similar.

    UK universities freed of societal ties have become rational creatures. Overseas students pay more money than British equivalents. There is an active incentive to not have British youth. Add in the fact that universities have a lot of real estate investments to support and you can understand why foreign students are much more desirable for these institutions from a financial point of view.

    There is a wider question over why universities seem to have a luxury pricing model, with the cost of education climbing much faster than inflation – yet if you look at universities the whole non-tenured academics mess you have to ask where did the money go. This happening in both the US and UK. Finally, what’s going to happen when the UK has as poor a bench of university graduates and post graduates as it has had for the past few decades in vocational education?

    More than a billion data items stolen in Alibaba leak|Appledaily – more security related content here.

    He Warned Apple About the Risks in China. Then They Became Reality. – The New York Times At one point, the Chinese government asked for the computer code underpinning the security of iPhones, according to a former Apple executive familiar with the request. To comply, Apple would have had to create a so-called back door for the Chinese authorities to bypass an iPhone’s security, similar to what the Federal Bureau of Investigation had asked for in 2016 — and Apple rebuffed the request. In China, Apple also pushed back and persuaded the government that it didn’t need the data, according to the executive. – instead, all Apple China customer data in iCloud is on Chinese government company servers

    Taiwan

    CTL fined over faulty beneficiary disclosure: FSC – Taipei Times – what’s interesting about this story is the connection to Xiao Jianhua. Xiao was snatched and smuggled out of his apartment in the Four Seasons in Hong Kong back in 2017. Xiao hasn’t been seen since, but has been rumoured to be ‘helping‘ authorities unwind his business Tomorrow Holdings. Using one of his companies to do secret Chinese state work isn’t beyond the realm of possibility

    Techno-optimism

    Theses on Techno-Optimism | LibrarianShipwreck 

    THE CCP’S NEXT CENTURY Expanding economic control, digital governance and national security | MERICS – (PDF). What is apparent is that China’s communist party is betting on techno-optimism. Technology and innovation becomes distinctly political, which explains everything from Huawei to politicians deciding which mathematics lecturers get tenure in Chinese universities.

    Technology

    It will be interesting to see how Khan’s appointment will lead to lasting change amongst ‘big tech’ companies – the FANGs (Facebook, Amazon, Netflix and Google), Apple and Microsoft – Tech antitrust pioneer Lina Khan will lead FTC, reports say – The Verge 

  • Hawker markets & things this week

    Hawker markets

    Eating out is an important part of life in many Asian countries. Cheap eats in Singapore are provided by hawker markets. Imagine Asian street food, if it was run by Germans. They had a similar tradition to hawkers called da pai dang (大牌檔). But the Hong Kong government has slowly squeezed them out and there are now less than 25 left. Instead I used to usually go to small hole in the wall restaurants. Da pai dang are treasured by Hong Kong citizens; hawker markets are treasured by the Singaporean people and their government. Singaporean channel Our Grandfather Story put together a video on how to support offline hawker markets. Its also a great critique of online food services.

    MiniDisc

    Sony’s MiniDisc format was a fascinating format. Friends of mine used it to record DJ mixes as it gave better quality than cassette taps. But it never beat out the humble compact cassette as a universal media. I went from cassette tapes to recordable CDs. MiniDisc operated in an interesting technological and temporal space.

    It is a very cyberpunk retro-futuristic looking media. The optical disc in the protected diskette case. If you wanted data safe, secure and offline, then this form factor looks sensible. And Sony’s Blu-Ray in a diskette is used for archiving purposes today by Sony and Panasonic under the format name Archival Disc.

    When I look at the MiniDisc, I think of dinky portable player / recorders that were almost like the watch-makers art. If it hadn’t existed, anime and manga artists would have created it as a fictional device.

    It had a second life as a pre-iPod format that offered the shareability of cassette mixtapes.

    The secret life of MiniDisc in Japan is fascinating. All of the above factors and more are featured in this documentary.

    Apple Daily

    Hong Kong’s national security police arrested senior journalists at the Apple Daily.

    Hong Kong police arrest editor-in-chief of Apple Daily newspaper in morning raids | Hong Kong | The GuardianSteve Li Kwai-wah, head of the police’s national security division, said there was “very strong evidence that the questionable articles played a very crucial part in the conspiracy, which provided ammunition for foreign countries, institutions and organisations to impose sanctions,” adding that those arrested played “a very important role” in their publication. The articles reportedly date back to 2019. Authorities have made repeated assurances since the implementation of the controversial and wide-ranging national security law in June 2020 that it was not retroactive.

