Ged Carroll

Category: web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー

The web of no web came out of a course that I taught at the La Salle School of Business at the University Ramon Llull in Barcelona on interactive media to a bunch of Spanish executive MBA students. The university wanted an expert from industry and they happened to find me by happenstance. I remember contact was made via LinkedIn.

I spent a couple of weeks putting together a course. But I didn’t find material that covered many of things that I thought were important and happening around us. They had been percolating around the back of my mind at the time as I saw connections between a number of technologies that were fostering a new direction. Terms like web 2.0 and where 2.0 covered contributing factors, but were too silo-ed

So far people’s online experience had been mediated through a web browser or an email client. But that was changing, VR wasn’t successful at the time but it was interesting. More importantly the real world and the online world were coming together. We had:

  • Mobile connectivity and wi-fi
  • QRcodes
  • SMS to Twitter publishing at the time
  • You could phone up Google to do searches (in the US)
  • Digital integration in geocaching as a hobby
  • The Nintendo Wii controller allowed us to interact with media in new ways
  • Shazam would listen to music and tell you what song it was
  • Where 2.0: Flickr maps, Nokia maps, Yahoo!’s Fireeagle and Dopplr – integrated location with online
  • Smartphones seemed to have moved beyond business users

Charlene Li described the future of social networks as ‘being like air’, being all around us. So I wrapped up all in an idea called web of no web. I was heavily influenced by Bruce Lee’s description of jeet kune do – ‘using way as no way’ and ‘having no limitation as limitation’. That’s where the terminology that I used came from. This seemed to chime with the ideas that I was seeing and tried to capture.

  • Aston Martin classics + more things

    Aston Martin Will Make Old Cars Electric So They Don’t Get Banned From Cities – Slashdot – surprised more companies like Porsche aren’t doing this. This upgrade process reminded me of the service that Bristol Cars have provided for years. Like Aston Martin has planned, Bristol Cars has steadily upgraded cars with better brakes, handling, electronic fuel injection and more emissions friendly engines. Their purchase by Fraser Nash is now looking at an Aston Martin like electric upgrade service. More luxury related content here.

    Exclusive: Amazon’s Alexa begins crowdsourcing answers to common quest – reminds me of the original thinking behind Yahoo! Knowledge Search (what begat Yahoo! Answers) when I first heard Jeff Weiner articulate it

    Mark Ritson: The story of digital media disruption has run its course – Marketing Week – It’s hard to get emotional or feel any of the romance of news media from a home page, but the paper edition carries with it the great cultural power of journalism. Print editions will become the ‘couture’ offering of the news brands – loss-making but important assets for building and retaining authority and influence over the market

    WSJ City | Britain’s stock link to China falls flat – many larger foreign institutions can already access mainland-listed Chinese stocks via trading accounts in Hong Kong. – Not terribly surprising. The big problem is how much hope had been pinned on it from a Brexit point of view

    Unilever’s rules for influencer marketing | WARC – that its influencer efforts focus not just on a product, but on attempts to covey a brand’s purpose – as shown by Dove, the personal care line, focusing on “real beauty”. “We are using influencer marketing for Dove across the whole spectrum. In some cases, we use influencers to talk about the features and benefits of the products,” Di Como said. “But, more and more, we are using them to talk about the idea to buy into – to talk about the brand value, of why the brand exists, and the purpose of the brand.” “There is an obsession that the only KPIs out there are ‘reach’ or ‘number of followers’,” said Di Como. “We need to talk about what the real impact is on brand equity – the real impact on the values of the brand.” – which is interesting as I heard that there were efforts to move away from brand tracking surveys and instead interpolate the equivalent data from social listening

    Apple Offers New iPhone Promo Deals, Trade-Ins to Boost Sales – Bloomberg – I think the market in general for smartphones is over-baked

    Bose Global Press Room – Bose Announces Frames — A Revolutionary New Wearable – this looks interesting, if they get it to work and you have enough connectivity to the cloud

    46 insurgent brands shake up China’s FMCG market – Kantar – the redefinition of consumers, merchandise and stores known collectively as“New Retail.” China’s consumers have growing expectations for tailored and specific offerings, which creates many niche opportunities for insurgent brands to capture. The traditional scale advantages of incumbents, such as large sales forces and large retail shelf space, have in some ways turned into disadvantages by digital disruption. For example, the e-commerce channel can reach millions of consumers without a single sales rep, and online platform advertising can reach millions of consumers with much lower budgets than traditional brands typically spend

    Volvo & Ericsson – Scroogled? – Radio Free Mobile – interesting article looking at Google’s move into automotive systems

  • Meng Wenzhou & things from last week

    Meng Wanzhou and China

    I’ve made a conscious decision to ignore Sabrina Meng Wanzhou and her forthcoming extradition to the US. I had met Meng Wenzhou when she was called Cathy. I also decided to ignore Starwood’s database of really private data allegedly being pwnd by Chinese intelligence. Unsurprisingly Brexit – which at the moment looks like an Austin Allegro hitting a brick wall at a moderate speed, collapsing like a crisp packet and killing its union jack clad occupants

    On to things that made up my week:

    Back in the day, consumer products brands used to do a lot of advertising to build brand equity. It is interesting that marketing thinking is starting to sway back to that being a good idea again. Reality check, it never was a bad idea, but marketers focused too much on short term effectiveness in isolation. Agencies were fine with this due to the profits available on digital media sales.

    An example of the power in brand advertising was work by McCann Worldgroup in Hong Kong for Nescafe Black. Which paid homage to a well known hair dye advert from the 1980s. Bigen hair dye went big on reach and repetition during the 1980s; its recall and memorability helps Nescafe’s ad work 30 years later. Actor Kenneth Tsang is probably not disappointed by the ongoing work either.

    This video on Amazon sponsored brands ad format reminds me a lot of the arbitrage opportunities that used to be common in early search advertising. It goes to underscore how much Amazon has taken away from Google et al in terms of product and shopping related searches.

    MIT released a video on how self driving cars can work on country roads (without the complex prebuilt LIDAR maps associated with current driverless cars efforts)

    Neopets was one of them child oriented social environments with games of a similar vintage to Habbo Hotel and Disney’s Club Penguin. It also has an odd startup story behind it. Watch the video and be amazed. More online related stories here.

    Wu-Tang Clan celebrate the 25th anniversary of their break out album 36 Chambers  with an appearance on NPR’s Tiny Desk concert.

  • Cringely Red Hat analysis + more

    I, Cringely Red Hat takes over IBM – I, Cringely – interesting Cringely Red Hat analysis. The IBM buyout of Red Hat is about cultural rejuvenation. In return, Red Hat gets scale. More related content by Cringely on IBM here. Red Hat is one of a few businesses that have managed to build themselves on open source and have a success exit. Open Source Software is a difficult category to build a successful enterprise of business of the ilk of Red Hat.

    iOS vs. Windows – Input and Office – Radio Free Mobile – no real surprise here. One only has to go back to the late 1970s / early 1980s experience of the HP 150 mini computer with a touch screen to see the productivity issue that the Microsoft Surface represents. Keyboards work, and they work better now that more people are reasonable touch typists. When you pair them with a GUI, you want the cursor to be controlled from close to the keyboard. You’re more likely to have touchpads rather than touching the screen. Tablets are still interesting as consumption devices, the question is what the market is?

    Oath will soon be rebranded as Verizon Media Group – The Verge – what is more interesting is how Verizon changes management approach (presumably after losing Tim Armstrong). It no longer feels ‘media industry’. It is interesting that Verizon has put its own name on the business. If it fails it will adversely affect the corporate brand. Oath gave them a bit of brand space. More related content here.

    Snapchat Lenses are coming to the desktop and Twitch streams | TechRadar – integration with Twitch will fuel further speculation on an imminent Amazon buy-out, even though it doesn’t make that much sense on paper. Twitch does start to look as if it has similar capabilities to Chinese live streaming social selling platforms.

  • Pegatron + more things

    Apple reportedly shifting more iPhone XR orders to Foxconn from Pegatron, says paper  – Pegatron’s production has been affected by a lower-than-expected yield rate and shortages of workers at its plants in China – the manpower issue at Pegatron is very interesting and implies a possible rift between the factories and local government. Historically local governments have gone out of their way to facilitate large Taiwanese employers China has just begun to see a decline in worker numbers overall in its population. Pegatron used to be part of ASUSTek. When that business reorganised its OEM manufacturing business became what we now know as Pegatron.

    Brands throwing cash at sponsorship with little idea of return, report finds – Mumbrella Asia – not terribly surprising

    Deepfakes web α | Generate your own Deepfakes – Japanese currency denominated service to create your own deep fakes. This service looks as if its designed for the curious, rather than virtual revenge porn creators, the accessibility of this capability brings with it a variety of issues

    Smart cities — too clever by half? | Financial Times – hell is other people’s technology. Smart cities don’t have the attendant ethical considerations because that would dull their ‘smartness’. In addition law enforcement would prefer to have maximum choices on data. It was interesting that China Mobile’s key use case for 5G was urban crime fighting in the first adverts that they ran.

    Life insurance company John Hancock wants to track your Fitbit data – Vox – very sinister. What demands will the insurance company put on the insured? How will it be using the data?

    Software disenchantment @ tonsky.me – innovation entropy

    Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition – this going to be a very different marketing / sale model for Adobe

    Alexa, Blow My Mind | Gartner L2 – Apple’s recent iPhone and Apple Watch launch lacked buzz in comparison to previous launches.

  • Autocorrect + more things

    I Invented Autocorrect. Sorry About That; You’re Welcome | WIRED – More than 10 years after the initial release of the iPhone, the state of the art now is much as it was then. Even with recent advances in AI and machine learning, the core problem remains the same: Software doesn’t understand the nuance of human communication. – autocorrect seems to have been poisoned by the data set used in its machine learning. T9 of yesteryear provides a better autocorrect experience. There is no easy fix for smartphone autocorrect woes any time soon

    Johann Rupert: the man on a mission to save Europe’s artisanal skills | How To Spend It – Concurrent with his observations about the speed at which new fortunes are made are his fears about the extinction of the middle class. “I don’t know where AI and machines are going to end up. But if we as humanity are going to preserve jobs and culture, we need to be smart.” He recognises that his success is “based upon people with culture and skills. And when their livelihoods are affected by machines, we’ve got to fight back.”

    Statement of Principles on Access to Evidence and Encryption | Australian Government – Department of Home Affairs – no privacy, no secure crypto basically – UK, Canada, Australia, New Zealand and US are making a new push to come after cryptography in consumers hands. Interesting how little coverage that this has received until The Register pushed it

    The US-China Cold War is now playing out in Pakistan — Quartz India – Pakistan hopes that China and Saudi Arabia might offer the financial relief that would provide an alternative to the IMF and American pressure. Although this is not the kind of role that China wants, an IMF bailout would lead to a disclosure of the highly secretive terms of CPEC deals, leading to renegotiation or even cancellation and undermining Beijing’s geo-economic goals.

    Experts Call for Transparency Around Google’s Chinese-Made Security Keys – Motherboard – I was waiting for this shoe to drop. I would make more sense to do the assembly outside China with a Taiwanese supplier. This the approach that BlackBerry used to do with its devices prior to licensing its name to TCL. Apple has to do a lot of proprietary work and inspections to keep its devices secure and there is no sign that Google has done this

    Baidu launches EZDL, an AI model training platform that requires no coding experience | VentureBeat – interesting visual programming approach

    Chinese bike-share group Ofo sued for alleged $10m in unpaid bills | Financial Times – Shanghai Phoenix Bicycles, an old and venerable bicycle brand in China, has petitioned a Beijing court over an unpaid supplier contract worth Rmb68m ($9.9m) with a unit of Beijing-based Ofo, according to an exchange filing by Phoenix’s parent company late on Friday. 

    Ofo previously faced the threat of having 3m of its bicycles immobilised due to a dispute over alleged unpaid debts to a smart-lock producer, which had threatened to “freeze” the locks if it did not receive payment. Ofo said later the dispute had been resolved. 

    Peak Valley? – AVC – Fred Wilson makes the defence case for Silicon Valley….

    Watch the ‘Real’ Magic Leap Whale Take Flight in ‘Helio’ Web Experiment – Road to VR – hype versus reality

    With New London Store, Stüssy Flexes Its ‘Tribe’ | News & Analysis, News Bites | BoF – Stüssy’s brand identity is built on a “tribal ethos” that extends from its inner circle to its customers. Their stores function as community hubs where young (and not so young) shoppers gather. This fosters a strong, consistent, and authentic connection with clients. Essentially, wearing a Stüssy item allows customers to feel like they’re participating in something bigger and understand the brand’s unique appeal.. –  more related content here.