Month: October 2015

  • Made 2 Fade GM-25 Mk II mixer

    Back in the late 1980s and early 1990s, a house party wasn’t a house party without a set of decks and the Technics SL-1200 MkII is well known as being the de-facto turntable that even now manufacturers try to emulate. A second ingredient in the DJing process was a mixer to well mix the sound from one record to another; this usually fell to the Made 2 Fade GM-25 Mk II.

    Once you had spent the best part of 700 pounds on a pair of turntables you usually looked to cut costs on a mixer. In terms of value orientated mixers you didn’t have a lot of choice.

    Some brands like Formula Sound were exclusively the preserve of the more expensive nightclub installations as was Rane. Other mixers like the Bozak CMA-10-2DL rotary mixer was popular in non-hip hop US nightclubs and the Ministry of Sound (which had imported its sound system design from the States trying to duplicate the Paradise Garage nightclub) in Elephant and Castle – in pre-internet days you just wouldn’t have seen one. Brands like Stanton, Vestax, GLi and Gemini where ‘second mixers’ – the one you managed to save up for after your first mixer – a basic two channel Vestax model would have set you back 350 pounds (about the street price for a new Technics deck at the time). Made in China wasn’t really a thing yet, so the costs of many products were in real terms more expensive than they are today – but weren’t as badly made either. The thing was for many people, they never got to moving on and buying a second mixer, buying new records was more important than buying a better mixer for many people.
    made2fade gm25mkII

    As mixers went, there wasn’t any better value for money than the Made 2 Fade GM-25 MkII. I used one of these for years until it eventually gave out. I got mine for 79 pounds including postage and packaging from a DJ supply shop that advertised in DJ magazine (then called Jocks).

    It had a surprisingly robust build quality as people who still have these in their attics will tell you (lead wasn’t banned from solder until the early noughts and manufacturers who weren’t based in Shenzhen seemed to have a higher threshold of what they felt was acceptable quality). Mine survived being carted around in a plastic bin from venue-to-venue whilst my decks where coddled in bespoke flight cases. It has its power supply built into the case which meant that you didn’t have to worry about losing it, or worry about breaking the pin in a socket connecting an external PSU.

    Made 2 Fade cut costs by cutting features; some of those features were extremely handy for DJs such as channel gain (how much amplification is supplied to the channel), eq dials (which come in handy when you are doing a running mix to smooth the base of one track out whilst bring the next one in) or channel metering (that would allow you to see relative loudness levels). Cutting features rather than trying to implement them half-heartedly meant that the GM-25 had a pretty good sound-to-noise ratio, which was another reason to put off trading up.

    They still managed to not make the mixer feel too cheap so the cross fader (that allowed you to mix the sound of one record across to the other) was replaceable presumably as they felt this control would take the greatest hammering from DJs.

    Rivals

    There were other cheap mixers on the market like Phonic’s MTR-60, but Made 2 Fade came in and undercut them, by making careful design choices. Of course this didn’t stop the plastic handles on at least of the one faders coming loose and coming off, I put a blob of ‘Plastic Padding’ polyester resin over the top of the naked metal spike that protruded from the fader. Eventually more expensive models with more features including a simple digital sampler and kill switches where added to the Made 2 Fade range but these didn’t prove as attractive as the bare bones GM-25, why spend extra when you could upgrade to a Vestax/Gemini/Numark?

    vestax_pmc_05proiii_vca
    Vestax PMC-05

    I aspired to own a Vestax PMC-05 with its eq controls, buttery smooth cross fader and its Made In Japan quality, but had to make do with the Made 2 Fade.

    The Made 2 Fade was the ‘long bow’ or ‘Ford Model T’ of British dance music, the proletariat mixing tool of the average bedroom DJ who wanted to cut up some tunes, make it big, broadcast a banging set on pirate radio, or just throw a party for his friends(it generally was nerdy lads who spent too much time in record shops, though a lady friend of mine was well-known techno DJ back in the day). It was the mixer that launched thousands of dreams and provided the soundtrack to countless others.

    However since it didn’t grace the big clubs and wasn’t used by Carl Cox, Paul Oakenfold or Sasha. It won’t be likely to written up by the likes of Bill Brewster, Greg Wilson or Dave Haslam – all of which have done a sterling job in documenting the DJ sub-culture.