    They seized journalist computer hard drives, money and materials. The Apple Daily team didn’t let that hold them back and live-streamed the publication of their early edition of Friday’s paper.

    Hong Kongers came out to support the newspaper, queuing and buying multiple copies of the Apple Daily paper at news stand as soon as the early edition was published.

    They have an English language version of the Apple Daily paper here and I urge you to consider subscribing via the Apple app store or the Google Play store.

    You don’t have to subscribe because the Apple Daily is the lone free voice in Hong Kong media; universally disliked by those in charge (and many who wish they were in charge). You can subscribe for Chinese and Hong Kong coverage that you wouldn’t otherwise see in English language media. Such as Alibaba’s Taobao e-commerce platform having over a billion data records taken. A huge hack not mentioned elsewhere yesterday in the media.

  • Standard Chartered + more news

    Standard Chartered

    Standard Chartered to cut branch network in halfStandard Chartered is to reduce its global branch network by half to around 400 to cut long-term costs after the UK bank reported a stronger than expected first quarter profit. The Asia, Africa and Middle East-focused lender, which had as many as 1,200 branches worldwide in 2014, said today it will shrink the network to a third of that total as it also gives up office space worldwide – this move by Standard Chartered seems to be a short term move to try and please investors

    Temple of Mamon

    Consumer behaviour

    Sex sells: China farm region becomes ‘lingerie capital’ | Hong Kong Free Press HKFP around 2013, volumes soared as younger Chinese consumers began discovering their sensuality, Lei said. Most buyers are now between 22 and 25. Initially, loose-fitting, not-too-revealing designs were favoured in China. Today, semi-transparent, “body-hugging” numbers dominate

    Why are South Korea’s young men turning against Moon Jae-in and his ruling party? | South China Morning PostUnpopular housing policies and a backlash against Moon’s perceived ‘feminist’ agenda has seen support for his Democratic Party administration collapse among Korean men in their 20s and 30s. Not so among young women, however – meaning victory for the opposition is far from guaranteed at the next presidential elections set for March 2022

    As boundaries between work and home vanish, employees need a ‘right to disconnect’

    Glancing at your phone quickly prompts other people to do the same | New ScientistSuch a rapid, automatic response is probably due to people mimicking each other without realising it – what scientists call the “chameleon effect”. While such mimicry is thought to have evolved in human societies to help people bond with each other, mimicking mobile phone use might have the opposite effect, says Elisabetta Palagi at the University of Pisa, Italy. “We have a need to follow the norms imposed on us by people around us, to [match] our actions with theirs in this automatic way,” she says. “But smartphones can increase social isolation through interference and disruption with real-life, ongoing activities.” – digital yawning

    Economics

    The panopticon of Germany’s foreign trade: New facts on the first globalisation, 1880–1913 | VOX, CEPR Policy PortalThe history of globalisation is usually told in two parts, separated not only by two world wars but also by changes in technology, institutions, and economic logic. This column reconsiders that narrative. Using detailed new evidence on Germany’s foreign trading practices from 1800 to 1913 (the ‘first’ globalisation), it finds that most growth took place along the extensive margin, while 25–30% of trade was intra-industry. If the first globalisation saw substantial heterogeneity within countries and industries, it may be time to re-think the ‘classical’ versus ‘new’ trade paradigm

    Ethics

    Mediatel: Mediatel News: An ill-advised alliance & cross-media measurement pinch-points – Bob Wootton on the moral bankruptcy of P&G circumventing audience privacy measures on Apple devices in China

    Finance

    E-Residency joins campaign against IBAN discrimination | Estonia E-Residency Blog

    Media

    WordPress Saves Creative Commons Search Engine From Shutting Down 

    Pandemic propels Thai mom with ‘nothing to lose’ into internet pornstar | Coconuts BangkokAnd when the internet sees a woman posting sexy nudes, it usually assumes she does porn. At first Fernie hated those insinuations. She felt insulted and would block anyone called her a “porn star.” But it eventually wore her down and, in the way of internet grooming, became a kind of self-fulfilling prophecy as the messages kept pouring in“When I got them that frequently, I started to think of them as compliments,” she said with a giggle. “Then the thought of, ‘If I sell nude pics, I might as well sell porn,’ came to my mind, because they’re similar anyway.” More content related to adult entertainment here.

