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  • Gaytime ice cream and other news

    Gaytime Ice Cream

    Unilever under fire over Gaytime ice cream in Indonesia | PR | Campaign Asia – no idea where they got that idea, I imagine it could become a cult brand if launched elsewhere. Gaytime ice cream makes me think of a more innocent time in my life when, if I was home from school, I would be sat down with Marie biscuits and a cup of Barry’s tea by my Mum. This was a thinly veiled bribe to be quiet, which wasn’t really needed.

    The reason for this ritual would be a soap opera called Harbour Hotel and a chat show called The Gay Byrne Show. Both where on RTÉ Radio 1. Back then gay could mean happy; or in the case of Gay Byrne it was short for Gabriel. The radio meant that voices from home where beamed into our house around the clock via medium wave and long wave.

    https://youtu.be/hByFDVwiQq8

    Of course, I wouldn’t have mentioned it at my English school as there would have been an ocean of sniggers. The Muslim outrage at Gaytime also mirrors the PC revisionist view of The Flintstones ‘we’ll have a gay old time’ lyric in their theme tune. Apparently its original meaning of happy or fun, was interpreted as being intolerant of the LGBTQ community.

    Business

    The One Number You Need to Grow | HBR – original HBR article which introduced NPS

    Consumer behaviour

    Citizens’ Voices: Insights from focus groups conducted in England for the project, At Home in One’s Past. – Demos – Demos went fishing to understand the effects of nostalgia across Europe (the UK was merely the first interviews that they did).  Instead, Demos got insights into the motivations for Brexit. A lot of this lines up with what I wrote before the vote. What pops in this (subjective) qualitative feedback is:

    • The problems that the Labour Party faces with Corbyn and the general distrust of politicians in what should be ‘heartland’ seats
    • The continued credibility of Nigel Farage
    • The anti-German sentiment. The EU was seen as a German vehicle to win the war again by stealth – this has almost a Basil Fawlty quality to it. But at least some of the panelists believed it was true
    • How the political divisions around the societal change driven by Margaret Thatcher’s government reverberated into the Brexit vote

    Economics

    The continental divide? Economic exposure to Brexit in regions and countries on both sides of The Channel – Chen – 2017 – Papers in Regional Science – Wiley Online Library – interesting research on impact of Brexit across EU

    Retailing

    Amazon Is Thriving Thanks to Taxpayer Dollars | New Republic – The tech giant has received more than $1 billion in tax breaks. The government is also funding food stamps for many of its workers

    Poundland’s naughty elf campaign which riffed on British smut and the ‘Elf On A Shelf’ franchise affected consumer attitudes to the brand according to YouGov. The research is at odds with the overall positive response it got from Twitter (outside the London media-advertising industrial complex) – YouGov | Poundland’s X-rated ads generated publicity, but consumer perception has dropped

    Technology

    Noah Smith on Twitter: “1/OK, a thread about Bitcoin. (but really about nominal vs. real quantities)” – really interesting thread

    Three Thoughts on Day One at CES 2018 – not surprised that computing is moving to the edge as the network represents latency and potential unreliability – think about how cloud failure when it hit Nest devices and IoT obselescence

    Casio AL-1000 – the nixie tube display and ferrite core memory make it a thing of beauty to behold

    Web of no web

    LegalFling – Get explicit about sexual consent – blockchain start-up WTF

    Wireless

    WSJ City | Mega Chip Deal Alarms Some Chinese Smartphone Makers – OPPO and Vivo can be viewed as one company as they both have common owners and sprang from BBK. They are brands aimed at different segments of the Chinese market

    Huawei’s US market dreams ‘harmed again’ after AT&T walks away from smartphone pact | South China Morning Post  – “We have been harmed again,” Huawei’s consumer business unit chief executive officer Richard Yu said in a text message to the South China Morning Post – you can see from later articles how Huawei progressively got their act together in terms of media response though much of the coverage added a thin veneer of analysis whilst repeating the original WSJ article – China’s Huawei hit by last minute collapse of AT&T phone distribution deal | Reuters – the collapse of the deal with AT&T, first reported by the Wall Street Journal, will mean that Huawei will likely struggle to make a hit of its smartphones there as a U.S. mobile carrier would typically promote the products as well as provide subsidies and special package deals

