Category: taiwan | 中華民國 | 중화민국 | 民国

Ni hao – welcome to the Taiwan category of this blog. This is where I share anything that relates to the island of Taiwan, business issues relating to Taiwan, people from the island of Taiwan, or Taiwanese-specific culture. I don’t post that often about Taiwan but given its strategic location, vibrant culture and importance in global manufacturing I’d like to remedy that.

Taiwan has a range of cultural exports including music, but most of that is focused addressing a Chinese speaking audience. Many of China’s stars actually come from across the strait. Many Chinese factories are actually owned and run by Taiwanese companies with many managers and engineers crossing the straits to work. They were as responsible for the success and opening up as their Hong Kong brethren who moved their factories upstream along the Pearl river delta.

The Republic of China to give it its formal name has had a complex history, acting as a cradle of traditional Chinese culture that was destroyed and remade on the mainland under Mao Zetong. He was looking to build a new country, while Chiang Kai-shek was looking to preserve as much of an old country as he could. The island across the strait was like a seed bank ready to regenerate the mainland at some point in the future.

Often posts that appear in this category will appear in other categories as well. So if the Palace museum launched a collaboration with a brand that had great design chops and that I thought was particularly notable that might appear in design as well as Taiwan. Or if there was a new white paper from the government of Taiwan, that might appear in ideas and Taiwan. If there are Taiwanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • CNY 2021

    February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world.

    Some of the best creative in Asia comes out of the new year campaigns. Here are some of this years.

    China spring festival adverts

    I find it hard to find many good CNY 2021 adverts this year. Two consistent top performers are adidas and Apple.

    adidas has an advert that’s part of an app-driven multi-channel experience. Hence why the call to action at the end of the ad is the app. App driven e-commerce by the big sports leisure apparel brands. Nike has the ‘Nike’ app and SNKRS aimed at streetwear fans. Some of the more exclusive shoes are only available to purchase on SNKRS.

    adidas seems to be taking a similar line in China. The clothing presented is sports fashion in nature. adidas is also clever in the way it taps into Chinese culture with this app.

    adidas used gamification tactics to improve digital engagement and strengthen the brand salience with target segments, especially sports and street culture fans.

    The campaign consumer insights were:

    • Going beyond the Chinese New Year tradition of sharing wishes for good luck and good fortune. The brand took this in an engaging direction by showing audiences how they could honour their blessings and make wishes come true through their actions. This is something that that many Chinese take for granted
    • Many Chinese move back from the big city to smaller towns, the visuals of the ad draw on visual elements and atmosphere of a small town Chinese new year.
    https://youtu.be/HDyx2_MS8SE

    Apple has released a ‘Shot on an iPhone’ Chinese new year themed advert this year. This follows on from similar mini-movies that it has done in previous years by partnering with well known film makers. This year Apple turned to Chinese film maker Lulu Wang to reinterpret an old Chinese folk tale with a modern twist. The folk tale is related to Chinese new year celebrations.

    https://youtu.be/t-9YuIg7R1I
    Lulu Wang for Apple Inc. – Nian

    And there is a making of the film here

    https://youtu.be/9pHO5hpgj7k
    Apple Inc.

    Chinese video platform Kuaishou decided to make a Chinese new year film. (Kuaishou is a direct competitor to Douyin – the China specific version of TikTok.) The story was based on the real stories shared by Kuaishou users. The worked with film maker Jia Zhangke who had worked with Apple two years earlier on their Chinese new year film.

    For those that would be normally travelling home at this time of year, the film given added poignancy, given China’s restrictions on travel over the Chinese new year period to try and combat resurgent COVID-19 outbreaks.

    A honourable mention to H&M which I haven’t been able to find in a format to share online.

    Hong Kong CNY 2021 adverts

    The CNY 2021 themed ads are symptomatic of a couple of things:

    • Masks have established themselves as strong consumer brands. This has manifested itself in both retail presence and advertising
    • Budgets have been constrained by two years of economic declines, which explains some of ads low production values

    Chinese new year revolves around food and indulgence rather like Thanksgiving or Christmas in the west. On Kee Dry Seafood Co., Ltd sell abalone and other delicacies. Given that Hong Kong has been in a recession even before COVID-19 – discretionary spend is under pressure.