    Security

    Havana syndrome: NSA officer’s case hints at microwave attacks since 90s | Espionage | The Guardian

    China’s regulator names 33 apps including Baidu, Sogou, iFlytek, Tencent for unauthorised data collection | South China Morning PostThirty three apps from Tencent, Baidu, Sougou and more are among the latest to receive scrutiny over user data. App makers will have to comply with new privacy regulations banning collection of data and forcing user consent

    April 30, 2021 – Letters from an American – really interesting post on information warfare and the way the US body politic is looking at it

    Taiwan bans recruitment for jobs in China to combat brain drain – Nikkei Asia 

    Technology

    Toyota will showcase its hydrogen-powered Corolla at Super Taikyu event – Toyota is definitely thinking about a hydrogen future due to the limitations of lithium ion battery cars. Motorsport is where a lot of research and development happens for car and commercial vehicle manufacturers

    Why has TSMC’s Nanjing expansion plan stirred up a hornets’ nest in Beijing and Taipei? | South China Morning PostTSMC says expansion will help it address chip shortage, particularly for automotive sector. One analyst says move could stifle domestic chip development on the mainland

    Baidu will offer first paid robotaxi service in China next month, letting people hail rides without drivers

  • BMW brand crisis + more things

    BMW brand and business crisis

    I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating.

    BMW brand twitter account OK boomer
    BMW Twitter account

    The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW.

    The company’s customer base is predominantly gen-x and baby boomers; because their cars are expensive. For decade these people have been told that the BMW brand represents the ultimate driving machine.

    An important part of the visual BMW brand: the design language that it is implementing on is problematic. In particular the ugly ‘beaver teeth grill. This is ironic given that an electric car doesn’t need a grill for its engine.

    It didn’t help things that from a certain angle the rear of the BMW iX has a resemblance to the Nissan Juke.

    Nissan Juke 1.6 Advance 2017
    Nissan Juke 1.6 Advance 2017 by RLGNZLZ

    It has at least an internal perception that it has lost its BMW brand mojo as there is a slow steady move away from the internal combustion engine.

    If you look at other YouTube automotive channels, BMW seems to be having reliability issues with its current cars and the repairs are expensive to do. Back in the early 1970s the BMW brand was tarnished with negative perceptions about the cars being rust buckets and the company managed to lick that. The current engineering problems sound more complex.

    All of this makes the BMW brand sound more difficult to fix than being on the socials and being up to date with their yoofspeak.

    China

    Sharp Power and Democratic Resilience Series | China’s Global Media Footprint – interesting report by the National Endowment for Democracy, especially given how UK regulator Ofcom revoked the TV licence for CGTN – Ofcom revokes CGTN’s licence to broadcast in the UK – Ofcom 

    Huawei official speaks out after “Uighur alarm” report – The Washington Post – Huawei’s Denmark country manager resigns and then briefs against the company on its AI system that identifies Uighurs

    China’s Luckin Coffee files for bankruptcy in US | Financial Times 

    Canada concerned as Hong Kong starts to force dual citizens to choose status – The Globe and Mailindividuals who declare themselves Canadian could now lose their residency rights to live in Hong Kong.“It’s the beginning of the end for people in Hong Kong with Canadian status,” said Vancouver immigration lawyer Richard Kurland. The policy on dual citizenship stems from a 1980 law in mainland China that was then applied to Hong Kong when the United Kingdom handed over the city to Beijing in 1997. “The law was on the books for years but it wasn’t always enforced,” Mr. Kurland said. – interesting move

    The Longer Telegram: Toward a new American China strategy – Atlantic Council – single most important challenge facing the United States and the democratic world in the twenty-first century is the rise of an increasingly authoritarian and aggressive China under Xi Jinping. China has long had an integrated, operational strategy for dealing with the United States. The United States has so far had no such strategy with regard to China. This is a dereliction of national responsibility – interesting read. Right on with its diagnostics, but off base with its proposed solution. The west thought that Xi was a moderate when he came into power. He has extended his loyalists in every aspect of the party. The Jiang Zemin faction of the party, which would be an alternative aren’t liberal; they used the army to put down student protests in 1989.