  • Fieldnotes & other things

    Fieldnotes

    Chad Dickerson’s Fieldnotes – Fieldnotes is an email newsletter from one of the key people during Yahoo!’s web 2.0 geek golden age and former CEO of Etsy. Chad Dickerson was in charge of Yahoo!’s Brickhouse incubator and the Yahoo! Developer Network. He then went to be the CTO of Etsy and was then promoted to CEO. Dickerson came from a background in technology for online media, having worked at CNN, Salon.com and InfoWorld before Yahoo!

    Shipping time lapse

    This is the second time lapse film I’ve seen done by an officer on a ship. I get it. No internet would give you a lot of time to put the film together. It opens up a world that I had only heard of from people older than me who had served on ships when westerners were sailors. I love the way clouds boil away, time lapse allow you to better see the liquid nature of clouds.

    20 choice edits and reworks

    Greg Wilson put together this mix of his favourite edits that had been done in 2017. Everyone of them are are an amazing track. Wilson was one of the original resident DJs at the Hacienda. He was the first UK DJ to be seen scratching on TV. He took a break from DJing and returned later to both DJing and production. Wilson is one of the pioneers in the nu disco movement.

    LV Pass Apple Messenger icons

    Louis Vuitton’s LV Pass app did some really nice integration with Apple’s Messenger stickers. It is based on Jeff Koons artworks and the iconic Louis Vuitton brand. More related content here.

    Untitled

    Switch off for the holidays

    Fair play to Nokia for running this campaign on their website over Christmas. They realise that consumers are over connected and need a screen break, so they have been encouraging consumers to switch off and connect in real life for the holidays.

    nokia

  • Reuse, reedit, remix and recycle

    Reuse, reedit, remix and recycle a minimum viable campaign

    I have been working on a couple of briefs over time that have suddenly seen budgets cut quite dramatically. It’s often a struggle to pare the list of requirements back to a minimum viable campaign.

    One thing that tends not to happen too often is seeing the reuse, reedit, remix and recycle of assets effectively.

    Reuse, reedit, remix and recycle for international campaigns

    I saw the principles of reuse, reedit, remix and recycle being used more often in international campaigns. Some brands like Mars have looked to do reuse, by spending a lot of time aligning their brands across markets. In the UK and Ireland, consumers of a certain age will remember the migration of Marathon bars to become Snickers and Opal Fruits to become Starburst a decade later.  The principles of reuse, reedit, remix and recycle was incorporated into thinking at Unilever making TV ae lssets more easily localised in different countries including adapting end slides and one shot for culturally appropriate product uses.

    Mexico

    Germany

    But perhaps the best example I can recall was one that used to show repeatedly on cable TV when I was in the final year of my degree. I would have the TV on in the background, whilst I slowly but steadily cranked out my final year series of assignments and essays.

    BreathAsure seemed to have given their London advertising agency very little to work with, but this cheeky voiceover turned the ad around and was an insiders nod to how awful the original American creative was. I am guessing that this probably would not have passed muster if it needed sign off by an American global marketing supremo.

    In case you’re wondering what ever happened to BreathAsure, it seems that soon after this ad campaign originally ran Warner-Lambert took them to court in the US regarding their product claims. More marketing related content here.

  • GoPro quits drones & other news

    GoPro quits drone business

    GoPro quits the drone business – The Verge – because of the grip that DJI has on the drone market. GoPro had expanded into drones in the face of declining growth in the action camera market. You can start to see drone footage being cut into extreme sports videos providing a variation of views that weren’t possible previously.