    On Kee Dry Seafood Co., Ltd

    What surprised me about this advert how much it looked as if it has been shot in a studio (look at the ‘retail product range’ shots around the 14 second mark to see what I mean. But any firm that is investing in its brand during a recession deserves the respect of marketers.

    Sun Shun Fuk Food Co. Ltd are a competitor to On Kee and have managed to come up with a shorter 15 second spot, but with higher production values. 15 second ads are hard, trying to get creative to land the messages in the creative and still have time for the brand compulsory pack shot and strap line on the end. I think they’ve done a good job with this.

    Sun Shun Fuk Food Co. Ltd

    HealthMe Plus put together a sub-30 second spot for its seasonal children’s masks. If you had asked me if this would have happened 12 months ago, I’d have said absolutely not. The effect of major brands like Solvay and 3M to meet consumer demand has allowed local champion mask brands to spring up.

    The music takes me back to hearing The Chieftains in China album as a child. And more recently, when I’ve visited or lived in Hong Kong, the local supermarket muzak during the run up to Chinese new year.

    McDonald’s Hong Kong innovate a lot more than their UK counterparts. A case in point being their Chinese new year menu with special burgers and curly fries. The Chinese new year menu features a Hello Kitty tie-in on packaging (and likely a soft toy giveaway, if you collect enough tokens). The 15-second spot isn’t anything special unless you’re a diehard Hello Kitty fan.

    McDonald’s Hong Kong
    McDonald’s Hong Kong
    McDonald’s Hong Kong

    I particularly like the seasonal ‘red envelopes’ that celebrate the different aspects of the McDonald’s Chinese new year menu.

    Malaysia Chinese new year adverts

    Malaysia is impressive for the quality of the ads, particularly given the country’s economic performance before and during COVID-19.

    The most impressive set of adverts for me so far have been done by Malaysian power company Tenaga Nasional Berhad. It is based on the same folk tale that Apple China adapted for their advert. There is a five minute film, a ten second and 30 second trailer to maximise impact. It feels like a mini Stephen Chow film.

    TENAGA

    Grab is similar to Uber, it does transport, food ordering and food delivery. Grab like Singapore’s Singtel builds on successful ads from last year. It mixes Chinese New Year with the tropes of a kung fu movie like the Grab book of Tai Chi. The production values on it are very high.

    Grab Malaysia

    Traditional Chinese medicine brand focuses on family in their engaging minute film.

    Eu Yan Sang

    Yakult is a six minute drama that is very now. A mother misses her daughter who is coming apart at the seams working in a challenging environment at a hospital. In the end they come together over food virtually.

    Yakult – Miles apart, but close at heart

    Mercedes-Benz went with telling a heart-warming story rather than trying to have a product hero. At 1 minute, the film seems extravagant compared to some of the ones I have been looking at this year. It plays on the mix of happiness and awkwardness that happens during family gatherings like Christmas or Thanksgiving in the west. The overlapping family banter is done really well and the code switching feels very natural.

    Mercedes-Benz

    Samsung Malaysia came out with Chinese New Year story for the COVID era, that is as much about relating with the audience as it is pushing product – although technology helps stave off the worst of a dystopian present.

    Lego created an ad with local online personality Danny Ahboy as the protagonist. It was interesting that they focused on nostalgia and had an all-adult ensemble, apart from the flashback scenes.

    https://youtu.be/Iqv_EKlWKaA
    The Lego Group

    Malaysian mobile phone carrier Celcom went with an uplifting message and artfully crafted b-roll, to show how Malaysians in the past faced adversity together with the bonds strengthened by Chinese new year festivities.

    Celcom

    It’s not necessarily the most memorable campaign, but it wins points for not putting the brand front and centre in the creative, and instead is a hymn to their stakeholders.