    Hong Kong to impose ‘national security’ schools curriculum | Financial Times – interesting that it impacts expat kids as well. A powerful message that China is prepared to burn Hong Kong to the ground to get alignment

    Taiwan

    China and the Fate of Taiwan | Yale University Press Blog 

    National security law prompts record number of Hongkongers to move to Taiwan: report | Apple Daily – numbers over double from 2019 to 2020

    Media, brand and marketing

    Commission chief tells charities not to be ‘captured’ for politics | Charities | The GuardianCharities that support politically or culturally contentious causes should expect their charitable status to come under regulatory scrutiny even if they are acting within the law, according to the outgoing chair of the Charity Commission. The Tory peer Tina Stowell, who is stepping down after three years in the post, warned charities against being “captured” by unnamed people who wish to push a partial view of the world and use charity platforms to wage war on “political enemies”. – this is going to be interesting

    Looking downstream – Tortoise – as a long time netizen I am less certain that regulating platforms for content will work and worry about the precedent it would set for authoritarian regimes. Should OTT platforms such as Netflix, Disney+ or Amazon Prime carry news? Here my first question is how do you define news? Should they do real time news reporting, probably not even if they could. Should they do current affairs analysis – they already do if you look at the kind of documentaries that they have. I think that there should be real questions about those documentaries in terms of quality and bias? While we’re on about documentary making, surely the BBC could be doing more work with Adam Curtis or Bellingcat and have those people training the documentary film makers of tomorrow

    Higher Brothers’ Masiwei to Perform Live on McDonald’s App | Radii China – this is a really smart move by McDonald’s China to drive downloads and reward customers

    Liu Yifei Announced as Face of Louis Vuitton China | Radii China – LVMH betting on woke western liberals not being their customer base and choosing polarising star. It also shows how far Fan Bingbing’s star has fallen since her tax troubles. Crystal Liu was the protagonist in the car crash live action version of Mulan. She’s also not as beautiful as Fan Bingbing

    Bagging bargains: the unexpected rise of the discount megastore | Financial Times – not terribly surprising when one thinks about how recessions increased the market share of discount food retailers like Lidl, Aldi & Netto

    How did rich millennials become the voice of generation rent? | Young people | The Guardian – what’s missing from this is the sense of being precarious with freelancing and contract work in middle class professions now. This also seemed related: Why do so many professional, middle-class Brits insist they’re working class? | Class issues | The Guardian 

    GroupM, Unilever launch tool to measure ethics of data decision-making | Ad Age – is GroupM (or any media agency) the right partner from a credibility point-of-view?

    Technology

    How Europe Became a Model for the 21st Century – DER SPIEGELDespite its long list of crises in recent years – including the most recent vaccine snafu – the European Union has become a global pacesetter. Its laws and regulations have established global norms. This has made the bloc a 21st century model. – I agree with the direction of this article, even if some of the examples could be debated

    Meet the Chinese-Made Social Voice Chat App That Came Before Clubhouse- PingWestDizhua 递爪 (literally translated as sticking out one’s paws, a meme-phrase for raising hands) went live, offering the same kind of voice-based experience that connects people, nearly a year ahead of Clubhouse.

    Silicon Valley’s iron grip on venture capital is slipping — Quartzthe shift to smaller tech hubs that’s been going on for years is set to move even faster, according to Stanford. “The pandemic has thrust the VC ecosystem into new territory where Zoom meetings and alternative deal sourcing methods reign supreme,” he wrote in an analyst note. “This shift has, at least somewhat, leveled the playing field for investor attention…Over Zoom, it doesn’t matter if the company is in the same building, city, state, or country.” – no credit given for the dissipation technology start-ups to places like Singapore and Shenzhen. For instance, social darling Clubhouse is based on Chinese voice technology. But there’s also a bigger issue about the decline in hard innovation which is easier to do in a tight cluster. Since its no longer happening, the cluster makes less sense. More on innovation here.

    Information security

    Clearview AI’s Facial Recognition App Called Illegal in Canada – The New York Times 

    McKinsey fires investment bank researchers after policy breaches 

    Bases for Trust in a Supply Chain – LawfareWith a supply chain attack, there is a potentially long delay between the introduction of a vulnerability and its exploitation. In addition, infiltrating a supplier generally requires a well-resourced adversary and interaction with that supplier. So compared to the alternatives, preparations for a supply chain attack take longer and have a higher risk of discovery. The risks of discovery can be reduced, however, if inserted vulnerabilities resemble ordinary flaws and, thus, the malicious intent is disguised. The digital systems on which individuals and nations increasingly depend are large and complex, so today they are likely to be rife with vulnerabilities. Many of those vulnerabilities will be known, some unpatched, and others easily discovered by analysis. In short, such systems are easy to compromise.