    Business

    Pony Ma, the global strategist with deep pockets | FT – interesting profile of Pony Ma, CEO of Tencent

    Consumer behaviour

    Japanese convenience stores showing “hardening of society” with touch-screen age verification? – Japan is a high trust society lying would be a really big deal. More related content here.

    Design

    Tucker Sno-Cats Are the Latest Toys of the Superrich – Bloomberg – interesting design approach focusing on floating over the snow

    TCCC Unity on the App Store – Coca-Cola did an iPhone app to explain the ethos behind its bespoke fonts (presumably beyond not having to pay licence fees and hubris)…

    Media

    Create & Share Your Own Marvel Comics | Coming Soon – Sign Up Now!  – Horrible caveats to usage but could be interesting for notices around the office – memes etc

    Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads | TechCrunch – makes total sense in markets like Hong Kong where so much brand and business communications happens on WhatsApp

    Technology

    Imaginary Soundscape – Qosmo, inc. – machine learning guesstimated soundscapes

    Wireless

    AT&T Backs Off Deal to Sell Smartphones From China’s Huawei – WSJ – if true it represents a spectacular loss of face for Huawei. There would be likely internal repercussions in Shenzhen as it dents the company’s reputation as a brand on the rise, its aspiration to be seen as a globally recognised premium brand and the oft talked about objective of cracking the US handset market beyond burner phones

    Web of no web

    A Concise History of the Smartwatch – Bloomberg – quite a nice bit of analysis

    Your Car May Soon Start Serving You Ads | Slashdot – it begs a question about the economics of car software

    First Amazon Alexa-Enabled Digital Glasses to Debut at CES – Bloomberg – don’t sound particularly promising

  • Innovation stuckness + more 2018 trends

    There are a number of people who have done great trends / predictions for 2018. I thought that I would focus on what I would like to see across three trends: innovation stuckness, lean web design, machine learning ethical considerations, buffer bloat and redefining what a technology start-up is.

    Smartphones are stuck in a period of innovation stuckness. It is becoming increasingly difficult to justify upgrades to your handset. This has had knock-on effects to mobile networks. In markets where subsidised handsets are the norm like the UK we’re seeing that SIM-only contracts are becoming the norm.

    Apple is trying to innovate its way out of this problem with its work on augmented reality interaction. Consumer media consumption will take a good while to catch up.

    Smartphone cameras are as good as consumers need (at the moment). Displays are now good enough that improvements look indistinguishable. They are also large enough for you to watch Amazon Prime or Netflix during a commute. Mobile wallets are merely a back-up in case one leaves your wallet at home.

    Whilst the app names have changed, much of the smartphone usage now is for the same things I used a Nokia or Palm smartphone ten years ago:

    • Alarm clock
    • Web surfing
    • Entertainment
    • Media playback
    • Communications

    I hope that we start to see smartphones going back to the future and looking at different form factors. My iPhone would be much more useful as a productive device if it was available in a similar form factor to the old Nokia communicator. Different form factors of devices for different users. Gamers would benefit from better controls a la the Nokia nGage.

    Interfaces can make better use of haptic feedback, and be designed to take advantage of more hardware-optimised devices.

    Innovation isn’t only the responsibility of app developers and phone makers. What about a modern 4G version of ‘Enhanced Full Rate’ on GSM (GSM-EFR) ‘hi-fi voice calls’. UK operator One2One launched GSM-EFR on 2G networks in the late 1990s as part of their Precept tariffs, but I haven’t seen any other carrier try to do a similar thing since. Why not? I suspect part of the problem is that ‘innovation’ in your average mobile network provider now is testing vendor products in a lab to ensure they work properly on their network.

    The web has developed a digital equivalent of clogged arteries. Part of this is down to buffer bloat and a lack of lean web design approach. Unfortunately the mobile web has not brought a clean slate approach but hacked together adaptations. A bigger issue is the layers of advertising technology trackers, analytics and assorted chunks of Javascript. Ad tech hammers page load time and responsiveness.

