Search results for: “online advertising”

  • Influencer endorsements + more stuff

    Influencer endorsements fail to influence purchase decisions | WARC – Influencer endorsements play only a small role in affecting the purchase decisions of their followers, according to research from influencer endorsements platform Influencer and GlobalWebIndex. In their survey of consumers in the UK and US who follow influencers on social media, just 15% said influencer…

  • Bookshelf

    Why is there a page called Bookshelf? I’ve read a good number of books, but only a subset remain on my bookshelf. For instance, I love graphic novels, but I pass them on to friends. They entertain, but in general they don’t stay on the bookshelf. When I say bookshelf that’s probably inaccurate for a…

  • K pop stans + more things

    Were TikTokers and K pop stans really behind Trump’s low rally turnout? | Dazed – There’s no way to prove whether the fake bookings caused genuine Trump supporters to lose seats. Many have attributed the low turnout to Trump’s failing campaign, with Bernie Sanders tweeting: “Maybe people are catching on that he is a pathological liar and…

  • Dumb internet

    Over the past 20 years has the modern web became a dumb internet? That’s essentially a less nuanced version of what media theorist Douglas Rushkoff proposed. In his essay ‘The Internet Used to Make Us Smarter. No Not So Much” Rushkoff outlines the following points: Rushkoff’s commentary is interesting for a number of reasons. He…

  • Brand winter & how to cope

    I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use…

  • qCPM

    qCPM is emblematic of the state of online advertising. qCPM stands for quality cost per mille. It is used interchangeably with vCPM – valuable cost per mille. The implication being that normal advertising impressions are tainted or of little value. Tainted by advertising fraud, click bots, bad neighbourhoods and faulty data. It is estimated that…

  • Secure empty trash + more news

    How to replace El Capitan’s missing Secure Empty Trash | Macworld – SSD as security risks. This is because sold state drives can only be read and written to a limited amount of times which poses problems when you want to do three or more overwrites on a regular basis as part of the secure…

  • Social networks ten years ago

    Social networks in their nascent state Ten years ago, I was busy helping get a communications agency’s digital offering up and running. Social media was a thing. There was a mix of curiosity and fear in clients. A bit like the web before it, they felt that they needed to do something but often didn’t…

  • Most popular blog posts of 2017

    How did I go to define the most popular blog posts of 2017. I looked at my most trafficked articles from January to June 2017 here. What did June to December look like? # Title Notes 1 Is your PR plan good enough? A series of six posts and a work book on developing and…