Five for Friday | 五日(星期五)

Five things that have made my day this week:

Great examination of how real-world hacking matches up with the game pay in Watch Dogs. In summary, it can be done but it isn’t as effortless as the game would have you believe.

Dezeen blog have this great interview with Richard Sapper. Sapper’s best known work is probably the design language of the IBM (now Lenovo) ThinkPad, which he originally based on a bento box. This interview however is about his work with Alessi

Wandjoujia have done a great report on successful foreign mobile applications in China.

I love Baron von Luxxury’s remixes of 80s classics, the latest one that I have on heavy rotation is his reworking of Duran Duran’s Girls On Film

Resonance had some great infographics based on research by TBWA about Chinese shopper types.

The culture of brand collaborations in Hong Kong

On of the more unusual aspects of marketing in Hong Kong is the amount of co-marketing deals and the unusual nature of these tie-ups. For instance last year I saw high-end Japanese streetwear brand Neighborhood have it’s brand on Coke Zero cans.
Coke Zero x Neighborhood limited edition cans
This was used by Coke Zero to promote nighttime cycling. (It would be cooler and Hong Kong looks spectacular at night.)
Meanwhile McDonalds is usually better known for tie-ins with Sanrio character franchises. However, now it is running a promotion with Singapore-based personal care brand Walsh. Think of Walsh as similar to Cussons in the UK. With certain breakfast dishes, consumers get a bottle of body wash free.

Here is the TV advert being run to support the promotion. And no, I can’t really make that much sense of the synergies either, but it seems to work.

Links of the day | 在网上找到

CITIZEN EVIDENCE LAB | Turning Citizen Media Into Citizen Evidence: Authentication Techniques For Human Rights Researchers – interesting experience in media literacy and tips on spotting fake content that goes beyond Amnesty’s worthy if narrow purpose

Juicy Couture Seeks Greener Pastures In Asia | Jing Daily – shuttering US stores and opening up mainland ones. Are Chinese tourists not buying mid-market luxury in the US?

Bits Blog: Intel, Qualcomm and Others Compete for ‘Internet of Things’ Standard | New York Times – the problem will be Qualcomm’s take on intellectual property would be incompatible with the price point of ‘internet of things’ things

Ben Thompson: ‘Smartphone Truths and Samsung’s Inevitable Decline’ | Stratechery – whilst there is an obvious analogue with the PC which benefited only Microsoft and Intel respectively, Samsung’s scale puts it in a slightly different place

VIA’s new Isaiah x86/ARM hybrid CPU outperforms Intel in benchmarks – but will it ever come to market? | ExtremeTech – it reminds me of the hype around Transmeta back in the day

Samsung Finds It Costly to Keep Up with China – Businessweek – Chinese firms treading on their turf

Resonance | The four archetypes of Chinese shoppers. – Checkout China research

Disney Picks 11 Tech and Media Firms for Startup-Accelerator Program | Variety – following other consumer brands like Unilever, Mondelez and PepsiCo

MediaPost Publications Marketers Still Not Sold On Native Advertising 07/08/2014 – measurement and effectiveness

Chow Tai Fook builds loyalty through electronic stamps | Marketing Interactive – kind of, but not Tesco Clubcard for jewellery

Can Social Media Spending Fit Into a Simple ROI Formula? | SearchEngineJournal – looking at this data social web marketing isn’t working that well anymore

How Working on Multiple Screens Can Actually Help You Focus | WIRED – contextual usage

360 Search Gaining Over 28% Market Share | ChinaInternetWatch – interesting that 360 is putting up a credible challenge to Baidu

BBC Academy – Journalism – great set of resources from the BBC

Why the abysmal Transformers sequel is about to become China’s top grossing film of all time – Quartz – basically relevance

Backlash stirs in US against foreign worker visas – looks like the tech industry’s dirty little secret could come home to roost

Huawei D3 could be the world’s first flagship clone! | – interesting assertion, particularly as Huawei is positioning itself as innovative. Also interesting that it was copying HTC

Metcalfe’s Law is Wrong – IEEE Spectrum – interesting essay

Oprah Time: The Idea Factory: Bell Labs and the Great Age of American Innovation by Jon Gertner

The Idea Factory reaches back to an age that is now alien to most of us. At one time the most complex devices that people generally had in their homes were a sewing machine, a piano or a mechanical clock or watch. Yet we now view clothes (particularly those from H&M and Primark) as disposable objects, have a limitless amount of media entertainment available at our finger tips and the complexity of a smartphone in your pocket eclipses the complexity of any device in a home just a few decades previously.
idea factory
Gertner tracks the rise of the American telephone company AT&T through its research arm Bell Labs. Reading the book, the first thing that strikes you is the immense complexity of the very young telephone networks with its complex mechanical switches, manually operated patch boards and strands of copper telephone lines stringing the country together in a way far more immediate than railway travel.