    The biggest surprise for me was Coca-Cola who have down a relatively safe route with their Have a little celebration with big meanings together, but its a 15 second spot which creatively very restrictive. I found this especially surprising, given how long Coca-Cola stopped its media spend for in 2020. I would have thought that they would need to spend on brand salience at this time.

    The Coca-Cola Company

    Singapore CNY 2021 adverts

    Singapore telecoms carrier Singtel has consistently done great Chinese new year themed adverts. This is a sequel to their CNY 2020 campaign. This year the hero product is 5G connectivity. It’s a mini cinematic production clocking in at 6 minutes. But it pays the audience back for their attention with drama, comedy and a heart warming ending.

    Singtel

    Mobile e-commerce platform Shopee came up with an ad to target shopping for CNY gift giving. It is the kind of ear worm song that is likely to stick with you from childhood, well into adult life and trigger nostalgia down the road. So a potentially great brand building vehicle.

    Shopee Singapore

    Uniqlo Singapore goes after COVID-19 head on, it treats this brand tribute to the spirit of Chinese new year as a look book. Check out the dancing Grandma. The staging of it makes clear that it’s an everyman tale. The story plays out in a well maintained HDB flat.

    Fast Retailing

    CNY 2021 advert conclusions

    For CNY 2021, across all the countries that I looked at, there were signs that advertisers budgets seem to be hurting. I have looked at this for a few years and never seen as many spots done on just a 15-second execution before. Especially given the opportunity that Chinese new year gives to get consumer spend and built brand salience.

    Imagine the John Lewis Christmas ad, or the Coca-Cola holidays are coming creative treatments as just 15 second spots?

    The Coca-Cola Company

    Storytelling becomes much harder. The planner has to craft a tighter brief and the creatives have to work harder to just get a good result, let alone a great result.

    A friend of mine once said that there might be a correlation between the amount of presents featured in a John Lewis Christmas ad and the likely retail performance during the holiday. I think we can draw a similar heuristic between 15 second spots and likely business performance.

    More information on past Chinese new year celebrations

    Chinese new year 2020

    Chinese new year 2019

    Chinese new year 2018

  • Connected leadership + more

    Connected Leadership

    Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft quoted wisdom that history doesn’t repeat itself, but it rhymes. Connected Leadership had reminded me of research that I remember seeing around the time of the original dot com boom (and bust). I think that the research had been done by Weber Shandwick in the US; and I had heard Larry Weber cite it when he came through Europe every so often.

    At that time the connected leadership type content was focused on CEOs with a media profile. The research showed a positive correlation between a highly visible CEO, better stock market performance and greater resilience when the brand was facing challenging times. This was back when Larry Ellison, Steve Jobs and Bill Gates courted the business and ‘business of technology’ media. Like any model it can be only taken so far, as Bernie Ebbers at WorldCom, Jeff Skilling at Enron and Steve Case at AOL showed that a high profile won’t stop a terminal decline.

    Prior to Oracle’s acquisition of Sun Microsystems, then CEO was criticised for a lack of focus on the business problem. The twice weekly blog posts that marked his connected leadership style were not appreciated by activist shareholders.

    A more modern example of connected leadership would be the cult like following that Donald Trump managed to build up over the past five years in politics. A future Democratic president would like appear less on social and in the media, being more focused on the task at hand rather than demonstrating connected leadership.

    For businesses, a connected leadership style brings challenges from a regulatory point of view, could their content be sifted for potential class action suit material?

    WGSN – Future Drivers 2023 – WGSNAfter the dust settles on the tumult of 2020, companies and consumers will shift to new ways of designing, making, selling and consuming in 2023. In an age of uncertainty, executives can bank on the importance of the four C’s – connection, conservation, communication and community. This report identifies seven global drivers that will reshape the macroeconomic and business landscape in 2023, and provides key strategies that businesses can action today for future success. 

