Search results for: “mobile”
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Mobile and TV integration
Social, search, mobile and TV is the first in a series of posts of observations and thoughts from my recent trip to Korea. I was stuck by how mobile and TV advertising integration is achieved through QRcodes, search social and e-commerce. The consumer is surrounded in a brand membrane whilst at home in front of…
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Tokyo Girls collection: shopping with a Japanese mobile twist
Tokyo Girls Collection and Shibuya Girls Collection are twice yearly events held in Tokyo ran by blogs Candywalker.com and Girlswalker.com that highlight the latest Japanese fashion ranges to young women. The women usually live outside Tokyo and usually attend the event in person or watch it streamed live online. The events attract 20,000 attendees. What…
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MobileYouth trend workout
MobileYouth trend workout introduction Here is the notes that I made mostly from the morning sessions of the mobileYouth trend workout. There will be presentations and videos of the event available from their site next week. I was speaking on a panel later in the afternoon so was able to pay attention to the earlier…
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Omakase and luxury futures
Omakase and luxury seem made for each other. Think about the core elements of omakase: As a trend omakase has expanded geographically with Japanese cuisine. But it has also expanded in terms of categories covered. Koreans have taken omakase and pushed it into other areas: So how can omakase and luxury come together in the…
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Boutique e-tailers
The luxury sector is undergoing a transformation, and nowhere is that more apparent than in the world of boutique e-tailers. I am of a generation that grew up with boutiques, carefully curated fashion looks from multiple brands. Exclusive As a child, my Mam would get me jumpers as I grew up from different small stores…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Padel + more things
Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…