In 2013, I worked with a number of companies and executives that has used services to inflate follower numbers on Sina Weibo (a Chinese micro-blogging service). Often this was seen as a cheap way of getting an ego-boosting metric on their account or showing a positive delta relatively cheaply. Look at the front cover of […]Read more "An experiment on fake Twitter followers"
Press Releases : DOCOMO and ZENRIN DataCom Develop New Indoor Navigation Technology | NTT DOCOMO – really interesting move on indoor where2.0 services spaceprob.es catalogs the active human-made machines that freckle our solar system and dot our galaxy – beautiful site YouTube makes a move against brand-sponsored videos | Digiday – this is huge for the likes of […]Read more "Links of the day | 在网上找到"
Mark Ritson’s critique of social real-time marketing is really good. Here he looks at the wider social media and takes an objective approach to it as part of the marketing mix rather than as a silver bullet.Read more "I like: Ritson vs Social Media"
Things that made my day this week. This is the first time I have shared a native Facebook video, I didn’t realise that they had an embed code. Now this presents a real threat for YouTube. Anyway the video itself is actually about a great experiential marketing idea by Walt Disney World Post by Walt […]Read more "Five for Friday | 五日（星期五）"
This post was prompted by a couple of conversations over the past few days. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and where do you think client and agency responsibilities […]Read more "Marketing singularities"