Out of Bell Labs came a flurry of developments over just a few decades: the vacuum tube
Valve  or thermionic diode
the transistor
From Satori to Silicon Valley
the laser
A dress with lasers! (Designed by Hussein Chalayan)
fibre optic networks
Amazing table
the CCD (charged couple device) which is the eye of video and digital cameras
R2D2 bonds with a digital camera
and the cellular networks we now take for granted
Sonim XP3 unboxing and comparison
What the book fails to answer is the very nature of innovation that Bell Labs was held up for. Is there an ideal structure for innovation? It seems to be the case that ‘it depends’ is the answer; the innovations seemed to come from brilliant individuals, small teams and herculean efforts.

Robert X. Cringely in his book Accidental Empires talked about Silicon Valley really revolving around the efforts and successes of some four dozen people being at the right place and the right time. Gertner’s book implies a similar linkage bringing in a number of names familiar with technology history: Claude Shannon, William Shockley and Charles Kao.

AT&T launched Telstar based on a range of technologies that had been developed over the previous decades at Bell Labs, from solar cells to vacuum tube-based amplifiers. The company had a tight relationship with the Department of Defence due to the amount of work it had done in the early cold war on radar and guidance systems. The satellite was launched aloft on a first generation Delta rocket, US military payloads now travel into space on a fourth generation Delta rocket.

It was also apparent that innovation seems to have its natural time like the Technium of Kevin Kelly’s book What Technology Wants; indeed the history of the Bell Company had much to do with Alexander Bell’s dash to patent an invention that had also been conceived at the same time by another gentleman called Gray.

There is an interesting case study in product development failure with a look at AT&T’s abortive picture phone service from the early 1960s.

In comparison to Bell Labs early history the book moves at break-neck speed through the history of the labs after the break up of AT&T in 1984.  A few things that sprung  out of this:

Lucent’s rise and decline due to vendor financing of telecoms equipment sales. It is interesting that Huawei arranges for Chinese state banks to put up the financing rather than putting up the money itself, but essentially sells on the same premise that made Lucent successful

The nature of innovation had fundamentally changed, there was now a core body of work that corporate innovation could draw on without doing the kind of unfettered research that Bell Labs had carried out and facilitated great leaps forward.

If you are at all curious about the why of your smartphone, broadband connection or the underpinnings of the software running your MacBook then Gertner’s book is a recommended read, my one criticism is that the post-break up Bell Labs deserves far more exploration than The Idea Factory gives it.

Links of the day | 在网上找到

An Online Shift in China Muffles an Open Forum – – “This is a new phase for social media in China,” said Hu Yong, a journalism professor at Peking University. “It is the decline of the first large-scale forum for information in China and the rise of something more narrowly focused.” – the authors have positioned this as a Chinese -specific move yet it is mirrored in the west with the rise of Whatsapp, Telegram and other OTT messenger services

IBM betting carbon nanotubes can restore Moore’s Law by 2020 | ExtremeTech – interesting, particularly as there is so much speculation about the state and future of IBM’s chip business as management moves towards a software and services based future. Is IBM preparing to sell the chip manufacturing business to the highest bidder?

The Future of the Workforce May Be Part-Time, Says Google CEO Larry Page | Re/code – utopian spin on zero-hour contracts?

S Korea to break away from Windows by 2020 | WantChinaTimes – interesting move: Windows 8 partly to blame, I suspect also the security decisions made around Active X made Koreans think twice before attaching themselves to Microsoft

Waterproof CD player with vocal removal function | AkihabaraNews – interesting thinking about context. Japan is still a big physical media market (they still have Tower Records) and people love to sing in the shower

Amazon China chief replaced with another expat | WantChinaTimes – the back story is that Amazon has about 2 per cent of the e-commerce market in China

Google bans porn from its ad network | CNBC – Google obviously doesn’t need the revenue, which bodes well for ongoing quarterly number goeth

CHART OF THE DAY: Apple Is Invading The Enterprise – Business Insider – there is also a credibility issue, go to a developer conference and there is a sea of silver lids, this will knock on into the enterprise

Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU | Marketingland – once you take the 1st amendment driven angst viewpoint out of this, its a great summary of things by Danny Sullivan

I, Cringely The Secret of Google X – I, Cringely – I think untethered balloons aren’t a smart move either

Tencent Opening Up API for Wechat Login — China Internet Watch – expect WeChat’s app constellation to mushroom outside the Tencent family

HK’s retail sales fell in May | RTHK – its all about valuable gifts: watches, bags etc dropping by 25%

3 Real Security Risks Threatening Your Smart TV Entertainment | Make Use Of – make mine a dumb TV

UK’s Porn Filter Triggers Widespread Internet Censorship | TorrentFreakThe results of ORG’s new tool show that what started as a “porn filter” has turned into something much bigger. Under the guise of “protecting the children” tens of thousands of sites are now caught up in overbroad filters, which is a worrying development to say the least – interesting that some are blocking the Open Rights Group and open source software sites

The top posts for the first half of 2014

Here is a brief delve back over the past six months to see what were the most read posts on this blog:

  1. The WhatsApp | Facebook post (part I) - I hammered this post out in a Starbucks on the edge of the A41 as I took in all the news about Facebook acquiring Whatsapp. Even my Mum talked about after she heard it on the Irish radio news that morning.
  2. Jargon watch: app constellation – I was inspired by Fred Wilson’s post on developments in mobile applications companies, but the abiding memory I have of this was the painful process of research that I undertook to surface many of the major constellations and the having to hand-code in HTML every single table. Which is the reason that this list is crudely thrown together in comparison.
  3. My digital tool box – was partly inspired by work colleagues asking what I used for different things. It is a snapshot as services appear, evolve or disappear with rapid change.
  4. Garnier’s PS Cream campaign – a video case study that took Chinese girls love of the perfect selfie and used it to market a BB cream type beauty product.
  5. I love Cathay Pacific – I wrote about my experience flying back to Hong Kong on Cathay Pacific in January an contrasted that with the service that I had received on British Airways. I re-read the piece for this list and found it interesting to contrast my experience with BA’s perception of itself as portrayed in A Very British Airline.
  6. When your PR team is bad for your brand – was about the way 24-hour news agenda had triggered a muscular PR reaction that did more harm than good to brands whose reputation they tried to manage. I am looking at you Microsoft…
  7. Observations from the UK: The rise of the e-cigarette – my trip back in December to the UK and some time in Shenzhen to reflect on my observations meant that I came up with a series of posts about the apparently mundane changes I noticed in the UK having been over a year away.
  8. Living in a mobile laboratory – the time in Shenzhen enjoying a dry pleasantly warm winter allowed me to reflect on the enormous privilege of using a mobile network the way technology companies promise they will be in Hong Kong. In comparison my mobile experience in the UK, US and Ireland have been enormously disappointing.
  9. Observations from Shenzhen, China – my time in Shenzhen contrasted to previous visits as the city adjusts to a more sustainable rate of growth. I also noticed the transformation that TaoBao and Weixin had made in consumer habits.
  10. My Blogging Process – 2014 edition – This was a snapshot in time, rather similar in construction to the digital tool box post.

Links of the day | 在网上找到

British Airways Happiness Blanket Changes Colors To Reflect Your Mood | PSFK – nice bit of technology meets art, less sure how it works from a research point of view as being a valid output

Startup Incubator Economics, Revisited | Excapite - are incubators part of the problem or the solution

Cannes 2014: PR’s Battle For Marketing Relevance | Holmes Report – interesting debate

Google Discontinues Q&A Services | Google System – no Yahoo! Answers competitors

As China’s wages increase, so does its rich-poor gap, says study | Shanghaist – interesting challenge, explains crack down on corruption etc

Data Science: What the Facebook Controversy is Really About | The Atlantic – the last Facebook emotional research link that I am going to post

The changing face of Facebook | iCrossing – handy infographic on Facebook

The Military Is About to Get New Spy Glasses – Defense One – closer to what the vision of Google Glass et al should be

A Breakthrough in the Checkered History Of Brain Hacking – Defense One – probably a little longer for the Johnny Mnemonic-style brain implants

Smart Picture Technologies Turns Your Smartphone’s Camera into a Measuring Tape | TechnoBob – really nice idea

5 tips for B2B social media marketing | Marketing Interactive – nice piece for agencies

Why Chinese luxury consumption continues to surge | Marketing Interactive – driven by e-commerce

Alibaba boss Jack Ma says he has never used Taobao or Alipay, and doesn’t plan to | Quartz – did Jack Ma use TaoBao or not?