    Share of time spent viewing video content in selected countries using ad blockers

    We’ve seen Apple and Mozilla try to redesign their browser technology to slow down or stimmy ad technology. Consumers are adopting ad blockers to try and improve their own web experience.

    There needs to be a collective reset button. I am not sure if we see a resurgence of the paid web or a kinder lighter footprint in advertising technology. Otherwise we have an unending conflict between the media industry and the rest of us.

    The debate around machine learning in 2017 highlighted a Black Mirroresque dystopia awaiting us. The good news is that we tend to overestimate technology’s impact in the short term. In the long term the impact tends to meet our expectations all be in a more banal way.

    Part of the current problem around machine learning is that Silicon Valley seems to only consider technology rather than the consequences of potential use cases. This needs to change, unfortunately the people in charge of technology companies are the least capable people to achieve it. We need a kinder more holistic roadmap. Legislation and regulation will be far too late to the party. We won’t be able to stop technological progress, but we can influence the way its used.

    Lying in bed ill over the Christmas period, I read that crypto currency mining currently required as much energy as Bahrain. By the end of 2018, it will require as much energy as Italy. That is insane.

    Apart from speculation and buying products on the dark web what is the killer app for crypto currencies? Why is worth the energy overhead? Steve Jobs focused on computing power per watt as part of his vision for laptops and moving the Mac range to Intel. Part of the move to the cloud was about making computing more efficient for businesses and providing computing power over the network for consumers on ‘low power’ mobile devices. Yet almost a decade and a half later, the hottest thing in technology is a grossly energy inefficient process.

    We are starting to see regulators in Korea and China step in to regulate the market and energy supply to miners, but western economies need to look at this. And I haven’t even got on to the ICO (intial coin offering) as Ponzi scheme…

    If you substitute the words ‘fax machine’ or ‘call centre’ for app would Uber, Deliveroo etc be considered as technology companies? I suspect that the answer is no.  A company may use a lot of technology – it happens a lot these days. But that doesn’t make Capita, Mastercard or Goldman Sachs a technology company, lets  apply a bit of critical thinking. I wouldn’t mind, but this same mistake was made in the late 1990s during the dot com boom.

    Many companies including Enron were ‘repackaged’ by management, venture capitalists, investment banks and consultancies (cough, cough McKinsey) as asset-light technology driven businesses aka ‘an internet company’. It didn’t work out well last time. It won’t this time either.

    More information
    Enhanced full rate (GSM) – Wikipedia
    Bitcoin Energy Consumption Index | Digiconomist
    Setback for Uber as European court advised to treat it as transport firm | Reuters
    Other trends reports
    Fjord: 2018 Fjord Trends
    iProspect: Future Focus 2018: The New Machine Rules
    Isobar: Augmented Humanity: Isobar Trends Report 2018
    J. Walter Thompson Innovation Group: The Future 100
    Ogilvy & Mather: Key Digital Trends for 2018 – Whatley and Manson are doing webinar presentations this week if you want to catch them
    Campaign Asia did a nice precise of them all
    Past prediction stuff that I’ve done
    2016: crystal ball gazing, how did I do? | renaissance chambara
    2016: just where is it all going? | renaissance chambara
    2015: crystal ball gazing, how did I do? | renaissance chambara
    2015: just where is it all going? | renaissance chambara
    2014: crystal ball gazing, how did I do? | renaissance chambara
    2014: just where is it all going? | renaissance chambara 
    Crystal ball-gazing: 2013 how did I do? | renaissance chambara
    2013: just where is it all going? | renaissance chambara
    Crystal ball-gazing: 2012 how did I do? | renaissance chambara
    2012: just where is digital going? | renaissance chambara
    Things I’d like to see in 2012 | renaissance chambara
    Crystal ball-gazing: 2011 how did I do?
    2010: How did I do? | renaissance chambara
    2010: just where is digital going? | renaissance chambara
    Predictions for 2009 | renaissance chambara

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