ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius. Feedi Search Engine – part of the importance of media literacy is finding quality sources and […]

I like: Belkin Audio + Charge Rockstar

Reading Time: 1 minute The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired; but you have to work with what you have. It has come in handy listening to voice […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 2 minutes Record Store Day 2019 redux. For various reasons I didn’t do any any vinyl shopping but used The Vinyl Store to compile a list of what I would have liked to buy. A few things: Madonna’s True Blue single was one of her classic 12 inch singles. I am less convinced by the fake ‘obi’ […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute The complexity of Chinese typing. Worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain) Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action […]