Good strategy

Riffing of a couple of tweets on good strategy by Matt Holt. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs good strategy when you have big data / machine learning’. Big data tells you retrospectively where you should have zigged rather […]

The Internet of Stupid Things

A more charitable phrase for what many consumers call the Internet of Shit. Yes lots of products can be internet enabled, but should they be? There is a mix of challenges: Products that are internet enabled but shouldn’t be – the Happy Fork or the Griffin Smart Toaster being classic examples. I found the Griffin […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week How the ideogram structure and smartphones are affecting Chinese literacy Trendwatching on the future of retail Saul Bass on Why Man Creates via Jed Hallam’s newsletter Check out these beautiful infographics by Jane Pong. She previously worked at the South China Morning Post. Ogilvy Consulting on buyer behaviour […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Digital Chief Kevin King Quits Edelman After 14 Years – More recently, sources familiar with the situation also point to ongoing questions regarding the agency’s investment priorities. Famously, Edelman has hired more than 600 creatives and planners over the last three years, in a bid to better compete with agencies across the paid and earned media spectrum […]

What if Stories are Brain Code?

From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving […]