Mondelēz International, Inc. – Announcing Humaning: A New Approach to Marketing – Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans – no I am not wiser than when I started reading this as to what humaning actually is. More marketing related posts here.
The Three Eras of 32-/64-Bit Embedded CPUs – EE Times Europe – Arm’s responses to the RISC-V phenomenon could have come straight out of the dominant player’s playbook, under the chapter heading “When you’re spooked.” First, it released marketing collateral attempting to generate fear, uncertainty, and doubt (FUD) about RISC-V, which merely served to help inform the industry of the existence of RISC-V (IBM’s FUD campaign about minicomputer vendors achieved much the same effect). Second, Arm waited to see if the RISC-V startups ran out of money. To Arm’s surprise, the emerging RISC-V vendors were beginning to win customers with low-end processor IP cores, as customers finally saw an alternative to Arm, at least at the low end. More venture capital (and corporate VC) investment flowed toward RISC-V. Companies like Western Digital heavily backed it. To make matters worse for Arm, Softbank seemed to demand that Arm raise prices for its low-end M-class processors. That apparent misstep drove further business away from Arm and toward RISC-V. Now, more Arm customers are reviewing the value their long-term supplier offers for the money.
SoftBank in talks to sell Boston Dynamics to Korea’s Hyundai | Techinasia – SoftBank’s second major sale in just two months, following its divestment of UK-based chip designer Arm Holdings to computer hardware giant Nvidia in a US$40 billion deal. SoftBank had acquired Arm in 2016 for about US$31.4 billion in cash
Project MUSE – The Authoritarian Assault on Knowledge – Journal of Democracy – interesting stuff here on China’s influence on university campuses around the world