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Living with the iPhone 12 Pro Max

Reading Time: 5 minutes iPhone 12 Pro Max transition I moved to an Apple iPhone 12 Pro Max from an Apple iPhone 11 Pro Max. That’s an important  factor to bear in mind when one sees phone comparisons. Secondly, I don’t earn my living doing phone reviews, so my reactions are likely to be less dramatic than a professional… Continue reading Living with the iPhone 12 Pro Max

iPhone 12 range launch

Reading Time: 2 minutes Apple announced a four phone iPhone 12 range: iPhone 12 Mini iPhone 12 iPhone 12 Pro iPhone 12 Pro Max I looked at the event using a social listening tool and the thing that really struck me was where the people commenting on it where commenting from. Thinking about key Apple markets; at least some… Continue reading iPhone 12 range launch

By innovation only. Yet another iPhone launch

Reading Time: 2 minutes Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector. Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically… Continue reading By innovation only. Yet another iPhone launch