Facebook Still Dominates Teens’ Social Usage | Forrester Blogs – Facebook is still important for teens with 28% saying that they use it all the time

“Buy Now” Buttons Start Appearing in Tweets. Is Twitter Shopping Here? | Re/code – Twitter follows where Weibo led

24 million Internet-connected TV Sets Sold in China in 2013: iResearch Report – but nothing about how they are used

Google shuts down Orkut | Marketing Interactive – not terribly surprising. Though with all eyes on Brazil with the World Cup and Brazil having been Orkut’s lead market there is a certain amount of irony in the timing

Tencent’s SY Lau : Mobile First | Holmes Report – interesting interview with Tencent executive SY Lau on WeChat

Multi-touch Haptic Display Vibrates Desired Points on Screen | Nikkei TechOn – this is exciting stuff, will change interface design

Five for Friday | 五日(星期五)

Things that have made my day this week:

I got this presentation on behavioural economics via Paul Armstrong’s Concentrate weekly newsletter

Burger King used to do some great marketing films like Whopper Freakout, but had gone away from it for a few years. Proud Whopper hopefully marks a return to making these thoughtful emotive films

We’ve been experimenting in the office with Camera to try and do something different to Vine for a client event. It’s one-off creative toy, but I got quite fond of the atomic explosion effect. 

Cooper-Hewitt is the US equivalent of the Design Museum in London and has recently gone through a rebrand. Part of the rebrand was to giveaway at the corporate font and the files necessary of the technically competent (i.e. not me) to iterate on the design. Quartz have a really good summary on the rationale behind this giveaway.

Finally the marketing team pushing The Guardians Of The Galaxy came up with this nice spoof of a holiday tour company advert.

America looks to 2024 – research

Consumers in general aren’t the greatest predictors of the future but this research by pollsters PSB makes for interesting reading. An America that sees itself declining in economic and infrastructure terms over the next ten years, but sees the country taking a more progressive stance on moral issues.

The country poses opportunities for lobbyists with a disenfranchised electorate that has no expectations of their politicians achieving anything – leaving them free to pursue the agendas they are lobbied about.

It is an America resigned to low-or-no growth and children who expect to do worse than their parents – something unheralded in modern American history.

Links of the day | 在网上找到

Banks in China make as much profit as those in the US, Europe, and Japan combined | Quartz – by comparison the European banking system is a minnow and has horrendous losses

Ikea built a website inside Instagram | The Verge – gimmicky idea that would work as a one-off

Democracy and auditing | China Accounting Blog – given that the big four are under pressure in China this might have been an effort to curry favour, but screwed themselves over in Hong Kong and other countries with this

Confectionery Trends and Innovations at the 2014 Convenience U CARWACS Show in Toronto – Euromonitor International – focus on sharing occasions is a marketing agency opportunity

The Rising Importance of Single Person Households Globally | Euromonitor International – interesting data points, I am waiting for food packaging to better represent this demographic

QuickOffice Will Be Discontinued | Google System – bad news for mobile workers

Do Screens Make Us Stupider? Time for a Rethink of Reading | Discover Magazine – the challenge is that books might be written for a reason around learning, but are published to make money, unless there can be a special cognitive edition that makes even more money…

Huawei’s Honor 6 cannibalizes sales of its Ascend P7 | WantChinaTimes – poor product management or a larger sign of the smartphone as a commodity?


The Facebook paper on mood research paper post

Over the weekend if you went on to quality (not Buzzfeed) news sites you would have probably seen something about a scientific paper that was published by researchers in the pay of Facebook on how emotion spreads through social networks.

There was a lot of copy written already about the experiment, so I recommend that you read The Atlantic‘s piece on it instead. There has been a lot written about whether it is moral, legal or ethical. As far as it being legal, Facebook’s highly paid legal counsel could provide a better steer on it than I could; and I suspect they would tell you it was completely legal.

As for the morals and ethics of it, I rather think that those are a mute point. Consumers emotional states have been tweaked for decades, the question of morality sailed with the rise of the mass market consumer product.
Guilty Viewing Pleasures: They Live
Whilst public relations as it is practiced now is more of a mechanistic craft; its father Edward Bernays viewed propaganda as a ‘modern instrument’ driven by scientific thinking including understanding of audience psychology to move people.