    More information

    Technical considerations

    I, Cringely – Speed Bump great article on the move to lead-free solder and the general FUBARage that it brings
    Back To The Oldskool – forum thread on people’s first mixers
    History of the scene
    DJHistory.com – Bill Brewster and Frank Broughton’s site which hosts a wealth of DJ related content
    Greg Wilson – a personal hero and a great ‘DJ as taste maker’
    Dave Haslam – former Hacienda DJ (known for his eclectic Temperance sets including US house, rock, indie, hip-hop and Italian tracks) who then went on to document the history of nightlife with a number of books and broadcast projects. Haslam also played at lesser known but important Manchester clubs: Boardwalk and Man Alive

  • Fairphone 2 + more things

    Fairphone 2 – a pre-production review of the new modular smartphone – Computing – a review of a Project Aria-esque device. The Fairphone 2 is similar to Jolla, which also experimented with their ‘other half’ concept but no eco-system built up around it. It will be interesting to see if Fairphone 2 can be any more successful

    16 Deals Feeding Chip Biz’s Merger Fever | EE Times – the flurry of M&A activity is the product of Wall Street’s relentless pressure on chip companies to show revenue growth that cannot be achieved organically

    Online IT Project Management Software | LiquidPlanner – interesting project management software

    Will digital books ever replace print? – Craig Mod – Aeon – Digital books stagnate in closed, dull systems, while printed books are shareable, lovely and enduring. What comes next? – which is usually the kind of problem digital solves….

    No More Coffee Queues, Starbucks Mobile Order and Pay Comes to London | Lifehacker – I hope that it has less friction than Qkr

    Samsung refutes claims that its TVs are more energy-efficient in lab tests than real life | VentureBeat – it will be interesting to see how this plays out

    Have The World’s TV Makers Been ‘Doing a Volkswagen’? | Time – Samsung accused of cheating on energy consumption tests for TVs

    This Is Why Dunkin’ Donuts Is Closing 100 Stores | Time – aggressive market for breakfasts in the US

    IBM’s super fast, powerful and tiny carbon computer chips could soon be in all our devices | Quartz – if they don’t mess it up like Josephson Junction chips in the 1980s. More technology related posts here.

    Caffeinated Peanut Butter Is Here | Time – putting this on my wishlist from Santa Claus

    How Steve Jobs Fleeced Carly Fiorina — Backchannel — Medium – something that Steven Levy doesn’t not but in an added piece of irony of this is that Compaq had one of the first hard disk based MP3 players that no one remembers any more. It was a product licensed to Hango Electronics and sold as the Personal Jukebox

    Amazon to Ban Sale of Apple, Google Video-Streaming Devices – Bloomberg Business – so the back of your TV is going to be festooned with boondoggles and black hockey pucks as everyone decides to play nasty

    Synaptics Said to Shun $110-a-Share Bid From China Investor – Bloomberg Business – which would help China’s strategic position to be higher up the food chain on chip design

    Google, Microsoft Resolve Patent Fight Over Phones, Xbox – Bloomberg Business – war on trolls like Microsoft founder Paul Allen and his business Intellectual Ventures. Will Microsoft still be taxing Android phone makers though?

    iPhone 6s and iPhone 6s Plus Preliminary Results | Anandtech – interesting how performance has been improved across the circuit board including memory access and processor performance

    Phil Knight sees the finish line as Nike’s leader | US Today – kind of a big deal in the sports industry

    Why have marketers stopped putting creativity first? | CampaignLive – I’d also add that performance marketing has created a culture of marketing being about Excel spreadsheets

    brandchannel: Reader’s Digest Owner Rebrands to Trusted Media Brands – it makes sense as Readers Digest is actually a stable of magazines

    Never not wrong: Saying Apple should ditch its chips | Macworld – but that doesn’t stop it from licencing more Qualcomm technology

  • Being Digital by Nicholas Negroponte

    Strictly speaking this is a bit different from when I have written about books. This is the second time that I read Being Digital, the first time was during my final year in college.
    iss045e034659
    I was curious to know how the book would hold up in the space of 20 years since it was first published. In twenty years we’ve seen televisions shrink as we moved from cathode ray tubes to plasma and LCD displays. The cost of telephone calls has declined, cellphones are really no longer phones but a type of mobile computer that happens to do voice calls poorly. The dominant form of personal computing is Android rather than Windows. The internet has facilitated a raft of services that used to exist in the real world or didn’t exist previously.

    In the subsequent 20 years Negroponte has gone from being one of digital’s poster children with a column in Wired and his leading role at MIT Media Lab to a more obscure position in digital history. His biography over at MIT has him listed as sitting on the board of Motorola Inc.

    It is easy to dismiss his showmanship and bluster, but the Negroponte did work that foreshadowed in-car sat navigation devices, Google Street View and the modern stylus-less touch screen.

    The book first of all emphasises how far we have come when it talks about 9600 baud connections, I am writing this post sat on the end of an internet connection that provides 50mbps download and 10mbps upload – and that’s slow compared to the speeds that I enjoyed in Hong Kong. Negroponte envisioned that satellites would have a greater role in internet access than it seems to currently have, cellular networks seem to have brought that disruption instead.

    It has the tone of boundless optimism that seemed to exemplify technology writing in the mid-to-late 1990s but with not quite the messianic feel of peer George Gilder. Negroponte smartly hedges his bets for where the ‘rubber hits the road’ as society brings some odd effects in on technology usage.

    Online media

    Negroponte grasped the importance of digital and the internet as a medium for the provision of media content. That sounds like a no brainer but back in the day the record industry didn’t get it. In fact record industry went on to make blockbuster profits for another five years, N’Sync was the best selling artist of the year in 2000 with No Strings Attached selling 9.94 million copies. Over the next decade or so profits halved in the face of determined record label countermeasures including suing their customers.

