Category: business | 商業 | 상업 | ビジネス

  • Coffee shop problem

    One of my friends who I first met when we were working on global brands at Unilever, took a change in career running their own chocolatier and coffee shop at a lovely market town outside London. Coffee shops for years have had a nice line in selling branded insulated cups. The rationale is that these…

  • Dove 20 years of real beauty

    I was privileged to freelance at Ogilvy on Dove a number of years ago and got to understand the brand a little better during that time. My work on Dove was focused on product advertising for Dove soap in Brazil, the US, Vietnam and the Philippines rather than adding to the master brand canon around…

  • April 2024 newsletter – no. 9

    April 2024 newsletter introduction Welcome to my April 2024 newsletter which marks my 9th issue. We managed to make it through the winter and the clocks moved forward allowing for lighter evenings in the northern hemisphere. The number nine is full of symbolism in a good way. In Chinese culture it sounds similar to long-lasting.…

  • Chinese Antitrust Exceptionalism

    Chinese Antitrust Exceptionalism by Angela Zhang sounds exceptionally dry to the uninitiated. Zhang is a senior legal academic who works at the University of Hong Kong, which until recently got a front row seat to China disputes with both the European Union and the United States. Given the recent changes in Hong Kong where she…

  • Boutique e-tailers

    The luxury sector is undergoing a transformation, and nowhere is that more apparent than in the world of boutique e-tailers. I am of a generation that grew up with boutiques, carefully curated fashion looks from multiple brands. Exclusive As a child, my Mam would get me jumpers as I grew up from different small stores…

  • Morizo and more things

    Morizo Akio ‘Morizo’ Toyoda, of the Toyoda family who made their first fortune designing automatic textile looms in the early 20th century and their second fortune as the founders of Toyota. During the week Toyoda-san is the chairman of Toyota Jidōsha kabushikigaisha. But in his spare time he liked to do circuit racing under the…

  • AI two-step

    The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…

  • CMOs

    Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…

  • Brand clichés

    Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…