MWC 2016 as a case study on talkability, brand mentions and brand performance

Reading Time: 2 minutes Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view, … Read moreMWC 2016 as a case study on talkability, brand mentions and brand performance

Oprah time: China’s Coming War With Asia by Jonathan Holslag

Reading Time: 1 minute China’s Coming War With Asia: where do I start with a book title this inflammatory? I went to the trouble of reading the book twice before starting this review. In the end, the only conclusion I can come to is ‘Policy Faultlines in East Asia’ doesn’t have the same ring to it. Holsag marshals a … Read moreOprah time: China’s Coming War With Asia by Jonathan Holslag

The rise of the Shenzhen eco-system

Reading Time: 2 minutes Just over 30 years ago China moved from a period of cultural isolation to gradually opening up to the commercial world beyond its borders. The place to naturally start this was in Guangdong province close to the British colony of Hong Kong. A small fishing village grew to become the workshop of the world. The … Read moreThe rise of the Shenzhen eco-system

I like: Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011

Reading Time: 1 minute Some handy slide fodder from Burson-Marsteller. It was interesting that Asian companies have gone to micro-blogs and social networks. I am not surprised as a blog needs nurturing, also you can do a lot more in 140 Chinese characters than you can do in the English language. Unsurprisingly South Korea led the pack, partly due … Read moreI like: Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011