    • Radical Reform: this will be front and centre for 2023. Be prepared to be held accountable for diversity, sustainability and CSR practices 
    • Safety & Security: this will drive innovation in defensive materials, an increase in home and neighbourhood security networks, and make touchless payments and products mainstream 
    • The Tech Paradox: cobots (collaborative robots that interact with humans) and democratised digital literacy will gain ground, but on the flip side, infodemics, influencer fatigue and the politics of global technology will drive a tech reset 
    • Community 3.0: look to the growth of community supply chains, staff who are steps away from the stores, and up-skilling locals to keep community money intact 
    • Environment: From Urgency to Emergency: regenerative businesses are creating a sustainable future, while made-to-order manufacturing and nearshoring are reshaping distribution models 
    • The Recession Generation: unstable job markets and a new gig economy will drive new generational spending and consumption habits 
    • New Alliances: international relations are being reshaped and this is underscoring political tensions, with growing knock-on effects

    Lightest 5G smartphone with graphene batteryAppear is launching the lightest and first graphene battery-powered smartphone with innovative water-resistant technology. There is already a lot of interest in this smartphone. Appear has begun receiving orders and projections call for a million units sold in the first six months. The smartphone would be available in stores and major online retailers by March 2021. To meet growing demands, Appear has partnered with Foxconn India for its manufacturing needs

    Research specialist Qamcom joins European partners in 6G driveHexa-X research project is EU funded and expected to run for two and a half years with the aim of laying the foundation for next generation 6G networks. Bringing together a number of technologically advanced European partners, the Hexa-X research project aims to develop the next generation of mobile networks, namely 6G or sixth generation. The project, which is EU-funded, is expected to start in January 2021 and last for about two and a half years. The purpose of the project is to lay the foundation for a global standard and to define principles for the 6G system itself – which will serve as a base for the entire telecom industry and its future services and products. On a more philosophical level, the project’s purpose can be described as technology connecting our human and physical world with the digital world. Qamcom’s research will focus on localisation and network optimisation

    Why minimalists are maximally important » strategythe minimalist demo are predominantly suburbanites, more than half of whom (59%) are married couples with kids, with moderate household incomes. While they haven’t previously been majorly digitally inclined, the group has been making its first major foray into online shopping. Minimalist shopping activity on mobile phones and tablets was up 31% among this audience segment, with gaming activity increasing by 19% and 43% on mobile devices and consoles, respectively. Minimalists’ propensity to order online food has almost doubled since lockdown began, and marketers should be mindful that QSRs could really benefit from attracting this segment

    Boots UK sales struggle despite better than expected results for parent company | Cosmetics Business 

    The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics 

    Banning Trump from digital platforms sets a dangerous precedent | ProMarketI find them a dangerous precedent, which concentrates power irreversibly in the hands of a few private firms. Everybody, but especially people from the Left, should be worried: soon, this power will be used against them.  If Trump violated the law with his tweets, he should be prosecuted according to the law. Why did Twitter and Facebook take the law into their own hands as self-appointed vigilantes? If his tweets did not violate the law, why did Twitter and Facebook kick him out? Twitter and Facebook, many would object, are private companies, which can create their own rules of engagement. This is certainly true. But these rules should be consistently enforced and here they are not. According to Twitter’s own statement, Trump was permanently suspended because of the following two tweets, sent on January 8:   “The 75,000,000 great American Patriots who voted for me, AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have a GIANT VOICE long into the future. They will not be disrespected or treated unfairly in any way, shape or form!!!” “To all of those who have asked, I will not be going to the Inauguration on January 20th.” “These two Tweets,” writes Twitter, “must be read in the context of broader events in the country and the ways in which the President’s statements can be mobilized by different audiences, including to incite violence.” The context Twitter is referring to are the potential plans for a secondary attack on January 17—even though Trump’s tweets did not mention such plans

    Pennies to Dollars: The Problems With Amazon’s Plans for Detroit – Amazon Chronicles – sketchy property deals and minimum wage jobs

    A bit reactionary but it’s still worthwhile watching Chris Chappell interview with Winston Sterzel and Matthew Tye. Sterzel and Tye’s observations are spot on and tally with my own experience in China and Hong Kong.

    Escapist retail – Wunderman Thompson Intelligence – Digital fashion and virtual spaces are getting dreamy, engaging shoppers’ imaginations—and dissolving the traditional boundaries of retail. All of which is fine if you’re on the ‘upper leg’ of the K-shaped economic recovery. Not so great if you’re Primark. More retailing related content here.

    Well worth a read: Beatie Wolfe, digital artist and musician – Wunderman Thompson Intelligence 

    Why going global has proved so hard for the big banks | Financial Times – despite gains from globalisation in the lead-up to the financial crisis, the overall international record of the industry is poor. Just last week came a reminder of the challenges of a global bank: Deutsche Bank agreeing to pay US regulators $125m to resolve allegations that it paid bribes to win clients in the Middle East. Its not an isolated example, though Deutsche Bank does have a higher appetite for risk than many of its peers. Other examples, Goldman Sachs had to pay $3.9bn to settle the 1MDB bribery scandal in Malaysia. JPMorgan agreed to pay $264m to settle a US probe into its practice of hiring scions of the Chinese elite as its new business strategy. Its not like these bank failings are a new phenomenon. HSBC was able to buy the Midland Bank because it had been so weakened by its majority stake holding in Crocker National of California. At the time of purchase in 1980, Crocker was the tenth largest bank in the US. It has been one of the first banks in the US to use ATMs. Eventually it was sold due to the losses that Midland endured while owning it. Crocker had a large amount of bad loans on its books.

    2021 and the Conspiracies of ‘Johnny Mnemonic’ | WIREDGibson’s cyberspace was always bound up with the body. Data can be wet-wired; manipulating files requires Power Gloves and an “Eyephone.” When Johnny jacks in, it kind of hurts. Such meat-meets-metal has, in the quarter-century since Johnny Mnemonic came out, been called a failure of prediction. Our internet ended up disembodied, virtualized, socially distanced, our iPhones more of a figurative prosthesis. Yet, this last year, we sat slack at our desks, muscles atrophying, nerves attenuating, as we doomscrolled our way to new aches, new anxieties, new ailments. Some wild-eyes went so far as to claim that 5G triggered the pandemic, which is the most Gibson-sounding conspiracy of all. In Johnny’s world, the black shakes are caused not by a virus but by a signal. Epidemic through technic. There’s something in the air, no matter what you do. You’re already sick, you’re already dying. Connectivity is killing you

    Don’t Toss It, Fix It! Europe Is Guaranteeing Citizens the “Right to Repair” – expect a wide range of protests from auto manufacturers (like Tesla), to gadget makers (Apple) and agriculture titan John Deere

    Solar power – How governments spurred the rise of solar power | Technology Quarterly | The Economist – like other developments before it, solar demonstrates the need for government to play a role in innovation

    China consumer prices rise but worries persist over core inflation | Financial Times 

    Twitter vs Trump: has Big Tech gone too far? | Financial Times – Mr Trump has been barred from Facebook and Twitter due to events in the US last week. Apple, Google and Amazon have all taken steps to clamp down on Parler, the right wing social network.  This has set up a fierce debate about where the balance lies between a tech company’s right to censor users who breach their content policies versus an individual’s right to freedom of expression. A second aspect is the right for governments to regulate services versus the US approach of laissez faire – Angela Merkel attacks Twitter over Trump ban | Financial Times and a more US perspective – Superspreader Down: How Trump’s Exile from Social Media Alters the Future of Politics, Security, and Public Health – Defense One 

    Taiwan manufacturers quit China over trade tensions and rising costs | Financial Times – really interesting article. Taiwan’s biggest weakness seems to be the small and medium sized manufacturers with operations in China.

    I’ve chosen to not get drawn into the events at the Capitol in Washington DC. It is interesting that Arnold Schwarzenegger is far more articulate and coherent than the politicians in office.

    Quantum science leaps forward in China under Xi’s support: report | Apple Daily 

    Announcement for the connection problem faced by Hong Kong users|HKChroniclesFrom the evening of 6th January, 2021 (Hong Kong Time), the chief editor of HKChronicles, Naomi Chan, has received numerous reports from users located in Hong Kong. They noticed that the website was inaccessible when using the Internet service provided by some ISPs in Hong Kong. After looking into the analytics, we also found that the number of visitors from Hong Kong decreased drastically. Because of the scenario, there are some rumors on the Internet regarding to the status of service on our website – Hong Kong ISPs blocking the site. It has lots of good information on organised crime affiliated police, business people and political extremists. More Hong Kong related content here.

    Sex workers say ‘defunding Pornhub’ puts their livelihoods at risk – BBC News 

    Bitcoin Mining and Its Environmental Effects by Şerif DİLEK* & Yunus FURUNCU – an academic paper that show just how bad bitcoin is for the environment. It isn’t just bitcoin mining, but even blockchain and wallet management. TL;DR here is the money quote: Bitcoin’s energy consumption causes serious damage to the environment and faces us as one of the most significant obstacles in the development of Bitcoin.

    Concerns raised about cameras at self-service supermarket checkouts | Irish Examiner – not terribly surprising that Tesco loss prevention techniques give people the privacy creeps. But then they wouldn’t need to if the tills were manned….

    How PewDiePie is trying to dodge his taxes | Input magazine – clickbait headline, the real point is that top level influencers now are big enough to give effective tax management serious consideration

    Telegram: Contact @durov – Telegram laying into WhatsApp. But a little something to think about from seven years ago to consider before you move to Telegram: Cryptography Dispatches: The Most Backdoor-Looking Bug I’ve Ever Seen • Buttondown 

    Mark Ritson’s marketing effectiveness lessons

    • Qualitative and quantitative diagnosis
    • Clear strategic objectives
    • Long, mass-marketing brand building
    • Shorter, targeted performance
    • Tight, differentiated position
    • Heavily, consistently codified
    • Investing more than competitors
    • Astonishing creativity
  • Technics SL-1200 & things that caught my eye this week

    Discogs wrote a really good article about the cultural impact of the Technics SL-1200 series of turntables. Technics have relaunched the turntable with a renewed emphasis on high-fidelity sound. The Cultural Impact of the Technics SL-1200 Turntable, Then and Now

    Inside a Technics SL-1200 turntable with DJ Fix founder Jon Hildenstein

    ZAK Agency did some qualitative interviews amongst young people for their opinion on diary products.

    Opinions on dairy products

    And if you’re tired of dairy farming, what about cows as a method of carbon capture? Courtesy of Rabobank. The theory is that by carefully managing grassland grazing, farmers can feed their livestock and maximise carbon capture. Part of this process is helped by the use of virtual fencing on the open range. I am sure that it makes sense from a mathematical point of view, but what about growing natural forests?

    Opinion | When Can I Get a Coronavirus Vaccine in America? – The New York Times – I know, I know. You’d much prefer to hear about the minutae of my fingernails than another coronavirus post. I am not trying o do anything but point out to you the great interactive infographic in the article. You put in some basic detail and gives you an idea of where you would be likely to sit in the queue.

    Where are you in the vaccines queue interactive chart from New York Times

    It bases your placement on the following information:

    • Age
    • American county where you live
    • High priority profession status (medical worker, teacher, first responder etc)
    • COVID related health risks

    Its all rather clever.

    Taiwan’s flag carrier EVA Air have released a waterproof packable jacket that caught my eye. As airline merchandise goes its subtly branded on the hood. The print design, cut and fabric give it a look that would be at home on screen in either Blade Runner or Cyberpunk 2077.

    https://youtu.be/C4qO9xMgq80

    More design related posts here.

  • Bots in education + more things

    Bots Grade Your Kids’ Schoolwork—and They’re Often Wrong – WSJ – not surprising that Bots get grading wrong. A lot of ‘AI’ is math, it isn’t that far along from Business Intelligence systems of the 1990s. What would have been called fuzzy logic in the 1990s is now ‘AI’ bots; both of which rely on mathematics from the 1960s. ‘AI’ bots using Bayesian statistics rely on mathematics from the 18th century. ‘AI’ bots require a large amount of training. Bots don’t develop a ‘universal’ intelligence.

    Battery life: the race to find a storage solution for a green energy future | Financial TimesMIT’s Prof Sadoway believes that technologies need to be based on more abundant materials than those used in lithium-ion and vanadium batteries such as aluminium, sulphur, calcium and antimony. In 2005 he helped develop a liquid metal battery that uses calcium and antimony and a molten salt electrolyte. The company that developed it, Ambri, was backed from the beginning by Mr Gates, who invested in it after watching Mr Sadoway’s chemistry lectures online

    Xi’s aim to double China’s economy is a fantasy | Financial Times – challenged by demographics and politics

    ‘Humaning’ and the greatest marketing bullshit of all time – Marketing WeekMaslow built his model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that his whole theory was entirely incorrect when applied to their culture and identity. The hierarchy has subsequently been criticised on the basis of missing stages, putting stages in the wrong sequence and the fact stages change according to circumstance, culture and geography. So basically everything. But the dreaded hierarchy proved a hit with marketers who had no formal training but wanted something scientific-looking and faintly European-sounding to beef up their empty marketing plans. Its prevalence across every crap marketing plan (along with the equally redundant SWOT analysis) serves only one positive: to identify badly trained marketers and crappy marketers at 50 paces.

    Stop playing politics or face a ban, Nintendo warns Animal Crossing gamers | Hong Kong Free Press HKFP – I suspect that this is less about Hong Kong and more about the political chasm in the US

    Celebrity deepfake porn cases in Japan point to rise in sex-related cybercrime | South China Morning Post – the old law of the adult entertainment industry pioneering with technology a la film to VCRs and cable and online paywalls strikes again

    Scaling back – Why commercial ties between Taiwan and China are beginning to fray | Business | The Economist“Little Taipei”, as Kunshan is known, illustrates a broader phenomenon. Exact estimates vary, but as many as 1.2m Taiwanese, or 5% of Taiwan’s population, are reckoned to live in China—many of them business folk. Taiwan Inc has not let fraught political relations with China, which views the island as part of its territory, get in the way of business. Taiwanese companies have invested $190bn in Chinese operations over the past three decades. Foxconn, a giant Taiwanese contract manufacturer of electronics for Apple and other gadget-makers, employs 1m workers in China, more than any other private enterprise in the country

    Grocery Drives Walmart Online Orders – Consumer Intelligence Research Partners, LLCAmong all US Walmart.com customers, CIRP estimates Walmart+ has 2.6 million-3.4 million members as of October 31, 2020, with 12%-15% of Walmart.com customers joining. US Walmart.com customers that shop for groceries at Walmart.com are two times more likely to report a Walmart+ membership. “Walmart launched the Walmart+ membership service in the quarter, and we estimate a range of membership that suggests about 3 million Walmart.com customers joined,” said Mike Levin, Partner and Co-Founder of CIRP. “At that level, it seems like a success, especially after only six weeks. Of course, grocery customers found it particularly attractive. Like Amazon Prime, Walmart+ is most valuable to regular Walmart.com shoppers, so it appealed to those grocery shoppers right away. And like Amazon’s experience with Prime, Walmart appears to want to build on that natural affinity to gain greater share of online shopping for those customers, and then to entice less frequent shoppers to grow their online shopping habits.” – groceries are over 30% of sales (food, household and pets 25%, clothing shoes & accessories 16%, same for pharma and electronics and office supplies were about 12%) (PDF)

    Muddy Waters accuses YY and Bigo of faking their revenuesSingapore-based analyst Ke Yan of DZT Research, told Bloomberg that the strategies discussed in the Muddy Waters report are aimed at boosting YY’s popularity among users instead of inflating revenue. Chen Da, executive director of Anlan Capital, offered Bloomberg a similar view. “You can’t really apply the research methods used to collect fraudulent evidence against real-economy or manufacturing firms to internet firms.” He added that their “business model does pay off and there is real cash flow brought in after the fakes ‘get the ball rolling’.” – sketchy growth hacking rather than fraud

    How the U.S. Military Buys Location Data from Ordinary Apps | Vice News – surprised if they didn’t. More related posts here.