    OTT and cord cutting

    Negroponte was dismissive of high definition video and television considering it wasteful of bandwidth. On this I get the sense that he is both right and wrong. We are surrounded by high definition screens (even 4K mobile screens – where their size doesn’t allow you to appreciate the full clarity of the image). But this doesn’t mean that our entertainment has to come in high definition, much YouTube isn’t watched on full screen for instance.

    Disruption of publishing

    Negroponte grasped that it would also shake up the book industry and Being Digital has been published in a number of e-book reader formats, but at the moment the experience of digital books leaves something to be desired compared to traditional books.

    Tablets

    Negroponte labours a surprising amount of copy on tablet devices. At the time that he published his book GO was in competition with Microsoft with pen computing devices and software, EO had launched their personal communicator – a phablet sized cellular network connected pen tablet and the first Apple Newton had launched in 1993. Negroponte goes on to insist that the finger is the best stylus. MIT Media Lab had done research on the stylus-less touch experience, but reading the article reminded me of the points Steve Jobs had made about touch on the original iPhone and iPad.  It is also mirrored in the Ron Arad concepts I mentioned in an earlier blog post.

    Agents

    Negroponte considered that we would be supported in our online lives with agents that would provide contextual content and do tasks, which is where Google Now, Siri and Cortana have tried to go. However his writing implies an agent that is less ‘visible’ and in the face of the user.

    Negroponte’s critique of virtual reality at the time provides good insight as to how much progress Oculus Rift and other similar products have made. He points out the technical and user experience challenges really well. If anyone is thinking about immersive experiences, it is well worth a read.

    Going back and reading the book provided me an opportunity reflect on where we have come to in the past twenty years and Negroponte’s instincts where mostly right.

    More information

    Nicholas Negroponte – biography | MIT Media Lab

  • Hells Club + more things

    Hells Club -an amazing film mash-up, spot the different appearances. In the words of the maker

    There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELLS CLUB, But this club is not safe
    TERMINATOR VERSUS TONY MONTANA VERSUS TOM CRUISE VERSUS CARLITO BRIGANTE VERSUS BLADE VERSUS JOHN TRAVOLTA VERSUS AL PACINO VERSUS PINEAD VERSUS THE MASK VERSUS ROBOCOP VERSUS DARTH VADER VERSUS MICHAEL JACKSON.

    The film editing that went into Hells Club is impressive.

    Colin Faver, one of the first pioneers of house and techno in the UK died on September 5. Faver who co-founded Kiss FM and played all the big seminal nights in London and beyond even merited his own obituary in The Telegraph – I am sure that the irony of this wouldn’t have been lost on him. Mr C did a great tribute mix to Faver highlighting some of the tracks that he had championed, with a particular focus on his house music legacy. The mix is 3 hours and 3 minutes in length (3:03) a nod to the Roland TB-303 that is responsible for the ‘acid’ sound. Listen to it and spare Colin a thought.

    Ok the next two things that I want to share with you are a bit weird (but not in an NSFW way) so sit down and buckle up. And before you wonder about my internet habits these where shared with my by colleague Jenn Russell who worked on video stuff with me and is based out of Hong Kong.

    Southern Comfort have put a couple of ad spots on their YouTube channel. These spots feature a campaign message ‘SHOTTA SoCo’ which I guess is what some aging advertising copywriters thought was how young people would say a shot of Southern Comfort (presumably for their Bourbon whiskey and Coke).

    The video looks as if it has been made by Next Media Animation (out of Taiwan) or some similar high throughput CGI shop. I think that I can see the reason for this; NMA videos are quite popular online, it looks a bit like machinima (which young people love because they are on their consoles all the time).

    Ok, so far so good? These videos wouldn’t have been that expensive since they are all pre-existing models so maybe $20,000 a pop spend with NMA. There are a couple more including one that warns about the perils of drink driving.

    SHOTTASoCo seems to be something that Southern Comfort are doubling down on, but they don’t seem to have spent any money on advertising to promote the videos and get them views. The NMA style videos have garnered between 3,000 – 13,000 views – so somewhere on the bell curve of viewership that I have seen on other consumer accounts I have worked on. Southern Comfort also invested in (presumably more expensive) SHOTTASoCo videos by American producers Funny Or Die – none of which have over 600 views – weird or what? And why aren’t spending on paid to amplify campaigns like this? More marketing related content here

    Dark ambient veterans Autechre have put together a four hour mix that is like a history of electronica (taking in Kraftwerk, electro, freestyle, post disco, house and back again) for the Dekmantel podcast series. It is well worth a listen to cleanse the audio palette after Disclosure et al.

    Bonus mention, a dinner at Wagamama Hammersmith (in a converted fire station) with some of my former Racepoint colleagues.
    Dinner with former Racepoint colleagues
    More on this trip out from a digital point-of-view on a later post.