Search results for: “streetwear”
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Luxe streetwear
I started thinking about the latest developments in luxe streetwear after leafing through the FT to see the following advert marking the proposed purchase of Stone Island by Moncler. (Stone Island had already sold its parent brand CP Company and intellectual property back in 2015 to Hong Kong manufacturer Tristate Holdings Limited). It follows hot…
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Chinas booming streetwear scene + more
Inside Chinas booming streetwear scene – Inkstone – great video on Chinas booming streetwear scene that’s morphing into someithing very different Tesco Is Said to Work With Israel’s Trigo on Cashierless Stores – Bloomberg – if Chinese cashier less stores experience is anything to go by, this might not be a good idea ‘Adapt or…
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Have we reached peak streetwear?
At the end of January I wrote a blog post about the landmark luxe streetwear collection by Louis Vuitton and Supreme. I delved into the history of streetwear and the deep connection it shared with luxury brands. This linkage came from counterfeit products, brand and design language appropriation. This all came from a place of…
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Louis Vuitton, Supreme: streetwear & luxury brands
The recent collaboration between New York’s Supreme and Louis Vuitton seems like a natural fit. The reality is that luxury and streetwear have been dancing around each other for a good while. Snide started it all Snide was slang in the 1980s for fake or counterfeit. Hip Hop and the Caribbean-influenced Buffalo movement in the…
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Shutting down
Shutting down is a conscious choice. You might see it described as digital detox or a digital break. I, like a number of people that I know have a ‘dumb’ phone to complement my smartphone. This is different from the pre-broadband era of the internet where going online was an active decision punctuated by the…
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Omakase and luxury futures
Omakase and luxury seem made for each other. Think about the core elements of omakase: As a trend omakase has expanded geographically with Japanese cuisine. But it has also expanded in terms of categories covered. Koreans have taken omakase and pushed it into other areas: So how can omakase and luxury come together in the…
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Boutique e-tailers
The luxury sector is undergoing a transformation, and nowhere is that more apparent than in the world of boutique e-tailers. I am of a generation that grew up with boutiques, carefully curated fashion looks from multiple brands. Exclusive As a child, my Mam would get me jumpers as I grew up from different small stores…
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Trends and fads
Why trends and fads? Why trends and fads came about as a post, was that I was scrolling on my LinkedIn notifications on a Saturday (I know, I know I should keep my life free of this crap on the weekends.) Creative Review were talking about how trend forecasting had become rusty, but that got…
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Brand clichés
Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…