Advertisers utilised motivational research from the early 20th century on to create cognitive dissonance  with a consumer and then provide the product as a solution. The Atlantic carried an article on the psychology of advertising back in 1904. You are a better Mum if you wash your kids clothes with Persil, Cadbury’s Dairy Milk will put a smile on your face.

Political pollsters use voter psychographic profiling to induce a constituency result. We already live in the world of a malleable proletariat envisioned by by George Orwell in his novel 1984.

The people who are outraged by this need to get over it, log-in to Facebook less and realise that they are already sheep with a gallery of multinational shepherds herding them through their consumer lifecycle. What you can do is become more informed and read your environment in a more critical way.

More information
Everything We Know About Facebook’s Secret Mood Manipulation Experiment | The Atlantic
Experimental evidence of massive-scale emotional contagion through social networks by Adam D. I. Kramera, Jamie E. Guillory and Jeffrey T. Hancock
The Oxford Handbook of Propaganda Studies (Oxford Handbooks) the Auerbach and Castronovo edited anthology gives you pretty much everything you need to know from Bernays onwards about psychology and audience manipulation
Be the first to review this item
The Psychology of Advertising by Walter D Scott | The Atlantic (1904) – no that’s not a typo
Frontline: The Persuaders | PBS
Advertising’s Fifteen Basic Appeals | Jib Fowles

Links of the day | 在网上找到

[1406.2293] Gossip: Identifying Central Individuals in a Social Network – market research as a network analysis tool

An Online Course For FPGA And CPLD Development | Hackaday – Reddit as an old time free university – but without the hippy politics

Facebook tinkered with users’ feeds for a massive psychology experiment · The A.V. Club – and people will be surprised why? Good TV consumer product advertising is all about inducing anxiety with current states and promising some sort of emotional reward on purchase

APAC has highest software piracy rate – combination of being gadget driven and piracy is easy

P&G’s Always celebrates the “Like a Girl” way of doing things | PopSop – interesting bit of culture hacking

mirador – interesting application for analytics

Study: Social Media is Not a Trusted Media Source for PR Pros | Convince & Convert – interesting-ish piece I guess

Xiaomi founder Lin Bin reveals global ambition | Marketing Interactive – no real surprise, but interesting how they will expand the web services side of the Xiaomi experiences

WeChat + Vivienne Tam = International Model Search 2014!| WeChat – interesting campaign for mass affluence brand. Tam is also trying to encourage usage of WeChat amongst English language customers, so I suspect that this is partly funded by Tencent.

Google I/O: who is Google trying to disrupt?

Google I/O this week played out like a science fair trying to be an Apple keynote. It was interesting for me to watch to try and discern how this will affect commercial rivals.
Made it to Google I/O "extended". Now what do those guys in Mtn View have to share? #google
The most obvious casualty of this move is not Apple or Microsoft but the Java language that Android’s application language is very similar to. Java was touted in the mid-1990s as a write-once, run-anywhere development language and pops up in surprising places. A variant of Java ran most of the pre-iOS smartphone games. It provided a development environment for early web applications including those used in the enterprise. Java had developed a strong footprint in consumer electronics that Android is now looking to usurp. Oracle had worked hard to support Java for embedded devices ever since it released the first Java development kit for OSX a couple of years ago.

Microsoft has already failed in mobile devices, having spent billions of dollars to maintain a toe hold – this situation may change over time, but for now Microsoft isn’t a relevant player in mobile devices. So Microsoft would be more threatened by Google’s integration of its internet services into Android, than by Android itself. Gmail has become a development platform in its own right and Google is providing enterprise users with unlimited storage for $10 a month. Microsoft’s web services business has been growing rapidly to challenge the current market leader Amazon. Every part of that business from Azure cloud computing to hosted Exchange server functions are threatened by Google’s recent announcements.

Google’s announcement of a smart TV come games console would threaten neither Microsoft nor Sony will be particularly worried by Google’s plans for an Android-powered games console, at least for now. It is interesting that Google thinks there still a market for games console casual gaming rather than just for the zealots. This could be a winner if Nintendo became a developer and abandoned the Wii U – similarly to SEGA’s retreat from the games console market after the Dreamcast console.

The expansion of Android and related web services puts Amazon squarely in the frame as a competitor – however this is not a pushover for Google. Amazon has a strong position in digital goods and is the number one player in web services. In addition, Amazon (unlike Google) isn’t restricted in China, which will be one of the main makers of, and main markets for the products that Google is looking to put Android inside. Amazon has crashed and burned as a traditional e-tailer in China with just over 2% market share; web services and digital content could give the company a second wind. Outside China, Amazon already has the payment details of more high-spending consumers than Google, which gives Amazon the edge in the living room.

