CNY 2019 – year of the pig

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CNY 2019 is the Chinese new year of the pig! The pig is the last animal in the 12 year cycle of the Chinese horoscope. People born in the pig year, would need to be careful this year according to tradition. The reason is that they offend Tai Sui, the god of age in Chinese mythology, and so have bad luck. I have been struggling to finish a project so haven’t managed to update here as much as I like. Hence a special post now:

Proctor and Gamble’s Pampers brand focused on the stress that parents go through in order to get home for new year.

Singapore’s POSB – a local bank took a more multi-cultural approach that reflects Singapore’s celebrations of Chinese new year. In tonality, you see similar work from other major Singapore brands like Singtel who talk about traditional ‘good Singaporean’ values. Fair play to POSB for providing a more diverse casting.

Malaysian telco Maxis came up with this take for CNY 2019. This looks like it is referencing the god of good fortune and Chinese tradition. In terms of style, there is more than a touch of Stephen Chow type humour from his early Hong Kong films in this Maxis advert. Hong Kong’s film heritage still has an oversized influence.

China’s national television network CCTV held its annual new year’s gala. This was the most spectacular part of the three hour show. The CCTV new years gala is a must watch event for mainland Chinese and their diaspora around the world. I know of Chinese students who gather together and watch the New Years gala together. The camaraderie of friends fills some of the void of not being home with the extended family of parents and grandparents. More China related content here and more on CNY 2019 here.