    6 Points to Consider Before Betting the Farm on ‘All Made in China’ | EE TimesSome “three-nos” companies with “no experience, no technology, and no talents” have joined the IC industry. Some companies have insufficient knowledge of the law of IC development and blindly start projects. The risks of horizontal duplication of construction are apparent, and even the construction of individual projects is stagnant, and the factory buildings are empty, causing waste of resources. In this regard, Wei said that we must respect the law of industrial development and overcome the rapid development shooting for quick success. Since 2007, China’s wafer manufacturing capacity has increased rapidly in the world, far higher than other countries and regions. In 2019, China has 199 integrated circuit wafer manufacturing production lines (above 4 inches), of which there are 28 12-inch production lines and 35 8-inch production lines (including 1 pilot line). The enthusiasm for investment and construction of factories in various places is high, but a number of manufacturing projects are facing unfinished shutdowns. The blind impulse that violates the development law of the semiconductor industry is worthy of vigilance

  • M1 processor + more things

    Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field | Chips | TechNewsWorld – pretty much many of the points that I was thinking about. More here on the M1 Apple M1 Processor, Passing on the Chiplets | EE Times 

    BMW Unveils Anime-Like Electric Scooter Concept – Core77 – nice but I would still want Kenada’s bike

    The Biden team’s tug of war over Facebook – POLITICO – Facebook is the new Goldman Sachs….

    5G has been heralded as a tech game changer but consumers in China are underwhelmed by spotty coverage and hard sell | South China Morning Post 

    How to appeal to Gen Z in Asia | Vogue Business“Chinese luxury consumers’ offline and online lives are becoming increasingly intertwined,” says Mark Morris, Burberry’s senior vice president of digital commerce. “They are demanding a more seamless blend of content and capabilities across their two worlds.”  Working with local experts like Mr Bags and relatively lower-tier influencers (Ching has 6.6 million fans on Weibo, which is mid-range for a Chinese KOL) helped reach this level of engagement. “Gen Z wants to be approached in a narrow and deep, insightful way instead of using a mass approach with a big talent [and] hashtag ads,” says Rie Tanaka, senior business strategist and senior researcher at Japanese PR firm Dentsu

    Europe is ready for Biden to start, says E.U. foreign affairs chief Josep Borrell – The Washington PostWestern governments may have been “a bit naive” about Beijing’s manipulation of global trade rules – strategic reset inbound

    Five-Year Plan, 15-Year Vision by Geoff Yu, Bank of New York Mellonat the outset a new long-term objective for 2035 was established: China is expected to “largely realize socialist modernization” by that year. Specifically, this means achieving GDP per capita of a “moderately (or mid-level, depending on the translation) developed country”. Again, we underscore that the FYP itself does not contain a corresponding numerical target, but during his remarks at the plan’s launch, President Xi Jinping remarked that “it is fully possible for China to realize a doubling of the size of the national economy by 2035”. Assuming the doubling happens in real terms, this comes to around 4.7%y/y p.a. real GDP growth over the next 15 years (PDF)

    Micron Leapfrogs to 176-Layer 3D NAND Flash Memory | EE Times – everyone else is on 128 layers

    Japan gov’t may turn to YouTubers to promote ‘My Number’ ID cards – The MainichiTo publicize the system, the government has inserted advertisements in newspapers and used digital signage to stream commercials at stations and in the streets, among other methods. However, it has not received as many applications as anticipated, and now places a big hope on the YouTubers’ power to transmit information. The choice is also apparently because labor costs are not as high as appointing nationally popular actors, celebrities and other public figures. Moreover, the Japanese government, by eradicating its image of stubborn bureaucracy and having people watch videos on YouTube without reserve, aspires to remove anxiety and concerns about possible personal information leaks that accompany the My Number system – surprised that Japanese influencers would be that cheap relative to their reach. More on marketing here

    Resharing this as many people still don’t know about this old paper from Ogilvy on Facebook organic reach