    Russian hack brings changes, uncertainty to US court systemnew rules for filing sensitive documents are one of the clearest ways the hack has affected the court system. But the full impact remains unknown. Hackers probably gained access to the vast trove of confidential information hidden in sealed documents, including trade secrets, espionage targets, whistleblower reports and arrest warrants. It could take years to learn what information was obtained and what hackers are doing with it – you can’t hack paper

    Suspected Russian Hack Extends Far Beyond SolarWinds Software, Investigators Say – WSJ 

  • CNY 2021

    February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world.

    Some of the best creative in Asia comes out of the new year campaigns. Here are some of this years.

    China spring festival adverts

    I find it hard to find many good CNY 2021 adverts this year. Two consistent top performers are adidas and Apple.

    adidas has an advert that’s part of an app-driven multi-channel experience. Hence why the call to action at the end of the ad is the app. App driven e-commerce by the big sports leisure apparel brands. Nike has the ‘Nike’ app and SNKRS aimed at streetwear fans. Some of the more exclusive shoes are only available to purchase on SNKRS.

    adidas seems to be taking a similar line in China. The clothing presented is sports fashion in nature. adidas is also clever in the way it taps into Chinese culture with this app.

    adidas used gamification tactics to improve digital engagement and strengthen the brand salience with target segments, especially sports and street culture fans.

    The campaign consumer insights were:

    • Going beyond the Chinese New Year tradition of sharing wishes for good luck and good fortune. The brand took this in an engaging direction by showing audiences how they could honour their blessings and make wishes come true through their actions. This is something that that many Chinese take for granted
    • Many Chinese move back from the big city to smaller towns, the visuals of the ad draw on visual elements and atmosphere of a small town Chinese new year.
    https://youtu.be/HDyx2_MS8SE

    Apple has released a ‘Shot on an iPhone’ Chinese new year themed advert this year. This follows on from similar mini-movies that it has done in previous years by partnering with well known film makers. This year Apple turned to Chinese film maker Lulu Wang to reinterpret an old Chinese folk tale with a modern twist. The folk tale is related to Chinese new year celebrations.

    https://youtu.be/t-9YuIg7R1I
    Lulu Wang for Apple Inc. – Nian

    And there is a making of the film here

    https://youtu.be/9pHO5hpgj7k
    Apple Inc.

    Chinese video platform Kuaishou decided to make a Chinese new year film. (Kuaishou is a direct competitor to Douyin – the China specific version of TikTok.) The story was based on the real stories shared by Kuaishou users. The worked with film maker Jia Zhangke who had worked with Apple two years earlier on their Chinese new year film.

    For those that would be normally travelling home at this time of year, the film given added poignancy, given China’s restrictions on travel over the Chinese new year period to try and combat resurgent COVID-19 outbreaks.

    A honourable mention to H&M which I haven’t been able to find in a format to share online.

    Hong Kong CNY 2021 adverts

    The CNY 2021 themed ads are symptomatic of a couple of things:

    • Masks have established themselves as strong consumer brands. This has manifested itself in both retail presence and advertising
    • Budgets have been constrained by two years of economic declines, which explains some of ads low production values

    Chinese new year revolves around food and indulgence rather like Thanksgiving or Christmas in the west. On Kee Dry Seafood Co., Ltd sell abalone and other delicacies. Given that Hong Kong has been in a recession even before COVID-19 – discretionary spend is under pressure.

    On Kee Dry Seafood Co., Ltd

    What surprised me about this advert how much it looked as if it has been shot in a studio (look at the ‘retail product range’ shots around the 14 second mark to see what I mean. But any firm that is investing in its brand during a recession deserves the respect of marketers.

    Sun Shun Fuk Food Co. Ltd are a competitor to On Kee and have managed to come up with a shorter 15 second spot, but with higher production values. 15 second ads are hard, trying to get creative to land the messages in the creative and still have time for the brand compulsory pack shot and strap line on the end. I think they’ve done a good job with this.

    Sun Shun Fuk Food Co. Ltd

    HealthMe Plus put together a sub-30 second spot for its seasonal children’s masks. If you had asked me if this would have happened 12 months ago, I’d have said absolutely not. The effect of major brands like Solvay and 3M to meet consumer demand has allowed local champion mask brands to spring up.

    The music takes me back to hearing The Chieftains in China album as a child. And more recently, when I’ve visited or lived in Hong Kong, the local supermarket muzak during the run up to Chinese new year.

    McDonald’s Hong Kong innovate a lot more than their UK counterparts. A case in point being their Chinese new year menu with special burgers and curly fries. The Chinese new year menu features a Hello Kitty tie-in on packaging (and likely a soft toy giveaway, if you collect enough tokens). The 15-second spot isn’t anything special unless you’re a diehard Hello Kitty fan.