Whilst Google probably hasn’t set out to ‘kill’ players in the wearables sector, wearable hardware companies are likely to face rapid commoditisation as Android makes it easier to design wearable hardware. This hollowing out of the market will be similar to what happened to handsets before Samsung managed to prevail through the scale of its resources. The challenge will be if they can differentiate on superior industrial design and maintain a premium price, or move into providing web services that support compatible devices –  a direction where Nike seems to be moving with its Nike+ Fuel Lab.

The closer integration of Samsung and Google’s development efforts was probably the most interesting movement at Google I/O. Google’s divide-and-conquer strategy works when you have a number of evenly competitive players, but Samsung rapidly built scale and used its vertical integration to its advantage driving Motorola and HTC to the edge. Sony consolidated its hold on Sony Ericsson and LG have been grimly hanging on against its rival chaebol. Samsung tried to expand control of its eco-system with new applications, services and two new OS over the years – Bada and Tizen. Samsung partnership announcements including the integration of KNOX, represented a degree of detente between Samsung and Google – at least for the moment. This alliance puts other Android handset manufacturers like LG, Sony and HTC at a further disadvantage. It is less clear what this will mean for those developers who Samsung has persuaded to support their Tizen platform. Will that work have been wasted?

The integration of KNOX will also affect the core enterprise business of BlackBerry, providing yet another reason for not purchasing BlackBerry devices or server software.

The further expansion into the home is Google trying to hammer the nails into the cross that consumer electronics companies like Sony, Sharp, JVC and Panasonic are already attached to. However, Google would need to build rapport with Chinese companies like TCL; yet companies TCL is less likely to want to get on the Google train for a few reasons:

  • China is one of the largest markets for home consumer electronics, yet Google can’t play
  • Many of these companies are vertically integrated and already have lower-tier handset manufacturer within the group who aren’t getting much love from Google already and some of these manufacturers are already playing with other Android-based distributions. They may even create forks from the open source distribution that is the basis of Google’s Android
  • A tighter relationship with a content provider will be more important than tying into Google – particularly as Google services face an increasing crackdown in China
  • A tight relationship with a payment provider will be more important than tying to Google – Tencent or Alibaba

Google needs to find a way to address these issues, or partner with another player like Tencent which would take a lot of corporate manoeuvring; any partner maybe careful (if not leery) after they can see how Google’s relationship with Apple went south. Google may not be the barbarian Microsoft of the 1990s, but the organisation is now so big and complex that it could easily crush a partner thoughtlessly.

More information
It’s A Java Embedded World | Dr Dobb’s – I guess I am showing my age, but if feels strange that it isn’t Dr Dobb’s Journal or DDJ anymore
China Top B2C Websites Market Share in Q1 2014 | China Internet Watch
Android TV hands-on: Google makes a new play for the living room | The Verge
Google announces Drive for Work with unlimited storage at $10 a month | The Verge
Google Opens Gmail, Making It More of a Platform for Developers | WSJ
Google previews Android apps running on Chromebooks | TNW
Razer’s making a gaming ‘micro-console’ with Android TV, available this fall | Engadget
Google Introduces Android TV, Its New Platform For Smart TV Apps And Navigation | TechCrunch
Google Unveils Ambitious Android Expansion at Conference | New York Times
Nike+ Developer Portal

Five for Friday | 五日(星期五)

Sorry I have been a bit late on getting this published.

Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities

This beautifully shot version of Happy done by the people of Fukushima showing everyday Japanese life.

I particularly like the lucho libre masks and the winking Shibu shot. There is also a great outtakes / making of video

Red Fuse Hong Kong’s work with Colgate-Palmolive in Myanmar to educate children about oral health (and sell more toothpaste) was a Cannes Lion winner and an inspired way of rethinking how packaging was used. The mobile toll-free number was particularly interesting given how nascent mobile phone usage is in Myanmar.

Richard Feynman – The Character of Physical Law – 5 -The Distinction of Past and Future lecturing at Cornell University. Feynman was a great physicist but he was greater at making physics accessible to a wider range of people through his lectures and writing. Take a lunch time to enjoy this video

Yet another new trailer for the Guardians of The Galaxy, we get to see Rocket’s character slightly more developed in this version and he seems brilliant in a Spaghetti Western anti-hero kind of way, if Eli Wallach (God rest his soul) had been a wise-cracking raccoon bandit.