    McDonald’s Hong Kong
    McDonald’s Hong Kong
    McDonald’s Hong Kong

    I particularly like the seasonal ‘red envelopes’ that celebrate the different aspects of the McDonald’s Chinese new year menu.

    Malaysia Chinese new year adverts

    Malaysia is impressive for the quality of the ads, particularly given the country’s economic performance before and during COVID-19.

    The most impressive set of adverts for me so far have been done by Malaysian power company Tenaga Nasional Berhad. It is based on the same folk tale that Apple China adapted for their advert. There is a five minute film, a ten second and 30 second trailer to maximise impact. It feels like a mini Stephen Chow film.

    TENAGA

    Grab is similar to Uber, it does transport, food ordering and food delivery. Grab like Singapore’s Singtel builds on successful ads from last year. It mixes Chinese New Year with the tropes of a kung fu movie like the Grab book of Tai Chi. The production values on it are very high.

    Grab Malaysia

    Traditional Chinese medicine brand focuses on family in their engaging minute film.

    Eu Yan Sang

    Yakult is a six minute drama that is very now. A mother misses her daughter who is coming apart at the seams working in a challenging environment at a hospital. In the end they come together over food virtually.

    Yakult – Miles apart, but close at heart

    Mercedes-Benz went with telling a heart-warming story rather than trying to have a product hero. At 1 minute, the film seems extravagant compared to some of the ones I have been looking at this year. It plays on the mix of happiness and awkwardness that happens during family gatherings like Christmas or Thanksgiving in the west. The overlapping family banter is done really well and the code switching feels very natural.

    Mercedes-Benz

    Samsung Malaysia came out with Chinese New Year story for the COVID era, that is as much about relating with the audience as it is pushing product – although technology helps stave off the worst of a dystopian present.

    Lego created an ad with local online personality Danny Ahboy as the protagonist. It was interesting that they focused on nostalgia and had an all-adult ensemble, apart from the flashback scenes.

    https://youtu.be/Iqv_EKlWKaA
    The Lego Group

    Malaysian mobile phone carrier Celcom went with an uplifting message and artfully crafted b-roll, to show how Malaysians in the past faced adversity together with the bonds strengthened by Chinese new year festivities.

    Celcom

    It’s not necessarily the most memorable campaign, but it wins points for not putting the brand front and centre in the creative, and instead is a hymn to their stakeholders.

    The biggest surprise for me was Coca-Cola who have down a relatively safe route with their Have a little celebration with big meanings together, but its a 15 second spot which creatively very restrictive. I found this especially surprising, given how long Coca-Cola stopped its media spend for in 2020. I would have thought that they would need to spend on brand salience at this time.

    The Coca-Cola Company

    Singapore CNY 2021 adverts

    Singapore telecoms carrier Singtel has consistently done great Chinese new year themed adverts. This is a sequel to their CNY 2020 campaign. This year the hero product is 5G connectivity. It’s a mini cinematic production clocking in at 6 minutes. But it pays the audience back for their attention with drama, comedy and a heart warming ending.

    Singtel

    Mobile e-commerce platform Shopee came up with an ad to target shopping for CNY gift giving. It is the kind of ear worm song that is likely to stick with you from childhood, well into adult life and trigger nostalgia down the road. So a potentially great brand building vehicle.

    Shopee Singapore

    Uniqlo Singapore goes after COVID-19 head on, it treats this brand tribute to the spirit of Chinese new year as a look book. Check out the dancing Grandma. The staging of it makes clear that it’s an everyman tale. The story plays out in a well maintained HDB flat.

    Fast Retailing

    CNY 2021 advert conclusions

    For CNY 2021, across all the countries that I looked at, there were signs that advertisers budgets seem to be hurting. I have looked at this for a few years and never seen as many spots done on just a 15-second execution before. Especially given the opportunity that Chinese new year gives to get consumer spend and built brand salience.

    Imagine the John Lewis Christmas ad, or the Coca-Cola holidays are coming creative treatments as just 15 second spots?

    The Coca-Cola Company

    Storytelling becomes much harder. The planner has to craft a tighter brief and the creatives have to work harder to just get a good result, let alone a great result.

    A friend of mine once said that there might be a correlation between the amount of presents featured in a John Lewis Christmas ad and the likely retail performance during the holiday. I think we can draw a similar heuristic between 15 second spots and likely business performance.

    More information on past Chinese new year celebrations

    Chinese new year 2020

    Chinese new year 2019

    Chinese new year 2018